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Google AdSense Forum

How do You Define a Poor Quality AdSense Ad?
How Do You Know Which Ads are Junk?

 1:29 am on Jul 9, 2006 (gmt 0)

I'm new to adsense. My CTR is very very low.
I tried to filter out all the ringtones sites, but still the click thru rate is really low.

How do you know which site is junk and which is not?

Thanks for the advice.



 1:45 am on Jul 9, 2006 (gmt 0)

Ask yourself, if the ad. is useful to my users?


 4:15 am on Jul 9, 2006 (gmt 0)

Ads selling everything including used dog cake
Ads leading to sites with no unique service, just other ads
Ads for MLM multi level marketing or pyramid games


 7:26 am on Jul 9, 2006 (gmt 0)

If it's selling goods or services direct to customers then it's a genuine site and stays. Or if it's a genuine information resource (quite rare that they advertise) it stays.

Otherwise it's considered for blocking. However, be careful with blocking as it does fill up the 200 entries available very quickly, and does have the potential to lose you money if you aren't careful.

I'd say don't block unless you see it on your site. IE the preview tool whilst good at showing you the URL to block doesn't necessarily show ads that have been seen on your site.

I'd also say don't block an ad the first time you see it. Some ads show just the once and never again. Keep an eye on it for a day or so before blocking.

As to what ads are junk - the more you see of them, the easier they are to recognise. They usually look like junk before you look up the landing page. Ads such as "Best 4 sites for", "Free information" and the like. Obviously the ebay "New and used dead vicars" ads should be blocked without seeing them.

The one exception to my personal rules above is that I do a Google search for my keywords and block any MFA's I see on the front page of the search. That shows MFA's likely to be shown, and are worth blocking.


 7:35 am on Jul 9, 2006 (gmt 0)

what's the opinion on the worth of those 'best price' search sites? they seem to be popping up all over my site.


 7:41 am on Jul 9, 2006 (gmt 0)

There aren't any black and white rules unfortunately. You need to look at the ads, and make a decision based on what you think they are worth to your visitors. Do they provide a service that your visitors might appreciate? Do they actually lead to good deals for your visitors, or just lead to more "best price" sites?


 8:01 am on Jul 9, 2006 (gmt 0)

Is it possible the topic of your site doesn't have sufficient inventory for content ads?

How tight are the margins for converting a click? If you don't know, then one way to get an idea of how tight profit margins are is by reviewing affiliate payouts. If the payouts are single digit percentage points, it's possible you're in a low margin niche where budget spending is tightly watched- meaning low EPC.

If that's the case, it's entirely possible that a ringtone ad might pay better than a low paying ad from a low inventory niche.

[edited by: martinibuster at 8:56 am (utc) on July 9, 2006]


 8:09 am on Jul 9, 2006 (gmt 0)

>>My CTR is very very low.

this may have nothing to do with the ads on offer, but to do with the position of hte ads, the subject of your site, the type of sit e you have.


 8:23 am on Jul 9, 2006 (gmt 0)

I thought I would mention another two forms of mfa that I've seen relating to my blue widget niche and haven't been covered yet. Both of these waste of space ads claim to offer either high paying or popular keywords:

1. The mfa that goes something like "find the highest paying keyword for blue widgets" this will usually take you to a spamdex site that lists all popular and lucrative keywords under the sun .....and surrounded by Adsense ads.

2 An mfa purporting to be a keyword tool for webmasters that is nothing more than a search box which returns bougus keyword results that are nothing more than two or three 300x250 ad blocks.

Even if these sites were genuine keyword research tools and weren't useless MFA's I would still trash them, as my web site is not aimed at webmasters. Nor does my website relate to webmaster resources, SEO, publishing or the internet.

The bottom line is the advertiser here doesn't care where they place their ads as long as they are in fairly lucrative niches. ie a finance site would see "find the highest paying keyword for insurance widgets" etc etc


 11:17 am on Jul 9, 2006 (gmt 0)

1.) Landing page
if it's like http://www.example.com/some-keywords-very-good-seo.html
I put it in the competition filter list

2.) Adsense on advertiser's site
this also shows that advertiser wants to gain some revenue through adsense, he wouldn't bid much per click (arbitrage)

3.) Navigation of the site
if there's no links like
"About us"
"Contact us"
it seems like they don't want to represent their company and tell who they are. i don't trust them and their CPC bid.

4.) Sites with Affiliate link on it
there's no need to explain this


 11:35 am on Jul 9, 2006 (gmt 0)

I don't think that having Adsense or affilliate links on the landing page is enough reason (on it's own) to put a site in the filter.

For example, a site may be of use to your visitors, yet have a link to a book at Amazon, or indeed show adsense. I think the main factor in making the decision to block is if the site is potentially of use to your visitors, and you don't mind losing a visitor to them.


 10:16 pm on Jul 9, 2006 (gmt 0)

I'd say don't block unless you see it on your site. IE the preview tool whilst good at showing you the URL to block doesn't necessarily show ads that have been seen on your site.

is that true? I've been blocking lots of ringtone sites based on what I've seen on the URLs.
Thank you for your advice.
moonkey, thanks for the straight forward advice.
I will pay more attention about mfa pages.

Thanks everybody.

And I broke my $1.50 mark yesterday.. ..hehe.. ..now I move to $2.00, but it varies a lot.


 6:07 am on Jul 10, 2006 (gmt 0)

Yes, in my expreience it's true. The adsense help page wording only says the ads in the tool "May" show on your page. The ads shown are based on standard targeting - not ads that you currently see.

For example, looking at my page in the UK, and having selected UK in geotargeting 2 out of 3 of the ads currently on the page don't show up in the preview tool. It's also not unusual to see ads in the tool that you blocked months ago. There are also a lot of ads showing in the tool that are totally irrelevant, and I have never seen in ad blocks or the adlinks.

Therefore I personally don't believe that blocking based on what the tool says does anything other than block up your filter with ads you may never see.

Personally, I think that putting in your keywords in Google search and seeing what MFA's show up there and blocking them is a better bet than using the tool if you want to block blind.


 6:20 am on Jul 10, 2006 (gmt 0)

hi, I am new also. What about music download website, www.example.com? When you go to the website, it says "click to download", but when you click, it goes to www.example2.com,which is selling ipod?


 6:41 am on Jul 10, 2006 (gmt 0)

Do you think this is a good link for your visitors to go to? Does it complement your site? Are you happy to lose a visitor to it?

Using a tracker I've noticed that people that click on the ads often click back to my page. I doubt if that happens if the ad landing page is not what the visitor was expecting. I would guess that if the landing page was not what the visitor wanted then they will click out - not back, and probably not visit your site again. You have lost the visitor forever. Or at least, if they do return to your content, then the chances of them clicking on another of your ads is zero.

Personally that sort of ad would hack me off bigtime. I was expecting a download - not a link to another page selling what I already have!


 10:05 am on Jul 10, 2006 (gmt 0)

david_uk says:
"I doubt if that happens if the ad landing page is not what the visitor was expecting."

This is one of the most reasons to become smart priced. Advertisers have sneaky ways to lower their CPC.

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