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Google AdSense Forum

Weekend vs. Business Days
report on average W/B rates

 12:03 am on Mar 10, 2004 (gmt 0)

Hello All,

It's just my 3rd month in the Adsense program and I think it would be very useful to start a discussion for the revenue rate of Weekend vs. Business Days .

I suggest that you report the following:

1. the topic of your website (e.g. music, technology, dating etc.)

2. the rate of the average daily Weekend revenues vs. that of Business days (W/B).

3. the rate of the average daily per-click revenue for W/B.

Here are my data:

Topic: technology
Revenues W/B rate: 56% (This means that if I earn $100 on average for every business day, I earn $56 daily on average for Saturday and Sunday.)
Per-Click Revenues W/B rate: 107% (This means that if I earn 100 cents on average per click for every business day, I earn 107 cents on average for every click on Saturday and Sunday.)

PS. Please let me know if you think that this discussion violates any of the Google Adsense TOS. Many Thanks.

[edited by: aris1970 at 12:18 am (utc) on Mar. 10, 2004]



 12:08 am on Mar 10, 2004 (gmt 0)

81 percent, internet & computer


 12:50 am on Mar 10, 2004 (gmt 0)

We aren't supposed to give specific earnings I think.

I have always found it interesting that my traffic is slower on the weekends and the AdSense results pretty much reflect this. I'd say it's about 1/3 less on the weekends.

I'm curious if slower weekends are pretty typical for everyone or does it depend on the topic and type of the site? My topic is women and quilting history so I always thought my weekends were slow because women are so much busier then.


 12:51 am on Mar 10, 2004 (gmt 0)

edit - deleting accidental double post


 1:11 am on Mar 10, 2004 (gmt 0)

This is exactly the kind of information Google doesn't want people making public. It would be essential for anyone attempting click-fraud.


 1:25 am on Mar 10, 2004 (gmt 0)

Thank you all for your replies.

Annej: In fact I think that the main W/B differentiation factor is whether a website focuses on B2B or B2C (Business to Business or Consumer).

Mine focuses on B2B so professionals have less possibility to search information during weekends.

Danny: could you plz explain the reasons that this discussion can help anyone that attempts click-fraud? I think that if somebody is determined to have click-fraud, he will find the necessary feedback or proceed anyway. BTW I have no intention to use click-fraud as I would never risk my Adsense revenues long-term just for some extra dollars.


 1:51 am on Mar 10, 2004 (gmt 0)

Maybe you can explain how it is useful to report all this data publicly? First, there's nothing you can do about it anyway, and second, that 7% spread you are reporting is so slight as to be barely detectable.


 3:42 am on Mar 10, 2004 (gmt 0)

I'm not suggesting anyone here is trying click-fraud!

But the first thing anyone would need in order to create a pattern of impressions and clicks that's indistinguishable from "natural" is to obtain figures on just what is "natural". And those aren't obtainable from anyone except Google and (to some extent) AdSense publishers.

I'm certain that this is the reason for the ban on sharing information about AdSense performance.


 1:38 pm on Mar 10, 2004 (gmt 0)

I don't want to come across too radical here, but I think the reason why internet traffic is so much higher Monday to Friday is because:

1) During Monday to Friday lots of people are sat in front of internet enabled computers in a place where they:

a) Don't really want to be at all
b) Don't mind being but get a bit fed up sometimes
c) Enjoy being, but the internet is also a welcome distraction

In all three cases the most accessible forms of procrastination are talking to your colleagues, which can be observed, talking on the phone which can be observed and browsing the internet which cannot be distinguished from work unless your superior is standing over you.

2) During weekends people are usually free to live their own lives outside the limits imposed by capitalist shackles. Though some... err... (dare I use the word 'morons'?) then go and spend the money they earn on produce from the same companies which keep propagating the system.

Rant over.
I'll go and wave my red flag somewhere else now.


 1:49 pm on Mar 10, 2004 (gmt 0)

I do my stats on the basis of a rolling 7 day average (on Excel spreadsheets)

That means you remove the bias of any particular weekday

I think you will find the day of the week bias is dependant on the sort of web sites you have, some do better at the weekends, some subjects do worse


 6:29 pm on Mar 10, 2004 (gmt 0)

I think you will find the day of the week bias is dependant on the sort of web sites you have, some do better at the weekends, some subjects do worse

Actually, in the vast majority of what I've seen, it's worse on weekends. Strange...


 6:55 pm on Mar 10, 2004 (gmt 0)

I'm definately slower at weekends on both b2b and portal/information sites.

Sadly I wonder why people aren't like me and spend the weekends surfing aswell, Summers coming.


 7:00 pm on Mar 10, 2004 (gmt 0)

My traffic has also consistently been much slower on weekends. I attribute it to my audience which is mostly women with families. I am in this demographic myself, and I like to spend the weekend with my family doing things, so I suspect my audience does too.

Chicken Juggler

 7:09 pm on Mar 10, 2004 (gmt 0)

Traffic is down on weekends but not always revenue. I hate it when i get a bunch of clicks and google decides "lets give low click returns today". I might have more clicks on Tuesday but Saturday might make more because it had a better click rate.


 7:24 pm on Mar 10, 2004 (gmt 0)

My content site is directed to engineers who need information as part of their work. From everything I can learn (logs, talking to readers, etc.) most of the page views are from work, and during the week. That is reflected in the Google stats. Also, it appears that some advertisers (of industrial equipment) pause their ads over the weekend.

There are some exceptions. Sometimes a weekend day is very high in clicks or in cost per click. I think this is usually because an advertiser starts a campaign on a Friday afternoon.

It all depends upon the site and who is looking at it.



 8:03 pm on Mar 10, 2004 (gmt 0)

1) Daily Weekend Earning-Per-Click vs. Daily Workday Earning-Per-Click: 116.92%
2) Weekend Click-Per-Day vs. Workday Click-Per-Day: 81.64%
3) Weekend Impression-Per-Day vs. Workday Impression-Per-Day:82.99%

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