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Google AdSense Forum

    
AdSense TOS change?
ads on sales confirmation pages?
Hobbs




msg:1321170
 8:30 am on Jul 6, 2006 (gmt 0)

On a post by Cathleen Jia of the AdSense Publisher Support, in the Inside AdSense Blog, she says that it is OK to place AdSense ads on checkout pages or sales confirmation pages.

As far as I know this has been illegal previously, these are no content pages, inaccessible to the bot since bots don't checkout products.

This is exactly the same as placing ads on 404 error pages and "Thank you for contacting us" pages.

You can find it in the last question under "Your ad targeting questions answered" on the AdSense Blog.

 

Bddmed




msg:1321171
 8:38 am on Jul 6, 2006 (gmt 0)

However, if you use this placement, please make sure you're in compliance with our program policies regarding non-content pages. You should only place the AdSense code on checkout or sales confirmation pages if they contain signficant text-based content, which ensures that we're able to serve relevant ads.

Hobbs




msg:1321172
 8:48 am on Jul 6, 2006 (gmt 0)

OK regarding no content policy, but that still does not answer the inability of the bot to detect that content, bots don't fill form values or click "submit"

Say I have a widely viewed "Thank you for shopping at XYZ" or "thank you for contacting us" confirmation page, all I need to do now is drop sitemap style text links and it becomes acceptable? What real content can anyone put there? Isn't this the same as 404 error pages?

Correct me if I am wrong but I though this was not allowed previously.

Bddmed




msg:1321173
 9:23 am on Jul 6, 2006 (gmt 0)

I just read the TOS once again and I can't find anything about error pages anymore (my TOS is in dutch however). It just says no ads when there is no content.

I think by just having adsense on a confirmation page this is enough for the adsense bot to come by. No need for sitemaps on this one.

So, I assume you're right that this is allowed now.

Hobbs




msg:1321174
 9:37 am on Jul 6, 2006 (gmt 0)

having adsense on a confirmation page this is enough for the adsense bot to come by

How does the bot reach and read that confirmation page without filling a form and submitting, bots don't do that otherwise we would be receiving an email evertime a bot scans a "contact us" page.

More money for all us if there has been a change in policy, but I think something is wrong there.

Hobbs




msg:1321175
 2:27 pm on Jul 6, 2006 (gmt 0)

Hopefully ASA would confirm if there is a TOS change, need some solid facts before risking the account.

rbacal




msg:1321176
 3:52 pm on Jul 6, 2006 (gmt 0)

How does the bot reach and read that confirmation page without filling a form and submitting, bots don't do that otherwise we would be receiving an email evertime a bot scans a "contact us" page.

Depends how it's set up. You can certainly have a thank you page that is a regular webpage. You wouldn't really want to link to it since you don't wnat people to visit it unless they've paid for something, but there's no reason it can't sit there, get adbot spidered, and work properly.

As for putting content on it sufficient to work properly, no problem with that either. For example, you can have descriptions and links to other products, or suggest the visitor visit other recommended sites or pages on your own site.

I don't see any reasons why you can't do it, provided you have control over the thank you page content and setup. Whether it's something you'd actually want to DO for business reasons is another question.

I don't know why you guys think it's not doable.

jomaxx




msg:1321177
 4:35 pm on Jul 6, 2006 (gmt 0)

Somebody actually gets out their credit card and makes a purchase through your site, and you want to show them ADS on the thank-you page? Isn't this kind of desperate? Doesn't it scream a lack of respect for the customer? How many extra pageviews can this possibly gain you anyways?

Hobbs




msg:1321178
 5:04 pm on Jul 6, 2006 (gmt 0)

Isn't this kind of desperate?

Jomaxx,
If that question was directed at me, then no, I have no intention of using it that way, but there are many actions visitors perform on my site, and having ads on a post-action page could be very lucrative, and no, not desperate.

But if you are an eCommerce site and the visitor purchased a widget, you still want to send them to look or buy widget accessories, or widget service contracts, or an ad about those, also that is not considered desperate, called business and excellent targeting, does not matter how many page views, even 10 a day of those is much better than a thouthand less targeted ones.

Hobbs




msg:1321179
 5:09 pm on Jul 6, 2006 (gmt 0)

You wouldn't really want to link to it since you don't wnat people to visit it unless they've paid for something, but there's no reason it can't sit there, get adbot spidered, and work properly

I sill don't understand how will the bot will find it if you do not link to it?

Hobbs




msg:1321180
 5:38 pm on Jul 6, 2006 (gmt 0)

Here is the exact TOS phrase:

From:
https://www.google.com/adsense/localized-terms?hl=en_US

You shall not ... (v) display any Ad(s), Link(s), or Referral Button(s) on any error page, on any registration or "thank you" page (e.g., a page that thanks a user after he/she has registered with the applicable Web site)

As far as I know a "thank you" page is the same as a sales confirmation page.

netmeg




msg:1321181
 5:50 pm on Jul 6, 2006 (gmt 0)

Somebody actually gets out their credit card and makes a purchase through your site, and you want to show them ADS on the thank-you page? Isn't this kind of desperate? Doesn't it scream a lack of respect for the customer?

This is actually a more common practice than you might think; I buy all kinds of things online (specially at Christmas time) from catalog sites and whatnot, and I am frequently inundated with more advertising on the confirmation/thankyou page after I've placed my order - not Google ads, but others. I find it annoying, so I'd be unlikely to submit anyone else to it, myself. But it does happen all the time.

AdSenseAdvisor




msg:1321182
 6:41 pm on Jul 6, 2006 (gmt 0)

Hobbs --

As mentioned in the blog post, our policies were designed to prohibited the placement of ads on non-content pages, so you'll need to use your discretion to determine on which types of exit pages it would be appropriate to display Google ads.

For example, if "Thank you" is the only text-based content on the page, AdSense technology would not be able to serve relevant ads. However, if your sales confirmation pages also contain other text about your business or product, AdSense can provide a relevant 'next step'.

Hope that clarifies,

ASA

Hobbs




msg:1321183
 7:00 pm on Jul 6, 2006 (gmt 0)

Thank you ASA,

Clear about no content pages, but not clear about the "thank you" page.

It is very easy for everyone to have content on their "thank you" pages directing visitors to other sections on their sites, hence content that theoretically can produce relevant contextual ads, 2 problems here:

a) The above quoted TOS bit mentions the "thank you" page by name as prohibited.

b) For the forth time, how does your bot reach this page to determine what ads to put?

jomaxx




msg:1321184
 7:21 pm on Jul 6, 2006 (gmt 0)

When the browser displays the AdSense block, it tells Google the address of the page. Even if a regular spider wouldn't get to that page because it can't go through a checkout process, AdSense knows the URL and spider it directly.

Hobbs




msg:1321185
 7:23 pm on Jul 6, 2006 (gmt 0)

Thank you jomaxx,
that takes care of question (b)

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