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Google AdSense Forum

This 533 message thread spans 18 pages: < < 533 ( 1 2 3 4 5 6 7 [8] 9 10 11 12 13 14 15 16 ... 18 > >     
Major changes to AdSense
Pricing structure and ad relevance

 8:04 pm on Apr 1, 2004 (gmt 0)

Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]



 6:24 am on Apr 3, 2004 (gmt 0)

tombola, we are seeing a slight increase today, too. Yesterday was terrible, but today is the best day in $$$ we have had in months. For all I know, tomorrow will be bad again. I'll keep you posted.

Chicken Juggler

 6:39 am on Apr 3, 2004 (gmt 0)

I have had 2 days now where my CPC has gone down from $1.50 a click to $0.42 a click. I have not gone below $1 since I started.


 6:42 am on Apr 3, 2004 (gmt 0)

As much as you (or I) might want to, it's best not to post exact $$$ figures like that... but if it makes you feel any better, the EPC I'm **happy* with is a small fraction of what you get (even today)... and now that fraction is far lower than that.


 6:43 am on Apr 3, 2004 (gmt 0)

CTR and revenue for me are about the same over the last two days as they have been, on a site with about 100,000 impressions / day.

However, my CPC is pretty low. I'm wondering if sites with high CPC are affected more than those with low CPC.


 6:51 am on Apr 3, 2004 (gmt 0)

With only one more click than yesterday, so far todays earnigns are up 1/3rd. Best day since February 21.


 7:00 am on Apr 3, 2004 (gmt 0)

between today and yesterday:
CTR increase by 0.x%.
Revenue increase by 20%.
Clicks roughly the same.

I don't know if it's due to the day-to-day fluctuations or the 'major change'.

And Chicken Juggler, you're complaining about $0.40 CPC? Mine is much less than that!


 7:05 am on Apr 3, 2004 (gmt 0)

This "MAJOR CHANGES" are NOT good!

I had 50% lower income yesterday :(


 7:11 am on Apr 3, 2004 (gmt 0)

Disclaimer: I have ~20 pages tagged so the numbers are small.

I am seeing a very slight but consistent increase in impressions since March 21. Clicks are not as high as they were in Jan & Feb so earnings have dropped.

Channels have been a godsend.


 7:30 am on Apr 3, 2004 (gmt 0)

Mine went up.

In forums, people complaining about a change, are much more likely to post than noncomplaining people. So take that into account.


 8:17 am on Apr 3, 2004 (gmt 0)


I get at least 30% increase of revenue since April 1st!


 9:12 am on Apr 3, 2004 (gmt 0)

I got immediate revenue increase since the new adsense and I think it is well deserved for my site.



 9:52 am on Apr 3, 2004 (gmt 0)

Put me in the camp with those that have seen an increase in AdSense income.


1). It's still too early to tell.
2). I don't trust AdSense.

AdSense is just one income source from about 5 that I have, so I am not dependent on it. I will continue to shop around for other revenue sources to minimize my risk.

The best thing AdSense has done for publishers lately is the channels feature which has led me to remove AdSense from 2 content websites altogether and re-emphasize advertising for my existing advertisers that pay more.


 10:09 am on Apr 3, 2004 (gmt 0)

I wonder what will happen 'IF' G starts to put "1 gig Gmail" next to the "ads by Google" line?


 11:49 am on Apr 3, 2004 (gmt 0)

There are at least six of us seeing an increase in revenuew. Good for them. Lets hope more of us can say the same by month's end. Unfortunately for me, my ads are now paying much less and they were never blockbusters to begin with. :(

Yidaki: I meant to say that the whole thing seems like a price discount. However, some people do seem to be making more money under the new regime so I will take it back, and go back to the "lets wait and see until the end of the month".


 12:31 pm on Apr 3, 2004 (gmt 0)

Well, the last two days we have about a 50% reduction in EPC. A slight increase in click through rate (CTR).

We had over 80,000 unique visitors last month, this will be felt.

I doubt there is a new magic formula which will increase our CTR. We seen a change about January 1 slightly reducing our CTR. I suspect they have been holding back.

I'm sure with all the smoke, mirrors and drum beating, GG has benefited ($$) with this change.

I do appreciate the notification letter from GG about this change.

I sincerely hope these changes benefit the advertisers and the overall success of the adwords advertising program.


 1:54 pm on Apr 3, 2004 (gmt 0)

A couple of threads on the AdWords forum say there's been a decline in the availability of 5-cent ads, and that using AdWords has become more expensive. I wonder if this is why some AdSense publishers are seeing an increase in revenues while others are not.

Question for publishers who are seeing a jump in their earnings: Was your EPC quite low (e.g., single-digit) before the AdSense changes were announced?


 2:35 pm on Apr 3, 2004 (gmt 0)

efv, no, i'm in the higher-epc end of things.


 2:37 pm on Apr 3, 2004 (gmt 0)

Where have all the ads gone? My clicks have been cut in half (just starting yesterday,) due to the fact there is only one ad showing on all my pages that used to show the max number of ads, all very relevant to the content.
Definitely not happy about whatever is going on, especially since I've spent the last month putting together a new feature section (content-rich) and now all I see is that one...lame...ad... Hopefully it's just a flux and will be back to normal soon.


 3:08 pm on Apr 3, 2004 (gmt 0)

50,000 page views per day. EPC today down 70 % (was double digit now single) from pre-change, which is a few points worse than yesterday.

Click thru % has been driven artificially high due to G now counting 25% fewer page views per my server stats. If they were still counting actual page views click through percentage would be the same.

Is a padded CTR supposed to make up for a 70% revenue cut?


 3:09 pm on Apr 3, 2004 (gmt 0)

From my own experience, the shift in ads does appear to be a fluctuation. At first 3 out of 4 of my relevent ads disappeared. That night, most were back, but some odd-ball ones still showed up. This morning, all of my original ads were back. Granted, it hurt my earnings having those odd-ball ads, but I think things are going back to normal.

Big-time unfortunately, though, that wonderful 60% boost in EPC I was earning is gone today. =( Back to the ol' normal...


 3:11 pm on Apr 3, 2004 (gmt 0)

Any premium Adsense publisher would like to comment (obviously not disclosing any real figures, just the trends)?


 4:13 pm on Apr 3, 2004 (gmt 0)

OMG, I'm feeling sick to my stomach. This is rediculous! My CPC totals for the last 2 days are down around 80%. We are talkin quite a bit of Cash on a monthly basis since I run adsense on many sites with higher rated CPC than your norm. GOOGLE GODS, are you hearing this: THIS CANNOT BE TRUE.....****..

Anyhow....Has ANYONE asked Google about this? I used to FEAR losing Adsense when I accidentally clicked ONCE on an ad. Seems trivial now


 4:31 pm on Apr 3, 2004 (gmt 0)

It's still too early to draw any conclusions, but so far the changes do not seem to have had a major impact one way or another.

March 31st was a record high day for me, but from what I understand, the changes did not go into effect until April 1st. April 1st was a strong day as well, while April 2nd was back to normal levels.

I am an Adwords advertiser as well and have not necessarily seen a decline in daily spend so far.

I feel bad for all those who are indicating large losses in revenue, but I think it would be a good idea to wait a month or so before drawing any conclusions. Data over a couple of days is usually deceptive.

I also think this new change may very well encourage publishers to optimize their page content better for improved results, and what may come out of this is an overall improvement in the quality of content among publisher sites.

Some publishers may very well become frustrated and drop out of the program, but a smarter approach, I think, would be to optimize your site as we begin to discover what Google is rewarding.

Google's intention here may very well have been to encourage an improvement in content quality rather than taking a larger cut in earnings as many have suggested.


 4:33 pm on Apr 3, 2004 (gmt 0)

As we enter Day 3 of the AdSense Dark Era, here's what we know:

1) Most publishers are seeing a decline in revenue, and a fair percentage of those are seeing a massive decline of 70-80%.

2) The decline seems to be mostly due to a fall in EPC, with some reporting a decline in CTR.

3) A few publishers reported a revenue gain (again, mostly due to EPC) during the first day or two, but now that seems to be swinging back to norm.

4) AdsenseAdvisor and possibly other Google reps read this forum and by this time are well aware of publisher's angst over this latest change.

5) Google may make changes that benefit the publisher, or they may not. They may choose to "fix" this latest problem, or they may not. The ball is in their court now.

I would like to humbly suggest that while we continue to report on changes, that our energy be put to work finding alternate revenue streams. I myself have been pretty lax since AdSense paid well up until now, however this latest decline in a series of declines since the program inception has forced me to rethink. Take this weekend and the following weeks to consider alternate programs, direct approach to advertisers, etc.


 4:41 pm on Apr 3, 2004 (gmt 0)

I think it has been mentioned several times, here in the Adsense forum, that the content just before and after the ad block carried some weight when it came to targeting.

It's probably to early to tell yet, but it seems like that may be a little more important now.

I was able to move some text around on a few pages and it seemed to improve the targeting quite a bit. Previously these pages had very targeted ads, but with the changed the ads went way off the mark. Rearranging the content seems to have fixed that.


 4:48 pm on Apr 3, 2004 (gmt 0)

What we do not know is the nature of those sites that perform better and those that perform worse. What about including this information with the reports you all post here?

Compare your sites to the original Google example:
For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

So how strong is the shopping interest of your target audience? Do they come to your sites to find informations or do they come to compare products and prices, read reviews, and look for shopping opportunities? IOW what do you think is a click worth on your sites - what do you think would be the CR for an advertizer on your sites?


 4:51 pm on Apr 3, 2004 (gmt 0)

I think it has been mentioned several times, here in the Adsense forum, that the content just before and after the ad block carried some weight when it came to targeting.

That would explain why a rectangle ad floated right next to a paragraph where I mention writer's block & quilting alternates between selling quilting stuff and kindergarten blocks. The article is on creativity. It's kind of amusing but not what the reader will click on.

I'll try moving the ad to a different part of the article and see what happens.


 4:56 pm on Apr 3, 2004 (gmt 0)

Jeez. I'm seeing four ads for hotels in Tallinn, Estonia on the home page of my site, where there's no reference to Tallinn whatsoever. (In fact, I barely mention Tallinn in the 4,000 or so pages of my site; I think the only references anywhere are on a ferries page deep within the site.)

I'm also seeing other wildly off-target hotel ads on inside pages.

For the most part, targeting hasn't changed much, but where it has, the new ads are completely off-base.


 4:57 pm on Apr 3, 2004 (gmt 0)

We the new changes, Google seems to have assumed that all publishers will stay in the program even. I wonder how they will offer a lower pricing model to advertisers if those publishers who are seeing a substantial reduction in $$ pull out. This could result in much higher advertising costs, especially if the publisher that will provide the bulk "discount" exposure leave the program.

I will wait a month. But as it stand now, I would make more money with some basic popunders/overs and banner advertisement (back to the old days). I do believe my site is well targetted and would produce a good conversion rate for advertisers, so I would first try going directly to some of them.

My earnings are about 1/2. Now my click through rate has plummetted... mostly because the ads being dispalyed advertise for how to get rid of a product my site promotes! This is a far cry of the days when I was scared of accidently "clicking" on one of my google ads!

If the numbers are the same in a month, I think I will add a "bendover and use with lube" link to the google adsense site on my links page.


 5:07 pm on Apr 3, 2004 (gmt 0)

So how strong is the shopping interest of your target audience? Do they come to your sites to find informations or do they come to compare products and prices, read reviews, and look for shopping opportunities?

On a travel-planning information site like mine, searching for information and shopping (booking) tend to go hand in hand. And while my site is primarily editorial in nature, its affiliate links generate substantial income every month--far in excess of my AdSense revenues.

One concern I have about Google's new pricing structure is that it may be underestimating the value of leads (as opposed to immediate purchases). For big-ticket items, or for purchases that require human interaction between the buyer and the seller, users aren't likely to hit an "Order" button the first time they visit an advertiser's site. Advertisers of such goods and services are looking for leads, not for instant e-commerce sales, and if inquiries aren't counted as conversion, any system that uses conversion tracking to determine click value would tend to underestimate and understate the value of such leads. (Cruises are a good example: A travel agent might make a commission of $2,000 on a luxury cruise for two, but only after back-and-forth conversations with the prospect and the cruise line.)


 5:08 pm on Apr 3, 2004 (gmt 0)

I have the exact same ads, increased CTR, and EPC down around 78%.

Explain that!

This 533 message thread spans 18 pages: < < 533 ( 1 2 3 4 5 6 7 [8] 9 10 11 12 13 14 15 16 ... 18 > >
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