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Multiple Ad Units per Page
Possible with the new Channels?
Yidaki




msg:1343146
 5:53 pm on Mar 19, 2004 (gmt 0)

Sorry, i had to split this from the current, very active New Stats Thread [webmasterworld.com] and repost it in a new thread since i think it's a legitimate and important question that goes diving there ...

What does Channels mean to multiple ad units per page?

The AdSense Program Policies say:
Multiple ad units may be displayed on each Web site page, but no ad unit shall contain any advertisement in common with any other ad unit. (http://www.google.com/adsense/policies [google.com])

So does this mean that with the new channels, it's guaranteed that if i place two different channels on one page, they both will show different ads? IOW: is the new channel system also a way to have more than one ad unit per page without breaking the tos?

 

Jesse_Smith




msg:1343147
 6:11 pm on Mar 19, 2004 (gmt 0)

No. One ad per file, but more than one channel can be used per page.

Jenstar




msg:1343148
 9:23 pm on Mar 19, 2004 (gmt 0)

https://www.google.com/adsense/adformats

It still says one ad unit per page, but perhaps channels is the first stage of being allowed to do this. Publishers might need to specify different channels for multiple ads on the same page for this to be able to work.

newbies




msg:1343149
 3:20 am on Mar 20, 2004 (gmt 0)

Multiple ad units may be displayed on each Web site page, but no ad unit shall contain any advertisement in common with any other ad unit.

I am confused by this sentence. Are multiple ad units allowed or not allowed on one page?

dhaliwal




msg:1343150
 3:34 am on Mar 20, 2004 (gmt 0)

well i think now google will permit multiple ad units per page.

i would love if i could display two ads at top and two at bottom, i mean i would prefer small button than a large leader board.
actually a leader board is like an adverrt which people don't like to click, while a small button will have higher click thru.

regards,
dhaliwal

newbies




msg:1343151
 4:02 am on Mar 20, 2004 (gmt 0)

Thanks Yidaki,

the problem is Will adsense serves different ads to different units on the same page?

robho




msg:1343152
 6:13 am on Mar 20, 2004 (gmt 0)

The channels seem to be (at present) a way to record ad data in groups. They don't control or affect which ads are shown.

So you still can't display more than one ad block per page (I wouldn't want to anyway) because there is still no way to stop the same ad appearing in both ad blocks. The channels have nothing to do with it (so far).

tomkee




msg:1343153
 7:23 am on Mar 20, 2004 (gmt 0)

My adsense income has gone down significantly as soon as i put in channels. Wondering if this could this be because they are messing around with specific ads per channel?

Yidaki




msg:1343154
 8:35 am on Mar 20, 2004 (gmt 0)

>there is still no way to stop the same ad appearing in both
>ad blocks. The channels have nothing to do with it (so far).

Did you try it or are you guessing, robho?

>will adsense serves different ads to different units on the same page?

Exactly what i'm asking, newbies.

Hm, i gonna try it to see if it works ..

onfire




msg:1343155
 8:50 am on Mar 20, 2004 (gmt 0)

Hm, i gonna try it to see if it works ..

If it does work & and displays unique ads, then it should be ok according to the TOS

yump




msg:1343156
 12:20 pm on Mar 20, 2004 (gmt 0)

Why don't you just email them, because they'll email you if you put more than one ad on a page. Channels are described as a reporting method not an ad control method. If multiple ads were now allowed it would have been mentioned in the channel user guide and its not - its not even hinted at.

yump




msg:1343157
 12:21 pm on Mar 20, 2004 (gmt 0)

Plus you won't be able to tell whether all the ads are unique just by looking at your own site. Only Google can tell.

Yidaki




msg:1343158
 12:39 pm on Mar 20, 2004 (gmt 0)

>If multiple ads were now allowed it would have been
>mentioned in the channel user guide and its not -

Again, multiple ads ARE allowed per tos. Only problem: no publisher can control that each unit shows different ads.

>its not even hinted at.

What if the content writers that expand / change the user guide simply didn't have the time yet? What if the AdSense techies simply want to wait until the channels are proven to work?

I have received the official google email about the new stats more than 12 hours after the first post here at WebmasterWorld! So it wouldn't surprise me if they have something working and we don't know it yet.

>you won't be able to tell whether all the ads are unique just by looking at your own site

I could tell if they are unique at my own pages. Enough for me. :)

mack




msg:1343159
 12:44 pm on Mar 20, 2004 (gmt 0)

I don't thing is is in Googles best interests to allow more than one adsense advert per page. Just think how badly this would effect the CTR. If each page had 2 ads the CTR would be doubled.

Mack.

robho




msg:1343160
 3:43 pm on Mar 20, 2004 (gmt 0)

I could tell if they are unique at my own pages. Enough for me. :)

Assuming you can test with every possible geogaphic target (unlikely) it might be good enough for you, but that's irrelevant - is it good enough for Adsense? They're the ones that make the rules.

Nothing they have said says that the reporting channels are anything other than reporting channels/groups. Anybody who really believes that adding reporting channels allows them to put more than one ad block on a page should ask adsense. Personally I find one block is enough clutter on the page, but on some sites more might look OK.

jomaxx




msg:1343161
 4:43 pm on Mar 20, 2004 (gmt 0)

Personally I really really don't want publishers to be able to run multiple AdSense ads on a page.

A taller tower or even a taller rectangle would be nice, for those pages with many potential sponsors, but multiple ads would be abused in ways I don't even want to think about.

ken_b




msg:1343162
 5:08 pm on Mar 20, 2004 (gmt 0)

If each page had 2 ads the CTR would be doubled.

Wouldn't it be cut in half?

I'm guessing the more aggressive abusers are thrilled with the possibities some of the new features offer.

Yidaki




msg:1343163
 6:22 pm on Mar 20, 2004 (gmt 0)

>multiple ads would be abused in ways I don't even want to think about

I agree BUT if google would avoid abuse by simply not offering abusable things, there would be no google ...

bradbwh




msg:1343164
 9:00 pm on Mar 20, 2004 (gmt 0)

Lots of confusion here, thanks (IMO) to Google's wretched documentation language. Those people are smart, but they sure don't know how to explain things clearly. This is my understanding, FWIW--

Multiple ad units on a page *are* allowed. This allowance has nothing to do with channels. The new multiple-unit policy was announced a few weeks ago when many paragraphs of the TOS were revised. It was the most startling item of that revision list.

The business about serving non-identical ads in multiple units is not an instruction. Google is not saying that YOU must ensure that non-identical ads are displayed. Rather, Google is warning Webmasters that running multiple units most likely results in non-identical ads, so don't count on leveraging the value of ad repetition.

Somebody in this thread mentioned that the Ad Formats page forbids running multiple ad units. It does not. The Ad Formats page says "Please choose only one ad format per page." I don't see why this instruction should remain true, in the new era of multiple ad units per page, and I'm guessing it's one of the many out-of-date page elements on the Google site.

I am having a final Q&A session with AdSense prople next week in connection with a book I'm writing, and will post any corrections to this post that results from that conversation.

Rodney




msg:1343165
 9:24 pm on Mar 20, 2004 (gmt 0)

Multiple ad units on a page *are* allowed

Actually, it was explicitly stated by google in this forum (AdSenseAdvisor) and at the conference, and via email, that it was NOT allowed.

They put that clause there to make way for *possible* future developments.

bradbwh




msg:1343166
 10:31 pm on Mar 20, 2004 (gmt 0)


>> Multiple ad units on a page *are* allowed

Actually, it was explicitly stated by google in this forum (AdSenseAdvisor) and at the conference, and via email, that it was NOT allowed.

The e-mail I received notified me of a change in AdSense policy, and that multiple ad units ARE allowed. I'm not in my office right now and can't quote from the letter, but the AdSense Policies page explicitly states that multiple units are allowed. Furthermore, the AdSense Standard Terms and Conditions document makes a similarly explicit statement that multiple units ARE allowed.

I'm glad to know about ASA's message to the contrary (I didn't see it before posting), but such a message in this forum hardly constitutes an official statement of policy. Neither does an offline conference announcement. Google has control of our accounts, and can shut them down for any reason. But G is asking for hot water if it deprives a distribution partner of revenue because s/he *followed* an explicitly stated TOS term, about which s/he received a special notification via e-mail.

I'm in a pretty good position to boil that water, so I'll put up some multiple units this weekend and see what happens.

jomaxx




msg:1343167
 1:38 am on Mar 21, 2004 (gmt 0)

Don't ask me why they can't craft a sentence, but the matter was covered by AdSenseAdvisor in this thread:
[webmasterworld.com ]

"you can have only a single [Google] ad unit per page, irrelevant of which format you use."

[P.S. I just noticed a new thread by our excellent moderator that covers this in some detail. Thanks Jenstar.]

Jenstar




msg:1343168
 1:52 am on Mar 21, 2004 (gmt 0)

Thanks jomaxx ;)

I meant to include a link to the thread I posted. Here it is:
[webmasterworld.com...]

freitasm




msg:1343169
 2:47 am on Mar 21, 2004 (gmt 0)


They put that clause there to make way for *possible* future developments.

This does not make sense. *When* future developments come *then* change the TOS again. Why change now and cause confusion?

bradbwh




msg:1343170
 8:20 pm on Mar 21, 2004 (gmt 0)

jomaxx -- thanks to you and Jenstar for linking to relevant threads. Assuming the information Jenstar received (and ASA seems to corroborate) is true, Google has made a ridiculous hash of this. Two main problems exist:

1) Google's TOS contradicts what Google spokespeople state in semi-public venues.

2) The language disctating uniqueness of ad content across multiple units is confusing.

Regarding the second point, I continue to interpret the unique-ad dictum as Google's problem, not ours. In other words, Google is not telling us to ensure that unique ads appear across multiple units. Rather, Google is warning us that unique ads will appear across multiple units.

As to the first point... the TOS is where the rubber meets the road. Nothing ASA says in a Web forum, or another Google employee says in a conversation during a conference, really matters. I quickly tossed up some multiple ad units on a few of my pages before posting this, and they run fine. (Ads are identical across units of the same format, so far.) Google might choose to prevent the display of a second ad unit (hasn't happened yet), in which case the publisher would have good grounds for complaint that Google isn't fulfilling its TOS commitment to run multiple units. And if Google were to shut down an account, that would be downright actionable, it seems to me. (I'm not a lawyer.)

I'm not usually irascible about Google, but this mess represents bungling of the first order.

Yidaki




msg:1343171
 8:32 pm on Mar 21, 2004 (gmt 0)

>I'm not usually irascible about Google, but this mess represents bungling of the first order.

I agree. People that don't know WebmasterWorld, won't know that they are *possibly* breaking the tos if they place multiple ad units on their pages. It's somehow a tos with a backdoor. Or at least a tos with a trap for those who don't know what the sentence means: no ad unit shall contain any advertisement in common with any other ad unit.


Congrats, WebmasterWorld is #1 for multiple ad units [google.com] ;)
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