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This 171 message thread spans 6 pages: < < 171 ( 1 2 3 4 [5] 6 > >     
A change in the AdSense tide?
Reports of record daily earnings

 6:57 am on Apr 14, 2004 (gmt 0)

I have been hearing from publisher's all evening with "Have you checked your stats?" and "are you seeing super-high earnings?" So far, I have heard from six publishers who have had record earnings today. These are publishers earning double and triple digits a day, some newer publishers and some publishers around since the beginning, and each in completely different keyword areas (ie. if one publisher's site was about watermelons, another's was on hockey sticks and a third on hedgehogs. Completely different areas).

But each has made more today (Tues April 13, 2004) than any other day in their AdSense earnings history. If one or two publishers had reported this, it could be coincidence. But six publishers in such different keyword areas, impressions and CTRs have all reported the highest daily earning total ever - and noticeable in a period when so many publishers have had record-low earnings (including at least a couple of those 6 publishers) in the first 12 days of April.

Could the AdSense team have received enough less-than-glowing feedback to make a change or a rollback to the "new and improved" AdSense that publishers have been experiencing since the beginning of the month? Was this April 1st - April 12th period the "New Coke" phase of AdSense?

There has been plenty of negative feedback to these new chages, with publishers threatening to leave and try competitors. But if publishers start recording record high earnings, will the first 12 days of April be shortly forgotten and AdSense will once again claim the golden image of being the best-thing-going for content site owners and hobby sites?

Timing is crucial, especially with Quigo's Ad Sonar poised to launch, supposedly this week. However, even that remains to be seen, since Ad Sonar has repeatedly pushed back their launch date. But for Google AdSense, having a competitor launch at a time when so many publishers are unhappy would be bad for AdSense and a dream come true for that competitor. And Ad Sonar could finally come through and launch this week, even if they wouldn't have otherwise, simply to capitalize on that publisher unhappiness.

Is this all just a mere coincidence? Or has there been a significant change in AdSense? There could have been an EPC split that is more favorable to publishers than it has been recently. Or the AdSense team could have tweaked their algo slightly so that publishers are getting better targeted ads than what was seen during the first 12 days of April, resulting in a higher CTR.

Are others seeing record or near-record earnings for Tuesday April 13, 2004? (Do make sure your stats have updated - some have reported much-delayed stats today, which often happens when there has been a change). Or noticed a significant change with better targeted ad or higher than normal CTR or EPC? Or anything else that could be attributed to a change?

Please, no gripes :) Keep it constructive and on-topic with what has changed with AdSense as of April 13th, why, and what it all means ;)



 11:07 pm on Apr 15, 2004 (gmt 0)

I'm smiling. Yesterday was my best Adsense day ever.

Trouble is, I have no idea what I've done right to make that happen.


 2:47 am on Apr 16, 2004 (gmt 0)

Quite standard, keeping up with my average for last week. The week before that WAS great in my case.


 3:22 am on Apr 16, 2004 (gmt 0)

Trouble is, I have no idea what I've done right to make that happen.

One of the ways is to hope that all of the ads are well targeted all the time.


 3:33 am on Apr 16, 2004 (gmt 0)

I am adding pages, so that accounts for it, but 12 April onwards has been a 50-75% improvement, but not as high as in February.


 3:45 am on Apr 16, 2004 (gmt 0)

12th, 13th, and 14th, more than double average earnings. Today (15th) back down to normal (or lower.) What can I say? It is always fluctuating, and always will. As long as it doesn't head down a steady decline, it's OK with me. Since starting, my earnings have about doubled each month. I'm just waiting to see what the plateau is, and then try to improve from there.


 3:52 am on Apr 16, 2004 (gmt 0)

The net is an exciting rollercoaster. What a great time to be alive, eh?

Note about my previous post-- My reports were just a little (ok, a lot) behind. Turns out today is a normal day googlewise. And thats ok by me.


 4:02 am on Apr 16, 2004 (gmt 0)

I've had a small but steady increase till november 24th, 2003.
Next came the big decline, not so much in anything but the EPC that was dramatically low.
I was thinking about not bothering with it anymore, but this month is giving me courage again, not quite up to the levels of november last year, but seriously higher than the first quarter of this year.
Hope it continues like this.

What I have done as well is add a number of pages that have adsense on it, so my impressions are up as well, but that in itself cannot account for the increase.
Even if I calculate that increase back out (channels are cute!) I'm still getting an increase in EPC.

I'm really worried about the EPC though: some of them are really as low as it gets, I want to set a low limit where I'd not get ads if they go below my limit (like adwords people get to set a high limit, I want a low limit, that's how a market works after all).


 7:01 am on Apr 16, 2004 (gmt 0)

In the last week my CTR has really improved making me think Google is matching ads to page better but my earnings are still 30% down as they have been since the first of April.

I have niche content sites and Google must not be giving me a very good matching rating or whatever they are doing to decide what clicks from my pages are worth. I suppose the other possibility is that advertisers are just bidding less in my topic.

I have to wonder if clicks from content sites really are worth less. Maybe more people buy when they click on an ad that is on a commercial site. Also an article has a lot of different words so the density of the words matching the ads would be less. Does anyone have any theories on all this?

[edited by: annej at 8:01 am (utc) on April 16, 2004]


 7:53 am on Apr 16, 2004 (gmt 0)

My stats have been stable since April 1st, last saturday and sunday were my worst days but the traffic was low as well (probably spring break + weekends) affected that. It's back to normal now, not too high, not too low, just in the middle ;)


 11:48 am on Apr 16, 2004 (gmt 0)

Middle of this week did show impressions down 75% but after a couple of days stats eventually updated to normal for April levels - just a really long delay in stat reporting.


 4:05 pm on Apr 16, 2004 (gmt 0)

It appears that my stats are now approaching pre-April levels. Very odd. Whereas towards the end of March I was making 2x (where x is the previous average the site made), and during the Black April CTR drop I was making .3 * X, I am now making about .9 * x, which is tolerable (and still more than competitors have been paying me out).


 9:44 am on Apr 17, 2004 (gmt 0)

Yes, well it's clear that this new algorithm deal has murdered me. Thanks to everyone for posting their info.

Five figures? I imagine you'd be rolling in money.

Do you mean five figure number of clicks, or five figure income? (The cents aren't figures) :)


 5:05 am on Apr 18, 2004 (gmt 0)

Adsense Blows. I used to be a huge fan. I am making less than 1/2 of what I used to still. The big complaint I have right now is that targeting is not even close to working correctly on my pages. Even when that get fixed (assuming it will), the amount I get per click is less than 1/2 of what it used to be. I am actively pursing other advertising, and looking foward to some competition to adsense. I might be wrong, but I believe Google has become greedy as it plans for an IPO.


 6:33 am on Apr 18, 2004 (gmt 0)

From what I see, the targeting is becoming very generally related to the theme of my site. The ads just don't relate well to what is actually on each page anymore. What can be done to help this poor situation? Revise?


 7:53 am on Apr 18, 2004 (gmt 0)

"From what I see, the targeting is becoming very generally related to the theme of my site. The ads just don't relate well to what is actually on each page anymore. What can be done to help this poor situation? Revise? "

I agree 100%. Targeting has been HORRIBLE. It seems like in my case the newest pages that are getting crawled by mediabot are having adsense ads relevant to that page stick on all other pages. If a new page is about green super widgets, another page with adsense will have ads for green super widgets but page may be about widgets in london, things unrelated is what i am trying to get at.

I do think my CTR and # of clicks is suffering a great deal due to the half assed targeting. What is the problem here? The first month i used adsense and i got my first check I was like "wow, this is easy", and now i am struggling to make enough through adsense to make anything worthwhile.

On another note, I applied for competing ad providers, and who knows, maybe this long time adsense publisher will bow his hat someday soon and say adios to google and hola to another program.


 12:07 am on Apr 22, 2004 (gmt 0)

I don't like adsense, since my site was launched 6 weeks ago, i had over 15.000 views and only 60 clicks, and then a crappy 4 dollar is very low i think.

The ads are relevant to my site, so that's not the problem.

I think i am gonna sell my space directly to 2 or 3 shops, which give me more income i think


 2:41 am on Apr 22, 2004 (gmt 0)

my adsense has been increasing lately, so I'm quite happy with it, for now at least. PPC has increased, while CTR remains the same.


 3:37 am on Apr 22, 2004 (gmt 0)


Did you say you already generated 15,000 page views in 6 weeks?

If so, you are a page view generator god.


 3:38 am on Apr 22, 2004 (gmt 0)

Today is a HORRIBLE day for us. CPM was up to just 4% below March averages a couple days ago (things were starting to look good), but today it's back down to 45% below March, mostly made up of low EPC.

The gradual improvements we've had to the generally horrible April earnings over the past two weeks have suddenly been erased...


 3:53 am on Apr 22, 2004 (gmt 0)

Last 2 days have been really bad here as well, less than 30% of the average daily.

[edited by: ignatz at 4:44 am (utc) on April 22, 2004]


 4:05 am on Apr 22, 2004 (gmt 0)

The -WORST- relevance ever today and yesterday on what is usually my main income page. Horrible, horrible, horrible. Any fool could look at the page and know it's about one thing and one thing alone. The ads have NOTHING to do with the page at all. I click one page over to a page which should be more difficult to figure out the ads for and... perfect relevance. I just don't get it.


 5:54 am on Apr 22, 2004 (gmt 0)

My traffic keeps increasing but the EPC at adsense keeps declining...


 8:37 am on Apr 22, 2004 (gmt 0)

Yes irock, i that's the amount of pageviews i generate, on this moment about 300 unique visitors a day with a average of about 7 pageviews (i only count the real content pages, not includes,images and that kind of stuff).

Since our site is kind of niche, i am pretty happy with it (my first google PR was 4 :) ), and with only 2 backlinks in google, i think that's pretty good.

But to be honest, i am not happy with my adsense income, with regular banners i think my income was much higher.


 8:51 am on Apr 22, 2004 (gmt 0)


Thanks for sharing... I thought you said 15k page views DAILY. You didn't say that... my wrong assumption. That's still pretty good. But not sure when the diminishing marginal returns kick in. Never mind... my ECON 101 nightmare came back to haunt me again.

Would you mind PM me your URL? Just want to see if the site should be bookmarked.


 1:23 pm on Apr 22, 2004 (gmt 0)

10,000 page views a day, reasonable amount of clicks but absolutely SHOCKING figures over the last few days

Im talking not even double figures in US dollars!


 1:42 pm on Apr 22, 2004 (gmt 0)

They finally made some good changes :-)

My earnings are now nearly at 200%, and my clithrough rate has climbed to 250% :)
Yesterday was my record earning day since I joined.


 1:52 pm on Apr 22, 2004 (gmt 0)

Last week my earnings were way up with my normal ctr and average clicks, higher cpc. starting this past monday and continuing on through this week my ctr has more than cut in half and average cpc has been even more dismal... seems like they had a nice change for that one week but then changed back.


 2:17 pm on Apr 22, 2004 (gmt 0)

From what I see, the targeting is becoming very generally related to the theme of my site.

I wish that were true! On my site, Google has been ignoring my site's theme in too many cases. Increasingly, the ads are based on keywords that are taken out of out of context, resulting in mismatches such as "fleet management" or "Denver auto broker" for a page that mentions short-term tourist leasing, "Visitor attractions IA" for a page about Italy that has "Visitors" in the title, and a dog-walking service in Connecticut for an article on Venice walking tours. Instead of relying on theme in cases of uncertainty, Google's algorithm is now making wild (and often inaccurate) guesses.


 3:01 pm on Apr 22, 2004 (gmt 0)

2 f00sion,

The same situation for me.


 3:14 pm on Apr 22, 2004 (gmt 0)

Europeforvisitors, I just visited your website and the ads are well targeted. I had a look at the Hardian's Wall and there was even an add there just about this topic.

So I wonder why you complain. I guess 99% of your pages are well targeted.


 3:16 pm on Apr 22, 2004 (gmt 0)

.....Google's algorithm is now making wild (and often inaccurate) guesses.

I still think that a computer can only do so much on this situation. A lot has to do with the editorial process that gets ads approved for words and word combinations that might not be the best possible match. If the algo starts with lemon, it can only make lemonade.

This 171 message thread spans 6 pages: < < 171 ( 1 2 3 4 [5] 6 > >
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