My site receives 7% of the traffic from India.
I cannot verify whether traffic from India or any other developing country is hurting my earnings or not.
But the thing which might be hurting our smartprice is the poor geotargetting by some advertisers(targetting the countries where they don't even ship their products).
Advertisement all over the place for making money through adsense seems to be very strange...
Traffic from India will probably not hurt you. But yes they pay less per click.
Advertisements for clicking on ads are indeed very strange. I am in India but haven't seen any. But then I never visit internet cafes. Can you tell me where you saw this?
|I've noticed that I'm getting a lot of traffic from India lately..... is this bad for Adsense revenue...... or I guess does Google value your page less if traffic is comming from India? |
Whilst I don't know it it actually "hurts" my site, I have alsways suspected that when traffic comes from India the impact on revenue and overall performance is very poor for me
Just a side note:
I have noticed that there are a lot more off target ads and MFA's in certain countries including India. this is obviously due to the fact that my the adverisers in my niche do not have strong markets there.
|Traffic from India will probably not hurt you. But yes they pay less per click. |
Hehe that's funny because for my keywords clicks from India pay better. In my case, I suspect there's advertisers targeting India. I don't think it hurts you in any way.
|The only thing I saw people doing in their spare time in the Internet cafes was surf porn and click on Adsense ads... |
Please dont make such harsh statements. It'll hurt a lots f people activly engaging in quality bussiness.
I'm a publisher from India & running two forums. One dedicated for computing & technologies and the other for gaming. The 90% of my traffic is from India & it really hurt my revenues as the CPC is too low here. But only thing that in favor of me is that a $10 daily is almost equal to software professonals daily salary in india. So it's fine.
MFA sites will be there in all countries. I cann't see a large no of them from india. What about bigplayers like wisegeek or best4sites.
One thing that i agree with you is tat the conversion rate will be low in india for sales oriented advertizers. We're still reluctant to pay online. It's changing now.
"The only thing I saw people doing in their spare time in the Internet cafes was surf porn and click on Adsense ads... "
How does clicking adsense ads on diffn. websites help a Internet Cafe owner? I think the revenue accrues to the webmaster not the cafe! or is there a major collusion between small internet cafes and diffn. webmasters.. Not really likey and for google, it must be easy to ban such a/c's.
Surfing Porn.. well maybe .. But it is not encouraged in most internet cafes as the local internet laws are very strict and viewing pornography in public internet cafes can lead to arrest by the local police.
Whenever I visit an internet cafe, I normally see people chatting, checking mails and using the webcams. Of course there is always the odd black sheep.
Click fraud does not originate in cafes but elsewhere, in specialized dedicated 'factories' and google has a huge challenge here. We hope google will find a solution soon. IMO they already recognize the problem and are trying to contain it.
Regarding the subject of India traffic :
Indians are trying to gain confidence to buy online. There are lot of small value sales and books/CD's/ Gifts etc sell well. However they are price conscious and will buy only if offerred a good deal.
I think India traffic pays reasonably well for content targetted towards the India market where advertisers can expect a good conversion. It may not pay very well for clicks on ads relating to high value luxury items or software. Here the clicks may be more due to curiosity rather than with an intent to defraud an advertisers.
It again depends upon what your site is about ... For example a site selling and discussing BMW cars and accessories will certain not get good converting traffic from India but a site selling books may..
Here is a link giving more info. on Indian buying habits..
(mods, it is a genuine link.. not a promotion)
It is interesting reading and makes the point that Indians use the net to research and compare products online before making a purchase in the real world.
The article is one year old but has some interesting points.
With growth and penentration of broadband and PC's, the online market place is set to explode. As an example, Just 3 years ago, it was very difficult to surf the net in India as the telephone lines were outdated and connection speeds pathetic. Now private telephone companies offer cheap broadband @ USD 8-15 / month across India. This has led to explosive growth in India traffic. Converting this traffic into 'paying' customers is the challenge faced by publishers and advertisers alike..
Internet is used in India mainly for entertainment, travel , finance since there is little updated local content available in other areas. CPC in certain sectors is always high in all parts of the world but there is very little traffic for those sectors.
Yes.. Travel especially online air and rail ticketing is really picking up.
|(yes they have signs all over place advertising to make money doing this..... |
I am from India and I have never seen this. Why are you misguiding others and making them ban traffic from India.
You may be correct in terms of people browsing porn sites from internet cafe's but remember that normally Indians will not use their credit cards to look into porn sites as Indian Rupee to $ conversion is huge. Also PC penetration amongst English speaking Indian middle class is much higher as compared to many of western countries so not many people go out to Internet cafe's these days.
as far as cPC is concerned, if its a non-india related product/service then defntly the cpc is going to be much lower as compared to India related service. My avg CPC for India specific site is around $0.15 and eCPM of about $ 14.36 for past three months. 70% of my traffic is from India.
and last but not least, do you know where your SEO company is located? It is possible that SEO firm that you may be using is based in India.
We are not talking about India. We are talking about traffic from India.
It is known fact that traffic from Asian countries could
your account because it's conversion rate compare to it's traffic volume.
Personally, I think India is OK and getting better. But traffic from China, forget about putting your adsense in that site.
The real thing is as China and india holds nearly half the population of world google needs to find more advertisers from those countries
Who Knows in 2050 google headquarter may move to india or china as these countries become more rich with heavy population.
Actually, to talk about traffic from india, you have to talk about india. I fail to see how they are inherently seperate. As for your internet cafe experience, it sounds like you must've been visiting a pretty shady area because its safe to say that I've never seen anything like people spending all day surfing porn or clicking adsense ads.
And, as for blocking traffic from india, that's your decision and it may be wise depending upon the type of ads you're showing and the target audience of your site. However, there are far worse countries in terms of dollar spending online and, if you want to grow at a fast pace, you're going to have to intelligently tackle and engage in emerging markets with your business plan before your competitors do.
Indians have been buying online. I know professionals and merchants personally who make money selling to other Indians. Yet, sometimes the lead is generated online and the actual transaction takes place offline. This is simply because you're in the same city and it makes more sense to send a cheque or pay cash when you meet. They don't really think much about whipping out their credit cards to pay an odd $10 or $20. Yet if they have to buy anything really expensive, they would consider it more carefully like most people would irrespective of location. Many people in Mumbai I know buy from Amazon, Rediff, Indiatimes and other sites.
When someone here can't buy a product because they're not in the US, they may send a link to their relatives abroad to buy the merchandise and bring it down when they come next. This is a common occurence because Indian families and extended families are closely knit even if they live apart. Many people in metros have people in the US or Europe.
While I'm not sure of any surveys done for this, I would believe that the three biggest markets online are for recruitment ads followed by matrimonial ads and dating. Collectively these three are a HUGE market.
Indians also seem to buy music related merchandise. Books are a common purchase but nowhere in the same league as the others mentioned.
Dating sites like Match and Eharmony have a large numbers of registered Indians. If you're providing content that is not limited to a specific country it would be useful to Indians too. Google advertisers anyway have the option to target only specific countries. Some don't do so and Indians are shown ads for 401k plans and other products they can't buy which is silly but I'm digressing.
On Internet cafes, I would say they have been hauled up time and again by the local cops and porn in cafes is not something as common anymore. About the alleged click fraud from here, that would be a small minority if at all. I've heard about this and read about it online. There's a lot of fraud through the internet targeting Indians here including Nigerian scammers, stuffing envelope schemes and people promising work at home income in many ways. Anyone ingenius enough to defraud Google with fake clicks should be able to create a legitimate site and make money, IMHO.
Anyone who's dumb enough to keep clicking will get booted out in no time anyway.
If you're selling a product that can't be sold to people in India/ China why not disable Indian/ Chinese surfers from seeing your ad? Sometimes someone in the US bidding for a term will get into a bidding war with someone from India, driving up costs at both ends when both can't sell to each other's countries. This is especially the case in most finance related keywords. Think hard though about whether someone from India can use your product. An ebook about futures and options can be bought and used. An ebook about the Standard and Poor stocks is pretty much useless.
|If you're selling a product that can't be sold to people in India/ China why not disable Indian/ Chinese surfers from seeing your ad? |
Geotargeting doesn't always work properly.
As to the issue of people paid to click on ads, I've never understood the mentality that assumes most of it occurs in India. It can occur anywhere; it can be done by people cooperatively operating in multiple countries; it is dangerous to assume that you limit your exposure by (attempting to) block traffic from places like India.
Adwords advertising is picking up in India with co's like Ebay India, Honda / Suzuki India, Citibank etc going with adsense. But I doubt they will be high paying max 10 - 12 cents.
|Advertisements for clicking on ads are indeed very strange. I am in India but haven't seen any. But then I never visit internet cafes. Can you tell me where you saw this? |
Google for <removed> (May be old news, but interesting anyway)
[edited by: jatar_k at 9:32 pm (utc) on July 15, 2006]
[edit reason] no specific searches thanks [/edit] [/edit][/1]
|As to the issue of people paid to click on ads, I've never understood the mentality that assumes most of it occurs in India. It can occur anywhere; it can be done by people cooperatively operating in multiple countries; it is dangerous to assume that you limit your exposure by (attempting to) block traffic from places like India. |
It has to be economically viable - the pay rate for clickers has to be low enough for it to make sense. I don't know what that rate is, but that's why I'd expect such scams to be more prevalent in countries with much lower prevailing 'wages' (or cost of living).
And I agree that it's not a good idea to block traffic from India (or anywhere) based on this sort of perception.
Still, it scares me more than a little to think that these sorts of things may be going on.
I am actually quite happy with my traffic from India, not only does it convert 3:1 over my US traffic, but during business hours in India, my eCPM and CTR skyrocket. I run a programming help web site so I get a lot of ads for overseas programmers and the like and these seem to pay well. I also target a lot of my adwords budget in India because the CPC is a little lower and I get such a great conversion.
I went back and read my original post..... I sure didn't mean to be critical of India or it's people at all. In fact I had the best time visiting there for almost a month.
To also clarify a few things.... I'm part owner in two software shops over there and went over to visit and hire new employees.
I was just reporting what I saw in the few cafes I went into. Also about 6 of my employees told me that they were very aware of recruiting to get them to click on Adsense ads.
I'm just passing along what they told me. I didn't get into specifics with them....
Its a big place. I'm sure what I saw and heard does not represent the entire country.
I'm planning another trip in January and can't wait.
P.S. If you ever visit India and are in Pune.... take a few days and visit the Ajenta Caves and that replica of the Taj Mahal....... Amazing!
Heya, Im in Pune, India. An engineering student here and create sites as a hobby.
Btw, The Ajanta caves are in Aurangabad, not Pune.
One of my sites is targetted towards Indians, gets about 100k views/day, with 50% or so from India. The cpc is pretty good, there are a whole lot of advertisers, from banks to airlines (tons of em) to car manufacturers, tourist places, Indian web hosters etc. Actually I get a much better cpc when the ads are of Indian companies.
Many people do buy online these days.
I have never seen any cyber cafes with adsense clicking 'jobs' on offer personally..
[edited by: Maxima at 11:00 am (utc) on July 17, 2006]