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Google AdSense Forum

First sighting of AdSense in e-mail?
Just saw AdSense ads in a career-site mailing

 7:20 am on Mar 5, 2004 (gmt 0)

I don't think I can name the site (can I?), but a prominent career-oriented site that's been around for a while is now using AdSense ads in their mailings. The ads appeared at the very top of the HTML e-mail, and were reasonably targeted.

Any other AdSense-in-mail sightings?

Your thoughts?



 7:28 am on Mar 5, 2004 (gmt 0)

I thought it was not allowed by the TOS?


 9:24 am on Mar 5, 2004 (gmt 0)

well it looks like that is no longer vapor ware... I wonder what happens with all those people on dialup who download their email then disconnect and read it offline...


 10:41 am on Mar 5, 2004 (gmt 0)

Can I create a HTML page called site.com/newsltter.htm

Then send an email to all my subscribers with a pure static link and when clicked presents the newsletter in a browser and displays the adsense.

Given the problems with newsletters and emails and aol I think its time I send an email with just a pure text link to a web page and then I can display my adsense also.

This I beleive is the best way around it.

The page is indexed by Google, plus everyone can read it properly and it's in line with the TOS of Adsnese as the page in question is just an ordinary content page.

Any thoughts?


 11:55 am on Mar 5, 2004 (gmt 0)

I wonder what happens with all those people on dialup who download their email then disconnect and read it offline

I imagine it would not be clickable. I haven't seen the AdSense ads yet but if they do it like TCLA does with newsletters and RSS, and make them images, then they will still be viewable offline.



 1:13 pm on Mar 5, 2004 (gmt 0)

lasko, several small newsletters I get are doing the same thing. It brings readers to the site, it doesn't bog up the user's email server, etc. I think they should have at least a tiny tease line on the email to get readers to click on the link.

But, with broadband, this is the way to go.


 2:13 pm on Mar 5, 2004 (gmt 0)

Can someone please say in 1 word, YES or NO, wether it's allowed or not?



 2:48 pm on Mar 5, 2004 (gmt 0)

Please mention the site, or sticky it to me. I run a career search site, and would very much like to see the ads and know who's running them.




 10:46 pm on Mar 5, 2004 (gmt 0)

Nice find, Adam.

Here is a rundown of how the AdSense-in-email-newsletters actually works. Sorry, no URLs are allowed in this case, since it is a commercial site, so I have described it in pretty minute detail ;)

First of all, it appears that the publisher is actually a premium publisher, judging by how the publisher ID is written (name vs number). Google appears to be tracking the success of the newsletter alone, rather than tracking it with the site as well.

I have disected the code, and it seems that is isn't as straightforward as simply adding the code, as what people originally had believed when the news of ads in email began spreading, and what many thought .

It is a leaderboard style ad at the very top of the newsletter, with the little "Ads by Google" logo, as would normally appear with a regular publisher's leaderboard, but it shows up in the top left corner rather than the lower right. No border, background matches newsletter, blue link, black text and green URL. It is at the very top of the newsletter

What makes this AdSense the most unusual is that these ads are hardcoded into the html as part of an AdSense HTML block code. It is not the standard premium or regular publisher's javascript that is inserted into the html code of the email itself.

Instead, the ads are displayed as a leaderboard-size image, and the four ads are then coded in image map style (using the coords= in the a href) so that clicking on the part of the image over each ad would then lead to the appropriate advertisers site.

The URL is coded for each of the four is tracking based on the ad position, including the newsletter's issue number. The image and corresponding links could be changed on-the-fly.

This is definitely something to watch.


 12:44 am on Mar 6, 2004 (gmt 0)

I assume it's a "we'll call you" thing. If Google asks you to do it, consider yourself chosen.


 12:54 am on Mar 6, 2004 (gmt 0)

I can't wait until Google makes this available to the rest of us. With 20,000 people on my subscription list, it would make a huge difference.


 12:59 am on Mar 6, 2004 (gmt 0)

It would make email publishing viable again... Maybe :)


 1:22 am on Mar 6, 2004 (gmt 0)

That's assuming that we'll actually be able to start getting our e-mails past filters again {sigh}.

Jenstar, I'm curious to know what your thoughts are on this. Did you notice any aspects of the newsletter that might trigger spam filters to treat the e-mail as 'suspect'? For instance, might the image map cause a red flag, since I've seen many spam e-mails using these, too?

Incidently, my highly-trained POPfile filter did NOT mark the e-mail as spam, but I'm betting that AOL and Hotmail systems are perhaps quite a bit more aggressive and less-targeted in their filtering :(


 1:36 am on Mar 6, 2004 (gmt 0)

AOL displayed it as code, as did hotmail. But I don't have an upgraded hotmail account, which is what I believe you need to display HTML email.

But, neither flagged it as being spam, or sent of too some hard-to-find spam folder, but the content was not something that would usually trigger a spam alert. I suspect if the content had been on something like prescription drugs, it might have been flagged.

Still, I think many publishers would jump at the chance of using AdSense in newsletters, even on a beta program basis.


 2:37 am on Mar 6, 2004 (gmt 0)

Hmm... I forwarded it to my Hotmail and Yahoo test (free, not upgraded) accounts.

- Hotmail: Looked fine, just as it did in my Outlook
- Yahoo: Reduced to plain text, and not just the ad, but the entire mail

In neither case did the mail appear in the Bulk (spam) folder.

I'm guessing that the problem with regards to the Yahoo treatment had to do with the forwarding, not the e-mail itself. It'd be interesting to know whether it would have been correctly displayed had it been sent directly to my Yahoo mail account.


 11:29 pm on Mar 6, 2004 (gmt 0)

I've now seen a second newsletter - same company but slightly different topic (again, a more focused topic of the overall theme of the site).

Again, fairly targeted ads, and completely different ads from the ones that appeared in the previous newsletter I saw. It also was coded with what appears to be an issue number, so the ads could be changed as needed, while still be on topic for the individual newsletter.

From the appearance of how this works, I would suspect that AdSense will be doing this on a limited beta release, because of the potential for fraud. I am guessing right now that there is some manual work needed for each issue, because of the way they are served.

I will be watching this closely, as I know many are anxious to know if/when this will be widely available to publishers.


 2:25 am on Mar 7, 2004 (gmt 0)

I will be watching this closely, as I know many are anxious to know if/when this will be widely available to publishers.

I hope it doesn't become widely available, because the resulting flood of AdSense spam would reduce the effectiveness of AdSense ads on legitimate Web sites.


 2:35 am on Mar 7, 2004 (gmt 0)

The way they are currently doing it seems to be to control the potential for spamming. And it is coded so that they could easily pull the targeted ads and replace it with PSAs at any time. But it must mean some work for AdSense to do so.


 2:35 am on Mar 7, 2004 (gmt 0)

I wouldn't want my AdWords served in emails from spammers because of the possible backlash to us as ad advertiser.

People that are the most annoyed about spam would report everyone that shows in the spam, whether the advertiser knows about it or not.

If Google makes this something that is possible, then they better make it an option to the Adwords advertiser. I can see lots of non-targeted clicks by people poking around trying to figure out where the spam came from, or even by people that know it costs the advertiser money to drive up the costs.

Even if used by legitimate targeted newsletters people will report it and click with no intention of buying what's at the other end.

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