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Good Click Ratios?
cicru




msg:1377525
 5:07 pm on Jan 21, 2004 (gmt 0)

I just have this big urge to go to googleplex and make a scene ... are thesepeople getting to confident?

4,142 221 x.x% $41.12 << mon
4,223 225 x.x% $20.13 << tue

(figures altered but same ratios remain)

Luckily I live far away from there HQ ....

 

cib258




msg:1377526
 5:10 pm on Jan 21, 2004 (gmt 0)

Whoa. That stinks.

Can you give us a hint of the industry or topic?

Macro




msg:1377527
 5:58 pm on Jan 21, 2004 (gmt 0)

Doesn't look like anything wrong to me. Figures average out over a longer time frame. It is believed that some earnings are carried forward a day or two.

You wouldn't have complained if those days were reversed and Tuesday earned you double of what Monday did.

runboard




msg:1377528
 6:36 pm on Jan 21, 2004 (gmt 0)

Happens to me all the time. I just look at the 7 days sliding average, or better yet at full month's earnings to make any opinion.

Macro




msg:1377529
 6:38 pm on Jan 21, 2004 (gmt 0)

Luckily I live far away from there HQ ....

Otherwise you would do... what? :-)

Sense_able




msg:1377530
 7:47 pm on Jan 21, 2004 (gmt 0)

You have to remember that it is all down to how much the bid is for the keyword. If the big bidder pulls out for a day ot two then these figures do happen

jomaxx




msg:1377531
 7:56 pm on Jan 21, 2004 (gmt 0)

>> Otherwise you would do... what? :-)

You could stop running AdSense ads in protest.

Macro




msg:1377532
 9:01 pm on Jan 21, 2004 (gmt 0)

>> You could stop running Adsense ads in protest

LOL

Seriously though. That is something publishers can do. Whether that bothers Google - or not - is another matter :-)

Such a suspension of running Adsense requires valuing a principle more than a $. But ... when did Google ever guarantee that EPC would be a constant? Don't punish them for something they haven't done.

jhood




msg:1377533
 3:51 am on Jan 22, 2004 (gmt 0)

This is completely normal. I have been in the program since last summer and see fluctuations like this daily on a large site that covers every imaginable topic. However, as others have said, the monthly averages tend to flatten out and be quite consistent (though there has been a steady downward trend in EPC, which isn't really surprising, since advertisers aren't stupid and don't want to spend more than necessary).

/jh

CalArch90




msg:1377534
 5:36 am on Jan 22, 2004 (gmt 0)

This also seems completely normal to me. One thing I've noticed though, is that as my traffic and earnings have increased, my daily figures seem to have leveled off and are much more consistent.

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