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Is the Great Google/Yahoo/MSN war going to hit publishers? Overture Uk took the first step to reject advertisers that carry Adsense Imaster msg:1362282 5:23 pm on Jul 29, 2003 (gmt 0) Just heard news that Overture UK refused advertisers that carried Google Adsense on their sites. In future, same could happen in case of publishers/advertisers who carry either Google Adsense or the upcoming Overture Content match on their sites.
Overture vs Google [ webmasterworld.com] Overture Uk Hits Back [ webmasterworld.com]
- MSN/Yahoo could penalize sites that carry Adsense
- Google/MSN could penalize sites that carry Overture Content Match. - ....
Perhaps different forms of penalty could be involved. Unless of course, these search engines mutually agree not to involve any publishers/advertisers in their war.
In the Search Engines war, the publishers/advertisers could have a bad time ahead. More bad time for publishers.
grnidone msg:1362283 5:37 pm on Jul 29, 2003 (gmt 0)
The whole thing doesn't make any sense.
As long as Overture gets paid, why would it matter if a site also has Adsense running?
It seems to me they will be hurt by this move.
But then, PPC is a much bigger game in the UK and Europe, so maybe I'm not seeing the full picture from this side of the Atlantic.
<added>Besides, people will just develop feeder sites to use with Overture to get around the issue.
glengara msg:1362284 5:48 pm on Jul 29, 2003 (gmt 0)
I can well understand some argy-bargy over Adsense/Contentmatch, a bit more ominous is the part ".. or search engine optimisers (SEOs) who promote Google over other search engines."