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Google AdSense Forum

Revenue Generated
Vague Daily figures
Visit Thailand

 8:18 am on Jul 22, 2003 (gmt 0)

Have literally only just started with Google Adsense and so far am very impressed, the targetting of ads does seem to happen very quickly when new pages are added (although it did not at the beginning) and most of the targetting is right on the mark.

I am just curious but from people using Adsense what sort of daily revenue are you getting from it. Are you in single, double, triple or even quadruple figures daily?

I do not think being so vague breaks the TOS but let me know if you feel it does. I also understand how many factors are involved but am still curious.



 9:20 am on Jul 22, 2003 (gmt 0)

[ added: Sorry VT, just noticed you said you knew the factors involved.. I guess i was just saying why i thought this info would not be very useful! ]

VT. It depends on the number of pages you have the code on, the click-value of the ads that are served on your pages, and the CTR (or propensity of your site demographic to click on the ads - which in turn is related to the motivation they have for visiting your site, the placement of the adsense unit, and the number of other links and ads on the page, amongst other things)

Ive seen average CPC results quoted on this board ranging from 3c to $4.00, and CTR from less than 1% to 30% or even more.

I guess im just offering the above on behalf of my advice that the return probably ranges from less than $5 a day to well in the three figures, maybe even more in a very few cases. Its just impossible to predict average or expected returns without knowing the subject matter of content on the site, and number of pages with code on it and the number of daily pageviews, at the least.

Best is to suck it and see, which is what you are doing. I'm sure there is a real hunger for people to know how they are going relatively to others, but there are so many factors, it is very hard to compare, even without the limitations of Googles TOS non-disclosure clause.


 9:32 am on Jul 22, 2003 (gmt 0)

A decent tourist site should give you (at least) triple figures daily.

As far as I can see, apart from the small matter to getting punters to visit your own site to start with, the skill then lies in :-

1. Upping the CTR (I have been able to get a steady improvement by better ad placing on the page), toyng with banner v skyscraper relative to page layout, ...

2. Getting a higher value of ad clicked on. Again better targeting by Google (and I would like to think myself) have given a marked improvement.

If you have just started, then aim at doubling your present CTR and doubling your average CPC. Both targets are perfectly achievable and turn what would have been $25 into $100

Visit Thailand

 9:32 am on Jul 22, 2003 (gmt 0)

Thanks Chiyo, and as you say there are so many other factors to take into consideration - I guess having only run it for a few hours I am like a kid with a new toy!

I am taking a big risk but hopefully a well calculated one allowing major competitors to advertise and so am looking at all the figures coming in from Adsense and also from our other regular income sources to see if they will be affected. After a while when I am a little more comfortable with it I will just let it be.

I have also noticed one other thing and that is the wording of some Adwords.

I find some are very misleading and I already feel that this may be something that will need to be addressed by Google. One such ad made itself out to be X company yet I could tell (without clicking it) that the url was not the official company of that product. Now I know for a fact that the official company for that product may well see that ad and have something to say about it.

Only time will tell.


Thanks also cornwall some usefull good tips there.


 9:43 am on Jul 22, 2003 (gmt 0)

and to all...

just don't give up your day job (for at least 12 months!) ;)


 10:08 am on Jul 22, 2003 (gmt 0)

>>just don't give up your day job (for at least 12 months!)


As I put in another post in this forum...

...I have a day job, a night job and now I have AdSense. I am not giving up even the night job yet ;)

Visit Thailand

 10:14 am on Jul 22, 2003 (gmt 0)

Unfortunately I do not have anything to give up! Occasionally wish I could but those feelings are infrequent thankfully.

Adsense is being viewed as additional revenue while we monitor progress and whether sales will be negatively affected.

Does anyone know when Google calls a day a day (i.e the hour it switches from one day to another) in the reporting of adsense? I saw it in another thread but cannot find it now and am just trying to get an understanding of the time diff from Thailand.


 10:21 am on Jul 22, 2003 (gmt 0)

>>i.e the hour it switches from one day to another

Its midnight Pacific Time. Convert that to your local time. My beans counter changes aat 8 am UK time


 10:22 am on Jul 22, 2003 (gmt 0)

in BKK 2pm.


 2:17 pm on Jul 22, 2003 (gmt 0)

It's always difficult comparing results from different websites. After all, as Chiyo said so lucidly, there are so many varying factors.

Even within one sector - say travel, which is often quoted - there can be big differences between sites, which can affect the revenue per click.

I personally don't find it very helpful to compare my own AdSense metrics with other people's; yes, CTRs of 30% would be nice (except in some cases it seems to have caused a Google investigation!); yes, four-figure dollars a day would be even nicer :-)

But what I do find useful is to compare the results from what I am doing now (AdSense prominent on my pages) with what I was doing (ad network skyscrapers and affiliate ads). And the metrics convince me that I am doing the right thing.

That's normally the way I do my market research.. try something (as long as it's not too expensive) and if it works I'll do some more of it. If it doesn't, I'll drop it.

Right now, I'm very pleased with the results compared with pre-AdSense!



 6:25 pm on Jul 22, 2003 (gmt 0)

chiyo wrote:

just don't give up your day job (for at least 12 months!) ;)

No problem. I haven't had a day job since 1986. :-)


 7:37 pm on Jul 22, 2003 (gmt 0)

has anybody figured out how to determine which of their pages has generated ctr and/or impressions?


 7:57 pm on Jul 22, 2003 (gmt 0)

ikeepdancing: I don't think there is a defacto way of telling that since the clicks on the adsense banners/sscrapers are handled by Google.

However, if you wanted to invest some time and effort, there is a way to get a basic ballpark figure in that you display the Adsense ads on one property/page for one day and make a note of the number of impressions on that page versus the CTR and impressions reported by Adsense. This method takes a lot of time and patience but you can tailor ad placement to where it's most likely to work best.


 5:39 pm on Jul 25, 2003 (gmt 0)

Visit Thailand

You started this thread...

... care to comment on what you think about AdSense now?


 5:49 pm on Jul 25, 2003 (gmt 0)

Anyone else notice a big drop in cents per click over the last couple of days?

Visit Thailand

 5:55 pm on Jul 25, 2003 (gmt 0)

cornwall - I am still trying to learn about Adesens like us all here. I am now in Singapore rather than Thailand and was hoping to see some different ads (becuase differnet IP and country) but no they seem to be the same.

As for revenue I am pleased with it and with Adsense on only a few hundred nion main pages am in double figures per day.

It is too early to see what the affect on our sales has been (as stated in other threads we allow competirors to advertise), nor why the ads keep chnaging but what I am most pleased about is the targetting and how on average it seems to be right for that page (though sometimes wish they could target them quicker).

Unfortunately as I am in Asia I cannot see what people in the UK, US etc see which is a little worrying but it is early days, and we are all learning.


 6:17 pm on Jul 25, 2003 (gmt 0)

>> I am now in Singapore rather than Thailand and was hoping to see some different ads (becuase differnet IP and country) but no they seem to be the same.

Maybe I am missing the plot, but I would not have expected to see different ads on the same page, but viewed in different countries (if that is what you are suggesting)

Glad you are happy with the results ;)

Visit Thailand

 1:39 am on Jul 26, 2003 (gmt 0)

cornwall some people using Adwords may be using location as a parameter so the ads may not show up outside the US or perhaps just in X country and others.


 1:56 am on Jul 26, 2003 (gmt 0)

Adwords advertisers can specific which countries their ads are displayed in. Many Adwords advertisers dont know of this facility or dont use it, so Im not *Extremely* surprised that VT is seeing little difference. Its far more likely that there will be differences for US viewers though, as many US advertisers just specify US and nowhere else. (due to international shipping problems or affordability in most other countries for example)

On our adsense blocks, if i view from Thailand, we are seeing some ads that really only make good sense for people in Thailand already -eg. outbound travel agences in BKK, hotels with special deals for Thais only, security, English tuition, and translation services for Thai companies. If these advertisers are smart i wouldnt expect to see these ads from Singapore or Malaysia or even US.


 7:23 am on Jul 26, 2003 (gmt 0)

>>Adwords advertisers can specific which countries their ads are displayed in.

Thanks for that information. As a non advertiser, I was not aware of that facility.

As an AdSense publisher, I will have to get on my thinking hat to see how I can possibly use the concept for targeting ads!

Visit Thailand

 7:42 am on Jul 26, 2003 (gmt 0)

Yes it is a very good point with Adwords for example many of our Adwords do not target the US or Europe only select counries within Asia.

How you could use this as a publisher with Adsense I am unsure as you cannot see the ads which are being displayed in each country. For example I have no idea which ads are being shown on my pages in the US, or UK etc. Someone has to be physically in that country (or calling long distance into an ISP in thta country) to be able to see them.


 8:02 am on Jul 26, 2003 (gmt 0)

cornwall said >>get on my thinking hat to see how I can possibly use the concept for targeting ads!

Only one thing i can think of..

1. Make sure you have a good number of visitors from countries that have a larger inventory available (say US for one) so you dont run out of ads, AND the CPC may be higher due to more competition for those geographic markets. Not too sure of the latter though. Ive noticed that in our area targeting an adword for a certain market/s does NOT reduce the CPC. Maybe it would be for more competitive keywords where there is some competition. But remember ranking on Adwords is more complex than overture for example, and also takes into account CTR.

im just assuming based on this that if you had a site which had 90% of visitors from a low income country your revenue per click would be much less, and there is less chance of having relevant inventory available.

Im not sure there is much you can do to a greater proportion of visitors from "rich" countries but google's own geotargeting may affect you though google search engine referrals.

Dont lose sight of your users though ;) I still think niching is the key, though shooting for high afforability demographics is still important.


 9:07 am on Jul 26, 2003 (gmt 0)

>> I still think niching is the key, though shooting for high afforability demographics is still important

I agree that niching is the key, always have done. You make an interesting series of points about Asia advertising and advertising budgets

I am now putting tags on a rolling series of tourist sites. I started on UK, then US and finally worldwide.

Certainly the worldwide site is not generating the number of impressions served that my log files would indicate that it should, which I assume means PSA ads served. Once I complete the tagging/targetting/updating I will examine in more detail what is actually being served by AdSense there

Certainly on UK and US sites there is no problem with targetting, impressions served (or dollars earned)


 6:37 am on Jul 27, 2003 (gmt 0)


[edited by: floridadesigns at 7:43 am (utc) on July 27, 2003]


 7:08 am on Jul 27, 2003 (gmt 0)

73 cents per click, and $41 per 1000 impressions looks very lucrative ;)

I'll leave it to others to comment on the policing aspects :(


 7:27 am on Jul 27, 2003 (gmt 0)


Why would you say that?


 7:40 am on Jul 27, 2003 (gmt 0)

hehe... it's against Google TOS to disclose your ads stats. I haven't read a single line on the TOS, but that's what people say around here. I believe the non-disclosure thing is a common practice.

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