Does anyone know if Google chooses one keyword or many for a page?
It is just I had a thought, does AdSense follow a method of ranking relevance similiar to AdWords,e.g.
price * clickthrough = position on AdWords
On Adsense, is it relevance * price = most likely ad?
Would seem to work as a general rule. After all, Google makes money for every click as well, so it is in their best interest to look for the most targetted, relevant ads. Knowing Google, they will have some algo designed to solve this, but what is it?
So if I target, say, the name of the site, e.g. ilikefishcakes, and I bid the minimum, would that be more relevant than someone bidding three times as much for the generic "fish cakes" (assumming the site name is used quite a bit on the page)?
Has anyone tried targetting sites (as an advertiser) that have had good ROI in the past, rather than just keywords?
Would be an interesting study.