|Once publishers start leaving en masse, and/or news of thousands of unhappy publishers leaks into mainstream media (not just web sources) things may change. |
Publishers aren't going to leave en masse, unless they're publishers that Google doesn't especially want anyway. Why? Because as long as AdSense's effective CPM is higher than what publishers can earn from other sources, most publishers will continue to use AdSense--especially since, as another WW member put it, AdSense is basically "free money" or incremental income that supplements (instead of replacing) existing revenue streams.
Mind you, some of us may put AdSense "below the fold" or use it more selectively if revenues continue to decline and there are other, more productive ways to use our screen real estate. But in most cases, we'll bite the bullet and run at least some ads until we see what the future brings from AdSense or future competitors.
Good point EFV... though I wouldn't neccesarily agree with "free money", since any traffic a site provides is through hard work. The AdSense money was payment for a lot of blood, sweat and tears. Shame to see so many people getting slammed.
I'm surprised we haven't heard from Jenstar in this thread - her input would be a valuable addition.
Trying to get a better grasp on recent changes, pls stop by:
I've taken adsense off my worst performing pages (forums representing 10% page views) and replaced it with a mobile phone / logos banner which is performing well.
Still think Adsense is the best but its best to take it down where its not performing.
My earnings are down 50%. It's especially harsh on me because I depend on Adsense for my living.
Almost every publisher has been hurt by this, most seriously. How can they do this? Easy, they have no obligation to retain their formula and we have no obligation to stay with them. We are free agents and so are they.
But there is nowhere to turn. It's another area where Google has a monopoly. Hats off for them for starting it, but it's hardly in our interests as publishers for them to control the market. We need competitors. In any other industry, players get nervous when their supplier is a monopoly.
I hope this has been a wake-up call and all this Google worship has been put to rest. We need competitors and we need them now!
As an advertiser I have found that since April 1 Google is rarely showing my ads on targeted sites(about 10% of last month). They still fill my daily budget but nearly all through search pages ads.
I'm not selling anything but advertise with Google only to draw new visitors.
My traffic tend to return often since I provide sports related weather data that changes often. Consequently I can make a decent buck just from advertising.
I pay the minimum for traffic ($.05 per click)and have not paid any less or more at any time.
My CTR from search pages was about 5% and 0.5% from targeted sites. It has stayed about the same on seach pages but dropped to 0.3% on targeted pages this month.
|But there is nowhere to turn. It's another area where Google has a monopoly. |
Google doesn't have a monopoly. If you don't like AdSense, you can choose from other ad networks or hundreds (thousands?) of affiliate programs.
IMHO, if you depend completely on AdSense for a living, you should have been seeking other revenue streams all along. Now, obviously, it's more important than ever to diversify your sources of income.
|We need competitors and we need them now! |
The only player that can compete with Google at this stage is Overture, and I'm not sure if they're interested in expanding their program to this level.
Of course, Yahoo and MSN could rival AdSense, however they are way behind in the game and it could take many months before they can launch such a program.
Funny thing is MSN and Yahoo have are currently running Overture ads. It should be only a matter of time before they ditch Overture and jump into the game themselves.
Google does have a monopoly on this kind of program (AdSense). Hopefully others will join in soon.
surfer67, yahoo won't ditch overture...they own overture.
Well for what it's worth I tried to make some sense out of all this and became more perplexed than ever.
I compared figures for this month, including an incomplete today, against the all time averages for this year. That's a huge number of impressions. Imps EPC EPM
4/1 107.00% 121.85% 110.53%
4/2 083.81% 107.56% 104.40%
4/3 066.15% 088.90% 084.60%
4/4 074.05% 093.97% 076.94%
4/5 101.92% 085.73% 073.59%
4/6 068.54% 112.03% 127.42% [incomplete day]
Ok... a few more thoughts.
April is down in terms of Impressions, CTR, and average daily earnings.
The month is just starting so we shall see. I am not going to call this a failure, a problem or anything else till I see an entire month that I can compare to the last 6 months.
rohitj - surfer67 was meaning to say msn dumping overerture and entering the game
Augggghh... Due to a good new chunk of content, impressions today are well on their way to tripling that of any previous day, but CTR is near its lowest. Could be due to ad placement in the new format I have, but geez, that stings. Guess I'll wait and see.
I've hit a new high for impressions today but nothing else has changed.
|I've hit a new high for impressions today but nothing else has changed. |
Meaning your CTR and earnings are "normal" - they've gone up in sync with your impressions? 'Spose I will be doing some rearranging tomorrow.
Nope. Wouldn't say the CTR & EPC are normal at all. They're still depressed. :(
But the earnings are higher as a result.
Here's my reply from google
|Thank you for providing us with this feedback. We appreciate your concern |
about decreased revenue. Our recent enhancements to advertiser pricing and
to our targeting will affect publishers in different ways and at different
times. While your earnings per click may decrease, your clickthrough rate
may also increase due to the increased relevancy of the ads on your pages.
In addition, although you are currently seeing reduced revenue, these
changes are intended to increase the long-term revenue potential of the
AdSense program by driving increased advertiser participation in the
Google content network.
Your AdSense reports will give you a good idea of the effect of these
changes over time.
Basically, they are saying "Chill out, your revenue might go up over time" or they are playing damage control and holding us off while they decide what to do next.
I got the exact same reply to my email. I recieved it yesterday. Another poster summarized his reply which seemed to be exactly the same as well. This is obviously a form letter anyone who complains gets.
GOOGLESPEAK: Thank you for providing us with this feedback.
ENGLISH TRANSLATION: Dear Chump:
GOOGLESPEAK: We appreciate your concern about decreased revenue.
ENGLISH TRANSLATION: We appreciate the revenue we've taken from the traffic your websites produce.
GOOGLESPEAK: Our recent enhancements to advertiser pricing and to our targeting will affect publishers in different ways and at different times.
ENGLISH TRANSLATION: We haven't figured out how to take every last dime from everybody yet but our crack team of programmers is working 24/7 on it.
GOOGLESPEAK: While your earnings per click may decrease, your clickthrough rate may also increase due to the increased relevancy of the ads on your pages.
ENGLISH TRANSLATION: We're going to count all the clicks but under report your traffic. This will make it look like you're getting a higher clickthrough rate.
GOOGLESPEAK: In addition, although you are currently seeing reduced revenue, these changes are intended to increase the long-term revenue potential of the
AdSense program by driving increased advertiser participation in the Google content network.
ENGLISH TRANSLATION: We think advertisers will watch us put the screws to publishers and see it as a business opportunity. We figure most of them won't notice they're not paying any less while we pocket the difference.
GOOGLESPEAK: Your AdSense reports will give you a good idea of the effect of these changes over time.
ENGLISH TRANSLATION: Read 'em and weep, baby.
Frankly, I'm surprised that more people aren't complaining about mistargeted ads. The ads on my site today are ludicrous, whereas before 4/1/04 they were right on target. Why the heck does google love to take things that are running and break them? It's like some geeky kid that likes to take things apart without knowing what he's doing or how to reassemble the pieces.
|Frankly, I'm surprised that more people aren't complaining about mistargeted ads. The ads on my site today are ludicrous, whereas before 4/1/04 they were right on target. |
I reported some examples of wildly mistargeted ads to Google yesterday. They requested URLs and screen shots, which I provided. I then got a reply that said "the ads you are receiving are currently related to topics discussed in the content of your pages." I guess that's true if ads for marble countertops, vanities, and fireplaces or marble floors are considered related because the word "marble" happens to be mentioned in a review of a luxury hotel.
(Mind you, the ads for marble don't appear in that hotel review all the time. Sometimes I see ads for "mahogany entrance doors" or "wood screen and storm doors," presumably because the word "door" is on the page. I don't know where the ad for "wrought iron" came from, though, because there's no mention of iron--wrought or otherwise--on the page.)
Sheesh. No wonder my CTR and EPC are dropping. If this is how Google's improved ad targeting works, I'd hate to be an advertiser relying on the new variable-pricing algorithm to get maximum value per click.
Well, this thread has went on for weeks into 500+ msgs. Time to call it quits and move on...