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This 97 message thread spans 4 pages: 97 ( [1] 2 3 4 > >     
Smart Pricing Crashed my Google Adsense Revenue
greedy player




msg:1372892
 10:07 am on Jul 2, 2006 (gmt 0)

it's real... and it is account based, the end of google adsense (this sucks). 4-5x less income down from 500-600$ day to 100$ day... I've got no hope for Adsense anymore.

 

Marcia




msg:1372893
 10:13 am on Jul 2, 2006 (gmt 0)

>>down from 500-600$ day to 100$ day... I've got no hope for Adsense anymore.

$3K a month isn't exactly chopped liver, but if your life is ruined with such a pittance, maybe food stamps could help tide you over until you can fix what's causing smartpricing to kick in.

Hobbs




msg:1372894
 10:13 am on Jul 2, 2006 (gmt 0)

You are sure it is just SmartPricing?
How was you daily fluctuation % historically?

greedy player




msg:1372895
 10:16 am on Jul 2, 2006 (gmt 0)

a friend copied his code on to my site for 1 whole day in dispair of me giving up i took my ads off and he put his on instead... the result was normality for him, i replaced my code the following day and it was bad again... this can only mean one thing. (with the same ads seamingly) and his filter and mine are both blank.

As far as im aware your allowed to remove your adsense code and put your adsense code on any site you wish given concent.

Marcia




msg:1372896
 10:29 am on Jul 2, 2006 (gmt 0)

I would not mess around with different accounts running on the same domain. There are ways to overcome smart pricing, read through the forum.

Personal observation:

Sometimes there are pages that get decent traffic and a horrendously low CTR (and probably lousy conversions, too). It might be better to pull Adsense off those pages and put on a quality affiliate program that's right on topic for users.

I've got one relatively non-commercial site that's got what looks to me to be what I'd guess is an occasional curiosity seeker clicking, and the CTR is way, way below normal. No sense keeping Adsense on that site's pages fouling up the averages and apparently no benefit to anyone; but there are a couple of excellent affiliate programs that would be a perfect fit. As long as it doesn't turn into a banner farm, I don't see any harm in making that kind of minor change.

Incidentally, I don't know how long you've been at this, but there can be huge seasonal fluctuations in some spaces, consistently, year after year. Also, a lot can depend on whether traffic has fallen or improved and what kind of keywords are pulling the traffic.

[edited by: Marcia at 10:39 am (utc) on July 2, 2006]

greedy player




msg:1372897
 10:38 am on Jul 2, 2006 (gmt 0)

Advice taken, and im aware of the risks, I've been running adsense for nearly 2 years now and never found smartpricing hit me this hard ... even though its relevently new, as I get more traffic per day and so on my daily income drops, as I get less traffic per day my daily income increases... doesn't make sense does it?

Smartpricing is a true killer.

Hobbs




msg:1372898
 10:45 am on Jul 2, 2006 (gmt 0)

Do not draw conclusions from one day tests, and as Marcia told you, you are gambling with your account and his inserting another publisher's code in your tests.

In that one day test, did the ads, ctr, epc change?

wonderboy




msg:1372899
 11:08 am on Jul 2, 2006 (gmt 0)

If you are so sure that it is your account that is fouling you up, why not close it down and open a new one?

Problem solved using your logic.

W.

OptiRex




msg:1372900
 1:02 pm on Jul 2, 2006 (gmt 0)

from 500-600$ day to 100$ day

If you've been earning $15-20,000 per month for two years then direct your angst to Google for an explanation since it certainly does them no favours for legitimate earners to have such a reduction in revenue.

After all, your level of earnings is high enough for G to warrant investigation so it's worth their time to check and respond.

Which sector are you in?

gregbo




msg:1372901
 10:41 pm on Jul 2, 2006 (gmt 0)

If you've been earning $15-20,000 per month for two years then direct your angst to Google for an explanation since it certainly does them no favours for legitimate earners to have such a reduction in revenue.

Possibly the OP's site doesn't convert as well as it used to.

celgins




msg:1372902
 1:37 am on Jul 3, 2006 (gmt 0)

I won't say Smartpricing is ruining my life, but my EPC has fallen drastically over the past 3 days.

Same ads; same CTR; EPC down by 60%.

The only changes that have occurred during those 3 days, is my filter list finally reached 200 (two days ago)

So I feel your pain, greedy_player! (Although I didn't have your income, so I wish I were feeling that too!)

europeforvisitors




msg:1372903
 1:42 am on Jul 3, 2006 (gmt 0)

Same ads; same CTR; EPC down by 60%.

The only changes that have occurred during those 3 days, is my filter list finally reached 200 (two days ago)

Google has warned that aggressive filtering can have a negative impact on earnings. You might want to consider deleting your filter list and watching your stats for a few days to see what happens.

celgins




msg:1372904
 1:48 am on Jul 3, 2006 (gmt 0)

Been thinking about it, (said this in another thread too) but my site has a very directed niche and covers a broad range of topics. This wide range opens the door for so many trashy ads.

Can't afford to lose users who might associate my site with those type ads.

sonny




msg:1372905
 1:56 am on Jul 3, 2006 (gmt 0)

try experimenting with yahoo. I have it one site and it does better than adsense did.

ann




msg:1372906
 2:01 am on Jul 3, 2006 (gmt 0)

Sorry for your troubles GP.

Having had a terrible run with adsense, going steadily downward since November, I have gone back over my own actions over the past few months to when the slide began.

I think I found the one thing that has been escaping me though like the forest hiding the trees I just couldn't see it.

At this time I will not say what it is until I give it at least a weeks test...don't want to lead anyone in a false direction and the idea has never, to my knowledge, been discussed in here.

Have already begun the test and in 4 and a half hours I am showing a little improvement but I don't want it to be just wishful thinking.

When I feel certain I am on to something I will start a thread to tell others about it.

Here's hoping!

celgins




msg:1372907
 2:03 am on Jul 3, 2006 (gmt 0)

Ann leaves us hanging! :)

pldaniels




msg:1372908
 2:59 am on Jul 3, 2006 (gmt 0)

Okay, so smart pricing supposedly ruins a lot of people's income - however there has to be people out there for whom smart pricing is improving their results, naturally we'd tend not to hear from them about that.

I guess the focus should be on "what convinced SmartPricing to cull my income"... Poor conversion, page twiddling, loss of advert relevance?

As a side note, $100/day is definately something I could live off here, though understandably we all live in different economic climates.

europeforvisitors




msg:1372909
 4:27 am on Jul 3, 2006 (gmt 0)

Okay, so smart pricing supposedly ruins a lot of people's income - however there has to be people out there for whom smart pricing is improving their results, naturally we'd tend not to hear from them about that.

Smart pricing can't improve your results, since it's an advertiser's discount from the nominal bid (i.e., from what they'd pay for a click from Google Search).

In other words, if a bid is $1.00, there's no way smart pricing can make the click worth more than $1.00. It can only make the click worth less or (in theory, and if you're very lucky) the same as the advertiser's bid.

Green_Grass




msg:1372910
 4:38 am on Jul 3, 2006 (gmt 0)

EFV

"Smart pricing can't improve your results"

My whole understand of smart pricing is that it can increase the SHARE the publisher gets from the $1.00 the advertiser is paying.

If the site converts well, the publisher may get say $0.50 , but if it converts poorly, the EPC maybe low, say $0.10 . Am I wrong?

An improvement from $0.10 to $ 0.50 is substantial, and in this case smart pricing may be deemed to be positive for the publisher..

I am sure there are many sites that have seen an increase in the EPC for the same ads over time..

Those who convert well that is ..

carminejg3




msg:1372911
 4:53 am on Jul 3, 2006 (gmt 0)

its one of the downsides to not knowing what the advertiser is paying.... g gets to decide what we each get. And what g gets as well...

My income has dropped in half as well since about feb-march and i must say That I'm going to email adsense because lately the ads on my site have nothing to do with the page, and there are a bunch of keyword spammers such as the ringtone sites, auction sites and other shopping sites.

We need a place that we could list a g channel block of all ringtone sites we want to ban,

pldaniels




msg:1372912
 4:56 am on Jul 3, 2006 (gmt 0)

I guess we're going to drift off topic here a tad - but here's another thing to consider.

An advertiser may have a maximum bid of $1.00 but rarely does one end up paying that for a given slot. Let's assume the average payment is $0.50. However if a site is a known good coversion site, the advertiser may have to bid a lot higher than $0.50 to obtain that spot (up to their ceiling of $1.00), conversely for a low conversion site the advertiser may end up paying less than $0.50

whoisgregg




msg:1372913
 5:06 am on Jul 3, 2006 (gmt 0)

My whole understand of smart pricing is that it can increase the SHARE the publisher gets from the $1.00 the advertiser is paying.

The goal of smartpricing is to algorithmically normalize the content networks ROI to the advertiser, by automatically discounting their bid based on the expected conversion rate of each site. When it works, it's supposed to turn an advertisers $1.00 bid from a "I am willing to pay $1.00 per click" to "I am willing to pay $1.00 for a click from the content network that's as good as a click from the search network." Since the quality across the content network varies *dramatically,* some adjustments are required.

The advertiser who bids $1.00 may only pay half that on a site that smartpricing has declared is only worth 50% the "standard conversion" rate. The same "smartpricing discount" applies to all advertisers participating in the auction for ad space on that site.

icedowl




msg:1372914
 5:24 am on Jul 3, 2006 (gmt 0)

To the best of my understanding, smart pricing not only lowers the amount that the publisher gets but also lowers what Google gets since the advertiser gets to pay less. I'd think that Google would like to keep smart pricing at a minimum. But what do I know?

skippy




msg:1372915
 5:26 am on Jul 3, 2006 (gmt 0)

hmmm... I have been using adwords for some time now and I don't ever remember receiving a "smartpricing discount".

gregbo




msg:1372916
 5:36 am on Jul 3, 2006 (gmt 0)

To the best of my understanding, smart pricing not only lowers the amount that the publisher gets but also lowers what Google gets since the advertiser gets to pay less. I'd think that Google would like to keep smart pricing at a minimum. But what do I know?

Perhaps Google is concerned that it will lose advertisers if they don't do something to discount nonconverting clicks.

ann




msg:1372917
 6:13 am on Jul 3, 2006 (gmt 0)

Why should non converting clicks be held against the publisher?

We get the surfers to their sites and I feel that they should be the ones held directly responsible since they can't convert them because of poor landing pages, poor presentation of product, etc.

Somehow it seems Google has the cart before the horse as we do our job, seems like the advertiser should do theirs.

Ann

pldaniels




msg:1372918
 6:21 am on Jul 3, 2006 (gmt 0)

Ann,

It's a way to discourage drive-by-clicking. Especially since there's no shortage of subscriptions where you can organise to send a few thousand people through your pages and have them "accidently" click on adverts.

gregbo




msg:1372919
 6:24 am on Jul 3, 2006 (gmt 0)

Why should non converting clicks be held against the publisher?

Advertisers pay the freight; it is in G's best interest to keep them around.

We get the surfers to their sites and I feel that they should be the ones held directly responsible since they can't convert them because of poor landing pages, poor presentation of product, etc.

The advertisers may be totally "at fault" for being unable to convert, but they have the option of taking their money elsewhere.

pldaniels




msg:1372920
 6:41 am on Jul 3, 2006 (gmt 0)

It took me a bit more thinking to come up with a reason why "we" (AdSense) should have to carry the burden of a poorly converting landing page....

The thing is, we don't...or shouldn't be.

If the landing page is poor, then the advertiser will have a generally poor conversion rate, -irrespective- of who they advertise via.

You most likely will be smart priced according to the conversion rate of the people you send to them in relation to the advertisers' global conversion rate.

eg...
If the advertiser has a 1% conversion rate average with google AdWords and the visitors you send them have a 2% conversion rate, you will be smart-priced up.

If the visitors you send them have a 0.5% conversion rate, you will be smart-priced down.

(I'm speculating here - since that's the best we can do for most of AdSense)

Hobbs




msg:1372921
 7:34 am on Jul 3, 2006 (gmt 0)

This thread reminds me of 21_blue.
Where is 21_blue?

ann, be nice, I can't wait for your theory.

This 97 message thread spans 4 pages: 97 ( [1] 2 3 4 > >
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