|Ad Placement Manipulation by Competitors|
I don't know if this has been discussed before, but I would like to get some input on the following.
Google Adsense policies say:
|Ad Placement |
Only one ad unit (horizontal banner or vertical skyscraper) may be placed on each web page. Ads must not be displayed on any pop-ups, pop-unders, error, registration, or "thank you" pages, or in any email.
If my competitor were to screw my position with Google, he could simply paste my code into emails & use all the not-to-do methods using my ad code.
How does Google plan to track this?
|If my competitor were to screw my position with Google |
In terms of rankings, AdSense has nothing to do with how your sites would rank or appear in the serps. From their FAQ:
|Participating in Google AdSense does not affect your site's rank in Google search results. Google AdSense will not affect the search results we deliver. Google believes strongly in freedom of expression and therefore offers broad access to content across the web. Our search results are unbiased by our relationships with paying advertisers and publishers. We will continue to show search results according to our PageRank technology. |
As for a competitor doing things with your AdSense code to try and get your AdSense account closed, a few people have raised this point as a possibility. I would guess that Google has some sort of checks in place to prevent this, or at least to determine if it is on the behalf of a competititor or the actual publisher.
There has been another discussion on this topic here:
thought this is where the domain checks apply, although they could always register a domain in your name etc etc..
As I said in another thread on this topic, real publishers don't try to sabotage their competitors. Why? Because such juvenile games are unproductive--and because publishers are in the business of attracting traffic, not selling their own goods or services, it makes more sense to cooperate with similar sites by exchanging links, sharing ideas, and helping to enlarge the pie instead of just grabbing a bigger piece of it.
I saw a really good example of such "co-optition" today when I was visiting Digital Photography Review, one of the leading sites about digital cameras. Right at the top of the news column on the front page, I found a mention of two new camera reviews at Imaging Resource, another popular digital-photography site. The news item linked directly to both reviews at Imaging Resource.
Now, Webmaster World members with an "affiliate site" mentality might ask why one digital-camera site would link to another. My rejoinder would be "Why not?" By acting like colleagues instead of competitors, publishers of sites like DPreview and Imaging Resource have built a critical mass of readers who use independent digital-photography sites as primary resources for researching, discussing, and (via affiliate links) buying digital cameras.
Side note: DPreview currently rans 949 in Alexa and Imaging Resource ranks 9,258. By comparison, POPULAR PHOTOGRAPHY's Web site ranks 70,495. These traffic rankings show how mom-and-pop publishers can flourish despite competition from big corporate sites if they act like grown-ups instead of wasting their time on childish missions of sabotage against their peers.
Europeforvisitors. I agree with all you say in the realm of high quality content sites like information resources and say on-line magazines. After all building a quality one takes a lot of work, money, and niching - somthing which is not in the radar of those with other more short term models.
However, google is not exactly "exclusive" in approving sites. As far as i can see the sorts of sites you talk about are in the very small minority.
Adsense has approved a mass of sites which seem to me to run the whole gamut of sites, and the discussion boards are full of people talking about creating new sites with a business model based on Adsense revenue alone.
Its possibly in these areas that there is concern about these juvenile games, that may degrade the Adsense brand and value to all of google, "serious" info publishers, and most of all, advertisers...
|Adsense has approved a mass of sites which seem to me to run the whole gamut of sites, and the discussion boards are full of people talking about creating new sites with a business model based on Adsense revenue alone. Its possibly in these areas that there is concern about these juvenile games, that may degrade the Adsense brand and value to all of google, "serious" info publishers, and most of all, advertisers... |
I agree. But for those who worry about sabotage by "competitors," the best defense is to build something themselves instead of tearing other people down. AdSense and future "content ad" networks for niche Web sites offer tremendous potential for those who focus on quality content and long-term success.
It's going to be interesting to see what changes take place with AdSense in the months ahead. At a minimum, Google will need to let advertisers be selective if it wants the network to succeed. It doesn't make sense for "targeted advertising" to be targeted solely by keyword. Advertisers want to know where their ads will run, and they need the ability to exclude or include domains in the same way that publishers can block certain advertisers.
There will always be (hopefully) a minority of people that think their only road to success is by trying to harm those above them.
There has always been worries that successful affiliates will face things such as others email spamming their affiliate code in order to try ang get them canceled.
Stuff like this does happen, but it doesn't happen often. When it does - it is a pain - hopefully we can trust google to deal appropriately with such issues when they occur.
Since they are SERVING the ads - they should be able to get a lot of data that would be fairly useful in this regard.
I am actually suprised at how fast these ads seem to have taken hold among cetain segments. Some people that I thought were asleep at the wheel - all of a sudden have adsense on them. I have found the targeting to be pretty good - as I seem to have clicked on a few of them here and there.
I think publishers using AdSense should at least be able to see which domains their ads are being served from, even if finer stats aren't available. That would reduce the chances of people trying to get others into trouble by using their publisher ID.
|I think publishers using AdSense should at least be able to see which domains their ads are being served from, even if finer stats aren't available. That would reduce the chances of people trying to get others into trouble by using their publisher ID. |
Thats a fantastic suggestion. It would make it easier to track if there are any odd domains which are displaying my banner or for that matter, any publisher's code.
>>Thats a fantastic suggestion
In the end it is going to boil down to commercial pressures, either from Advertisers holding the whip hand if there are too many publishers, or vice versa if there are too few
Bottom line is Google are in this to make money (aren't we all - Google, advertisers, publishers)
Throw into to pot what Yahoo (or whoever) may do to counter AdSense..
...and in the end they will supply whatever figures they have to to maximise THEIR (Google's)profits
|maximise THEIR (Google's)profits |
Of course at the moment it looks like Google are not trying to maximise for short term gain, more of an optimise profits for the long term.
If they were looking at maximising they would offer stats for each domain - I am holding off running ads on 2 sites as I'd want to know how they were performing - I imagine others are doing the same. Of course that would help encourage publishers to build sites aimed at lots of clicks and drive away advertisers in the longer term.
>> I am holding off running ads on 2 sites as I'd want to know how they were performing
They do say you can have more than 1 account if you need. I would have thought you had everything to gain, and little to loose from running ads on those 2 sites
6. Can I sign up for more than one account?
Because website publishers can place the AdSense HTML ad code on any page they own or manage, there is no need for publishers to create multiple accounts. Therefore, we generally limit Google AdSense accounts to one per publisher. However, publishers may create multiple accounts if they manage sites that require separate payments.
|I think publishers using AdSense should at least be able to see which domains their ads are being served from, even if finer stats aren't available. |
I think Google wants to keep its statistics as simple as possible to discourage people from cranking out low-quality content sites that target certain topics or keywords.