homepage Welcome to WebmasterWorld Guest from 54.196.69.56
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Visit PubCon.com
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

This 39 message thread spans 2 pages: 39 ( [1] 2 > >     
Cold hard stats from a regular publisher
Earning $11,000 in October
Jenstar




msg:1428700
 7:17 pm on Mar 10, 2004 (gmt 0)

We had a discussion a few months ago about one of the AdSense case studies, for the PetPlace website. [webmasterworld.com]

I finally had time to check out the Jan/Feb issue of eContent magazine (a printed trade publication) and there was an interview with Steve Zucker of PetPlace, as well as Kurt Ambrahamson, Google's director of content media. PetPlace definitely reveals some stats (I would assume they have Google's A-OK to reveal them, since they are a case study).

Some of the more interesting points the article makes, and ones that we don't often see the hard facts on, because it is a TOS violation issue:

  • "Between August 25 and August 30, it generated over $1,500 in revenue," he says. It got better from there. In September, PetPlace reaped about $8,600, and then $11,000 in October.

  • "On average we are seeing CTRs between 2.7% and 3.3%," though he warns that high CTRs do not translate into higher revenue.

  • "For smaller sites, it can be hundreds of dollars a month; for larger ones, it can be hundreds of thousands of dollars," says Kurt Abrahamson, Google's director of content media.

    The full article:
    Content Goes Googling for Dollars [econtentmag.com]

  •  

    justageek




    msg:1428701
     7:56 pm on Mar 10, 2004 (gmt 0)

    The numbers don't seem to add up. I calculate per click amount of at least $6.00 which is extremely high for the ads that are being shown. Overture is only charging about 10 percent of that amount for the same ad types. There must be some $50.00 ones in there somewhere?

    JAG

    loanuniverse




    msg:1428702
     8:04 pm on Mar 10, 2004 (gmt 0)

    The numbers don't seem to add up. I calculate per click amount of at least $6.00 which is extremely high for the ads that are being shown.

    My math is different: 4 million pageviews / adsense in half of tem = 2 million pagevies

    Using 2.7% CTR {low end} = 54,000 clicks

    October revenue $11,000

    $11,000 / 54,000 clicks = $0.204 EPC

    Makes sense ;)

    I love being able to be bad without breaking the TOS

    justageek




    msg:1428703
     8:09 pm on Mar 10, 2004 (gmt 0)

    That's much better. I'm tired today :-)

    JAG

    loanuniverse




    msg:1428704
     8:35 pm on Mar 10, 2004 (gmt 0)

    Can anyone redirect 1.9 million pageviews my way? Those numbers sure wet my appetite.

    Rodney




    msg:1428705
     8:48 pm on Mar 10, 2004 (gmt 0)

    Can anyone redirect 1.9 million pageviews my way?

    I've always wondered how websites reach that "next level" of pageviews.

    Those sure are some nice numbers to shoot for.

    bhartzer




    msg:1428706
     8:49 pm on Mar 10, 2004 (gmt 0)

    That's an interesting article. I would hope that they got Google's permission to put in that stats data.

    <snip>

    [edited by: Jenstar at 9:21 pm (utc) on Mar. 10, 2004]
    [edit reason] Off-topic [/edit]

    freitasm




    msg:1428707
     12:47 am on Mar 11, 2004 (gmt 0)

    They sure have a high CTR for Adsense skyscrapers UNDER the fold, on the right side.

    justageek




    msg:1428708
     2:28 am on Mar 11, 2004 (gmt 0)

    They sure have a high CTR for Adsense skyscrapers UNDER the fold, on the right side.

    Not really. It's been my experience that it is on par. They have content that's why. When people are interested in the content they read on and look around later so it works better towards the end of the content. If the content is uninteresting or the content owner is looking for the quick click then the ads work best on the top. It's because it's not worth the time for the surfer to hang around and the content owner doesn't really care if they do anyway.

    JAG

    scottiecla




    msg:1428709
     3:11 am on Mar 11, 2004 (gmt 0)

    I'm guessing Google must have OK'd the stats for the article for exactly this reason... the high numbers get webmasters motivated to add AdSense or improve their sites/rankings in order to try and achieve those types of click-thrus.

    onlineleben




    msg:1428710
     9:14 am on Mar 11, 2004 (gmt 0)

    Based on the data provided in the article, I come up with following payments per click (3.3% and 2.7% CTR)

    6 days period:__250 $/day - 11.4 cent - 13.9 cent
    September:____287 $/day - 13.0 cent - 15.9 cent
    October:______355 $/day - 16.1 cent - 19.7 cent

    Macro




    msg:1428711
     9:28 am on Mar 11, 2004 (gmt 0)

    For smaller sites, it can be hundreds of dollars a month; for larger ones, it can be hundreds of thousands of dollars

    <yawn>

    All the other figures are interesting and a lot of webmasters will be comparing them with their own figures but saying that it can be hundreds of dollars a month or even hundreds of thousands doesn't say anything except that he has omitted to mention that some sites may make only $10 per month. Also, some sites could have CTR as low as 0.1% and some could have 20%+, the EPC could be lower than the 11-19 cents suggested... or in excess of $1.00.

    Google choose the example carefully in that it demonstrates that you don't need to be in the s*x or penile extension businesses to rake in money via Adsense. And it's all carefully worded to suggest you don't need to do much to "rake it in"... "Zucker spends about an hour a day "... read the article again but this time with a cynical eye, it sounds like a press release.

    I have some problems with the figures. I can't see how petplace.com gets even 200K visitors a month. It would have to be a mega sticky site to achieve 4 million page views. Alexa puts their rank at just under 50K with average page views of about 2, metricsmarket.com puts their traffic at circa 169K. Neither of those are infallible but, together with other indicators, they suggest traffic of a much lower magnitude.

    onlineleben




    msg:1428712
     10:58 am on Mar 11, 2004 (gmt 0)

    >>...read the article again but this time with a cynical eye, it sounds like a press release<<

    Anyway, lots of us it provided a nice exercise using either calc.exe or pen & paper to make some calculations. For me it shortened the commute home.

    Monus




    msg:1428713
     3:33 pm on Mar 11, 2004 (gmt 0)

    >>I have some problems with the figures.<<

    I have the same problem. Also the backlinks they have are not so high to get 4.000.000 pageviews a month.

    Macro




    msg:1428714
     3:43 pm on Mar 11, 2004 (gmt 0)

    Also the backlinks they have are not so high

    Maybe they are confusing "hits" with page views ;-)

    Maybe they are getting 4 millions "hits". They get traffic not just from linkbacks of course, they get traffic from search engines too but they don't seem to do that well in SEs. They come up #5 in Google for Pet place :-)

    Leaves me wondering about the accuracy of some of those other figures. I've been doing some research - the EPC is possible for the type of ads they attract. The CTR is not impossible. But if the impressions are widely off track then the very juicy earnings that the article reports are probably widely off track too.

    All we have is a third parties' hearsay, a third party that does not have any involvement or incentive to check the accuracy of the figures.

    freitasm




    msg:1428715
     6:38 pm on Mar 11, 2004 (gmt 0)

    I have some problems with the figures. I can't see how petplace.com gets even 200K visitors a month. It would have to be a mega sticky site to achieve 4 million page views. Alexa puts their rank at just under 50K with average page views of about 2, metricsmarket.com puts their traffic at circa 169K. Neither of those are infallible but, together with other indicators, they suggest traffic of a much lower magnitude.

    I was going to put this in my first post, but I was afraid Alexa wouldn't be a good indicator - but hey it's an indicator nonetheless.

    My site is currently 19,000 in Alexa and I don't get 3,000,000 page views a month. Perhaps the other poster is right when thinking it may be hits, not pages served...

    loanuniverse




    msg:1428716
     6:44 pm on Mar 11, 2004 (gmt 0)

    LOL! so I guess I am not the only one that went to Alexa, but did not admit to it ;)

    Bad measuring stick, but it is one of the few we got.

    Jenstar




    msg:1428717
     6:50 pm on Mar 11, 2004 (gmt 0)

    Don't forget their case study is from November, it is possible they got burned in one of the recent updates, for whatever reason.

    I was doing some pet specific searches about a month ago, and PetPlace did keep coming up, so they are/were doing well for specific pet article keywords.

    Macro




    msg:1428718
     7:00 pm on Mar 11, 2004 (gmt 0)

    Jenstar, maybe they got burned but I suspect they've actually improved their ranking over the last few months. Possible proof: [alexa.com...]

    The PR gain from being featured on Google must be phenomenal! They even got a link from a WW thread to boost their PR and get visitors like me who'd never otherwise go there ;-)

    Trafficranking.com is a bit more generous to them @ 8939 page views per day so approx 260K page views per month (with about 144,780 visitors per month). I would consider it a catastrophy if I dropped from 4 million pages to a quarter million. In fact if they did have that big a drop in traffic it would cause so great a drop in revenue that their business model may not be sustainable anymore and they would be in the process of closing shop. Nah... I don't think they got burned. I think the original figures are dodgy.

    figment88




    msg:1428719
     7:09 pm on Mar 11, 2004 (gmt 0)

    They could be picking up pageviews in places not seen by Alexa or other rating services:

    password-protected members pages

    some of their content might be distributed to partners that they count as pageviews

    Macro




    msg:1428720
     7:23 pm on Mar 11, 2004 (gmt 0)

    They could be picking up pageviews in places not seen by Alexa or other rating services

    figment88, if over 90% of their page views (3.75 million/4 million) were *hidden* pages surely it would have been mentioned somewhere, either in the original Google article or in subsequent ones? In fact, if that was the case it's highly unlikely Google would have chosen to use them as a "typical" example, IMHO.

    PS: I have included in my calculations all the subdomains they use.

    Chndru




    msg:1428721
     7:25 pm on Mar 11, 2004 (gmt 0)

    They have lotta distribution channels/partners. Like this: [petplace.netscape.com...] & [petplace.compuserve.com...]

    Macro




    msg:1428722
     7:30 pm on Mar 11, 2004 (gmt 0)

    Chndru, that's a good point. Those pages come up with PR of 3 and 2. Does anyone know how to estimate the traffic from subdomain at netscape.com and compuserve.com?

    novice




    msg:1428723
     7:39 pm on Mar 11, 2004 (gmt 0)

    "They have lotta distribution channels/partners. Like this: [petplace.netscape.com...] & [petplace.compuserve.com"...]

    You can add [petplace.aol.com...] to the list.

    loanuniverse




    msg:1428724
     7:40 pm on Mar 11, 2004 (gmt 0)

    Chndru: Nice catch!

    Macro




    msg:1428725
     7:46 pm on Mar 11, 2004 (gmt 0)

    Chndru: Nice catch!

    I agree. And those sites could add substantially to the traffic figures already estimated.

    <admiring even more how crafty Google was in their choice of site to make an example of>

    [edited by: Macro at 7:47 pm (utc) on Mar. 11, 2004]

    woop01




    msg:1428726
     7:47 pm on Mar 11, 2004 (gmt 0)

    My site is currently 19,000 in Alexa and I don't get 3,000,000 page views a month.

    We're around 40,000 and get 7,500,000 page vies a month (around 13M hits). Of course, I don't have the toolbar installed on my computer which would make a big difference ;).

    Metricsmarket puts petplace.com at about 168,000 user sessions, nothing very high. Our 7.5M page view site is just over 180,000 user sessions.

    CustomFit




    msg:1428727
     9:00 pm on Mar 11, 2004 (gmt 0)

    Not to dismiss the validity of their traffic partners or calculations, but $11,000/month in Adsense revenue from one website is not out of the question from what I've personally seen.

    CF

    freitasm




    msg:1428728
     9:30 pm on Mar 11, 2004 (gmt 0)

    My site is currently 19,000 in Alexa and I don't get 3,000,000 page views a month.

    We're around 40,000 and get 7,500,000 page vies a month (around 13M hits). Of course, I don't have the toolbar installed on my computer which would make a big difference ;).

    Metricsmarket puts petplace.com at about 168,000 user sessions, nothing very high. Our 7.5M page view site is just over 180,000 user sessions.

    Metricsmarket puts my 19,000 Alexa, 750,000 page views, PR7 website at 325,100 user sessions.

    I'd love to have enough cash ($11,000/month would suffice) to buy a report from a company like Hitwise to have a big fish eye view of my niche area...

    Now this is getting OT, so I will close the case here...

    freeflight2




    msg:1428729
     10:05 pm on Mar 11, 2004 (gmt 0)

    alexas ratings are everything else than accurate... two of our sites are listed at around 10k @ alexa with one of them making 30 times more page views / month (40M per month, very sticky site) than the other.
    Also, if 1 or 2 staff members have an alexa bar installed the rating can instantly go up 100 to 200% - webmasterworld (with every webmaster having alexa installed) itself has a rating of about 200 or so with probably less page views than some very 'sticky' sites with an alexa rating of 10k-20k etc.
    IMHO alexa is only really useful to observe the growth of a site or to compare very similar sites.

    This 39 message thread spans 2 pages: 39 ( [1] 2 > >
    Global Options:
     top home search open messages active posts  
     

    Home / Forums Index / Google / Google AdSense
    rss feed

    All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
    Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
    WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
    © Webmaster World 1996-2014 all rights reserved