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Google AdSense Forum

    
Google, please, please, improve the stats/reporting
How can I fine tune & give you better traffic if I don't have some feedback
Poweroid

10+ Year Member



 
Msg#: 184 posted 7:38 pm on Jul 23, 2003 (gmt 0)

What features would you like Google to add to their Stats?

I for one would dearly love to see individual page CTRs and earnings, and which ads/advertisers are getting clicks from which of my pages.

 

devlin

10+ Year Member



 
Msg#: 184 posted 8:07 pm on Jul 23, 2003 (gmt 0)

I'd go for that, Poweroid.

Plus, which keywords on which pages are triggering which ads at what fee.

Just dreaming, so might as well ask for the moon (and the rest of the universe :-)

D

Jenstar

WebmasterWorld Senior Member jenstar us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 184 posted 8:18 pm on Jul 23, 2003 (gmt 0)

which ads/advertisers are getting clicks from which of my pages.

I think the odds of that are pretty slim. Any AdSense publisher could then just bypass Google and offer the most successful advertisers a cut rate to advertise with you directly, rather than going through Google as the middle man.

And they could be worried about that kind of specific ad stat information winding up in the hands of the wrong people.

cornwall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 184 posted 8:23 pm on Jul 23, 2003 (gmt 0)

I think that the best we can expect is individual site figures, though no reason why thy should not take it to page level.

I agree with Jenstar that they are "unlikely" to give any figures about who is getting what from the advertisers

Imaster

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 184 posted 10:28 pm on Jul 23, 2003 (gmt 0)

I would love to see:

- An hourly report as well
- highest cpc & lowest cpc rates offered
- Pages which generate high number of clicks. It may be helpful

Visit Thailand

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 184 posted 11:18 pm on Jul 23, 2003 (gmt 0)

I am not sure if they could take it to page level, for example we have just added AdSense and I have no idea how many pages it is on, I only know that it is on hundreds and hundreds of pages specific for where I want them to be. [ ADD IN ] although the top 5 or 10 pages as Imaster above suggests would be useful.

I would like to see the ability of changing the reporting times to reflect more local global times, so for example I could have daily figures for an actual Thai day.

Would also like to see if possible a daily breakdown which would show you impressions and clicks (plus revenue) per hour in any one day, that way we could at least get some idea of what is happening.

I would also like the ability for us to input which sites it is on. That way we can stipulate that hey we are running the code on these sites and if you find our code on any other sites then it should not show. I am not sure why people would want to copy your code and post it into their own sites but at least this would stop any possible misunderstanding in that aspect.

Country stats of where the clicks are coming from would also be nice.

danny

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 184 posted 12:32 am on Jul 24, 2003 (gmt 0)

The more data Google gives AdSense users, the easier they make it to commit fraud. So I can't see them ever giving page- or click-specific data.

But I think they could give advertisers more information about which sites their traffic is coming from. Sure, some people might then arrange direct relationships - but for many sites/advertisers, negotiating with hundreds or thousands of advertisers/sites would be impossible, and having a third-party do tracking and billing and geolocation and fraud detection is way too convenient.

PolishGuy



 
Msg#: 184 posted 6:43 pm on Jul 27, 2003 (gmt 0)

> they could give advertisers more information
> about which sites their traffic is coming from.

yeah, I have several websites and at least I would like to see CTR for each domain like somedomain.com 3%, antoherdomain.com 4%, etc...

GoogleGuy, are you listening?

europeforvisitors



 
Msg#: 184 posted 7:41 pm on Jul 27, 2003 (gmt 0)

I'd like to see them give less information to discourage the affiliate-site crowd from creating low-quality, quick-buck ersatz content sites.

I'd be perfectly happy if they gave nothing but:

1) Impressions and/or effective CPM

2) Revenues

That's all the information a publisher needs to compare AdSense's performance with that of other revenue sources.

cornwall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 184 posted 8:25 pm on Jul 27, 2003 (gmt 0)

>>I'd like to see them give less information to discourage the affiliate-site crowd from creating low-quality, quick-buck ersatz content sites.

Given that those sites are one of their major prblems on serps (in my opinion anyway), then I suspect Google will do all they can to clean up serps on high spam keywords and keep down spam using the power of AdSense.

That means, as you say, they will release as little info to publishers as possible, to avoid publishers being able to serve up (only) high profit pages.

Jenstar

WebmasterWorld Senior Member jenstar us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 184 posted 9:33 pm on Jul 27, 2003 (gmt 0)

to avoid publishers being able to serve up (only) high profit pages.

cornwall is precisely right. If Google told you that one single page on your site (or network of sites) using AdSense was responsible for 50% of your total AdSense revenue, what would you do? You would find every possible way to drive even more traffic to that one particular page, since visitors to that page were obviously interested in the ads and were clicking.

And Google is probably worried how you would go about driving that extra traffic to that particular page, and worry that the quality of the clicks might not be as good.

And then you would find ways to replicate the success of that page throughout your site or your network of sites.

However, I would like to see them offer a report for publishers with multiple domains. Perhaps now that they have rolled out the new user interface for AdWords users that AdSense users are next in line ;) But I won't hold my breath for any of the same fancy reports.

cornwall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 184 posted 10:31 pm on Jul 27, 2003 (gmt 0)

>>And Google is probably worried how you would go about driving that extra traffic to that particular page, and worry that the quality of the clicks might not be as good.

Google know that readers of this forum in particular (and webmasters in general) are like Pavlov's Dogs. Find a way to make the maximum possible amount of money for the minimum effort, and we are all queuing up to do just that.

Google is not going to give us any more information than they have to, which is (probably) what we are getting right now.

The only change that I too can see would be to release figures by web site. Particularly as one can under TOS have accounts for different site. So cut out the middle man Google and release the figures to one account by web site.

saoi_jp

10+ Year Member



 
Msg#: 184 posted 4:03 pm on Jul 29, 2003 (gmt 0)

Today I began to suspect that a large percentage of my clicks are coming from a small, highly-niche set of pages.

What bothers me is, to test this suspicion, I would have to turn off AdSense on all other sites, for perhaps a day. I would measure the truthfulness of this suspicion by using the number of dollars lost as a measure. So I would have to spend both the lost income and the time to disable (and later re-enable) the ads.

...ok, the other sites are highly automated in their delivery, so the time isn't great. And the money, while nice, would at most be equal to a pretty good dinner for two.

Without detailed reports, AdSense makes us ask, Is it worth it to know this answer? More precisely, What's it worth to invesigate this question?

Poweroid

10+ Year Member



 
Msg#: 184 posted 6:43 pm on Jul 29, 2003 (gmt 0)

saio_jp

I'm faced with the same dilemma. Obviously if some pages aren't paying their way we'd like to remove Adsense and sell that space elsewhere. Maybe that's why Google doesn't disclose detailed stats ;-) As politicians have long discovered - the less you tell them the less accountable you are, the better control you have, and less aggro all around.

The downside is that we can't "help" Google by experimenting with what works and what doesn't.

There is perhaps one way around your problem. Rather than subtraction, try some addition. Put Adsense on your home page and/or other pages where you wouldn't normally have Adsense - for just a day. Then try them on your homepage but removing the code on orginal Adsense pages.

Not as good but worth trying for some.

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