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Weekend Revenue
Anybody else down 75%?
madmatt69




msg:1334194
 5:42 pm on Jul 19, 2003 (gmt 0)

Hi everyone,

Now that I've had adsense running for a few weeks, I'm starting to notice a pattern - That being my revenue goes waaaaay down on Saturdays and Sundays.

For example, at the same time yesterday I had ten times the revenue. It'll probably get a little better as the day goes on, but every Saturday it drops very dramatically...Even though I'm still maintaining the same click through rate (about 3%).

Anyone else notice a big drop on the weekends?

 

mack




msg:1334195
 6:06 pm on Jul 19, 2003 (gmt 0)

A lot of advertisers freeze adwords for the weekend, perhaps this causes a drop in click cost , and therefore your revenue suffers.

Mack.

madmatt69




msg:1334196
 6:34 pm on Jul 19, 2003 (gmt 0)

Oh wow! I had no idea they might do that.

That explains a lot...Thanks for the info.

But I've noticed that most of the ads displayed are the same as the ones displayed during the week...Could they be getting clicks for free?

valortrade




msg:1334197
 6:42 pm on Jul 19, 2003 (gmt 0)

I think it would mainly depend on the website's content and who are the visitors. In my case, I do not see the big change during the weekend even though a little downwards.

Not all advertisers freeze their Adwords accounts during weekend.

europeforvisitors




msg:1334198
 7:11 pm on Jul 19, 2003 (gmt 0)

My AdSense revenues drop on weekends, but only because traffic is lower than it is during the week.

Interestingly, Saturday is normally my slowest day of the week for impressions, clickthrough rate, and total revenue--but the average clickthrough payment is high, and so is the effective CPM.

valortrade




msg:1334199
 8:01 pm on Jul 19, 2003 (gmt 0)

I assume most travel-related sites' impressions & CTR would drop during the weekend because most travellers are on the road then.

But for e-commerce/online store sites, that could be a different story.

europeforvisitors




msg:1334200
 9:13 pm on Jul 19, 2003 (gmt 0)

I assume most travel-related sites' impressions & CTR would drop during the weekend because most travellers are on the road then.

Most traffic on travel sites doesn't happen when people are traveling--it happens when they're at home planning their trips.

BTW, in the more than seven years that I've been involved with travel "content sites," I've found that the greatest amount of traffic occurs during the work week--maybe because people fight depression in their office cubicles by fantasizing vacations. :-)

valortrade




msg:1334201
 10:09 pm on Jul 19, 2003 (gmt 0)

EFV>Your 7-year knowledge just confirmed my assumption - Travel-related sites have higher traffic during weekday, not weekend.

For me, I planned the trips during weekday night, not business hours.

Is it correct only people use your site for casual/vacation trip planning, not business trips?

madmatt69




msg:1334202
 10:17 pm on Jul 19, 2003 (gmt 0)

My site is totally about travel...But what I don't understand is how I have 25 clicks today, and $3. Where as 25 clicks on Monday give me $11. And this monday will probably be the same. Could it be that people choose which days to display their ads?
But even then, as I mentioned...all the ads seem to be the same as the ones run during the week. So why clicking on the same ads produces lower revenue I can't figure out.

cornwall




msg:1334203
 10:27 pm on Jul 19, 2003 (gmt 0)

>>My site is totally about travel....

Afraid you are back to statistics and valid sample sizes, Try looking at your figures in blocks of about 100 clicks, that is add however many days necessary to get 100 clicks...

...then compare that sum of money with what you earned with the 100 clicks before that. You should find the figures similar

There are too many variables to compare blocks of 25 clicks, to make comparisons statistically valid

beggers




msg:1334204
 10:34 pm on Jul 19, 2003 (gmt 0)

If a person only has access to one computer, it is almost always at work. That's why (at least on my sites) I always see a surge on Monday when people get back to work and try to catch up on all their web stuff. Then, when people start leaving work on Friday you see the stats start dropping again. Weekends are slow simply because people aren't at work.

Jenstar




msg:1334205
 10:47 pm on Jul 19, 2003 (gmt 0)

madmatt69 - you quotes your clicks and $ amounts in your post. Remember when you signed up for AdSense, you agreed to their confidentiality terms:

Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation:

<snip to important part>

(b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google;

You might want to edit your post, especially if you happen to list any URLs in your profile that might tip off Google as to who you are ;)

The full AdSense terms and conditions are here:
https://www.google.com/adsense/terms

valortrade




msg:1334206
 11:59 pm on Jul 19, 2003 (gmt 0)

Jenstar>I think Madmatt69's figures would be just an example, not the real numbers. No need for such serious!

Madmatt69>My explanation to your concern is that because few people bid travel-related Adwords during weekend, the real CPC would be automatically adjusted lower by Google. So, I think it would be understandable.

ScottM




msg:1334207
 12:10 am on Jul 20, 2003 (gmt 0)

valortrade:

I think Jenstar has a point, though. Google's AdSense programs have a T.O.S. that are fairly clear. Even responding with a fake example without clarifying it in your oringinal post is reason for caution.


As for AdSense dropping on weekends?

Hehe...

I taught a seminar on search engines recently, I asked a simple question:

"Why should you avoid sound on your website?"

Answer:

"Because most people surf the net at work and they don't want the boss to know they are surfing."

Something to think about...

valortrade




msg:1334208
 12:31 am on Jul 20, 2003 (gmt 0)

ScottM:

I just simply want to laugh to what you said....

Jenstar




msg:1334209
 12:58 am on Jul 20, 2003 (gmt 0)

Jenstar>I think Madmatt69's figures would be just an example, not the real numbers. No need for such serious!

They seemed to me as being real-life examples, and it has been mentioned in past threads that no specific figures should be mentioned, as per the TOS. We have at least two people from Google on the boards, which is something else to keep in mind.

As for being serious, I was simply bringing up a point from Google's TOS, whether people want to follow it or not is up to themselves. I don't plan on violating it myself ;)

If a company is going to pay me money, I would never tick the company off and jepoardize those payments. Google put that in their TOS for a reason.

madmatt69




msg:1334210
 1:26 am on Jul 20, 2003 (gmt 0)

They weren't specific numbers :) But close examples, to keep things in context.

I think Google's got more things to worry about than someone trying to make some extra beer / rent money. I could understand if people were talking about exaclty how they're making a $1000 a week or something, and selling that sort of information to other people. That's probably what they're thinking about.

Thanks again though for all your thoughts!

europeforvisitors




msg:1334211
 1:35 am on Jul 20, 2003 (gmt 0)

Is it correct only people use your site for casual/vacation trip planning, not business trips?

I'm sure that some people use it to plan business trips, but I don't have much information that's specifically geared to business travelers.

...because few people bid travel-related Adwords during weekend, the real CPC would be automatically adjusted lower by Google. So, I think it would be understandable.

Exactly. If the bid drops from $1.00 to 50 cents because of reduced demand, the publisher's share will drop, too.

AdWords bids are a great example of the free market at work. Who knows--maybe we'll see commodities brokers selling AdWords futures contracts someday. :-)

jchampliaud




msg:1334212
 9:57 am on Jul 23, 2003 (gmt 0)

I also run a content website that is travel related and where I see a drop off in traffic during the weekends I don't in general see a drop off in AdSense earnings.

Marketing Guy




msg:1334213
 10:08 am on Jul 23, 2003 (gmt 0)

My weekend traffic is half what it is on weekdays, but the Adsense revenue doesnt change much and in some cases is higher.

But I think the ads displayed on my site have a large range of revenue rates (made up example, ie from .25 to 2.00) so that could explain it.

Further to this, my week day revenue can be 20% of average some days. I really varies by a stupid amount! :)

Scott

DaveN




msg:1334214
 10:12 am on Jul 23, 2003 (gmt 0)

do you find that different ad's are being served on your site on the weekend.

I always thought that G give you a % of the AD rate. What that % is who knows, My guess is in the these early days G will play with % figures until they believe they have it right for everyone.

If it is a percentage then would it not also be linked to what the advertises are paying at that time.

Dave

markus007




msg:1334215
 3:13 pm on Jul 23, 2003 (gmt 0)

I get over 100 clicks a day, and i've seen my CPC drop by nearly 50% in the last few days. My area is VERY competitive and there are a few big monster advertisers, when some of them take a holiday for a few days the ad rates fall thru the floor.

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