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Search Engine result pages!
Why doesn't Google permit me to have adsense ads?
ideavirus

10+ Year Member



 
Msg#: 201 posted 7:31 am on Jul 25, 2003 (gmt 0)

Hello,

I just checked their policies and noticed this :


Search Result pages
AdWords ads may not be placed on search results pages.

Whats the reason they are not allowing to place adsense ads on SERPs? I don't see any reasons why they shouldn't be allowing!

Also, how do thet exactly define a SERP?
Does the category based listings also fall into the category of SERPs or strictly means that a page is loaded with results when a search is performed?

Thank you

 

cornwall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 201 posted 8:51 am on Jul 25, 2003 (gmt 0)

>>Whats the reason they are not allowing to place adsense ads on SERPs?

My guess would be that they believe that they deliver the best search results pages and there is no point in offering others, or..

perish the thought they are avoiding competition, but there again I don't think any of us want competitive ads on our own sites

Imaster

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 201 posted 9:04 am on Jul 25, 2003 (gmt 0)

My guess would be that they believe that they deliver the best search results pages and there is no point in offering others, or..

That could be one point, but if you check out one of their premium partner you will notice that they have used google adsense in the search results pages too. So we could rule out this belief.

Perhaps google believes in first testing various implementations with their partners and then offering the feature to other affiliates. Just like I mentioned in another post about related searches in sykscrapers [webmasterworld.com]

Perhaps we would see this clause removed from their TOS & everyone would be able to use it on their search pages.

chiyo

WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 201 posted 9:12 am on Jul 25, 2003 (gmt 0)

Some good reasons already. Here are some more.

I guess Google has existing and separate arrangements with other search engines or those diplaying SERPS to show adwords on their site. I think they want to keep ADSENSE to "content" sites and forge their own relationships with guys like AOL etc. Letting that out amongst lots of small sites which they cant test for quality may devalue the brand for their other SE partners. And finally this would mean adsense on an infinite number of pages, making the spidering system not cost-effective in these cases. Remember they say adsense works best on content pages that "do not change".

killroy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 201 posted 9:19 am on Jul 25, 2003 (gmt 0)

Actually adsesne ONLY works on pages that don't change too much, as it has to be spidered first...

search for "widget" oops, PSAs, but we'll have it the next time round.... then the user searches for "widgets" different URL, hmm PSAs again, gotta spider it... next guys searches for "wodget" heck, different URL again, need t orespider... and so on...

for on site SERPS the URL cahnges each time and counts as a new page... not a good basis for content targeting "after the fact" which only works for the NEXT pageview.

In fact the ones on premium advertisers work differently, keywords are taken from URLs and not from spidering the page. I hope we'lll get a different code and will be allowed to use those too soon.

SN

cornwall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 201 posted 9:30 am on Jul 25, 2003 (gmt 0)

>>I guess Google has existing and separate arrangements with other search engines or those diplaying SERPS to show adwords on their site.

I agree, that stands to reason, and is the way Google has always worked.

But if you try some keywords searches in Google for high value keywords, then it returns a great number of serps from low volume sites, in many instances low quality sites, whose only claim to existence is good SEO.

I realise that I am being provocative here ;)

Google have been aware for some time that they have to improve the quality of results that they are delivering to the surfers, in order to keep ahead of the game.

Forget the advertisers, for a moment. Forget the publishers too. Unless Google keeps the punters on board, they will loose market share, and with it advertisers if the volume is not there (and publishers if the money is not there)

ideavirus

10+ Year Member



 
Msg#: 201 posted 3:21 pm on Jul 25, 2003 (gmt 0)

Hello,

Very Interesting explainations. But, ultimately if they don't allow publishers to have adsense ads on SERPs, I feel it would be disappointing and unfortunate.


Perhaps google believes in first testing various implementations with their partners and then offering the feature to other affiliates. Just like I mentioned in another post about related searches in sykscrapers

Perhaps we would see this clause removed from their TOS & everyone would be able to use it on their search pages.

I Hope so...!

chiyo

WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 201 posted 3:25 pm on Jul 25, 2003 (gmt 0)

>>ultimately if they don't allow publishers to have adsense ads on SERPs, I feel it would be disappointing and unfortunate. <<

Why?

If adsense was not designed to deliver relevant ads to SERPS pages, why would google put them there?

ideavirus

10+ Year Member



 
Msg#: 201 posted 3:33 pm on Jul 25, 2003 (gmt 0)

chiyo - question is , but why isn't adsense designed for SERPs anyway? I really cannot think of any valid reason at the moment , atleast.

Technology is always an enabler! Since Google is already doing it with some of its bigger partners, what do they have got to lose allowing the same with adsense publishers?

I just wrote to them, hopefully, i get a reply back from the support team.

Thank you

chiyo

WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 201 posted 3:42 pm on Jul 25, 2003 (gmt 0)

Ok ideavirus, best to wait for the answer from Google i guess. Another reason may be that the processes needed to return relevant keywords on SERPS is far more expensive that say crawling a static page every few weeks. As someone else said this may usually be done by not crawling the page "after", but from feeding the search terms into a database.

As far as why it wasnt designed for SERPs anyway, Im assuming here that google wanted to have a scalable system that did not have the high overheads than if it was designed to work with complex dynamic pages. Those low overheads are probably the only reason they can offer it to lower impression sites as each has a very low fixed cost.

I am absolutely sure that Google wants to keep adsense for "publishers" and "adwords in SERPS" for their large search engine partners with whom they have far more control and can afford a direct relationship.

ideavirus

10+ Year Member



 
Msg#: 201 posted 3:50 pm on Jul 25, 2003 (gmt 0)

I somehow get a strong feeling that, if Google can get it right for adsense ads serving on SERPs.... They will sure stand out of the crowd ( if at all there is any competetion ).

This way, Google gets to indirectly partner with their competitors ( I really don't want to go deep into this at this time ).

I guess, i cannot report any support replies on the forum here, remember reading it in another thread ...is that the case? If it is allowed, I'll try to epitomise their reply and post it here.

<added>

High OverHeads

For me, this sounds more of an excuse than a valid reason, chiyo. But, don't you feel that, this will sure benefit advertisers and publishers and ofcourse Google themselves in the long run, which makes business sense.

Okay, I for one quantitativly cannot extimate the high overheads, if any?
</added>

Thank you

chiyo

WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 201 posted 4:08 pm on Jul 25, 2003 (gmt 0)

High OverHeads

I may be wrong, but to me adsense is scalable to a large number of content sites, just because it is so simple. The overheads are also in providing personal support to each site, and providing just the simplest of stats makes it possible and economical to provide the opportnity to sites only making a few bucks a day.

Compare that to the cockpit style control panels you have for some other programs and the personal support you get. Thats all great of course, but in the end what revenue are you making? That all costs money and it seems to me google has gone for a scalable, simple solution with economies of scale that means there is not even a lower limit of revenue or impressions to be able to participate.

To design a system that also works well on SERPS, and highly dynamic sites can only make it more complex and more expensive to run. As i said, all it needs now, is a spider visit once every few weeks to pages that are getting good hits.With SERPs they have to respider evey time someone enters a different search term and that term may not ever be viewed again and google maybe wont even know.

Thats what i meant, but i dont mean to be argumentative, just trying to clarify.

ideavirus

10+ Year Member



 
Msg#: 201 posted 4:19 pm on Jul 25, 2003 (gmt 0)

Hey, I am not even the last person to get into an argument with Chiyo or anyone for that matter! :) WebmasterWorld is a place where i really feel at home, Okay? Sorry, if u happen to get me wrong!

and providing just the simplest of stats makes it possible and economical to provide the opportnity to sites only making a few bucks a day.

Why would google think, soo small , when they really go ahead and achieve it.

Thank you.

killroy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 201 posted 4:24 pm on Jul 25, 2003 (gmt 0)

Well, ran a few tests, and SERP ads were spot on, better then innitial ads on pages not yet spidered by mediapartner. AdSense seems to use the url for unspidered pages, and as my SEPR is on a page of the form:

www.domain.com/search?q=keyword+keyword

AdSense served perfectly targeted ads, as if they were right on a google serp.

Perhaps disabling spidering completely on such SERPS would be enough to make it usable.

SN

Visit Thailand

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 201 posted 5:33 pm on Jul 25, 2003 (gmt 0)

Sorry but I do not follow this. Why would Google, a search engine want its ads on your SER pages?

What Google wants is its ads on cotent pages relates to the ads that will bring it revenue and also revenue of the site.

The site we run Adsense with has a search engine but of course I do not want Google ads showing up as I want them to find what they searhced for. If they find a page from that search that has a Google Ad then feel free to click.

killroy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 201 posted 6:04 pm on Jul 25, 2003 (gmt 0)

Why? because the perosn doing a search for widgets on my site is a potential customer for a widget adwortizer.

If I don't have adsense there google looses income and googles advertisers loose potential customers, which my click on to one of the pages on my results and I might place an affiliate on te target page and boom, google lost out.

Incidentally, I have people that re on my page, not on googles. Google has to place adsene there where the visitors are, or it won't make sense. and obviously Google wants more visitors, I ahve them, bring on the ads I say.

SN

linkshark

10+ Year Member



 
Msg#: 201 posted 6:15 pm on Jul 25, 2003 (gmt 0)

Perhaps it is because serps are more likely to have:
other text-based or content-targeted advertisement(s) on the same Web page

I know all mine do.

>how do thet exactly define a SERP?

Now that's the grey area.

libdex

10+ Year Member



 
Msg#: 201 posted 6:46 pm on Jul 25, 2003 (gmt 0)

This is the reply I received from Google, after asking if I could run AdSense on my OWN search pages:

"Thank you for your email. To answer your question; no, you should not be displaying AdSense ads on the search pages within any of your websites. This policy applies despite the fact that you are searching only within your own sites and that the same results can be found by browsing the
appropriate categories.

This is one of several policies in place that we believe will help ensure the effectiveness of the AdWords ads for our publishers as well as for our advertisers."

I went to great pains to remove AdSense from such pages, and when I see other sites running them I get a little peeved.

[edited by: libdex at 7:37 pm (utc) on July 25, 2003]

RobbieD

10+ Year Member



 
Msg#: 201 posted 6:55 pm on Jul 25, 2003 (gmt 0)

We run AdSense on all our Search Engine Category Pages and it is working great for us. These are Category Pages within the Directory and not the Search Engine Results. I think it's best for Webmasters to follow the TOS... Let's just roll with it until Google tells us otherwise. We'll all benefit from it :)

Blessings

linkshark

10+ Year Member



 
Msg#: 201 posted 6:59 pm on Jul 25, 2003 (gmt 0)

I have a list of such sites and will be reporting them to Google.

Everyone loves a tattle tale. Trust me Google will find them on their own.

We run AdSense on all our Search Engine Category Pages and it is working great for us. These are Category Pages within the Directory and not the Search Engine Results

can you say grey area?

loanuniverse

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 201 posted 7:11 pm on Jul 25, 2003 (gmt 0)

I have a list of such sites and will be reporting them to Google.
Ohhh that is so nice of you, if by any chance someone had seen your site before you removed the ads and reported you, I am sure you would have appreciated it if you got them booted from the program. I know that I would love that instead of getting an email giving me a "heads up"
daugava

10+ Year Member



 
Msg#: 201 posted 8:26 pm on Jul 25, 2003 (gmt 0)

My guess would be that Google doesn't want to crawl
all the dynamic URLs that search requests generate:
since search keywords are infinite, potential number
of different URLs is huge.

Though, if that was prime reason, the probably wouldn't
allow ads in forums either, since forum URLs contain stuff
like 'thread=1', 'message_id=2', etc.

Andy

RobbieD

10+ Year Member



 
Msg#: 201 posted 9:04 pm on Jul 25, 2003 (gmt 0)

My guess would be that Google doesn't want to crawl
all the dynamic URLs that search requests generate:
since search keywords are infinite, potential number
of different URLs is huge.

This is very true but my thoughts are for Google just to develop new code for search result pages and the webmaster can add the <%Tag_Keyword%> (if you can do this on your site) right into the AdSense [ replace "Keywords" with the Generated Keyword from the search ] and the CTR would be higher and the targeting would be dead on!

This would help both the advertiser and the publisher.

How ya like them apples?

ideavirus

10+ Year Member



 
Msg#: 201 posted 4:05 am on Jul 26, 2003 (gmt 0)

killroy - I'd be interested to know, the consistency of the relevant ads appearing on SERPs, in which you tested. I'll also try to test it on my SERPs.

Enough spoken about Google's technical ability in other threads, Given that, its got to be more of a biz issue.

define SERP...?
Probably, they don't want to co-exist with their rivals on 3rd party SERPs, when they can directly forge a partnership with them and get better mileage. However, they still get to lose out on some potential clicks, if they deny adsense for SERPs in the long run.

And, yes, i got a reply back from google support regarding this issue...in which they say, in the due course, they may allow adsense on SERPs, but no basis or reference was made.

Thank you

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