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This 38 message thread spans 2 pages: 38 ( [1] 2 > >     
Quality Score for advertisers
Good for Publisher?
chikung




msg:1456100
 12:06 am on Jul 9, 2006 (gmt 0)

Hello,

This is based on the recently published news on Jen's blog that there will be quality score for advertisers, it means "Advertisers who are not providing useful landing pages for users will have lower Quality Scores that in turn result in higher minimum bid requirements for their keywords."

This seems to be good news for the publishers who like to spend most of their time in developing quality content than to find out the MFA's and block them choosing urls.

This may increase in the overall revenue and we can hope that there will be no more 1-2-3 cent clicks.

If this starts, I guess everyone will empty there filter bag for atleast once to find out the change. But are we ready to allow MFA's just for more mopney?

The question is why we are blocking MFA's?

Is it because they are paying less money? Is it because they are misleading our users? or is it because they are overall hurting the system?

I hope that once MFA's has to spend more money for their keywords they will automatically start disappearing from the adsense horizon and we will get the quality advertisers with decent revenue that will justify our efforts.

 

GoldenHammer




msg:1456101
 1:08 am on Jul 9, 2006 (gmt 0)

MFAs are overall hurting the system's effectiveness. The point is not whether they have to spend more money, but if the new algorthm does provide the platform not possible for MFA to generate revenue, in this case, MFA will pay more but earn less.

[...Is it because they are paying less money? Is it because they are misleading our users? or is it because they are overall hurting the system?

I hope that once MFA's has to spend more money for their keywords they will automatically start disappearing from the adsense horizon and we will get the quality advertisers with decent revenue that will justify our efforts. ]

Erku




msg:3000556
 11:49 pm on Jul 9, 2006 (gmt 0)

This is actually a very good news for all, espesially for publishers.

europeforvisitors




msg:3000602
 1:20 am on Jul 10, 2006 (gmt 0)

What's a "useful landing page"? That phrase has a lot of leeway.

Also, the sequence of using a MFA site is:

1) Click an ad;

2) Be taken to MFA site, click on another ad;

3) Finally (if you're lucky and don't get bumped to yet another MFA site) find what you wanted to know about a product or service.

That won't change even if the page in step 2 is a "useful landing page." The reader will still be required to click twice to make an inquiry or a purchase.

chikung




msg:3000693
 3:46 am on Jul 10, 2006 (gmt 0)

Hi europeforvisitors,

"What's a "useful landing page"? That phrase has a lot of leeway."

There is a guideline for Landing Page and Site Quality on adword blog. But to summerize, they are as follows:

1. Provide relevant and substantial content.

2. Treat a userís personal information responsibly

3. Develop an easily navigable site.

europeforvisitors




msg:3000730
 4:58 am on Jul 10, 2006 (gmt 0)

The leeway is in the interpretation and enforcement. (The AdSense T&C forbid made-for-AdSense publisher sites, too, but how strictly is the rule interpreted or enforced?)

david_uk




msg:3000763
 5:55 am on Jul 10, 2006 (gmt 0)

I do like the idea, and if it was ever to actually work I think it would deffinitely be of benefit to adsense / adwords as a whole.

However, it's been with us some months now. It's old news. As far as I can see, it hasn't been implemented in any meaningful way. There is still a site that consists of one solitary ad block in the centre of a white space, with a few keywords in light grey small font many times below the fold that will show if I don't block it. A while back I removed my block list to see if the quality score algo worked, or they had improved targeting in the months since I had been blocking, and the result was that the mfa's came flooding back and removed the proper paying ads.

So I'm not convinced it works.

[edited by: david_uk at 6:08 am (utc) on July 10, 2006]

chikung




msg:3000769
 6:07 am on Jul 10, 2006 (gmt 0)

david_uk,

Yes the idea is old and imple,ented since December 2005. But Google says" we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we're launching another such improvement."

david_uk




msg:3000770
 6:09 am on Jul 10, 2006 (gmt 0)

OK - we wait with bated breath :)

hunderdown




msg:3004287
 4:42 pm on Jul 12, 2006 (gmt 0)

Some very lively discussion of the updates to the "landing page" score over in the AdWords forum. Some advertisers seem to be heavily affected.

I have noticed a big shift on my site over the past few days: The Adlinks block on my home page, which used to get a consistently high CTR and earn from a third to a half of total AdSense revenue for the site, has dropped off to virtually nothing. Meanwhile, Adblocks on individual content pages are doing better than "usual," both in CTR and EPC.

If this continues, this is a BIG change. I'm guessing it's connected to the landing page issue, but I haven't carefully analyzed the ads showing on my site, which I would need to do.

europeforvisitors




msg:3004339
 5:06 pm on Jul 12, 2006 (gmt 0)

One question: Does the "quality score" (which is influenced by the landing page) actually affect display of ads on the content network? Or are its effects limited to the search network?

hunderdown




msg:3004347
 5:15 pm on Jul 12, 2006 (gmt 0)

I haven't seen that stated one way or the other. But why would they limit it to the search network?

netmeg




msg:3004359
 5:20 pm on Jul 12, 2006 (gmt 0)

I believe it IS only the search network, because there's terminology (and I don't have the exact wording to hand at the moment) in my AdWords account to the effect that the quality score does not affect the Content Network, and bids that go inactive for search will still run on Content.

But why would they limit it to the search network?

In my opinion? Because the offending ads run on their own site, and those of their search partners, and for Content, they run on OURS.

hunderdown




msg:3004398
 5:41 pm on Jul 12, 2006 (gmt 0)

Because the offending ads run on their own site, and those of their search partners, and for Content, they run on OURS.

Can it only be their image that they're concerned about? They must think that it makes financial sense in the long term to make this change, and if it makes financial sense in search, it makes financial sense in content. After all, if Google manages to suppress low-quality advertisers in content, more quality advertisers will be happy about advertising there.

ken_b




msg:3004407
 5:44 pm on Jul 12, 2006 (gmt 0)

the sequence of using a MFA site is:

1) Click an ad;

2) Be taken to MFA site, click on another ad;

3) Finally (if you're lucky and don't get bumped to yet another MFA site) find what you wanted to know about a product or service.

Pretty much describes the Adlinks experience too.

So how many of you MFA blockers refuse to have Adlinks units on your sites?

steve40




msg:3004409
 5:54 pm on Jul 12, 2006 (gmt 0)

Not sure if I understand this but wouldnt cleaning up those MFA'a from Google search ( Doesnt appear they are concerned with content ) mean that adlinks would be a better set of advertisers as they are the same adds as appear on google search

Not sure if I explained that well

sorry

steve

europeforvisitors




msg:3004410
 5:55 pm on Jul 12, 2006 (gmt 0)

...if it makes financial sense in search, it makes financial sense in content. After all, if Google manages to suppress low-quality advertisers in content, more quality advertisers will be happy about advertising there.

Maybe, but this might be a way for Google to have its cake and eat it too:

1) The quality of ads improves on the search network; and...

2) Advertisers who have been reluctant to use the content network will be more willing to give it a try.

Over the long term, Google will need to address the problem of crappy lowest-common-denominator ads on the content network, and to push up the average cost per click with new initiatives on the AdSense side of the business. But that's an issue (and maybe a product announcement) for another day. Google may very well feel that the first step is simply to get more advertisers to use the content network.

netmeg




msg:3004418
 5:59 pm on Jul 12, 2006 (gmt 0)

I don't have Adlinks on any of my sites.

hunderdown




msg:3004447
 6:09 pm on Jul 12, 2006 (gmt 0)

ken_b, as I said earlier in the thread, I have an adlinks unit on my home page. And I see good advertisers in there, since the MFAs I block are blocked there too. I don't see Adlinks as all that similar to MFAs.

Adlinks works on my home page but nowhere else I've tried them in my site--I think because I get a number of visitors to the home page who don't see what they want, would usually just go away or back out; but the Adlinks gives them another option. Traffic to individual content pages is more targeted so Adlinks don't work.

fearlessrick




msg:3004545
 7:36 pm on Jul 12, 2006 (gmt 0)

Since this change (roughly two days ago, or so it seems), my CTR, eCPM and earnings are down roughly 50% from what was looking to be a pretty good month. If this trend continues - pushing lower quality to the content network - it's only good for Google, not for publishers.

A little respect?

hunderdown




msg:3004582
 7:59 pm on Jul 12, 2006 (gmt 0)

Hmm. Not sure it's that simple, since what I'm experiencing is an improvement--though I did have two seriously down days first, as if the changes are taking a while to work their way through. And that wouldn't be surprising, as advertisers need time to make adjustments.

Maybe we need to wait a few more days to see how this plays out.

david_uk




msg:3004601
 8:16 pm on Jul 12, 2006 (gmt 0)

One question: Does the "quality score" (which is influenced by the landing page) actually affect display of ads on the content network? Or are its effects limited to the search network?

I think it might. So far the changes I've noticed are different ads being shown, and different categories showing on the adlinks pages.

The other change over the last two days is ctr is up by about 20%-25%. eCPM is up by a considerable amount, adding nearly $10 to the month average eCPM sitewide figure. EPC is slightly up, but my increase in earnings is obviously due to increased ctr. It's possible that new ads might have increased the ctr, but I'm hoping that these changes are due to the new changes and not a short term blip.

chikung




msg:3004878
 12:25 am on Jul 13, 2006 (gmt 0)

Well,

I have removed adlinks a month back. I started working on the optimization as I found low adsense performance on my site.

I follwed the standard procedures.

1. I figured out low performing pages of my site and removed adsense from it.

2. I removed adlinks from entire site as I assumed it does not work for me.

3. Kept just one adsense block on any page of my site.

4. I filtered MFA and blocked lot of them

5. Removed adsense from relatively new sites.

6. Removed adsense from blogs.

7. Tried new color schemes.

Now the question is, I did all this almost at the same time. This definitely improved CTR and revenue but I am not able to figure out if it is because of

1. Quality score for adwords

2. Removal of low performing pages

3. End of the summer vacation

4. End of the world Cup

5. Blocking MFA

6. Removing Adlinks

7. Reducing the adsense block to one.

8. Changing the ad color

................or some unknown factor.

Now I would like to put the ads back to some of the so called low performing pages and the blogs that has decent traffic.

What I may not think of doing is to empty my filter bag.

.......Or may be just Quality Score is playing the role.

mzanzig




msg:3005148
 5:56 am on Jul 13, 2006 (gmt 0)

to some of the so called low performing pages

If you are talking about low-traffic pages - I'd suggest to keep Adsense here. For example, if you have a page that gets 50 page views in a given month, and you do not see a single click until pageview # 49, you might think - "uh, that's 0% CTR, it's a low-performer, no, it's a no-performer" and remove Adsense. Which is wrong. If visitor # 50 clicks, you'll see a 2% CTR and have an okay-ish performance.

On the other hand, if you have high-traffic pages with no clicks, forget Adsense. Here, the high volume is dragging down your site-wide CTR, which might also affect EPC and revenue (there is unfortunately no proof for that). But those low-performing pages also attract MFAs and the like, which will affect EPC. You will spend more time filtering and your valuable 200 slots might be filling up faster than you can say "MFA".

david_uk




msg:3005152
 6:00 am on Jul 13, 2006 (gmt 0)

I think that both ads being served and incomes will be varying quite a lot over the next couple of weeks as this settles down. I'd be inclined to not bother about conducting any meaningful experiments for a while because of this.

The problem might have been caused mainly by a high traffic, poor performing page and forums often are. If you are going to put it back, please make sure you use channels so that you can see the poor performers easily.

fearlessrick




msg:3005978
 6:53 pm on Jul 13, 2006 (gmt 0)

Updating my previous message: After two days of sub-par (off 50%) performance in all metrics except pageviews, today is showing above average CTR (about 15%), eCPM up about 50% and earnings soaring.

These figures are especially strong, I believe, to changes in Google's landing page quality score algo, which tanked me for a few days but is now kicking in, eliminating MFAs and delivering better ads.

... at least I hope that's what it is.

Good luck to all.

koncept




msg:3006040
 7:52 pm on Jul 13, 2006 (gmt 0)

These figures are especially strong, I believe, to changes in Google's landing page quality score algo, which tanked me for a few days but is now kicking in, eliminating MFAs and delivering better ads.

As an advertiser who has had campaigns destroyed by the "landing page quality" algo, (which I think has nothing to do with quality actually), I want to point something out. The new changes have not affected anyone's ability to advertise on the content network. In fact, the affected sites are being pushed even more to the content network as the quality scores do not apply there.

By the way, I'm not an MFA in any way. In fact many of those affected by the "quality score" are actual merchants and quality businesses. If you are seeing "better ads" it could possibly be because these affected advertisers have had to move more to the content network and their ads are taking positions above "MFA"s.

ken_b




msg:3006073
 8:16 pm on Jul 13, 2006 (gmt 0)

If you are seeing "better ads" it could possibly be because these affected advertisers have had to move more to the content network and their ads are taking positions above "MFA"s.

That may well be it, but whatever the reason my income is up a bit these past few days. Not a large amount, but enough to notice.

At any rate I doubt we (publishers) can make any real valid conclusions about this whole change for a month or more until advertizers get it sorted out for themselves.

moonkey




msg:3006147
 9:20 pm on Jul 13, 2006 (gmt 0)


System: The following message was spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3006145.htm [webmasterworld.com] by martinibuster - 1:36 pm on July 13, 2006 (utc -8)


I guess most of you heard about Adwords quality factor about landing pages, setting minimum bid to advertisers (MFA and low quality of the landing pages) from 5-10$.

Now I am reading at the forums that Adsense advertisers are very dissapointed by this Google steps, they are posting their links mentioning their's sites are not MFA and they even don't have adsense on it. I can't believe what they are talking about. Every single posted URL has adsense on it and themed by loans, credit cards. Who they are talking to?

One blogger mentioned we can expect slowly increasing of the adsense earnings after this defining of the landing pages quality. So be updated :)

I haven't noticed some differents, maybe just +0,02$ per click.

europeforvisitors




msg:3006223
 10:40 pm on Jul 13, 2006 (gmt 0)

Now I am reading at the forums that Adsense advertisers are very dissapointed by this Google steps

Actually, they're AdWords advertisers (i.e., buyers of ads on Google's search results), but some may start using Adsense ads now that the "landing page" rules have been tigtened for AdWords.

This 38 message thread spans 2 pages: 38 ( [1] 2 > >
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