>>> I think the only way to stay sane is to look at the long-term averages.
I agree- that is why I waited 3 days to post. I typically see revenues in the mid-two-digits, but have had three straight days of single digit... that is quite a change! Today is trending the same way...
>>> No new ads and the fresh feeling for the visitors is lowering.
First part is true, but I have a LOT (majority) of not-return visitors... so for most of my visitors, they are fresh...
>>> I've seen a fair amount of daily variation in CTR and total revenues, even with daily traffic in the five figures. But the the long-term averages are fairly stable. (For what it's worth, today has been great so far, since I usually do better early in the week than on weekends.)
I am happy with swings of $20 a day or more, though I would say $15.00 is my normal deviation. I am seeing well over twice that, with consistent (+/- 1000) five figure impressions. With consistent impressions, my CTR is half, and revenues WAY down.
I do see less $$ on the weekend, that is when I get my $20.00 down- this is way more than that!