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Less than 3 cents per click
Less than 3 cents per click
pride7

5+ Year Member



 
Msg#: 14868 posted 12:02 am on Jul 5, 2006 (gmt 0)

I have been working on my web site since 1999, adding new content every day and trying to make it interesting for new visitors. I made some money when Adsense was introduced, and then again, when Yahoo Publisher Network was introduced. You guys are the best! If it wasn't for you guys, all my efforts would have been in wain.

However, I'm getting a bit frustrated now. For several months I've been making less than 3 cents per click. Is this normal? If so,

 

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 14868 posted 12:27 am on Jul 5, 2006 (gmt 0)

Normal? For some sites it probably is.

What was it before on your site?

And since yo mentioned both Adsense and YPN, which one is paying 3 cents, or are they both at that level?

Erku

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 14868 posted 12:31 am on Jul 5, 2006 (gmt 0)

Pride, please provide the following information so we can better assess your situation.

What is your monthly or daily number of unique visitors?

In which industry are you in?

It is also interesting to know how many daily visitors are you getting with putting content each day since 1999

Thank you.

mlduclos

5+ Year Member



 
Msg#: 14868 posted 12:48 am on Jul 5, 2006 (gmt 0)

Unfortunately, I think is normal. I have clicks with high values, but a lot of clicks from 0,01 to 0,03 slow down my average to 0,05.

santocki

5+ Year Member



 
Msg#: 14868 posted 4:24 am on Jul 5, 2006 (gmt 0)

I get all of .02 to .05 some days and it really pisses me off.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 14868 posted 4:39 am on Jul 5, 2006 (gmt 0)

I've been averaging a pretty consistent $.07 per click over the past month; in the "off" season with a lot fewer clicks, it was up above $.25. Go figure.

hasimsg

5+ Year Member



 
Msg#: 14868 posted 4:54 am on Jul 5, 2006 (gmt 0)

Yes, I also notice that the overall CPC was down to under 10 cent. For my site, it happened since 1st July.

Maybe, the advertisers jump to others (Yahoo Ads, MSN, etc.) so Google publishers have to compete in lesser ads.

Scurramunga

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 14868 posted 6:02 am on Jul 5, 2006 (gmt 0)

Do you screen for MFA's? If so have you done so recently?

hasimsg

5+ Year Member



 
Msg#: 14868 posted 6:24 am on Jul 5, 2006 (gmt 0)

For the last couple weeks, I block a couple MFAs each day.

Is it afect the revenue?

hasimsg

5+ Year Member



 
Msg#: 14868 posted 6:25 am on Jul 5, 2006 (gmt 0)

For the last couple weeks, I block a couple MFAs each day.

Is it impact to the revenue?

Scurramunga

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 14868 posted 6:27 am on Jul 5, 2006 (gmt 0)


For the last couple weeks, I block a couple MFAs each day.

Is it afect the revenue?

Many of us here believe that MFA's can have an adverse effect on publisher revenue.

mertero

10+ Year Member



 
Msg#: 14868 posted 11:42 am on Jul 5, 2006 (gmt 0)

Why do you think publishers should block MFAs?

Shouldn't we let google decide which ads are the best for us?

piatkow

WebmasterWorld Senior Member piatkow us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 14868 posted 2:33 pm on Jul 5, 2006 (gmt 0)

Financial returns are not the only reason for blocking sites. A lot of us feel that the quality of the link reflects on the credibility of our own sites and thus on the repeat traffic we get from our visitors.

pldaniels

5+ Year Member



 
Msg#: 14868 posted 10:46 am on Jul 6, 2006 (gmt 0)

I usually go for about 5~7 days of 25 ~ 35c EPC and then for two days or so it'll dive down as low as 8c EPC (avg).

Trick is not to panic ...try ride it out for two days.

I have no idea if this is a flushout technique by Google (watching to see if various sites react differently) or just the tidal effects of economics.

Paul.

sjwinslow

5+ Year Member



 
Msg#: 14868 posted 5:58 pm on Jul 6, 2006 (gmt 0)

I think Smart Pricing has a larger effect than most of us has perceived previously. I have a new small site with low traffic. Over the last several months I would do back-flips when I saw a click worth $.20, most were $.02ers.

However, in the last two weeks I've seen several clicks worth more than $1.50 and most are at least $.40.

I can't think of anything significant I've done to the site except add content. The ads have been the same for my niche as long as I have had Adsense. Smart Pricing changing for my site is the only thing that is the unknown.

humblebeginnings

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 14868 posted 7:45 pm on Jul 6, 2006 (gmt 0)

Smart Pricing changing for my site is the only thing that is the unknown.

I think there is much more unknown that could influence your Adsense EPC, for example:

- Number of publishers and advertisers, IOW supply of and demand for advertising space.
- Changes in the Adsense algo.
- Changes in the publishers cut.
- Advertisers budgets and bidding strategies.
- All kind of attributes related to Googles competitors.
- Etcetera.

If you can tell us all about that kind of stuff, the forum community will love you!;-)

sjwinslow

5+ Year Member



 
Msg#: 14868 posted 8:33 pm on Jul 6, 2006 (gmt 0)

Well let's look at them one by one:

<<- Number of publishers and advertisers, IOW supply of and demand for advertising space. >>

Like I said I have a small site in a small niche. Google is presenting the same ads for the last three months I've been running AdSense. I have always stayed on top of the MFA and kept the pertinent ads showing.

<<- Changes in the Adsense algo.>>

If the same ads are showing, isn't the only thing left is the pricing? Maybe these same vendors are all bidding up the ads because they just like me but I doubt it.

<<- Changes in the publishers cut.>>

Maybe a little different facet than smart pricing but the results look the same when it comes to $$$ to me. If they reduce my % cut or reduce $$$ because of smart pricing its the same to me.

<<- Advertisers budgets and bidding strategies.>>

Again maybe all the vendors came into a windfall and increased their bid from $.02 to $1.50 but I don't believe it.

<<- All kind of attributes related to Googles competitors.>>

We can come up with all kinds of maybe's but I really don't see this one playing any differently than the vendors bidding what the market will bear.

The only thing that seems to make sense for such a price swing in this same small market place in such a short period of time is smart pricing. I think some of my visitors purchased something when they clicked and now the epc is higher for clicks on my site.

humblebeginnings

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 14868 posted 10:04 pm on Jul 6, 2006 (gmt 0)

Number of publishers and advertisers, IOW supply of and demand for advertising space.

Like I said I have a small site in a small niche. Google is presenting the same ads for the last three months I've been running AdSense. I have always stayed on top of the MFA and kept the pertinent ads showing.

I am not talking about MFA's. I am talking about more advertisers in the system as a whole and or your specific niche. More demand for advertising space can push te price of clicks. Regardless of the specific ads you see on your site.


Changes in the Adsense algo.

If the same ads are showing, isn't the only thing left is the pricing? Maybe these same vendors are all bidding up the ads because they just like me but I doubt it.

No, so many different things could have happened. Perhaps the Adsense algo decided that certain categories of publishers are to display better paying ads or get a bigger cut of the click, and you are one of them. Regardless of smartpricing.

You only see the ads that are targeted at the region/country you live in. Perhaps new advertisers are targeting other regions than your own. Did you check that?

Perhaps things have changed in your market that caused advertisers to bid higher. An advertiser bids as high or low as his business demands. Even if that means doubling or tripling a bid overnight.

Perhaps advertisers have changed their ad-copy resulting in higher ctr and higher ecpm. How did you check the price of individual clicks?

Perhaps something changed in the serps, resulting in new categories of visitors who are clicking other kinds of ads.


Changes in the publishers cut.

Maybe a little different facet than smart pricing but the results look the same when it comes to $$$ to me. If they reduce my % cut or reduce $$$ because of smart pricing its the same to me.

But regardless of the result that might look the same to you, smartpricing is in fact something entirely different than a change in the publishers cut.


Advertisers budgets and bidding strategies.

Again maybe all the vendors came into a windfall and increased their bid from $.02 to $1.50 but I don't believe it.

That depends on the reasons why they change their bidding strategies. Being an advertiser myself I change my bids all the time. If needed from 1 cent to 1 dollar if that improves my return of investment.

And don't forget advertisers budgets can change dramatically over time. If my budget doubles I have the opportunity to take some #1 spots. In order to do so I might need to raise some of my bids from 10 cent to a dollar.

We can come up with all kinds of maybe's

Just like the biggest maybe of all: smartpricing.
Nobody in this forum can tell you how smartpricing exactly works and to what extend it can an will affect your earnings.

but I really don't see this one playing any differently than the vendors bidding what the market will bear.

I do see. What if some really large player entered the online advertising market last month. Who knows how Google will respond? Perhaps they changed (certain) publishers pay-out.


The only thing that seems to make sense for such a price swing in this same small market place in such a short period of time is smart pricing.

Now why is that so likely? Again, there are so many other things that could cause your EPC to change.

greedy player



 
Msg#: 14868 posted 12:51 am on Jul 7, 2006 (gmt 0)

yes any mfa that makes it into the available list of ads on your website are paying ads in comparison to the ads that appear after screening which are low paying ads. Go figure this one out :)

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