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This 92 message thread spans 4 pages: 92 ( [1] 2 3 4 > >     
Mistargeted Ads
yoyo8

10+ Year Member



 
Msg#: 2190 posted 7:43 am on Apr 7, 2004 (gmt 0)

EFV recently mentioned in the big thread about reporting mistargeted ads to Adsense team.

I also notice them as well. The funny thing is, I have noticed them off and on since I started the program in July. And whenever I get them, I see CTR and revenue drop. This usually lasts from a few days to a couple of weeks

And then out of the blue, I start getting better targeted ads, and sure enough CTR and revenue increase. So I believe sometime around mid-April Adsense will start sending better targeted ads my way.

 

europeforvisitors



 
Msg#: 2190 posted 12:27 pm on Apr 7, 2004 (gmt 0)

I hope so. I need to get rid of those ads for marble vanities, mahogany entrance doors, etc. in my reviews of luxury hotels. :-)

Interesting side note:

In an e-mail that I received from Google yesterday, I was told that AdSense only targets ads based on "overall site content, not keywords." That's news to me--and to advertisers. (It also didn't make sense in the context of the e-mail, since ads for "marble vanities" or "mahogany entrance doors" might be related to keywords such as words "marble" and "door" on the page but certainly have nothing to do with my travel site's overall content.)

Also, I was told that Google is testing new filters that will offer publishers a variety of advertising targeting options. Let's hope we get the filters soon, and that they help to solve the problem of consistently mismatched ads.

lasko

10+ Year Member



 
Msg#: 2190 posted 1:48 pm on Apr 7, 2004 (gmt 0)

I've been monitoring the Adsense discussion with half an eye and didn't really experience any problems with my site until today.

My site is travel related for a popular destination in Europe.

Today I had ads for Colorado and Condos in Florida.?

The keywords in the Ads were not related to my page nor destination.

My earnings so far this month is only down slightly but if this carries on I can see a big downturn.

Above all I don't like the arrogance of Google saying we have it right in the newsletter. They said that with the Florida, Brandy and other major updates.

Will have to give it a full month before I or we can see any real difference.

HitProf

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2190 posted 1:55 pm on Apr 7, 2004 (gmt 0)

We're running AdSense on a site since a week and I'm shocked to see how off-target they are. Non-English, can't compare with English yet. It's on and off, sometimes they are on target but most of the time they are totally off topic or on the wrong page. I submitted a complaint for one of the pages through the 'Ads by Google' form and I must say that I saw Google testing the page within 24 hours. Form a US address so I don't think they saw what the sites visitors saw but it's a good thing to notice that they are investing.

mquarles

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2190 posted 2:06 pm on Apr 7, 2004 (gmt 0)

In an e-mail that I received from Google yesterday, I was told that AdSense only targets ads based on "overall site content, not keywords." That's news to me--and to advertisers.

Any idea how they would implement this on a site that has only one page with AdSense and no pages in the Google SE?

The traffic to the site is 100% PPC, and the AdSense code only went on a page that was not making money to attempt to monetize it, at least in a small way.

MQ

HitProf

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2190 posted 2:14 pm on Apr 7, 2004 (gmt 0)

That's hard to believe. At Pubcon Gokul Rajaram told us to place the AdSense code as close to the targeted keywords as possible to prevent mistargeting. It also doesn't explain why I get finance & webdesign ads on a sports website.

dhatz

10+ Year Member



 
Msg#: 2190 posted 2:33 pm on Apr 7, 2004 (gmt 0)

These are very valid points.

I look forward to Google offering the capability for the publisher to specify which "categories" of ads each of his pages is more suitable for. To define the context in which the words on the page are to be interpreted.

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2190 posted 3:05 pm on Apr 7, 2004 (gmt 0)

At Pubcon Gokul Rajaram told us to place the AdSense code as close to the targeted keywords as possible to prevent mistargeting.

I've had some success overcoming mistargeting by moving text around on a few pages. In some case where moving text wasn't practical, I was able to addor delete words to achieve the better targeting.

It may be important to note that

AdSense code as close to the targeted keywords as possible

seems to mean as close as possible in the source code, as opposed to on the visible page.

I've also used the url blocking tool to dump some ads that simply wouldn't go away.

europeforvisitors



 
Msg#: 2190 posted 3:36 pm on Apr 7, 2004 (gmt 0)

I've also used the url blocking tool to dump some ads that simply wouldn't go away.

I've tried that, too, but there seems to be an inexhaustible supply of irrelevant ads for certain topics. (Caribbean hotels, for example--if I try to block the high-bidding sites, I just get irrelevant ads from the low bidders.)

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2190 posted 3:44 pm on Apr 7, 2004 (gmt 0)

I know what you mean EFV!

sigh.... I nearly took adsense off a couple of pages where I had a real struggle getting properly targeted ads.

On the other hand, I wonder if Google is still tweaking things. I suspect so.

That's good, but it can confuse the issue between what they do, and what the publisher does.

varya

10+ Year Member



 
Msg#: 2190 posted 5:12 pm on Apr 7, 2004 (gmt 0)

I'd like an option to specify a category in which the stop words aren't used as stringently.

I have an annotated list of books that are recommended reading for college-bound high school students.

It used to have ads, when it was just a list. Then I annotated with brief descriptions of what each book is about.

Alt ads all the way. An amazing amount of classic literature involves murder, suicide, adultery, etc.

If the algo were really able to figure out what the page is about, the stop words wouldn't be an issue.

HitProf

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2190 posted 5:39 pm on Apr 7, 2004 (gmt 0)

ken_b,

That's what I've tried as well but so far with little luck. Just minor improvements. And there is no doubt at all what the pages are about, and there is no shortage of on topic ads.

But it's a new site and I am patient to give it a try. Google promised some relevancy improvements in their recent newsletter so let's wait and see. But I'm very surprised the way it is now. Something I didn't expect at all.

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2190 posted 9:58 pm on Apr 7, 2004 (gmt 0)

Well, my blocked url list grows longer by the moment.

Just added a site selling ad*lt stuff.

There is no way I will tolerate that sort of thing on my classic car site.

I'll run out of blocking options pretty soon at this rate. And that's after not having a blocked list before April 1, 2004 at all.

I did email the adsense folks about this decline in the accuracy of targeting. It'll be interesting to see their resonse.

It makes me wonder just how carefully Google reviews adwords ads submitted, and keywords/phrases targeted, by advertisers.

I can live with the money I'm getting, but not the mis-targeted ads.

Powdork

WebmasterWorld Senior Member powdork us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2190 posted 10:04 pm on Apr 7, 2004 (gmt 0)

My ads went in the dump today too for my home page. I still have the relevant ones showing elsewhere with the exception of several gallery pages which show where to park when hiking. Naturally, the ads are for parking at gatwick airport parking. It's a really long hike from the south terminal to Mount Tallac.

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2190 posted 10:10 pm on Apr 7, 2004 (gmt 0)

Powdork; It started on my home page this morning also. Targeting has been going downhill rapidly all day.

It's amazing to watch really.

ScottM

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2190 posted 10:19 pm on Apr 7, 2004 (gmt 0)

Yep. For the first time today I see my ads being mistargetted.

Interesting to note:

The Adsense letter talked about BETTER targetting, and possibly lower rates. We're getting worse targeting, but we aren't getting higher rates. It's almost comical.

Powdork

WebmasterWorld Senior Member powdork us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2190 posted 10:24 pm on Apr 7, 2004 (gmt 0)

Actually, I have been getting higher rates. Can't tell today, though, since I've been stuck at 67 impressions since I went to bed last night.

danny

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2190 posted 10:43 pm on Apr 7, 2004 (gmt 0)

I've definitely been getting inferior targetting after the change - irrelevant ads showing up on lots of pages. My overall CTR has stayed much the same, but that's only because (using channel info) I pulled all the pages that had near-zero CTR around the same time.

birdstuff

10+ Year Member



 
Msg#: 2190 posted 11:12 pm on Apr 7, 2004 (gmt 0)

I wrote a new article today titled "How to save money when buying widgets". The article lists 20 ways to do just that. Item #6 on the list says to substitute gadgets for widgets whenever possible.

I uploaded the file and viewed it in the browser. After Mediabot crawled the page the AdSense skyscraper displays 1 ad for widgets and 3 ads for gadgets, even though the gadgets were referenced just once on the page, in one tip out of a total of 20.

A Google search on buying widgets gives 3 pages of ads before repeating, and these ads show up all over other sites dealing with widgets, so the problem isn't due to a lack of available content ads for widgets.

Silly me, I thought the recent changes to the targeting algorithm were supposed to fix this problem.

Broadway

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2190 posted 1:28 am on Apr 8, 2004 (gmt 0)

Probably like you all, I don't get sporatic mistargeted ads but on certain pages just every single ad is mistargeted. I can see in the text what keywords must trigger this errant targeting.

I was tempted to redo my text so the ad targeting would be better, but these are important keywords. Wouldn't doing so affect my Google ranking also?

annej

WebmasterWorld Senior Member annej us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2190 posted 1:52 am on Apr 8, 2004 (gmt 0)

I look forward to Google offering the capability for the publisher to specify which "categories" of ads each of his pages is more suitable for. To define the context in which the words on the page are to be interpreted.

This would help so much!

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2190 posted 1:54 am on Apr 8, 2004 (gmt 0)

I was tempted to redo my text so the ad targeting would be better, but these are important keywords. Wouldn't doing so affect my Google ranking also?

That's an important consideration Broadway.

I think such changes could well impact your Google ranking. Given such a choice, I'd be more inclined to favor the rankings over the ads.

jimh009

10+ Year Member



 
Msg#: 2190 posted 2:47 am on Apr 8, 2004 (gmt 0)

The last couple of days have been the first time that I've been seeing lots of pretty far off ads appearing on my pages. While odd ads have appeared from time to time here and there in the past, over the past couple of days these "off topic" and "wayward" ads have gone from just a handful to being about half the ads shown on the site. And I would say about 1/2 of these "off topic" ads are REALLY off.

Strangely, this isn't effecting CTR or the amount earned - yet. I just hope Google gets this straightened out soon - the ad quality over the last couple of days has really gone way down.

Edit : Just quick example - an ad for hiking Hawaii on a page about Montana history? And an ad for golf clubs on a page about skiing?

Jim

Need3lives

10+ Year Member



 
Msg#: 2190 posted 5:30 am on Apr 8, 2004 (gmt 0)

Agree, despite Google's claims in email that they were dramatically improving their targeting, I am now also seeing A LOT of pages that used to have VERY good (nearly perfect I would say) targeting to the page topic that are now showing ads that are completely unrelated. No wonder so many are seeing a massive drop in CTR.

ownerrim

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2190 posted 5:32 am on Apr 8, 2004 (gmt 0)

on pages regarding seizure disorder and other medical problems i have ads regarding fruit juice concentrate
and credit reports.

Need3lives

10+ Year Member



 
Msg#: 2190 posted 5:34 am on Apr 8, 2004 (gmt 0)

And, I should add, that some of the pages are showing ads that seem to be targeted towards keywords that do not even exist once on the page - how is Google looking at a page about sport medicine and deciding ads about dry eyes are appropriate? There is no reference to dry or eyes on the page, yet 3 of the 4 ads are about dry eyes, and non of them in the context of sports medicine.

Hehe - and just found some others - for example a page on health insurance showing 4 for 4 ads about auto insurance. Nice!

europeforvisitors



 
Msg#: 2190 posted 12:17 pm on Apr 8, 2004 (gmt 0)

And, I should add, that some of the pages are showing ads that seem to be targeted towards keywords that do not even exist once on the page - how is Google looking at a page about sport medicine and deciding ads about dry eyes are appropriate?

In an e-mail to me, a Google support representative explained that ad targeting is determined by the theme of the site and not by the keywords on the page. That contradicts what publishers and advertisers have been told in the past, of course, and it wouldn't explain why ads for marble vanities or mahogany entrance doors are in a review of a luxury hotel in Venice, Italy, or why ads for St. Martin/St. Maarten hotels are in an article about a Lutheran monastery in Germany where Martin Luther took his vows.

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2190 posted 1:53 pm on Apr 8, 2004 (gmt 0)

In an e-mail to me, a Google support representative explained that ad targeting is determined by the theme of the site and not by the keywords on the page.

I wonder how they think this would explain ads for videos or ad*lt t*ys on a site/page about classic cars.

My guess is they aren't all reading from the same script all the time. Not having everyone reading from the same script all the time may not be hard to understand, but it's still frustrating.

mquarles

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2190 posted 2:21 pm on Apr 8, 2004 (gmt 0)

In an e-mail to me, a Google support representative explained that ad targeting is determined by the theme of the site and not by the keywords on the page.

This would seem to be a big mistake, and directly contradicts GG's recommendations for how to build sites for Google search.

MQ

Imaster

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2190 posted 2:46 pm on Apr 8, 2004 (gmt 0)

The targetting of ads on my sites too have really degraded.

Google, please change your adsense algorithm back to what it was before April 1st.

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