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This 154 message thread spans 6 pages: 154 ( [1] 2 3 4 5 6 > >     
New stats are forthcoming...
Tidbits from PubCon
Jenstar




msg:1374255
 9:50 am on Mar 4, 2004 (gmt 0)

Google AdSense will be releasing new stats for publishers "very soon". While they haven't announced exactly what all stats are included, they will blow everything else out of the water.

I am guessing they will be offering stats broken down into individual domains and possibly (hopefully!) broken down to a page level, so publishers know exactly what pages are getting the best CTR and EPC.

Offering stats in a graphical format would also be something publishers would find useful.

If these stats are as comprehensive as it sounds like they will be, it will save publishers from having to mess around with third party scripts and tools, especially since some of them violate the AdSense TOS.

I know many are looking forward to a variety of new stats. What other sorts of stats do publishers want on their AdSense stat wish list?

 

creative craig




msg:1374256
 9:55 am on Mar 4, 2004 (gmt 0)

Thanks for the info Jenstar, if they can provide all of what you said above I will be happy.

JinxBoy




msg:1374257
 10:51 am on Mar 4, 2004 (gmt 0)

And hopefully..... Stats will update a bit more often...

4eyes




msg:1374258
 12:03 pm on Mar 4, 2004 (gmt 0)

....they will blow everything else out of the water.

'Everything else' being presumably the stats from Overture's offering, which are pretty good.

Hard to imagine anything that will 'blow them out of the water', must be something very special in there.

Waiting with great anticipation

europeforvisitors




msg:1374259
 2:26 pm on Mar 4, 2004 (gmt 0)

Was there any discussion of the quality issues we've talked about here, and whether Google will be taking steps to make "content ads" more appealing to skeptical advertisers?

mayor




msg:1374260
 2:44 pm on Mar 4, 2004 (gmt 0)

Can't wait for detailed stats from Google. I estimate I could double my clickthrough rate and earnings per click almost overnight if I knew what works and what doesn't.

Deciding what pages to put AdSense on is like shooting at geese with a shotgun from a hundred yards away while wearing a blindfold.

richmondsteve




msg:1374261
 3:01 pm on Mar 4, 2004 (gmt 0)

Like mayor said it's important to know where it works and where it doesn't. If I knew the effective CPM of specific sites and specific sections of sites I could make some informed decisions. In the past I could attempt to gauge this by removing AdSense from all but certain site sections and replacing the other sections with affiliate links, but tests had to be run for significant time to have any confidence in them.

Now with the JS scripts shared the last few days and my own tracking of AAs, I could get a better idea of what works where a lot faster. I'm interested in what stats Google might share that will help too. To me, what I show where is a function of effective CPM, earnings per visitor and time/trouble. AdSense is nice b/c it doesn't require much time or trouble to deal with, but it's clear in my case that affiliate links are a better substitute on an effecitve CPM basis on at least some sections of my site. I'm optimistic I could increase my revenue significantly by putting AdSense and affiliate links on the best match site sections and selecting appropriate AdSense ad blocks, ad locations and color schemes, but until a few days ago testing was so time intensive and ineffective that it was hardly worth the trouble of doing any complex testing.

Mario




msg:1374262
 4:45 pm on Mar 4, 2004 (gmt 0)

Yay \o/

I would like adsense stats to tell me what I will likely earn for the whole day. Projected earnings if you will.

So far you have earned x - you will most likely earn xx by the end of this day. ***

* This is an estimation
* Google is not liable if estimate is incorrect
* Don't be evil

onfire




msg:1374263
 5:14 pm on Mar 4, 2004 (gmt 0)

am guessing they will be offering stats broken down into individual domains and possibly (hopefully!) broken down to a page level, so publishers know exactly what pages are getting the best CTR and EPC.

Would like to see this more than direct payment, being able to see what's working and what needs a kick up the **** .

its gonna be like the fog clearing and being able to see at last.

Please please lets see page stats.....

valley




msg:1374264
 5:27 pm on Mar 4, 2004 (gmt 0)

Could this be the reason why stats are not updating in real time in the past 8 hours?
To be able to know which domain produces what it certainely a welcome feature, hopefully we' ll get it.

Sense_able




msg:1374265
 6:10 pm on Mar 4, 2004 (gmt 0)

Google AdSense will be releasing new stats for publishers "very soon". While they haven't announced exactly what all stats are included, they will blow everything else out of the water.

Sorry to sound pesimistic but they have been saying this for months. Jenstar do you think they really do mean very soon.....

I have been toying with the idea of using one of these 3rd party scripts but I am reluctant to spend the couple of hours needed to set it all up. Especially if Adsense is going to do it soon.......

Jenstar




msg:1374266
 6:21 pm on Mar 4, 2004 (gmt 0)

Sorry to sound pesimistic but they have been saying this for months. Jenstar do you think they really do mean very soon.....

It came straight from the someone on the AdSense team. I tried to get a date on when it would be available, but no luck. But I am willing to bet it is going to be pretty soon. They sound very excited about what they will be releasing, which is always a very good sign that it will be even better than we are expecting.

Sense_able




msg:1374267
 6:39 pm on Mar 4, 2004 (gmt 0)

Jenstar

Great, that is what I wanted to hear. I really do not want to get involved with these 3rd party scripts. Sounds like you have been rubbing shoulders with the right people.....

jonknee




msg:1374268
 7:48 pm on Mar 4, 2004 (gmt 0)

I'm glad I'm not a betting man, because I would have lost about 4 times. Despite the delays, I couldn't be happier to hear the news.

adfree




msg:1374269
 8:58 pm on Mar 4, 2004 (gmt 0)

Thanks Jenstar.
Is ASA listening in?

How 'bout a little wish list all?

Here it goes:

- simple progression, run rate, rolling and trend graphs on all existing numbers with calculations of averages, per week and per month stats and all other possible timing dimensions

- reporting (graphs) on various extrapolations

- best, worst day, week, month

- best, worst streaks

- single URL with click detail incl. timing dimension

- click origin would be great

That for me, how 'bout you guys, Jens

[edited by: adfree at 9:00 pm (utc) on Mar. 4, 2004]

Fiver




msg:1374270
 9:01 pm on Mar 4, 2004 (gmt 0)

I was surprised it was not more of a topic at the pubcon.. I honestly wanted to ask flat out, why does adsense not provide tracking past a gradeschool level, but obviously, I couldn't have asked nicely, so I didn't ask.

Did ask Matt to look into it though, and he agreed that it was pretty dumb that we couldn't see results per domain at least, and that he'd bring back the message. Not the first time they'd heard it I'm sure, but multiple fronts you know.

all I really have to say is... 'bout freakin' time.

Rick_M




msg:1374271
 9:11 pm on Mar 4, 2004 (gmt 0)

this is great news. Hopefully "very soon" means "days rather than weeks", but I would guess it means "weeks rather than months".

Jon_King




msg:1374272
 9:20 pm on Mar 4, 2004 (gmt 0)

Fiver,

Yes the Conference Q&A was too short. (Next time I would like to see it as a scheduled 1/2 hour or more if possible.) However it was very informative. The best thing I got from the group was I've had my doubts about the future of AdSense but based on the presentations I really think it is here to stay.

Thanks, Jenstar for your presentation.
Jon

andrew_m




msg:1374273
 9:57 pm on Mar 4, 2004 (gmt 0)

To the wishlist (and I did send it to the adsense support as well):

- ability to create sub accounts. Most of the time I don't care for specific pages as much as for thematic groups. Each group can include one url or 100,000 urls, but I want to look at the results as a group the way I assign it, not google.
Something like amazon associates.

- export into xml/csv or better yet a web service to get to statistics to integrate them into my reporting

- ability to send a piece of text with the adsense code to base ads on. That should save them the trouble of visiting the page and give us better targeting. If that's too bold -- ability to tag an area inside the visible part of the page as having "the content". Otherwise more often than I'd like I see ads targeted to navigation areas of the page, not its content.

may be we need a thread "adsense features I'd like to see"?

JinxBoy




msg:1374274
 10:11 pm on Mar 4, 2004 (gmt 0)

Another nice topic, and it gets my mouth wet :D

I'm seriously hoping these features will soon be there, and i would like to thank jenstar for the good communication...

Keep your friends at adsense close ;)

lorenzinho2




msg:1374275
 10:24 pm on Mar 4, 2004 (gmt 0)

How about some aggregate info for which ad sizes and colors perform the best across Google's network? Doesn't have to be the CTR related with each (i'm sure they wouldn't want to share this), but maybe just some indication of which flavors are top performers.

longen




msg:1374276
 10:33 pm on Mar 4, 2004 (gmt 0)

In Science they say that when you measure an object, you change that object, by the act of measurement.

After the stats come out everyone will target the high EPC, which will lower them - time to put the hamster back on the treadmill.

Symbios




msg:1374277
 11:06 pm on Mar 4, 2004 (gmt 0)

Decent stats would be great at the moment I have adsense running on multiple sites with no idea of what comes from where with some decent stats I can make sure that G benefits by working on providing 'more quality content' for them where its needed.

valley




msg:1374278
 11:08 pm on Mar 4, 2004 (gmt 0)

After the stats come out everyone will target the high EPC, which will lower them

Would then be a better solution to 'mistarget' the EPC to keep them artifically high?, Where is the business logic in that statement?.
An efficient system will always be better for everyone , if the EPC lowers, advertizers would be able to buy more for their money and publishers would still make more from their sites.
What I would say is that everyone would target more efficiently , not necessarily just to higher EPC.
I'd rather have 100 clicks at $.05 than 10 at $.40, stats would enable me to get better results but at the same time to offer in return a better service.

JinxBoy




msg:1374279
 11:08 pm on Mar 4, 2004 (gmt 0)

I am 100% with symbios...
Same problem here....

mayor




msg:1374280
 11:37 pm on Mar 4, 2004 (gmt 0)

If I have a site with clicks and conversions that sux, such as where the targeting just doesn't, well, click, I would rather not expose my visitors or Google's advertisers to this, and I would remove AdSense. But I have no way of knowing so my quality control is very limited.

Jenstar




msg:1374281
 11:41 pm on Mar 4, 2004 (gmt 0)

I am glad everyone enjoyed my presentation :)

Another thing that would be nice is some sort of flag in the stats if a page is consisently showing PSAs/alternative ads for whatever reason.

jonknee




msg:1374282
 12:56 am on Mar 5, 2004 (gmt 0)

Another thing that would be nice is some sort of flag in the stats if a page is consisently showing PSAs/alternative ads for whatever reason.

Maybe even a reason why? And a "re-target" button if for some reason your server was down when it tried the first time, or your content has changed a lot.

HarleyGuy




msg:1374283
 4:45 am on Mar 5, 2004 (gmt 0)

valley said
"I'd rather have 100 clicks at $.05 than 10 at $.40"
I would rather have the later, less clicks means less of my visitors leaving my site. Adsense is here to supliment my site, not to send my traffic some where else.

dhaliwal




msg:1374284
 5:37 am on Mar 5, 2004 (gmt 0)

thanks jenstar,

i woul like the stats to show the breakdown by website domains and also by the page wise sorting.

I would also like if they could offer the updations in more frequent levels.

regards,

dhaliwal

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