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This 171 message thread spans 6 pages: 171 ( [1] 2 3 4 5 6 > >     
A change in the AdSense tide?
Reports of record daily earnings

 6:57 am on Apr 14, 2004 (gmt 0)

I have been hearing from publisher's all evening with "Have you checked your stats?" and "are you seeing super-high earnings?" So far, I have heard from six publishers who have had record earnings today. These are publishers earning double and triple digits a day, some newer publishers and some publishers around since the beginning, and each in completely different keyword areas (ie. if one publisher's site was about watermelons, another's was on hockey sticks and a third on hedgehogs. Completely different areas).

But each has made more today (Tues April 13, 2004) than any other day in their AdSense earnings history. If one or two publishers had reported this, it could be coincidence. But six publishers in such different keyword areas, impressions and CTRs have all reported the highest daily earning total ever - and noticeable in a period when so many publishers have had record-low earnings (including at least a couple of those 6 publishers) in the first 12 days of April.

Could the AdSense team have received enough less-than-glowing feedback to make a change or a rollback to the "new and improved" AdSense that publishers have been experiencing since the beginning of the month? Was this April 1st - April 12th period the "New Coke" phase of AdSense?

There has been plenty of negative feedback to these new chages, with publishers threatening to leave and try competitors. But if publishers start recording record high earnings, will the first 12 days of April be shortly forgotten and AdSense will once again claim the golden image of being the best-thing-going for content site owners and hobby sites?

Timing is crucial, especially with Quigo's Ad Sonar poised to launch, supposedly this week. However, even that remains to be seen, since Ad Sonar has repeatedly pushed back their launch date. But for Google AdSense, having a competitor launch at a time when so many publishers are unhappy would be bad for AdSense and a dream come true for that competitor. And Ad Sonar could finally come through and launch this week, even if they wouldn't have otherwise, simply to capitalize on that publisher unhappiness.

Is this all just a mere coincidence? Or has there been a significant change in AdSense? There could have been an EPC split that is more favorable to publishers than it has been recently. Or the AdSense team could have tweaked their algo slightly so that publishers are getting better targeted ads than what was seen during the first 12 days of April, resulting in a higher CTR.

Are others seeing record or near-record earnings for Tuesday April 13, 2004? (Do make sure your stats have updated - some have reported much-delayed stats today, which often happens when there has been a change). Or noticed a significant change with better targeted ad or higher than normal CTR or EPC? Or anything else that could be attributed to a change?

Please, no gripes :) Keep it constructive and on-topic with what has changed with AdSense as of April 13th, why, and what it all means ;)



 7:19 am on Apr 14, 2004 (gmt 0)

Too early to say for sure, but Monday turned out to be pretty good and Tuesday also. Targeting seems to have been a bit better also. And EPC has been back to what was normal for my site.

Hopefully they made some adjustments and this will stick.

On the other hand, while I don't have final page views for Tuesday yet, it is already the largest number ever for my site. That helps too.


 7:30 am on Apr 14, 2004 (gmt 0)

The just finished Tuesday has been the worst ever day for me.


 7:39 am on Apr 14, 2004 (gmt 0)

Unfortunately, I haven't enjoyed good results since the beginning of April. Today has been bad in comparison to last Tuesday,which was really bad, even though my traffic has improved.

Most of my employees think I'm daft for having AdSense on my site in the first place. If revenue continues to decline, I'll have to agree with them.


 7:39 am on Apr 14, 2004 (gmt 0)

No, there's no difference for me.

Revenue is a bit better because impressions are sharply up for tuesday (end of holidays) but the EPM is just below the average for April.

My April average EPM is 15% below both Feb and Mar, 37% down from November 2003 (this is on mid-tens of thousands of impressions daily). Not as bad as some, but still a continual decline.

[added later]
April is "only" 15% down because my CTR has gone up a bit. The real cause of the decline is falling EPC - average EPC for April is down 30% from Feb and March.

[edited by: robho at 8:09 am (utc) on April 14, 2004]


 7:58 am on Apr 14, 2004 (gmt 0)

not the best day, but a very good day.

CTR was up about 1-2% from moving norms.

If the payout for other programs is equal or close i would choose them, i am sick of adsense and the looming "invalid click" termination fiasco. I do not need to waste my time dealing with an ad organization that feels the need to toy with people in such un ethical ways.


 8:05 am on Apr 14, 2004 (gmt 0)

I'm seeing about double my daily earnings of the last few months. Unfortunately, this is only half of my high earnings of about four months ago. The increase is driven nearly entirely by increased click value.


 8:11 am on Apr 14, 2004 (gmt 0)

It was just another mundane day.

My earnings were comparable to the prior two Tuesdays, one before April 1st and one after, but my traffic was midway between the two. What I noticed the most was the huge delay getting the updated stats.


 8:35 am on Apr 14, 2004 (gmt 0)

Yep, Tuesday was my 3rd highest ever and MUCH IMPROVED over the previous days in April :)

Now need to determine if it was just a fluke after the Easter break or if things are really looking up.


 9:06 am on Apr 14, 2004 (gmt 0)

Tuesday was the best day in April so far, but only because the page views was up. CTR and EPC are still way down on previous months. So I guess I'll treat it as a pleasant glitch for now. Though usually when I have a high hitting day, the next day is quite low (everyone having to work instead of surf? ) so it all balances out.


 9:09 am on Apr 14, 2004 (gmt 0)

No change for me. Still down about 35% since April 1st.


 9:40 am on Apr 14, 2004 (gmt 0)

Tuesday was about the same as normal. Definitely not a record high. While we have not earned the kind of income we used to earn in March, Tuesday was not even our highest income day since April.


 10:04 am on Apr 14, 2004 (gmt 0)

A 304% increase in clicks today for me, the highest number of clicks since I started with AdSense and I started right at the beginning.

Income was up 56% on the daily average.

But overall income is still down 46% for the 13 days of this month compared to the first thirteen days of last month.

The trend (I think) is looking better, maybe the algo's IS getting smarter and smarter. I'm certainly seeing better targeting and maybe other visitors are seeing better ads too... thus the higher number of clicks. Traffic numbers are about the same.


 10:10 am on Apr 14, 2004 (gmt 0)

CTR and revenue have been ramping up since April 1 (now approx 70% increase) - no significant change since April 13.


 10:23 am on Apr 14, 2004 (gmt 0)

No change here CTR stable and and CPC still down by 10-15 %


 10:27 am on Apr 14, 2004 (gmt 0)

No significant change on Tuesday for me. Standard "April" day (1/3 below normal EPM).

Monday wasn't horrible (1/4 below normal), as it had a higher EPC than most other April days.


 10:33 am on Apr 14, 2004 (gmt 0)

I have been watching all of this from the sidelines My site is right across the board with keywords. And I am a low 3 figure per day revenue.

Like everyone else I have been down 35 to 40% across the board. EPC and CTR

Earnings are up for the 13th but not with an increased EPC it is the number of clicks that has gone up. This leads me to believe that it must be better targeting. I have over 3000 pages so I am unable to view the ads to visually see if the ads are better. (life is too short for tha


 11:05 am on Apr 14, 2004 (gmt 0)

Strange that Jenstar reports a lot of positive feedback, yet most of the subsequent posts don't support it.

However, I'm one of the lucky ones. My EPC dropped 30 to 40% for the first 11 days of April. The last two days (12th and 13th) my EPC have been right back at the top of their previous range. There has been no significant change in CTR throughout this period.

I am in a niche travel sector with around 2000 impressions a day.


 11:05 am on Apr 14, 2004 (gmt 0)

Good but not great. Have had much higher days...


 11:08 am on Apr 14, 2004 (gmt 0)

well i have seen the least earning today, i don't know if they made my account into lower paid ones


 11:17 am on Apr 14, 2004 (gmt 0)

Still down 50% since the switch.


 11:27 am on Apr 14, 2004 (gmt 0)

Had a much better day yesterday (13th) than so far this month, but not quite back to pre april 1st figures.


 11:27 am on Apr 14, 2004 (gmt 0)

Well, its official here, I am leaving adsense ASAP. I was receiving anywhere from 50.00 - 150.00 per day with adsense. Now, its down to like 5.00 - 10.00 per day. Its not worth it. I guess Google has succeeded again in getting rid of clients. I run ecommerce sites, not comunity sites, or anything else. So people had pretty good targets when the ads where shown. Anyway, been speaking to some others, and they have had it with nosense also. Heck, I believe ad sonar or even bid clix is paying better than nosense. Anyways, congrats to Google on this new move. This is why I love Google so much.



 12:02 pm on Apr 14, 2004 (gmt 0)

Record day for me yesterday, by far - as Jen mentioned above. My overall EPC for April is up, CTR is holding steady with last month. I see after visiting here this week that a lot of people were complaining about relevancy. I haven't had any problems at all in this area and thought it important to mention that.

Of course, I don't watch Adsense as close as some here, so maybe I missed a irrelevant ad here or there - but every ad I have ever seen on the sites I have it on has been on the money.

I can't compare yesterday to "the beginning" because I wasn't around in the beginning. And only have from mid January on to compare results with.

[edited by: chrisnrae at 12:06 pm (utc) on April 14, 2004]

The Contractor

 12:04 pm on Apr 14, 2004 (gmt 0)

I can only echo what chrisnrae and 4eyes have stated ;)


 12:07 pm on Apr 14, 2004 (gmt 0)

Targeting fine. CPC down the drain. There algo is messed up, and they do not seem in to much of a hurry to correct. Obviously, our business in not important (our meaning the adsense crowd who may have been duped) enough to correct.



 12:17 pm on Apr 14, 2004 (gmt 0)

Those in the US should have seen a bump on Monday and Tuesday, nothing to do with AdSense, it was due to the bottleneck created by Easter weekend.

Europe might have been better on Tuesday than Monday.

Thursday, Friday, Saturday and Sunday were predictably bad days because people were traveling or just had better things to do than surf the net. That creates a short burst of higher demand during the following few days.

Depending upon the category an additional bump may have been seen because of seasonal factors. Following Easter people think about summer vacations, moving home, buying summer outfits...etc.

Give it a week and let's see who is still seeing an increase!


 12:22 pm on Apr 14, 2004 (gmt 0)

Today was close to the highest earning day. CTR has increased by about 15% compared to 1st week of Apr and EPC has increased by about 10%. I wasnt affected badly in early April. I think revenue dropped by about 10% compared to March due to poorly targetted ads. Now the ads are better targeted and more variety.

Could also be the Easter holidays finishing and more advertisors coming online again.


 12:26 pm on Apr 14, 2004 (gmt 0)

six out of tens of thousands is a valid sample to draw a trend :)


 12:31 pm on Apr 14, 2004 (gmt 0)

Tuesday was my best day since April 2, but only by a few dollars. Revenues were only about 55% of my record days in February and March.

CTR is still down from March (probably because of the new ad-matching algorithm), and EPC is also lower.

This 171 message thread spans 6 pages: 171 ( [1] 2 3 4 5 6 > >
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