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Is the Great Google/Yahoo/MSN war going to hit publishers? Overture Uk took the first step to reject advertisers that carry Adsense Imaster
Just heard news that Overture UK refused advertisers that carried Google Adsense on their sites. In future, same could happen in case of publishers/advertisers who carry either Google Adsense or the upcoming Overture Content match on their sites.
Overture vs Google [ webmasterworld.com] Overture Uk Hits Back [ webmasterworld.com]
- MSN/Yahoo could penalize sites that carry Adsense
- Google/MSN could penalize sites that carry Overture Content Match. - ....
Perhaps different forms of penalty could be involved. Unless of course, these search engines mutually agree not to involve any publishers/advertisers in their war.
In the Search Engines war, the publishers/advertisers could have a bad time ahead. More bad time for publishers.
The whole thing doesn't make any sense.
As long as Overture gets paid, why would it matter if a site also has Adsense running?
It seems to me they will be hurt by this move.
But then, PPC is a much bigger game in the UK and Europe, so maybe I'm not seeing the full picture from this side of the Atlantic.
<added>Besides, people will just develop feeder sites to use with Overture to get around the issue.
I can well understand some argy-bargy over Adsense/Contentmatch, a bit more ominous is the part ".. or search engine optimisers (SEOs) who promote Google over other search engines."