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Google AdSense Forum

1,000,000 Impressions
How much should I have made?

 1:10 pm on Mar 11, 2004 (gmt 0)

I recently reached 1,000,000 impressions on a website of mine, and wondering how much you think this amount of traffic is worth.

I know you need site topic and demographics etc... So as an idea;

60% USA
35% UK
70% Male

Site topic is not a "nieche" (sp!?) - so low amounts earnt per click.

This estimation doesn't have to revolved around google, just really, how much is that amount of traffic worth on the basis of that information.




 1:43 pm on Mar 11, 2004 (gmt 0)

Somewhere between $0 and 1,000,000 - am I right!


 1:48 pm on Mar 11, 2004 (gmt 0)

Let me get in before the thread is moved out of the forum:

This would be a guessing game, and the amount of money that you make would depend on your ability to get into good programs, your ratio of uniques to impressions, your site's topic, your layout and how intrusive you wanted to go with the advertising.

Based solely on advertising and affiliates, 1,000,000 impressions could make you anywhere from $500 to $10,000

Even completely untargeted traffic should get you $500 if you are willing to run pops for someone. More if you run pops for a good pop under provider {fastclick}.


 2:26 pm on Mar 11, 2004 (gmt 0)

I would say that if your ads had a pretty low clickthrough-rate and a pretty low cost-per-click, you might get a few thousand dollars. But if you position your ads right up front, and have a site related to, let's say, web hosting, then you might have gotten more like $50,000 - $100,000.


 2:29 pm on Mar 11, 2004 (gmt 0)

And what was the time frame for these impressions? How many uniques?


 6:58 pm on Mar 11, 2004 (gmt 0)

The answer to this can vary. Even with the same demographics and impressions, one site could earn multiple times the $ over another site, since earnings are based solely on what the ads are worth that AdSense serves, based upon the actual content on the page.

Obviously, a site on business loans or mortgages will earn significantly more in AdSense revenue than a site with the indentical impressions/demographics on underwater basket weaving.


 7:07 pm on Mar 11, 2004 (gmt 0)

underwater basket weaving.

Aww Jen...you've gone and let the cat out of the bag. I thought we'd agreed to keep that one to ourselves.

Now what can I concentrate on?


 11:49 pm on Mar 11, 2004 (gmt 0)

I think it depends very much on the type of content you offer. If I had your impressions in my industry, the monthly revenues would exceed $27,500 for sure (with 2.2% CTR).


 12:54 am on Mar 12, 2004 (gmt 0)

1)Please calculate your CPM first.

Log in Adsense, then goto

Your Overall CPM =Your earnings / Page impressions x 1000

2) CPM x 1000 = 1m Impressions Earnings.

Very Roughly, but measurable, you'll get much better (more precise) results if you have more data.



 1:04 am on Mar 12, 2004 (gmt 0)

hehe... I know how to calculate my sums, just wondering what you people thought I *should* have made with that amount of traffic.

I should get around 1,000,000 every 1-2 months with that site now, impressions increasing rapidly every week. Uniques are about 1/10 of this number.. Does this effect the numbers you have been throwing around?

My earnings are definately not what they could be, are there any other reliable banner companies out there like fastclick (They declined on the grounds that they had enough sites of my topic already) As I need to start maximising earnings from this site. It may be having many times more visitors what it is currently having, and I need to be able to pay for extra bandwith etc!

I didn't know this traffic had so much value attatched to it...



 1:35 am on Mar 12, 2004 (gmt 0)

First of all, it GREATLY varies so what I am saying here is only a very rough suggestion.

Based on an 0.5% CTR and $0.10 per click (low estimates), the value would be $500.

Most people would buy 100,000 (1/10 of 1 mill) pure unique visitors for about $300 (low estimate depending on quality of traffic).


 7:11 am on Mar 18, 2004 (gmt 0)

General info...

We started Adsense in Dec 2004

Placed ads on some pages way below the fold
lower right corner skyscraper style

We had 0.6% CTR

Made some money... ;-)

Moved the Ads to Top Right Skycraper Position
We went to 4% CTR made more money ;-)

Moved to Above the Fold on Left but not at top
We went to 6% CTR made more money ;-O

Designed pages to wrap our text all around the
Adsense Ads to that there is text above to the left to the right and below the rectangle ads ... now
CTR is averaging about 11.1% ... Yippe

I think this proved to me that publishers
can choose to have 0.6% CTR or make about 23 times that much money, if they want to design the site around the Adsense ads instead of just finding a place to squeeze them on your existing site.

I am concerned that 11% is probably a really high CTR
and possibly might trip some warning at Google
to check out the publisher closely by hand, so that they can determine that there is no fraud going on, which there is not, I just totally redesigned the site, with adsense revenue in mind.

For my peace of mind, do many have as high or higher CTR rates?

Thank you for your responses

Good Luck Everyone


 7:55 am on Mar 18, 2004 (gmt 0)

11% is certainly high... but you should not worry... since you will only use Adsense from Dec 2004... :)


 10:05 am on Mar 18, 2004 (gmt 0)

no need to double post, with the amount of us coming here, you are sure to get feedback with just 1 post. Of course it has to be interesting to us.

11% ctr is great and teaking usually help a great deal. It's not crazy to keep teaking colors, location, etc.


 5:39 pm on Mar 18, 2004 (gmt 0)

I'd say about $1,000 - $2,000 for 1M impressions. That would be from all revenue sources, not just Adsense. Other banner networks, affiliate programs, etc.


 5:47 pm on Mar 18, 2004 (gmt 0)

I know this is a really dumb question, but is Google Adsense different than Google Adwords?


 6:03 pm on Mar 18, 2004 (gmt 0)


Advertisers buy Adwords from Google. They have a choice of having those Adwords ads appear in the Adsense spaces on independant publishers websites as well as on Google.

So it's really just one program. Adwords is the advertisers side of it. Adsense the publishers side.


 6:18 pm on Mar 18, 2004 (gmt 0)

thanks ken. so in other words, when people talk about adsense, they're actually talking about promoting someone else's website via google adwords on their own site?


 6:34 pm on Mar 18, 2004 (gmt 0)


Yeph, that is one way to look at it.

Most of us here are publishers, a few of us are both publishers and advertisers. We get the revenue from letting adwords show ads in our site(s) through their contextual portion {adsense}.


 6:39 pm on Mar 18, 2004 (gmt 0)

Yes. Adsense is just another way website publishers can use to place ads on their sites and make a few dollars.

And the programs so that the ads are related to whatever the web page they show up on is about.

For example, if the web page is about classic cars, the ads that appear might be from webites that sell classic car parts, classic cars for , or classic car insurance, etc.

If the page was about mortgages, the mortgage or home loan ads might appear on it.


 3:12 pm on Mar 19, 2004 (gmt 0)

universetoday = dead on balls accurate :)


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