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Dramatically lower impressions, clicks, and revenue today
Anyone else noticing that overall #s are dramatically lower this morning?

 4:44 pm on Mar 8, 2004 (gmt 0)

I know there are other threads dealing with other Adsense reporting problems like getting a "no data" error... but i wanted to see if anyone else is seeing just plain lower #s so far today?

I am not getting any errors... just low #s across the board. Yesterday was completely normal, but this morning impressions, clicks, and revenue are all way, way down. Normally I wouldn't assume it was a problem with Google, but we have a very large sample pool and we see no drop in our own traffic so its not adding up?

Anyone else experiencing this particular issue this morning?



 5:03 pm on Mar 8, 2004 (gmt 0)

You really shouldn't count on any of the stats being accurate until 24 hours later, because the stats are not real time, and the different stats update at different times. You might see clicks increasing but not impressions, or earnings go up without any new clicks being registered. They have been updating much slower than usual this past week, but daily stats will be completely updated after 24 hours.

From the AdSense FAQ:
Reports are typically updated hourly with an occasional delay of up to 24 hours.


 5:05 pm on Mar 8, 2004 (gmt 0)

Looking at the numbers on a short term (hourly or even daily) basis is an exercise in futility.

It's been often commented on here that the numbers don't update with any consistency and not all the segments update at the same time.

So having low clicks, impressions, or earnings at any given hour may be very far off the actual totals working their way through the system.

[added: Jenstar wins again, I gotta learn to type faster]


 5:29 pm on Mar 8, 2004 (gmt 0)

Right now, adsense ads are not showing on any site I check...


 5:32 pm on Mar 8, 2004 (gmt 0)

I see them on several different sites right now.


 5:34 pm on Mar 8, 2004 (gmt 0)

Stats have not updated for the last 7 hours or so. They are just running behind I assume.....


 11:53 pm on Mar 8, 2004 (gmt 0)

... sense_able or anyone else - are you still seeing dramatically lower #s today? I just want to make sure. I have never seen this before.

Its as if the #s got stuck at 7am and havent updated since.


 11:58 pm on Mar 8, 2004 (gmt 0)

Impressions, clicks and earnings are exactly in line with what I would expect to see at this point in the day. Dunno why, but some people have a lot of problems with reports while I virtually never see delays.

Did you try repoorting on a different time period to see if today's numbers are the same?


 1:56 am on Mar 9, 2004 (gmt 0)

Its as if the #s got stuck at 7am and havent updated since.

Sounds exactly like what Jenstar posted above.

It happens all the time to various publishers at various times.

The numbers usually correct themself after a day or so.


 7:14 am on Mar 9, 2004 (gmt 0)

Thanks Jenstar - you were right - the stats did finally update. I had never seen this type of delay in the past.


 10:32 am on Mar 9, 2004 (gmt 0)

Yesterday (March 8th) was the best day ever for me with the "Page impressions", "Clicks", and "Clickthrough rate"!

Also looking at my logfile (made with the tracking script) it was really looking to be a good day, as lot's of ads that were clicked in days before did result in good earnings!

Guess what.. I've never had such a bad day "earnings" wise!



 10:50 am on Mar 9, 2004 (gmt 0)


Mondays are alway good for me and yes yesterday was a record. Maybe you and me are to blame for the slow reporting. We may have crashed the sysyem (LOL)

I have also noticed that CPC is up 2cents which is pretty cool. I hope that the dropping CPC over the last month or 2 way just the Post holidays blues....

Could be a great summer....


 11:59 am on Mar 9, 2004 (gmt 0)

We had exactly the same as you yesterday (Monday). Spent a couple of hours last night hitting 'refresh' on our site pages and blocking a fair number of junk sites from the ads. Sudden jump in earnings this morning - although could just be left over earnings from yesterday! ...so the link isn't proven yet.


 2:45 pm on Mar 9, 2004 (gmt 0)

Stats have not updated for the last 7 hours or so. They are just running behind I assume.....

same here!


 3:30 pm on Mar 9, 2004 (gmt 0)

AdSense Reporting Time Lag
March 1, 2004
[webmasterworld.com ]

Hmmm... I don't get what's the big deal. Seems like a thread like this pops up once a week.


 3:46 pm on Mar 9, 2004 (gmt 0)

Yesterday was a record for us too.

Tuesdays are historically our best day, and it's looking good so far.

Haven't experienced any of these delays yet.



 4:28 pm on Mar 9, 2004 (gmt 0)


Had a look again at my stats, and you can now change this subject (for me) to:
Dramatically lower impressions, clicks, and HIGH revenue today. (note the HIGH)

I guess they have added the revenue from yesterdays high to todays low clicks!

I'm happy again :-)



 5:09 pm on Mar 9, 2004 (gmt 0)

martinibuster, I know what you mean ... but that thread did have some posts about some unusual happenings in the stats i.e. stats were not available for extended periods of time... not your usual "my stats haven't updated for the last 5 minutes" kinda thread.

Now there are different problems. Google seems to be storing up clicks to give you a much lower than normal CTR on one day and applying it the next day to give you a super high CTR. There are one or two other issues with earnings and EPCs going all over the place.


 5:36 pm on Mar 9, 2004 (gmt 0)

Perhaps they do the low click reporting as a fraudulent click test. If they report low clicks for a site, maybe some webmasters would be tempted to prop up the clicks themselves. Only in reality the clicks were normal only just not being reported, but only Google would know that.

It's just a wild guess and perhaps I'm too suspicious, but when the reporting seems to run low and then high I always wonder if it isn't some kind of test on their part.


 6:00 pm on Mar 9, 2004 (gmt 0)


maybe google is doing this cause we have the tracking script, and that we now have "some way" to see what a click pays!



 6:30 pm on Mar 9, 2004 (gmt 0)

Perhaps they do the low click reporting as a fraudulent click test

I'm glad I'm not the only cynical one here ;-)

However, I would be surprised if that was Google's intention. (Having those figures sure as hell does help with some FC detection though).


 11:04 pm on Mar 9, 2004 (gmt 0)

I think it's just happenchance. Maybe they are working on upgrading our stats and that is slowing their regular stat keeping down. It seems to vary from day to day and judging from what people are saying here it varies from account to account.

I don't think Google is doing it just to people with targeting software (I don't have it)or any such thing.

Both here and on the Google News forum it seems to me that people tend to imagine that Google is like some sort of all seeing god that is watching everything we do. In reality they don't have the time or inclination to fuss about every little thing. When there is a problem they tend to adjust their overall algo in hopes of fixing it.


 11:30 pm on Mar 9, 2004 (gmt 0)

Ok, Macro I guess there may be something weird going on. I was thinking along the line as annej's theory about the reporting being thrown off by any tracking improvements being made.

Btw, I'd sure like for that to happen soon.


 12:56 am on Mar 10, 2004 (gmt 0)

> that people tend to imagine that Google is like some sort of all seeing god that is watching everything we do.

Or, perhpas it's because people who have gotten fraudulent click emails and had sites penalized and dropped from Google have learned that it pays to be paranoid. :-)


 1:12 am on Mar 10, 2004 (gmt 0)

Clicks are different. Google has to have a way to track anything unusual there. Though I am curious to hear how many people got the warning because of two or three accidental clicks. I guess when I think paranoid is when posters mention they are afraid to click on an ad that they are interested in even when they are on someone else's site.

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