| 4:05 am on Jul 24, 2003 (gmt 0)|
Personally I have disabled Adwords for the moment while I see how Adsense works etc but I would say that your site should be designed to facilitate easy purchases anyway so I would not allow my own ads from appearing on my own site. Does not make sense to pay for what you could do foc.
| 8:56 am on Jul 24, 2003 (gmt 0)|
I've got mixed feelings on this. The cost per click - well you can delete your commission! And to me if your competitors are top class, it would be good to be listed among them. It gives you an extra measure of credibility. I have always thought that people who are serious about buying rather than look at information, will be more likely to click on ads anyway in our business area, and that would go to a more "close-the-sale" type page.
| 9:04 am on Jul 24, 2003 (gmt 0)|
I do not use Adwords ;)
Can you elucidate this question for me. As I understand it:
1. Your Google advert appears on your own site
2. The punter clicks on your advert
3. The punter then gets a blank screen momentarily, and the same page reappears that they were looking at in the first place
4. You pay Google 50 cent (or whatever), Google pays you 40 cents (or whatever).
5. You have paid Google 10 cents (or whatever) for the punter to look at the same page
Now I know Chiyo is not as daft as that, so what am I missing?
| 9:12 am on Jul 24, 2003 (gmt 0)|
>>Now I know Chiyo is not as daft as that<<
(Sorry for not being clear, but we dont use Adsense on our corporate selling site, only on our info sites, which has links to our corporate site too along with other sponsors and advertisers of the mag, so they do actually end up on a different site.. We only use Adwords to advertise our corporate site - there is no ROI for paying for advertising for people to go to our mag/info site)
I guess in cases where you are advertising in adwords for the same site you are running adsense on, the great majority of cases you wouldnt get the same page, but the "selling" one. To me there is also the "brand" advantage. Not only did people find your site, but you take your product/service so seriously you also advertise on Adwords, especially of the others are high quality competitive or non-competitive companies known in the industry or space.
| 9:21 am on Jul 24, 2003 (gmt 0)|
Thanks for clarifying that, I knew you were not that daft!
So on the example I gave, you are paying Google the brokerage fee to get a click to your corporate site, rather than the full Adwords fee.
To that extent it looks like a reasonable cost, if the punter would not, or probably would not, have clicked through to tour corporate site without the Adsense ad