My Tuesday stats were about average of what I was getting prior to April 1. This month so far has been 20-25% below my previous long term average (since June 2003).
My site had it's best day in terms of revenue and clicks... ever. Unless there is some sort of melt down it will be the best month, ever. EPC is close to what it was in the glory days (for me) in Sept and Oct.
This site might be unique among this group in that it doesn't have much competition for its topics.
I would guess that most people doing the happy dance like me are being quite right now.
Monday and Tuesday were good days for me (not record highs, but good). Today is looking down again though :(
3100 impressions today
1 click total (never been that low)
I am disgusted.
I'm off 75% on this months earnings. Very bad, but today makes me want to puke.
This is making me sick.
I'm not in this game to give away free clicks.
Check your adsense ads.
All looks fine as far as I can tell. Targetted as well as ever.
Tuesday was a good day for me, but not the best this month. So far, my effective CPM for April is roughly double my ECPM for March.
I had a huge decrease in EPC but I had a huge increase in my ctr starting on the 13th... the decrease in EPC happened a while back, but im pretty much back to my same earnings as I was before they made those silly changes :)
For HOWIJS .. you asked for clarification on my comment "my SEARCH pages do VERY well".
Using the channel tracking I've been able to identify my internal search results pages as delivering above average EPC (for my site/s). - For one of my sites, search makes up about 10% of page views, but about 30% of earnings from Adsense. - Targeting for internal search delivered ads seems to have improved greatly as of late. - I was an "early adopter" of Adsense for search delivery when it was introduced on a case by case basis.
One trick I use that might be helping with targeting is echoing the search terms in meta tags and in a "you searched for XYZ" in blurb on results page .. just speculating on reasons why .. still trying to decipher the cause and effect of the better targeting.
BTW - Database searched is my own proprietary niche DBs of links, articles, etc.
DISCLAIMER: - Your results may vary ;)
My EPC is up to 50% comparing with April first 2 weeks.
In my opinion now AdSense gives more attention to "main keyword" of the site. I have AdSense only on main page of the site and it is optimized mostly for one high paid keyword. And from Tuesday it looks like it works for me. In the first 2 weeks I have the same page but EPC was much lower.
Message from Europe, non-English site: ads far more on target now, no spectacular changes in CTR or earnings but feeling a lot better.
Wednesday was my third worst day ever. :(
So to summ this up, it turned out to be exactly as Google said it would be, right? (some loose some gain with the new change)
Has anyone seen a pattern which sites are more likely to benefit from the new Adsense?
See my earlier message above.
Tuesday was great, but Wednesday isn't even worth mentioning.
Time for me to start checking stats once a week (instead of daily) and I might get a pleasant surprise.
This up and down stuff is too wearing.
|So to summ this up, it turned out to be exactly as Google said it would be, right? (some loose some gain with the new change) |
I don't agree. This would imply an even distribution between those that see improvement and those that see declines. That has not been the case as the number of people indicating declines, in some cases drastic declines, have disproportionately outweighed those who have indicated an improvement in their site's performance.
Someone indicated that people who have been affected most by the losses are more likely to post than those who haven't, but again I disagree. I think that those who have seen increases are just as likely to share their good news with others as those negatively affected, and they have by far the minority here.
|I don't agree. This would imply an even distribution between those that see improvement and those that see declines. That has not been the case as the number of people indicating declines, in some cases drastic declines, have disproportionately outweighed those who have indicated an improvement in their site's performance. |
Well, some have gained, but probably not many. It stands to reason that most publishers would see a decline, since variable pricing means that the cost per click will be at the bid price or lower (but never higher).
In theory, variable pricing should make advertisers more willing to increase their bids (since they'll be paying the maximum rate only for the most desirable traffic), but it's too early to know whether the theory will be borne out by the reality.
This is from my AdWords Account Rep at Google...
There is a new algo for determining the value of an AdSense click - all clicks are not worth the same.
He didn't go into specifics but gave me this example.
Let's say there are 10 factors that determine the whether an ad should be displayed on an AdSense page...
If the ad hits 8 out of the 10 factors and is displayed, the cpc to the advertiser is 80% of the norm. If the ad only meets 3 of the 10 factors the cpc to the advertiser is 30%.
Google is not keeping the difference for themselves, the lower cost is passed on to the advertiser.
>>>If the ad hits 8 out of the 10 factors and is displayed, the cpc to the advertiser is 80% of the norm. If the ad only meets 3 of the 10 factors the cpc to the advertiser is 30%.<<<
So with this example EPC is not determined by ad conversion but by on-page items? This contradicts what Google originally stated in the 4/1 email.
And if the EPC continues to change and the pages stay the same it can only mean Google is changing the factors they use, since page relevancy hasn't changed.
|So with this example EPC is not determined by ad conversion but by on-page items? This contradicts what Google originally stated in the 4/1 email. |
The April 1 e-mail merely stated that Google would automatically adjust the price of clicks based on their "expected value to the advertiser." It added that a number of factors would be taken into account, including the "keywords or concepts that triggered the ad."
In other words, conversion tracking wasn't mentioned specifically, and the example that was given in the e-mail (a "photo tips" page vs. a camera review) suggested that the type of content was a determining factor.
Ad conversion can be one or more of these 10 factors.
|And if the EPC continues to change and the pages stay the same it can only mean Google is changing the factors they use, since page relevancy hasn't changed. |
I disagree since we do not know what these 10 factors are and page relevancy can change for different keywords.
Sure, conversion could be one of the factors. Or maybe not. Google isn't saying. :-)
after rapidly increasing CTR & CPM since Apr 1, now April 14 was the worst since April 1...sort of back to "normal". I liked it better when everyone ELSE was complaining these past two weeks.
The biggest change I have noticed is there are no longer any big peaks. I just never seem to excede $x anymore even though my distibution has increased significantly. It's almost as if they put a cap on earnings.
Ads still aren't that targetted. European travel site is displaying ads for Asian travel? And earnings are still down 30%. Can't wait for the competitors to roll out their products.
It was good while it lasted.
Didn't quite make five figures again wednesday, but came close. Second best day. Casino ads are still up. One click on Tuesday earned enough for that 'steak dinner'.
I thought Google didn't accept casino-related sites?
"It was good while it lasted"
I completely agree with you. I joined Adsense in August of last year and had incredible earnings. This last week my earnings are nearing current gas prices. I remember constantly hearing people saying not to stick all of your eggs in one basket, I took their advice and luckily have not been hit to hard by this drop. I can't imagine what someone else who relied on Adsense is feeling like now. Unless they are one of the lucky high-rollers.
As always, I am too diversified to tell. Smooth, wide waves up and down 10-20%. Overall balancing.
I run AS ads on 21 domains with totally different targets, industries, audiences.
There hasn't been a bumb big enough to scare me yet.
|There hasn't been a bumb big enough to scare me yet. |
Sorry, that just really gave me a laugh. ;-)
I was blown away by my record high earnings on the 14th.
Today so far is another story entirely. Record low.
My AS reports even look suspiciously underreported (a little over 100 impressions...? when I check my other advertisers stats and the stats for the web sites involved, I've had many many MANY thousands more impressions and page hits).
|Rice Cookers on a page that briefly mentions Condoleezza Rice |
Now THAT is funny. I have a site that mentions musical keyboards... all the GADS on the site are for 'keyWORD analysis'.
I'm smiling. Yesterday was my best Adsense day ever.
Trouble is, I have no idea what I've done right to make that happen.
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