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Google playing with stats?
I've noticed changing stats in my account

 2:34 pm on Mar 16, 2004 (gmt 0)

My impressions for March 14th were 28,000 for two days, but today they have been 'upgraded' to 31,000. Similarly, earnings for March 15th closed at $X and after a few hours was 'upgraded' to $X+2 with some more impressions added.

I wasn't aware that Adsense updated stats after the end of the day - does it to that with everybody?

(edited to remove earnings - thanks rainmakerpsi!)

[edited by: yzaholdings at 2:41 pm (utc) on Mar. 16, 2004]



 2:39 pm on Mar 16, 2004 (gmt 0)

You probably should not be giving out your earnings on this form. TOS violation.

Anyways! What the heck is going on with Google Stats this morning. Its like at 3am last night they stoped recording traffic and clicks and started it again at 9am @ traffic 0/$0. I hope they are going to ajust this to reflect that 6 hours of traffic and clicking. Anyone know whats up?


 2:49 pm on Mar 16, 2004 (gmt 0)

The Adsense stats often run hours late and sometimes are fully settled for 48 hours after the given day ends.

Just the way it is.

Silver Surfer

 4:12 pm on Mar 16, 2004 (gmt 0)

earnings for March 15th closed at $X

This does not reveal any revenue information. Unless of course you can figure out what 'X' is? I have a BSc in Mathematics and I must confess that I am stumped.


 4:28 pm on Mar 16, 2004 (gmt 0)

He had hard numbers in there, which he edited out with X.


 4:54 pm on Mar 16, 2004 (gmt 0)

Does anyone have no stats at all for today? I have no data available which is unusual..


 5:01 pm on Mar 16, 2004 (gmt 0)

All day with "No data available" until 2 minutes ago.. and the impressions from the last two days changed on this update (more impressions, the same revenue). Something is going on there... :)



 5:03 pm on Mar 16, 2004 (gmt 0)

Maybe they're getting ready to release the 'better reporting' and 'more stats' that they've been talking about?

Just a hunch.


 6:14 pm on Mar 16, 2004 (gmt 0)

added features should not cause data "churn" as described by some members. Delaying Stats might make sense. Do we have any DB experts out there who might be able to guess as to how Google maybe handling AdSense Data and why we are seeing inconsistencies?


 6:14 pm on Mar 16, 2004 (gmt 0)

The last five (5) days worth of impression numbers were adjusted on mine overnight - just very minor differences from what I'd previously stuffed into a spreadsheet. Nothing else was touched.


 6:17 pm on Mar 16, 2004 (gmt 0)

I think a better question is why Google Does not let us know what is going on. ASA? Why cant we have a page in our AdSense Area that tells us the status of the AdSense System. For example today all we need is some message from google saying "AdSense Stats will be shutdown for the day for upgrades, your data will populate the following day".


 6:26 pm on Mar 16, 2004 (gmt 0)

My stats are updated where it counts {almost all the clicks}, impressions are running behind.

I don't get why some people's reports are so far behind when others {like myself} are usually no more than 3 or 4 hours behind.

I have a theory, but it involves a {conspiracy theory} so I am going to keep it to myself.


 6:35 pm on Mar 16, 2004 (gmt 0)

i would venture a guess that it depends on what server your account was originaly created on. However this theory seems thickled because we all know that the stats seem to get pulled from differnt servers or databases.


 6:46 pm on Mar 16, 2004 (gmt 0)

This is the first time we saw today the "No Reports Available" until noon. We now have something showing up but I venture it to be extremely delayed (6-8 hours).


 6:59 pm on Mar 16, 2004 (gmt 0)

Yes rainmakerpsi I think you are on the right track. I watch 2 accounts for client sites and "account A" updates much more frequent than "account B".

I also wonder if it has to do with the overall traffic on your site, as "account A" has many more impressions than "account B". So perhaps they update based on a priority set by traffic data.


 7:12 pm on Mar 16, 2004 (gmt 0)

Excellent comment MV. Did you see my profile? My stats are still nill.


 7:18 pm on Mar 16, 2004 (gmt 0)

rainmakerpsi - The longest I've seen with no update is 12 hours, and google says it can be as much as 24, it's frustrating, but hang in there! I'm seeing similar slowness.


 7:19 pm on Mar 16, 2004 (gmt 0)

thanks for the advice. Its great to have experts like yourself on this form.


 7:26 pm on Mar 16, 2004 (gmt 0)

I also wonder if it has to do with the overall traffic on your site, as "account A" has many more impressions than "account B".

Sorry, but I have to knock that theory on it's head. We are seeing just the opposite. Our much smaller "account B" is showing stats, but nothing on "account A".


 10:58 pm on Mar 16, 2004 (gmt 0)

such is google!


 11:30 pm on Mar 16, 2004 (gmt 0)

They changed stats for the last two days? Not here! The whole month was updated today with slightly adjusted stats.


 11:51 pm on Mar 16, 2004 (gmt 0)

I've seen minor changes (no more than half a dozen impressions added on) on most of the days this month... no changes to the number of clicks tho...

Perhaps they've been working on the filter that sorts what impressions and clicks are legitimate?


 11:58 pm on Mar 16, 2004 (gmt 0)

I got a call today from a client about this as well. Seems stats don't match traffic, and then get adjusted many hours later.

Based on my database/systems experience (with zero evidence to support it :-) I would venture they have a tiered approval process for clicks. That would allow an immediate pass-thru of activity that passes their basic click-fraud tests, but a delay for traffic that needs to be passed through a more detailed examination (second tier, etc) or perhaps patterns which were flagged for a quick human check.

Perhaps there is no requirement for them to disclose their process, but they should document it carefully. With a systematic process of pofit-sharing like that, if allowed to become biased towards Google's profit side (even if through overly cautious negligence), cmight be classifiable as racketeering.


 12:16 am on Mar 17, 2004 (gmt 0)

might be classifiable as racketeering

Kind of difficult to make a cas when you don't even know what your cut is or what the CPC was :)

Also this would asume that the advertiser is still being charged, which might not be the case.


 7:17 am on Mar 17, 2004 (gmt 0)

in addition to the 'changing stats syndrome', adsense is also having some sort of a memory loss ... for the last 3 days my impressions are down 50%, CTR is up 0.3%, and earnings down 5%.

i don't know what google is cooking, but it doesnt smell very good... :(


 9:10 am on Mar 17, 2004 (gmt 0)

I've noticed that, for some months, a batch of stats will get "tweaked" some days AFTER they are first posted. I just noticed that my records for the past week differed from the current display - now there's a couple hundred more impressions for each day and, in some cases, a few more clicks & $$$.

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