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Google AdSense Forum

What's good?
Made In Sheffield

 7:01 pm on Jul 22, 2003 (gmt 0)

I've been running AdSense for just over a week, had 2000 impressions and got a CTR of 1.8% (37 clicks).

Is this good or bad? What CTR should I be hoping for?




 7:03 pm on Jul 22, 2003 (gmt 0)

I think that is good, I get less

Made In Sheffield

 7:20 pm on Jul 22, 2003 (gmt 0)

Thanks for letting me know, I just peppered an article with ads to see if it improves CTR. I was hoping for up to 5%.

Dreams will be dreams :)

(Users must just like our sites so much they don't want to leave :-)



 7:21 pm on Jul 22, 2003 (gmt 0)

for a 24 hour period, my site has close to 20,000 impressions with a 1.2% CTR ... not sure if that's good or bad - but, I assume it's fairly typical.



 8:14 pm on Jul 22, 2003 (gmt 0)

>>Is this good or bad? What CTR should I be hoping for?


We cannot answer that question here because it depends what sort of a site you, and any other reader of the forum, is running.

I believe that the pertinent question is "for my type of web site...what sort of CTR should I be hoping for?"

I believe that you have to establish a "base" CTR for your site, then go about improving that by design and optimising against (profitable) key words.

You have to compare your CTR with similar sites, it is not very helpful for you to know some guy is boasting a 30% CTR, if your topic can never achieve that .


 8:17 pm on Jul 22, 2003 (gmt 0)

>>I just peppered an article with ads to see if it improves CTR.

If you did what I think you did, you may be about to get an email from Google suspending your account :(

If I were you, I would revert to one per page!


 12:35 am on Jul 23, 2003 (gmt 0)

Made_In_Sheffield & Pookster, keep in mind that Google's TOS had a confidentiality clause to it, which you agreed to when you signed up.

Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google

The full AdSense terms and conditions are here:
https://www.google.com/adsense/terms and there is some additional information in their FAQ as well.

And cornwall is correct, CTR is going to vary widely depending on a whole host of factors. The same number of impressions can result in completely different CTR depending on the site, content, audience, etc.

Made In Sheffield

 8:30 am on Jul 23, 2003 (gmt 0)

I noticed the TOS about multiple ads after I posted yesterday and took them out. Shouldn't post CTR, oops, sorry big Google brother, it won't happen again.

i had kind of assumed that because ads very targetted CTRs should be pretty standard, but maybe not.

Cheers for the responses,



 9:19 am on Jul 23, 2003 (gmt 0)

I have also noticed a decent CTR, but I am always trying to find out ways to increase it 3 folds. I sometimes wonder that why do only 5% of my total unique visitors click on the skyscraper. What would it take to get around 50% of them to click.


 9:37 am on Jul 23, 2003 (gmt 0)

>>why do only 5% of my total unique visitors click on the skyscraper. What would it take to get around 50% of them to click.

IMO what would get 50% CTR would also get you banned by Google

Its a bit like a track race, you can be faster better than the other guys, but if you ran the 1500 metres in 30 seconds, then someone would assume you were cheating...if you ran it in 3 minutes 30 sec then you would be world class

Depending on your site topic, then only x% will ever click on an advert, the skill is in the page design & wording that gets you to that figure. Beyond that you are into diminishing returns on your own time (or you are cheating)

At that point you need to concentrate more on getting a higher unique rate

Made In Sheffield

 10:18 am on Jul 23, 2003 (gmt 0)

Remember many people just ignore ads straight off because they see them so often, I think the Google ads are les prone to this because of their style but they are still ads and will be ignored by many.

Do you read every ad you see? Even glance at the title? And after that you would have to click on it :)


<added>And if you're getting 5% I'd be over the moon, do you really want 50% of your visitirs to leave your site anyway? perhaps they like it there! :)</added>


 1:17 pm on Jul 23, 2003 (gmt 0)

The first rule of Adsense CTR is, you do not talk about Adsense CTR.


 8:49 pm on Jul 23, 2003 (gmt 0)

IMO what would get 50% CTR would also get you banned by Google

It seems the higher the CTR you have, the more likely you are to be flagged for possible click fraud. This thread [webmasterworld.com] has some specifics from those who were dropped for "fraudulent activity".

I don't think it is worth the loss of income to try and artificially drive up CTR through any kind of means. I think this is the kind of activity could have a real impact on AdSense publishers who do not employ any kind of tricks to increase CTR.


 8:54 pm on Jul 23, 2003 (gmt 0)

"You do not talk about Adsense CTR ..."

Except in relative terms. :)

Over the past ten days, my site (which has Adsense on almost all its pages) had page views ranging from 3,500 to 5,000 per day.

The clickthru rate (CTR) varied from X to almost 2X, the average was 1.3X.

The cents-per-click (CPC) varied from Y to 4Y, the average was about 2Y.

I'll also say that my CTR's and CPC's are in the same general ranges as I've seen mentioned here and on other forums.

This info might give others some sense of the variability of the Adsense program in the short term.


 4:14 am on Jul 24, 2003 (gmt 0)

I will just tell you about my story. I got nuked for something not sure what, but never the less nuked. Google sent me an email saying I was bad, and that I had scripts running, I don't. I wrote back so I could better understand what the problem was. But before they could write back (7 days later) I got dropped. I think my CTR is high, but I just think that Google ads were better than my pages. It would be nice to know why I got dropped and it would be nice to get a answer from Google about what I was doing wrong.

My point, don't wait for Google to respond to emails, and hope you never get an email from Google.



 5:52 am on Jul 24, 2003 (gmt 0)

travelquest, im sorry you are having a problem..

>>I just think that Google ads were better than my pages.<<

I think this is maybe just what google is trying to avoid! Though im not saying and doubt very much whether it was the direct cause.

They want their ads to be shown on sites that can stand on their own two feet already, and have some brand already maybe among their own niche markets. Users finding too many of these sites where the ads are better than the content may make Adsense sites branded as similar to highly SEOd "affiliate farms" and everybody (user, advertiser, publisher (in the long run) and Google) would lose...


 7:08 am on Jul 24, 2003 (gmt 0)

CTR really doesn't mean much. I show a 1.3% clickthru rate, but i know that on average every visitor on my site does 11 pageviews /session (my site is VERY sticky) So in actual fact my real CTR per unique visitor is around 14.3%


 9:42 am on Jul 24, 2003 (gmt 0)


Feel sorry for you. Perhaps you could try applying again with a request and explanation.

Good luck.


 8:23 am on Sep 5, 2003 (gmt 0)

I think this is maybe just what google is trying to avoid!
So a page title with backlinks that has nothing but an adsense ad and a javascript redirect to prevent use of the back button is a bad idea?;)
How about the other side of the spectrum? I assume it is ok to speak of CTR when there is none!? I have a new account with well over 100 impressions and 0 CTR. Is there a lag on clicks reported versus impressions. Is my sample size still too small?
I promise to never mention my CTR as soon as I get one (God's speed).


 1:52 pm on Sep 5, 2003 (gmt 0)

A high CTR can mean one or more of the following things:

1) Your readers are in "buy" mode when they are on your site
2) Your site has a low number of page impressions per user, so CTR isn't diluted
3) Adsense has made excellent matches of ads to your content
4) Your site is so horrible that people will click on anything to flee it as quickly as possible

In a former life I had a site getting 12%-24% CTR on DoubleClick CPM banner ads. Needless to say that made us quite a hit with advertisers. Since it was fairly apparent that point #4 was a major factor in this result though, we were substantially less pleased.


 2:54 pm on Sep 5, 2003 (gmt 0)

CTR is a kind of useless stat, the stat you really care about is CTR per unique visitor. On my site, each person visits on average 20 pages, on another site someone may only visit 5 pages on average. If both sites had a CTR of 2% does that really make them equal?

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