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The Highest Paying, highly competitive Keywords

 2:38 am on Jul 19, 2003 (gmt 0)

I run a music related website, and notice alot of the ad's showing up are just Amazon associate type ad's which on average earn me anywhere from $.03 to $.10 cents a click... Not too much.

I was wondering if anyone knew of those "highly competitive keywords" which some Adwords users pay up to like $5.00 per click.

If there is no definitive list, maybe we can just give what we think our highly competive, high paying, keywords to have show up on your adsense.



 2:42 am on Jul 19, 2003 (gmt 0)

I ask this because I was thinking about making a new website... According to wordtracker.com, the term "Jokes" is the 3rd most searched for thing on the web and I thought it would be fun to make a jokes site...

But then I thought, what kind of ad's will show up on Google Adsense for a joke related site? Probably not too high paying ones.

I know I shouldn't let Google Adsense productivity affect whether I make a site or not, but I wan't to make a successful, *money making* site for once in my life. :)


 4:09 am on Jul 19, 2003 (gmt 0)

You are correct, there's not much ads for jokes at the moment. It's easy to check - just do Google search for jokes and see how few advertised links show up (if any).

I run a jokes site and I am getting one targeted ad, while others are either half-relevant or completely irrelevant



 4:18 am on Jul 19, 2003 (gmt 0)

Yep, that's what I was afraid of.

Something kind of off-topic, I'm curious, how did you go about making hundreds if thousands of html pages for each joke?

Cause I think I'm going go ahead with this and make a joke site anyways. :)


 4:30 am on Jul 19, 2003 (gmt 0)

Originally I just did a long static page with all the jokes.
And now I do it several ways, for example by using ASP page to pull jokes from database, or by accessing co-branded joke content from another sites.



 4:49 am on Jul 19, 2003 (gmt 0)

Sounds like if you have a very general product and don't need to target too much you can get heavy traffic for pretty cheap in the joke industry...


 4:55 am on Jul 19, 2003 (gmt 0)

Jokes may be highly searched for but advertisers won't pay much for those visitors.

Here are some good paying keywords:
Vacation, Education, Gifts, Investing, Medicine, Money

Your best bet would be an investing site (if you know about it), people are willing to give away thier money, advertisers like that.


 6:18 pm on Jul 20, 2003 (gmt 0)

but I wan't to make a successful, *money making* site for once in my life. :)

Don't do a humour /joke site then. I have a humor site because at one time mailing lists were gold. I have about 8000 subscribers and they won't buy nothing. The demographic is just too wide. People who visit humor sites usually have no intention to buy anything. The only thing that may work is tell-a-friend or CPM type things.


 11:20 pm on Jul 20, 2003 (gmt 0)

You could try checking the bids on Overture, if they are high there, the chances are pretty good, they'll be high on AdWords also.

Overture bids [uv.bidtool.overture.com]


 11:37 pm on Jul 20, 2003 (gmt 0)

Great idea, thanks defanjos.


 2:58 pm on Jul 21, 2003 (gmt 0)

I'm in the UK so it may be different but 'Education' and 'Medicine' keywords only showed up 2 ads each on a Google search.

Are you using slightly different but related keywords?


 3:23 pm on Jul 21, 2003 (gmt 0)

Any decent adWords advertiser would bid for more targetd terms. What exactly would you advertise under "medicine" or "education"?



 4:29 pm on Jul 21, 2003 (gmt 0)

Based on my experience with Adwords, even the same keywords it could create different pay-out ads due to the different geographical locations/visitors.

You could only know the overall trend but have no control on the specific time/location/visitor. So, maybe it would not accomplish your goal.

I think the best/foundamental way is to build high-quality content site and create traffic and indirectly make more revenue.


 5:39 am on Jul 22, 2003 (gmt 0)

Don't forget, the bottom line is passion. If you don't really care about the subject of your site, your going to have a very hard time getting thru the tough times.


 5:59 am on Jul 22, 2003 (gmt 0)

Don't forget, the bottom line is passion.

I completely agree with Hunter. In order to get AdSense revenue, you have to build a completely content-driven site - with lots and lots of content that is better than most of the other sites out there on the same subject, then you have to somehow get the visitors to your site, rather than the competing sites.

If you don't like the topic, it will be much harder to do, and you will be completely sick of Widgets or whatever subject you choose as an AdSense moneymaker. So choose a subject that you can stand to live and breathe for several months while it gets there ;)

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