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This 533 message thread spans 18 pages: < < 533 ( 1 2 3 4 5 6 [7] 8 9 10 11 12 13 14 15 ... 18 > >     
Major changes to AdSense
Pricing structure and ad relevance
markus007




msg:1415698
 8:04 pm on Apr 1, 2004 (gmt 0)

Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]

 

loanuniverse




msg:1415878
 2:15 am on Apr 3, 2004 (gmt 0)

Yidaki:

While not completely agreeing with your post, I will say:

If it walks like discounted pricing
If it sounds like discounted pricing
If it smells like discounted pricing

It is discounted pricing for contextual ads that are not in the SERPS.

FromRocky




msg:1415879
 2:35 am on Apr 3, 2004 (gmt 0)

My EPM has been going down hill without a break since the last December. There was no way for me to stop it although I have tried to make many changes such as adding more pages, revising the contents, changing the keywords, etc.

So I have wondered many times, the long term survival of the AdSense if nothing will be done soon. That is a reason why I welcome any change on the Googgle’s side.

It's the right time! I'm waiting for the result.

Yidaki




msg:1415880
 2:52 am on Apr 3, 2004 (gmt 0)

>It is discounted pricing for contextual ads that are not in the SERPS.

I'm not sure if i understand you right here. You mean discounted pricing for ads that are not displayed at the google serps (AdWords) or ads at pages that are not listed in the google serps (AdSense with bad/without rankings)?

EasyMoney




msg:1415881
 3:06 am on Apr 3, 2004 (gmt 0)

The changes to adsense have decrease my revenue by over 1/2. I know its too early to tell for sure... but the fact that $ is down by 1/2 when impressions and click through rate remain steady is a pretty strong indicator of what the near future looks like. I think I need to check out the competition (to adsense) and vote with my shoes.

Yidaki




msg:1415882
 3:11 am on Apr 3, 2004 (gmt 0)

>The changes to adsense have decrease my revenue by over 1/2

Wow, within 12 hours? Uhm ... i'd wait with the shoes.

irock




msg:1415883
 3:14 am on Apr 3, 2004 (gmt 0)

Hmm... I guess it's the right time for formidable competitors to win us over. My site revenue is down 37% at least...

Compworld




msg:1415884
 3:15 am on Apr 3, 2004 (gmt 0)

Yea, it seems that it has effected our site too. Our average bid price in March has now been cut in half due to this "new" feature. Guess we will have to be looking for another service to offer in place of adsense.

If Google wanted to get rid of good sites fast, this is sure a good way to do it.

CompWorld

Yidaki




msg:1415885
 3:22 am on Apr 3, 2004 (gmt 0)

>bid price in March has now been cut in half due to this "new" feature

Sorry, again, i don't get it. This "new" feature is active since ... ~12-18 hours, right? And you draw conclusions based on your stats? You have enough days and data to compare and to see trends?

Just in case i didn't make it clear: my post above was NOT based on early stats. Just a closer look to what they claim to change and how this *might* affect our revenue.

EasyMoney




msg:1415886
 3:25 am on Apr 3, 2004 (gmt 0)

Yes... I know we have not had much time to evaluate the full effects... but my site gets over 50,000 page views a day and like a say... when the $'s are down 50% and all other statistics remain the same...

Lets just say I think I know who will be funding the changes Google has made for publishers. Is anyone make more money?

The one nice thing about this is that I no longer fear upsetting google/losing adsense. If the current rate holds, I WILL be replacing adsense.

JohnKelly




msg:1415887
 3:29 am on Apr 3, 2004 (gmt 0)

Agreed, so far (I believe) only one or two other people have posted to say they are seeing an increase in earnings. This is far outweighed by the number posting a decline in earnings.

Perhaps in a week we'll be able to see some better numbers, especially when the channel data comes out. But for now I'm not impressed. My CTR remains the same, EPC and revenue is down.

FromRocky




msg:1415888
 3:32 am on Apr 3, 2004 (gmt 0)

Don't forget: Today is Friday and starting of Spring break (Canada).

EasyMoney




msg:1415889
 3:39 am on Apr 3, 2004 (gmt 0)

I wait a month before I do anything. BUT - I believe that most of us will agree that these Adsense changes should have come with a tube of vasoline!

steve40




msg:1415890
 3:45 am on Apr 3, 2004 (gmt 0)

Well this is scary
I decided to turn content back on today on my adwords campaigns and I have just checked my adwords and on 3 of my campaigns the cpc on content is DOUBLE that of search and i do mean double other 40 same or slightly less
and on adsense I have a reduced income of about 15% across my sites so iether publishers who have increased revenue are not saying or something very strange going on
steve

FromRocky




msg:1415891
 3:56 am on Apr 3, 2004 (gmt 0)

<<publishers who have increased revenue are not saying>>

Steve, you might be right. How many smiling faces do you see at a funeral?

MarkHutch




msg:1415892
 4:01 am on Apr 3, 2004 (gmt 0)

Steve, we had a terrible day yesterday, but today is looking very good for a Friday. Our sites don't do that well on the weekends. Still to early to tell, but at least income is higher than it was three days ago.

steve40




msg:1415893
 4:02 am on Apr 3, 2004 (gmt 0)

On further checking any campaign that had higher click through % on content was increased cpc

will give sort of example
say click through on
campaign y was X% on search
campaign y was X% + Z% on content

The corresponding cpc seems to be dependent sort of on the above formula

In some ways I can now see the logic behind the changes if very poor clickthrough % on content much lower cost to advertiser , if higher on % clickthrough on content cpc is higher

This might explain why some webmasters are seeing major major changes on revenue as I have some campaigns that may be X% clickthrough on search but x%/8 on content
in some ways it is usefull being both a advertiser and publisher on Adwords / Adsense as it is easier to see the logic behind changes
steve

jimh009




msg:1415894
 4:03 am on Apr 3, 2004 (gmt 0)

Not seeing anything majorly different on my site. Too early to draw firm conclusions, of course, but right now my content site has more or less the same epc and click-through rate as it had in March.

:)

Sunflux




msg:1415895
 4:04 am on Apr 3, 2004 (gmt 0)

Today, CTR is starting to return to something close to "abnormally low but seen before", but earning are still way way down. Halved, like most other reports.

Compworld




msg:1415896
 4:05 am on Apr 3, 2004 (gmt 0)

I can see the differences when all the stats are the same within the Google Adsense control panel (clicks, ratio, impressions, etc.), except $$$. So, if the impressions and clicks are around the same for the last couple of days, but the $$$ has been slashed basically in half, then there is the proof. But, I to will give Adsense the benefit of the doubt and not leave until 30 days have passed. I am hoping that Google is just playing a really bad extended April fools day joke. If not, I have a feeling that a good portion of sites will be leaving the adsense program. I have spoken to some other web masters, and they to have seen a dramatic decrease in the amount of revenue generated.

So, we should know more as the days and weeks go by. Only time will tell.

CompWorld

onlineshrine




msg:1415897
 4:10 am on Apr 3, 2004 (gmt 0)

I think the guy with the tube of vasoline idea was right.

ignatz




msg:1415898
 4:10 am on Apr 3, 2004 (gmt 0)

Yesterday's take was double normal with the same impressions. Today's is not quite double, but still substantially higher...

CTR's are around the same as ever.. thats kind of odd. This does happen from time to time when an advertiser puts in crazy high bids for certain keywords, so my recent data may be an anomaly un-related to the adsense changes.

dazzlindonna




msg:1415899
 4:26 am on Apr 3, 2004 (gmt 0)

Yesterday's take was double normal with the same impressions. Today's is not quite double, but still substantially higher...
CTR's are around the same as ever.. thats kind of odd. This does happen from time to time when an advertiser puts in crazy high bids for certain keywords, so my recent data may be an anomaly un-related to the adsense changes.

I could have written this post, as my experience for the last two days is the same. For now, I'm smiling at the funeral. Will see if it lasts. Weekends are always terrible for me, so I'll wait to judge more stats till middle of next week.

blaze




msg:1415900
 4:37 am on Apr 3, 2004 (gmt 0)

I think one of the thing Google is hoping is that people who are seeing bad EPC do drop out of the AdSense program.

ken_b




msg:1415901
 4:41 am on Apr 3, 2004 (gmt 0)

For me it seems like the "improved targeting" has missed the mark badly on critical pages. That's hurting a lot in the CTR.

But CPC seems to be holding up on the clicks I am getting.

freeflight2




msg:1415902
 4:42 am on Apr 3, 2004 (gmt 0)

dazzlindonna:please keep us updated - until yesterday night I thought I was one of the few lucky ones, too... now both accounts are down 80%. I don't see any new ads at all. I know that one of my sites converts far better than an other one, still they are down with the same %.

thsung




msg:1415903
 5:17 am on Apr 3, 2004 (gmt 0)

Maybe Google is'nt making any money ever since Yahoo is using their own search results. No traffic from Google equals no advertising dollars equals no money for Adsense.

dazzlindonna




msg:1415904
 5:18 am on Apr 3, 2004 (gmt 0)

will do freeflight2.

EasyMoney




msg:1415905
 5:26 am on Apr 3, 2004 (gmt 0)

I am surprised we have not heard from Adsense Advisor... or did I miss a post?

JohnKelly




msg:1415906
 5:43 am on Apr 3, 2004 (gmt 0)

There's a post from AA at msg # 60 in this thread.

tombola




msg:1415907
 5:56 am on Apr 3, 2004 (gmt 0)

From the Adsense email:
A few publishers will see a decline in revenues.

Went through all posts in this thread and it seems like there are only two publishers (jimh009 and dazzlindonna) that saw no difference or a slight increase.

The email should read:
A few publishers will see an increase in revenues.

MarkHutch




msg:1415908
 6:24 am on Apr 3, 2004 (gmt 0)

tombola, we are seeing a slight increase today, too. Yesterday was terrible, but today is the best day in $$$ we have had in months. For all I know, tomorrow will be bad again. I'll keep you posted.

This 533 message thread spans 18 pages: < < 533 ( 1 2 3 4 5 6 [7] 8 9 10 11 12 13 14 15 ... 18 > >
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