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A change in the AdSense tide?
Reports of record daily earnings
Jenstar




msg:1371914
 6:57 am on Apr 14, 2004 (gmt 0)

I have been hearing from publisher's all evening with "Have you checked your stats?" and "are you seeing super-high earnings?" So far, I have heard from six publishers who have had record earnings today. These are publishers earning double and triple digits a day, some newer publishers and some publishers around since the beginning, and each in completely different keyword areas (ie. if one publisher's site was about watermelons, another's was on hockey sticks and a third on hedgehogs. Completely different areas).

But each has made more today (Tues April 13, 2004) than any other day in their AdSense earnings history. If one or two publishers had reported this, it could be coincidence. But six publishers in such different keyword areas, impressions and CTRs have all reported the highest daily earning total ever - and noticeable in a period when so many publishers have had record-low earnings (including at least a couple of those 6 publishers) in the first 12 days of April.

Could the AdSense team have received enough less-than-glowing feedback to make a change or a rollback to the "new and improved" AdSense that publishers have been experiencing since the beginning of the month? Was this April 1st - April 12th period the "New Coke" phase of AdSense?

There has been plenty of negative feedback to these new chages, with publishers threatening to leave and try competitors. But if publishers start recording record high earnings, will the first 12 days of April be shortly forgotten and AdSense will once again claim the golden image of being the best-thing-going for content site owners and hobby sites?

Timing is crucial, especially with Quigo's Ad Sonar poised to launch, supposedly this week. However, even that remains to be seen, since Ad Sonar has repeatedly pushed back their launch date. But for Google AdSense, having a competitor launch at a time when so many publishers are unhappy would be bad for AdSense and a dream come true for that competitor. And Ad Sonar could finally come through and launch this week, even if they wouldn't have otherwise, simply to capitalize on that publisher unhappiness.

Is this all just a mere coincidence? Or has there been a significant change in AdSense? There could have been an EPC split that is more favorable to publishers than it has been recently. Or the AdSense team could have tweaked their algo slightly so that publishers are getting better targeted ads than what was seen during the first 12 days of April, resulting in a higher CTR.

Are others seeing record or near-record earnings for Tuesday April 13, 2004? (Do make sure your stats have updated - some have reported much-delayed stats today, which often happens when there has been a change). Or noticed a significant change with better targeted ad or higher than normal CTR or EPC? Or anything else that could be attributed to a change?

Please, no gripes :) Keep it constructive and on-topic with what has changed with AdSense as of April 13th, why, and what it all means ;)

 

birdstuff




msg:1371944
 12:36 pm on Apr 14, 2004 (gmt 0)

Monday was back to normal after a horrible weekend. Tuesday's earnings were within $1 of Monday's, even though impressions were about the same but the clicks were up 38%. Bottom line: Revenue acceptable but EPC for Tuesday took a nosedive.

I work hard on my sites, adding quality content pages and other resources on a weekly basis. Unique visitors and page views go up each and every month with a steady but much smaller increase in AdSense income.

It seems like I have to work harder and harder to increase earnings just a little bit from moth to month. Hopefully that will change after AdSense works out the bugs and decides on payout formula and sticks with it for a while.

I can only imagine what's happening to the webmasters who aren't aggressively building their sites.

loanuniverse




msg:1371945
 12:41 pm on Apr 14, 2004 (gmt 0)

I just checked my stats, and I am glad to report that April 13 (Tuesday) was the best day for me in terms of revenue (a couple of bucks more than my previous highest), and a top five day in terms of clicks.

The low EPC that I reported during the first week of April seems to have been reversed.

James Manktelow




msg:1371946
 12:48 pm on Apr 14, 2004 (gmt 0)

Back to normal (i.e. before the last algorithm change) in terms of revenue, however my clickthrough rate (1.5%) is still at the bottom end compared with before the changes (1.5 - 1.8%).

Still, it's an improvement on the previous awful clickthrough percentage of 1.1 - 1.3%.

wtbwtb




msg:1371947
 12:53 pm on Apr 14, 2004 (gmt 0)

Oh how I wished Jenstar was right about my account as well!

Unfortunately, still down at 50% of March average.

pegaweb




msg:1371948
 1:00 pm on Apr 14, 2004 (gmt 0)

Down the toilet.

That's all I can say.

April 2, EPC tumbled into the core of the earth, where it was incinerated, and has never reappeared.

EPC at about a third of what it was last month (which I actually thought was bad at the time.)

conor




msg:1371949
 1:02 pm on Apr 14, 2004 (gmt 0)

Fairly standard on my sites.

ogletree




msg:1371950
 1:07 pm on Apr 14, 2004 (gmt 0)

Are we talking earnings or CPC. I am only talking CPC because if your clicks are down then that is another issue then the one here.

My Story. 3-22 I had the best CPC I have ever had for a day. 3-23 was pretty good as well. It stayed average 3-25 Where it dipped a little bit not too much and on 3-26 a hammer went down on me. My CPC went in half. It went back up the next day and was pretty normal maybe a little lower than I had been getting but not enough to scream about. Then 4-1 I got hit even harder than on 3-26. It stayed low until the 5th when it went back to normal and it has stayed that way. The past week I have had some steller days.

esllou




msg:1371951
 1:13 pm on Apr 14, 2004 (gmt 0)

traffic up, clicks up, ctr up....epc down 15% (only) on March.

already applied to ad $onar

[edited by: esllou at 1:44 pm (utc) on April 14, 2004]

danec




msg:1371952
 1:25 pm on Apr 14, 2004 (gmt 0)

Tuesday was awesome! Revenue was on par with those early days pre-October 2003 before everything changed.

Whatever Google is doing, keep doing it.

creative craig




msg:1371953
 1:30 pm on Apr 14, 2004 (gmt 0)

Bad weekend which I expected but yesterday and so far today seem to be pretty normal for me.

Craig

JohnKelly




msg:1371954
 1:33 pm on Apr 14, 2004 (gmt 0)

EPC is still down 15-20% from March's average.

sezampicika




msg:1371955
 1:35 pm on Apr 14, 2004 (gmt 0)

My CPC is 50 % lower.

[edited by: sezampicika at 1:39 pm (utc) on April 14, 2004]

ogletree




msg:1371956
 1:36 pm on Apr 14, 2004 (gmt 0)

I promise from the begining of adsense you could come up with 6 people that are up and 6 people that are down at any given time.

willybfriendly




msg:1371957
 1:47 pm on Apr 14, 2004 (gmt 0)

I will chime in that my EPC was down 50% yesterday, compared to about 30% over the month of April. That said, I am not sure that one day's stats really mean anything.

WBF

loanuniverse




msg:1371958
 1:48 pm on Apr 14, 2004 (gmt 0)

LOL!

Too many conspiracy theories in this board. Fact is a lot of people report that the downward EPC shown in early April seems to have been reversed. While another good chunk of publishers are still getting hit hard.

mquarles




msg:1371959
 1:51 pm on Apr 14, 2004 (gmt 0)

Well, its official here, I am leaving adsense ASAP. I was receiving anywhere from 50.00 - 150.00 per day with adsense. Now, its down to like 5.00 - 10.00 per day. Its not worth it. I guess Google has succeeded again in getting rid of clients. I run ecommerce sites, not comunity sites, or anything else. So people had pretty good targets when the ads where shown. Anyway, been speaking to some others, and they have had it with nosense also. Heck, I believe ad sonar or even bid clix is paying better than nosense. Anyways, congrats to Google on this new move. This is why I love Google so much.

I guess anyone leaving AdSense will feel free to share exact numbers - no worries about TOS.

MFQ

Nicke




msg:1371960
 2:01 pm on Apr 14, 2004 (gmt 0)

Tuesday was in line with the rest of the month but it had the highest page impresions for April, I guess thats why some people had a good day.

Monday was my best revenue day so far in April due to many clicks.

Scottish chickadee




msg:1371961
 2:02 pm on Apr 14, 2004 (gmt 0)

i have been thinking about adsense and now after this thread i am soo lost itt unreal.

So what a girl to do....join it or not bother?
xx

mayor




msg:1371962
 2:04 pm on Apr 14, 2004 (gmt 0)

[yawn] no change.

loanuniverse




msg:1371963
 2:08 pm on Apr 14, 2004 (gmt 0)

So what a girl to do....join it or not bother?

Twenty publishers = twenty different experiences.

You will only know once you get accepted and put the code on your site.

zeus




msg:1371964
 2:15 pm on Apr 14, 2004 (gmt 0)

I have droped Google adsense after there change early April, but if the earnings are back to normal before the April change, please let me know then I will put Google back on my sites.

zeus

Sharper




msg:1371965
 2:22 pm on Apr 14, 2004 (gmt 0)

Any chance that those who see an upward trend have more than average number of trademarked terms on their sites?

Just trying to see if there is a relationship with Google now allowing advertisers to bid for trademarked terms.

trillianjedi




msg:1371966
 2:23 pm on Apr 14, 2004 (gmt 0)

Too many conspiracy theories in this board.

The problem is that the majority of posters will always be negative. Very hard to get an accurate impression.

I think Jenstar is trying to keep a bit of a balance going.

Keep up the good work Jenstar ;-)

TJ

ideaguru




msg:1371967
 2:32 pm on Apr 14, 2004 (gmt 0)

I've noticed 33% declines in CPC and overall revenue.

However, I still think Adsense helps me lessen the impact of my advertising costs, and is still worth it overall.

Like i've said many times before...whenever things go sour, I use it as a perfect time to expand and increase the efficacy of my sites.

and so should you all... :)

chapmance




msg:1371968
 2:35 pm on Apr 14, 2004 (gmt 0)

Monday was 50% higher, but on Tuesday everything went back to normal.

lorenzinho2




msg:1371969
 3:01 pm on Apr 14, 2004 (gmt 0)

I had record earnings on a site that does about 20K sessions per day. CTR was lousy (as it has been since the switch), with some bizarre targeting. Like across the board ads for Rice Cookers on a page that briefly mentions Condoleezza Rice (at least this one gave me a smile).

My conclusion before seeing this thread? G is working out kinks with its new algo, and in order to avoid mass desertion, they made a decision to throw some cash around.

RoySpencer




msg:1371970
 3:05 pm on Apr 14, 2004 (gmt 0)

Both Monday and Tuesday were record earnings days for us, part of a trend that started April 1, with increasing CTR and CPM. The April 1 change has been GREAT (for us).

jabberwookie




msg:1371971
 3:32 pm on Apr 14, 2004 (gmt 0)

My revenue is still terrible versus the same period of time last month (down 60%) but yesterday I did notice that ad relevance on my sites improved. Hopefully it's a sign that there will soon be less irrelevant ads.

jomaxx




msg:1371972
 3:38 pm on Apr 14, 2004 (gmt 0)

Tuesday was a good day for me, but only because traffic was back to high levels - presumably people are getting back to school and back to the office now that spring break and Easter weekend are over.

Saturday the 10th was the one day since April 1 when EPC and CPM were back to their old levels. But that turned out to be a one-day wonder.

justraquel




msg:1371973
 3:38 pm on Apr 14, 2004 (gmt 0)

Tuesday was my greatest earnings by far! I've been using Adsense since December.

Macro




msg:1371974
 3:48 pm on Apr 14, 2004 (gmt 0)

Yesterday was the best day since April Fool's day but it's still only about 50% of my best ever day.

Nice post Jenstar. Well spotted about the possibility of the A*sonar launch being behind possible changes at Adsense (though I don't believe much of what A*sonar say anymore).

Your post has sent Adsense crashing. Everybody's now checking their stats and the Adsense page is not currently accessible :(

This 171 message thread spans 6 pages: < < 171 ( 1 [2] 3 4 5 6 > >
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