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Google AdSense Forum

Adsense needs more variety
click thru goes down because same ads shown

 1:16 am on Jul 22, 2003 (gmt 0)

For me I think the rotation of ads is not enough. CTR goes down because the same users see the same ads and don't click through. Do others prefer same ads showing up or also agree that more rotation should happen?

They should also have data on how many times there are returning users vs. new users. They should be able to analyze that data in deciding how often to rotate ads.



 1:21 am on Jul 22, 2003 (gmt 0)

A little unreasonable. Too many Adsense participants with different situation. It would be no way for Google to "customize" the "statistics/menu/rotating" for everyone.

Only hope that we could build high quality websites --> more traffic --> Adwords advertisers would get high ROI --> More Adwords subscriptions --> more ads in the Adsense inventory.


 1:25 am on Jul 22, 2003 (gmt 0)

I don't think it would be technically difficult. I could write a script to do that, I'm sure they could...


 1:29 am on Jul 22, 2003 (gmt 0)

Just my opinion:

Even the data could be shown, the same number would have different meaning for different publishers due to the different characteristics of website content and visitors.


 1:37 am on Jul 22, 2003 (gmt 0)

clark.. it depends on what topics Adwords advertisers are advertising with. And whether these are relevant to the topics of your pages.

Obviously for Adsense its a compromise between number of ads available, and relevance to your site. If they reduced relevance requirements you would get off-topic ads though maybe more rotation.

Bottom line, is Adsense is restricted by the ad inventory available! Hopefully potential advertisers visiting your site will click on "Ads by Google" and sign up - then you will have a good chance of their ads appearing on your site.

I guess you should be thankful that you are not getting a lot of non-paying public service ads like others!


 1:53 am on Jul 22, 2003 (gmt 0)

Oh I'm getting lots of PSA ads as well. I'd love to have a choice to filter some of them out too because I don't believe in all the organizations they are sending traffic to.

But overall I'm very happy with adsense. I think it's a wonderful program. But it is still in its infancy.

Perhaps it's about lack of advertisers for the subject matter but I don't think so. I've some creep in there from time to time that would fit and get a lot more clicks if it were shown more often.

I hope AWA (the "new" Googleguy) is watching and lots of peeps provide feedback on the program. It is the best thing I've seen out of Google for quite some time and I think it can grow into a huge juggernaut and am happy to be part of it in a small way (as a publisher).

I also hope they provide more tools for the webmaster to cater the ads and how they are displayed. I think the current layout is ugly.


 2:05 am on Jul 22, 2003 (gmt 0)

As for PSAs, I raised my question/inquiry in another thread. I would like to know if Google could give us the option to turn off the PSAs by reducing rotating, even showing other little related ads (at least they would be ads, potentially could create revenue). But this should not on the top list of Google, I think.

As for statistic data, I think we, as the publishers, are in the second priority of Google. The first one should be those Adwords advertisers. Google would try to provide more data and options for them to keep them happy and get satisfied ROI. This would indirectly benefit us too.


 2:09 am on Jul 22, 2003 (gmt 0)


I agree with you that they kind of should. But their approach to this is very much as the one calling the shots. You like it, fine, you don't like it, they're ok with you leaving. I don't think they will plan to give us the room to play with that one. And their approach is that PSAs go on pages where either they feel the content is lacking or they can't determine what it's about. Instead of penalizing you for showing an ad on a page you shouldn't, they get "brownie points" for being "good guys" or actually are doing it to benefit some "good causes" (take your pick, dependent on how cynical you are ;)


 2:19 am on Jul 22, 2003 (gmt 0)

I would like to know if Google could give us the option to turn off the PSAs by reducing rotating, even showing other little related ads (at least they would be ads, potentially could create revenue).

You are forgetting that it's the advertiser who needs to make money for you to make money. Running ads on untargetted and irrelevant pages doesn't make a ton of sense for most advertisers.


 2:43 am on Jul 22, 2003 (gmt 0)

At least no loss for advertisers unless their ads would be clicked. Most time, the visitors would not pay attention to those unrelated ads. Also, not big issue for me, as the publisher. Only a little negative to Google's "technology reputation".

However, if the visitors would see PSAs, they could have a question mark in head, further it could lower their interest to have further digging the site.

I have to say sometimes those PSAs "function" just like "banned ads", resulting in negative influence for some website, especially business-related sites.


 3:16 am on Jul 22, 2003 (gmt 0)

Depends on the site and the page, I guess. Although my travel-planning site gets a fair number of repeat visitors, most of them probably are looking at different pages each time they come. So it really doesn't bother me if my pages on European barge cruises have ads for the same cruise companies every time someone visits, because the typical reader probably isn't likely to see those pages more than once or twice.

There's also something to be said for ad frequency. Not every reader clicks on an ad the first time he sees it. He may not even conciously notice the ad until he's interested in buying what it has to sell. Take a look at the small display ads in a magazine like THE NEW YORKER, and you'll see the same ads for men's mail-order clothing, European villa rentals, barge cruises, home elevators, upscale garden tools, prefabricated vacation homes, etc. week after week, month after month. The typical reader won't respond to those ads in any given week, but when he suddenly wants to rent a villa in Tuscany, or when he needs to install a home elevator because his mother-in-law had a stroke, he'll remember seeing an ad in THE NEW YORKER--and when he finds that ad, he'll call the toll-free number or write for a brochure.


 3:32 am on Jul 22, 2003 (gmt 0)

Yeah it just SO depends. If you have a site that a visitor visits ONLY because they want to buy a product, they will notice the ad right away. If it is more general, they will only notice it when they need it. Excellent point.

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