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A change in the AdSense tide?
Reports of record daily earnings
Jenstar




msg:1371914
 6:57 am on Apr 14, 2004 (gmt 0)

I have been hearing from publisher's all evening with "Have you checked your stats?" and "are you seeing super-high earnings?" So far, I have heard from six publishers who have had record earnings today. These are publishers earning double and triple digits a day, some newer publishers and some publishers around since the beginning, and each in completely different keyword areas (ie. if one publisher's site was about watermelons, another's was on hockey sticks and a third on hedgehogs. Completely different areas).

But each has made more today (Tues April 13, 2004) than any other day in their AdSense earnings history. If one or two publishers had reported this, it could be coincidence. But six publishers in such different keyword areas, impressions and CTRs have all reported the highest daily earning total ever - and noticeable in a period when so many publishers have had record-low earnings (including at least a couple of those 6 publishers) in the first 12 days of April.

Could the AdSense team have received enough less-than-glowing feedback to make a change or a rollback to the "new and improved" AdSense that publishers have been experiencing since the beginning of the month? Was this April 1st - April 12th period the "New Coke" phase of AdSense?

There has been plenty of negative feedback to these new chages, with publishers threatening to leave and try competitors. But if publishers start recording record high earnings, will the first 12 days of April be shortly forgotten and AdSense will once again claim the golden image of being the best-thing-going for content site owners and hobby sites?

Timing is crucial, especially with Quigo's Ad Sonar poised to launch, supposedly this week. However, even that remains to be seen, since Ad Sonar has repeatedly pushed back their launch date. But for Google AdSense, having a competitor launch at a time when so many publishers are unhappy would be bad for AdSense and a dream come true for that competitor. And Ad Sonar could finally come through and launch this week, even if they wouldn't have otherwise, simply to capitalize on that publisher unhappiness.

Is this all just a mere coincidence? Or has there been a significant change in AdSense? There could have been an EPC split that is more favorable to publishers than it has been recently. Or the AdSense team could have tweaked their algo slightly so that publishers are getting better targeted ads than what was seen during the first 12 days of April, resulting in a higher CTR.

Are others seeing record or near-record earnings for Tuesday April 13, 2004? (Do make sure your stats have updated - some have reported much-delayed stats today, which often happens when there has been a change). Or noticed a significant change with better targeted ad or higher than normal CTR or EPC? Or anything else that could be attributed to a change?

Please, no gripes :) Keep it constructive and on-topic with what has changed with AdSense as of April 13th, why, and what it all means ;)

 

div01




msg:1372004
 11:46 pm on Apr 14, 2004 (gmt 0)

My Tuesday stats were about average of what I was getting prior to April 1. This month so far has been 20-25% below my previous long term average (since June 2003).

totter




msg:1372005
 12:20 am on Apr 15, 2004 (gmt 0)

My site had it's best day in terms of revenue and clicks... ever. Unless there is some sort of melt down it will be the best month, ever. EPC is close to what it was in the glory days (for me) in Sept and Oct.

This site might be unique among this group in that it doesn't have much competition for its topics.

I would guess that most people doing the happy dance like me are being quite right now.

CalArch90




msg:1372006
 1:22 am on Apr 15, 2004 (gmt 0)

Monday and Tuesday were good days for me (not record highs, but good). Today is looking down again though :(

mat_bastian




msg:1372007
 2:12 am on Apr 15, 2004 (gmt 0)

3100 impressions today

1 click total (never been that low)

total earnings
$0.00

I am disgusted.

I'm off 75% on this months earnings. Very bad, but today makes me want to puke.

This is making me sick.

I'm not in this game to give away free clicks.

FromRocky




msg:1372008
 2:16 am on Apr 15, 2004 (gmt 0)

Mat_bastian
Check your adsense ads.

mat_bastian




msg:1372009
 2:55 am on Apr 15, 2004 (gmt 0)

All looks fine as far as I can tell. Targetted as well as ever.

gmiller




msg:1372010
 3:16 am on Apr 15, 2004 (gmt 0)

Tuesday was a good day for me, but not the best this month. So far, my effective CPM for April is roughly double my ECPM for March.

Dpeper




msg:1372011
 4:52 am on Apr 15, 2004 (gmt 0)

I had a huge decrease in EPC but I had a huge increase in my ctr starting on the 13th... the decrease in EPC happened a while back, but im pretty much back to my same earnings as I was before they made those silly changes :)

dmedia




msg:1372012
 5:17 am on Apr 15, 2004 (gmt 0)

For HOWIJS .. you asked for clarification on my comment "my SEARCH pages do VERY well".

Using the channel tracking I've been able to identify my internal search results pages as delivering above average EPC (for my site/s). - For one of my sites, search makes up about 10% of page views, but about 30% of earnings from Adsense. - Targeting for internal search delivered ads seems to have improved greatly as of late. - I was an "early adopter" of Adsense for search delivery when it was introduced on a case by case basis.

One trick I use that might be helping with targeting is echoing the search terms in meta tags and in a "you searched for XYZ" in blurb on results page .. just speculating on reasons why .. still trying to decipher the cause and effect of the better targeting.

BTW - Database searched is my own proprietary niche DBs of links, articles, etc.

DISCLAIMER: - Your results may vary ;)

Alleks




msg:1372013
 7:49 am on Apr 15, 2004 (gmt 0)

My EPC is up to 50% comparing with April first 2 weeks.

In my opinion now AdSense gives more attention to "main keyword" of the site. I have AdSense only on main page of the site and it is optimized mostly for one high paid keyword. And from Tuesday it looks like it works for me. In the first 2 weeks I have the same page but EPC was much lower.

HitProf




msg:1372014
 7:50 am on Apr 15, 2004 (gmt 0)

Message from Europe, non-English site: ads far more on target now, no spectacular changes in CTR or earnings but feeling a lot better.

icedowl




msg:1372015
 7:54 am on Apr 15, 2004 (gmt 0)

Wednesday was my third worst day ever. :(

viggen




msg:1372016
 8:01 am on Apr 15, 2004 (gmt 0)

So to summ this up, it turned out to be exactly as Google said it would be, right? (some loose some gain with the new change)

Has anyone seen a pattern which sites are more likely to benefit from the new Adsense?

cheers
viggen

GrantNZ




msg:1372017
 8:33 am on Apr 15, 2004 (gmt 0)

See my earlier message above.

Tuesday was great, but Wednesday isn't even worth mentioning.

Time for me to start checking stats once a week (instead of daily) and I might get a pleasant surprise.

This up and down stuff is too wearing.

CalArch90




msg:1372018
 10:10 am on Apr 15, 2004 (gmt 0)

So to summ this up, it turned out to be exactly as Google said it would be, right? (some loose some gain with the new change)

I don't agree. This would imply an even distribution between those that see improvement and those that see declines. That has not been the case as the number of people indicating declines, in some cases drastic declines, have disproportionately outweighed those who have indicated an improvement in their site's performance.

Someone indicated that people who have been affected most by the losses are more likely to post than those who haven't, but again I disagree. I think that those who have seen increases are just as likely to share their good news with others as those negatively affected, and they have by far the minority here.

europeforvisitors




msg:1372019
 12:29 pm on Apr 15, 2004 (gmt 0)

I don't agree. This would imply an even distribution between those that see improvement and those that see declines. That has not been the case as the number of people indicating declines, in some cases drastic declines, have disproportionately outweighed those who have indicated an improvement in their site's performance.

Well, some have gained, but probably not many. It stands to reason that most publishers would see a decline, since variable pricing means that the cost per click will be at the bid price or lower (but never higher).

In theory, variable pricing should make advertisers more willing to increase their bids (since they'll be paying the maximum rate only for the most desirable traffic), but it's too early to know whether the theory will be borne out by the reality.

mbennie




msg:1372020
 2:49 pm on Apr 15, 2004 (gmt 0)

This is from my AdWords Account Rep at Google...

There is a new algo for determining the value of an AdSense click - all clicks are not worth the same.

He didn't go into specifics but gave me this example.

Let's say there are 10 factors that determine the whether an ad should be displayed on an AdSense page...

If the ad hits 8 out of the 10 factors and is displayed, the cpc to the advertiser is 80% of the norm. If the ad only meets 3 of the 10 factors the cpc to the advertiser is 30%.

Google is not keeping the difference for themselves, the lower cost is passed on to the advertiser.

JohnKelly




msg:1372021
 3:07 pm on Apr 15, 2004 (gmt 0)

>>>If the ad hits 8 out of the 10 factors and is displayed, the cpc to the advertiser is 80% of the norm. If the ad only meets 3 of the 10 factors the cpc to the advertiser is 30%.<<<

So with this example EPC is not determined by ad conversion but by on-page items? This contradicts what Google originally stated in the 4/1 email.

<added>

And if the EPC continues to change and the pages stay the same it can only mean Google is changing the factors they use, since page relevancy hasn't changed.

</added>

europeforvisitors




msg:1372022
 3:15 pm on Apr 15, 2004 (gmt 0)

So with this example EPC is not determined by ad conversion but by on-page items? This contradicts what Google originally stated in the 4/1 email.

The April 1 e-mail merely stated that Google would automatically adjust the price of clicks based on their "expected value to the advertiser." It added that a number of factors would be taken into account, including the "keywords or concepts that triggered the ad."

In other words, conversion tracking wasn't mentioned specifically, and the example that was given in the e-mail (a "photo tips" page vs. a camera review) suggested that the type of content was a determining factor.

FromRocky




msg:1372023
 3:19 pm on Apr 15, 2004 (gmt 0)

Ad conversion can be one or more of these 10 factors.

And if the EPC continues to change and the pages stay the same it can only mean Google is changing the factors they use, since page relevancy hasn't changed.

I disagree since we do not know what these 10 factors are and page relevancy can change for different keywords.

europeforvisitors




msg:1372024
 3:35 pm on Apr 15, 2004 (gmt 0)

Sure, conversion could be one of the factors. Or maybe not. Google isn't saying. :-)

RoySpencer




msg:1372025
 5:46 pm on Apr 15, 2004 (gmt 0)

after rapidly increasing CTR & CPM since Apr 1, now April 14 was the worst since April 1...sort of back to "normal". I liked it better when everyone ELSE was complaining these past two weeks.

dvduval




msg:1372026
 5:52 pm on Apr 15, 2004 (gmt 0)

The biggest change I have noticed is there are no longer any big peaks. I just never seem to excede $x anymore even though my distibution has increased significantly. It's almost as if they put a cap on earnings.

madmatt69




msg:1372027
 6:23 pm on Apr 15, 2004 (gmt 0)

Ads still aren't that targetted. European travel site is displaying ads for Asian travel? And earnings are still down 30%. Can't wait for the competitors to roll out their products.

It was good while it lasted.

funandgames




msg:1372028
 8:04 pm on Apr 15, 2004 (gmt 0)

Didn't quite make five figures again wednesday, but came close. Second best day. Casino ads are still up. One click on Tuesday earned enough for that 'steak dinner'.

ignatz




msg:1372029
 8:25 pm on Apr 15, 2004 (gmt 0)

I thought Google didn't accept casino-related sites?

jwebber




msg:1372030
 8:28 pm on Apr 15, 2004 (gmt 0)

"It was good while it lasted"

I completely agree with you. I joined Adsense in August of last year and had incredible earnings. This last week my earnings are nearing current gas prices. I remember constantly hearing people saying not to stick all of your eggs in one basket, I took their advice and luckily have not been hit to hard by this drop. I can't imagine what someone else who relied on Adsense is feeling like now. Unless they are one of the lucky high-rollers.

adfree




msg:1372031
 9:01 pm on Apr 15, 2004 (gmt 0)

As always, I am too diversified to tell. Smooth, wide waves up and down 10-20%. Overall balancing.

I run AS ads on 21 domains with totally different targets, industries, audiences.

There hasn't been a bumb big enough to scare me yet.

Sunflux




msg:1372032
 10:00 pm on Apr 15, 2004 (gmt 0)

There hasn't been a bumb big enough to scare me yet.

Sorry, that just really gave me a laugh. ;-)

kwasher




msg:1372033
 10:57 pm on Apr 15, 2004 (gmt 0)


I was blown away by my record high earnings on the 14th.

Today so far is another story entirely. Record low.

My AS reports even look suspiciously underreported (a little over 100 impressions...? when I check my other advertisers stats and the stats for the web sites involved, I've had many many MANY thousands more impressions and page hits).

Rice Cookers on a page that briefly mentions Condoleezza Rice

Now THAT is funny. I have a site that mentions musical keyboards... all the GADS on the site are for 'keyWORD analysis'.

buckworks




msg:1372034
 11:07 pm on Apr 15, 2004 (gmt 0)

I'm smiling. Yesterday was my best Adsense day ever.

Trouble is, I have no idea what I've done right to make that happen.

This 171 message thread spans 6 pages: < < 171 ( 1 2 3 [4] 5 6 > >
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