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This 169 message thread spans 6 pages: 169 ( [1] 2 3 4 5 6 > >     
Google AdSense Testing Cost Per Action
alika

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 14668 posted 2:23 pm on Jun 19, 2006 (gmt 0)

Anyone got the invite to test the new Adsense feature - Cost per action ads?

 

humblebeginnings

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 14668 posted 3:38 pm on Jun 19, 2006 (gmt 0)

Nope, sounds very interesting.
Is there any word on how much they are gonna pay?
Perhaps "up to $1" just like the referrals :-(

StuntasticAudi

5+ Year Member



 
Msg#: 14668 posted 3:49 pm on Jun 19, 2006 (gmt 0)

Didnt get it yet but it sounds interesting...i hope it's atleast $1.

jetteroheller

WebmasterWorld Senior Member jetteroheller us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 14668 posted 4:46 pm on Jun 19, 2006 (gmt 0)

i hope it's atleast $1.

I score at an affiliate program between $20 and $240 per action.

This can be also much higher.

Hubbard

5+ Year Member



 
Msg#: 14668 posted 5:26 pm on Jun 19, 2006 (gmt 0)

What are the details? What actions does the end user have to do and how much is the pay roughly?

moonkey

5+ Year Member



 
Msg#: 14668 posted 5:47 pm on Jun 19, 2006 (gmt 0)

this should be awfull for publishers. smart pricing is killing us, so IMHO CPA will be the same.

i guess everyone will make MFA sites, and set action as 'clicking on adsense'. So you'll get paid for that click as low as 0.0x $ IF (!) someone click on an ad on landing page.

Zygoot

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 14668 posted 6:06 pm on Jun 19, 2006 (gmt 0)

This is really interesting. If this is done well it could give publishers a huge earning boost.

I hope it's not like the Firefox referrals but more like CJ where you get a percentage of the sale.

hunderdown

10+ Year Member



 
Msg#: 14668 posted 6:40 pm on Jun 19, 2006 (gmt 0)

I would guess this would have an impact on a few areas, and not on many others, and that only a fairly small percentage of advertisers would adopt it.

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 14668 posted 7:00 pm on Jun 19, 2006 (gmt 0)

This HAS to be policed. CPA can work, but opening the door for advertisers to decide which clicks they will pay for is obviously problematic.

Januuski



 
Msg#: 14668 posted 7:07 pm on Jun 19, 2006 (gmt 0)

If this option is available I will NOT opt in. I could use CJ or others to do this. Give us more control over what is being displayed before you offer CPA.

HuhuFruFru

10+ Year Member



 
Msg#: 14668 posted 7:18 pm on Jun 19, 2006 (gmt 0)

Sorry, I didn't quite understand how this would work (?)

elguapo

10+ Year Member



 
Msg#: 14668 posted 1:10 am on Jun 20, 2006 (gmt 0)

It should be work like Amazon.com - commissions from sales (if any). But maybe a better sharing. Anybody received an invitation other than alika yet?

elguapo

10+ Year Member



 
Msg#: 14668 posted 1:11 am on Jun 20, 2006 (gmt 0)

It should work like Amazon.com - commissions from sales (if any). But maybe a better sharing. Anybody received an invitation other than alika yet?

moTi

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 14668 posted 2:09 am on Jun 20, 2006 (gmt 0)

omg, google going ppa?

i tell you what awaits us. firefox referral like commissions. or amazon kinds of commissions if you like that better..

i NEVER had any luck with ppa on my content sites. adsense ppc easily overtops every affiliate ppa crap out there.

to get this work for us, adsense would have to pay out at least ten-fold the amout all other ppa providers pay, no joke.

gregbo

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 14668 posted 11:45 pm on Jun 20, 2006 (gmt 0)

i NEVER had any luck with ppa on my content sites. adsense ppc easily overtops every affiliate ppa crap out there.

OTOH, PPC is fraud-ridden, and leads to things like innocent publishers getting kicked out because they became targets of click fraud, and smartpricing. OTOH, PPA is less subject to fraud (depending on the action). If the action is a purchase, it is much less subject to fraud, and publishers have much less to worry about.

Personally, I'd rather take less of a payout per action, with more assurances that the service will survive because it is less prone to fraud, than take higher payout per click with the risk of cancellation of my account or even the entire service because it became too difficult to police for fraud.

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 14668 posted 12:24 am on Jun 21, 2006 (gmt 0)

Personally, I'd rather take less of a payout per action, with more assurances that the service will survive because it is less prone to fraud, than take higher payout per click with the risk of cancellation of my account or even the entire service because it became too difficult to police for fraud.

I'll take the higher payout.

If I want to promote affiliate programs, I'll do it my way -- in fact I already do, with considerable success. But I frankly don't believe Google can add any value in that space.

elguapo

10+ Year Member



 
Msg#: 14668 posted 1:13 am on Jun 21, 2006 (gmt 0)

I see a lot of talk but has anyone else receive the google invitation?

Visi

10+ Year Member



 
Msg#: 14668 posted 2:18 am on Jun 21, 2006 (gmt 0)

Don't believe the OP said they had rec'd an invite. asking if anyone had yet. Pure speculation or some information is the question here. Would ask th OP to clarify this please:)

As far as PPA model is concerned I am not interested. Too much dependency on the advertisers to actually close a sale or other option. Personally like to control my own fate not leave it to others to close out the opportunity for me to get paid. Have discussed this before and still of the opinion I display ads only....sell space to the highest bidder. If I wanted to rely on others would expand my own current ecommerce efforts rather than give others free advertising space.

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 14668 posted 6:01 am on Jun 21, 2006 (gmt 0)

Yeah I read the original post too quickly. The first question should have been "WHAT new feature?" Maybe alika will tell us what the basis for asking this question was.

alika

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 14668 posted 1:49 pm on Jun 21, 2006 (gmt 0)

Sorry not allowed to say specifics. Suffice to say that it looks promising enough to try.

ebound

10+ Year Member



 
Msg#: 14668 posted 2:43 pm on Jun 21, 2006 (gmt 0)

I see a lot of talk but has anyone else receive the google invitation?

I received the invitation this morning. I intend to try this program, but I'm not excited about it. I agree 100% with the following statement:

Too much dependency on the advertisers to actually close a sale or other option.

briggidere

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 14668 posted 2:59 pm on Jun 21, 2006 (gmt 0)

you can always remove those ads you don't think are performing.

good for the advertisers.

from my experience in showing ads on the content network it was a complete waste of time and money. not saying this applies to all advertisers, as people still run them.

if this came along i would be back on board, and would be willing to pay 10-20 times more easily

toomer

5+ Year Member



 
Msg#: 14668 posted 3:54 pm on Jun 21, 2006 (gmt 0)

If they do implement this, I hope they at least do it with some sort of "cookie-drop" approach, like the eBay affiliates program. So ... even if you don't buy right then and there on that first click - if you come around a day or two later to the same site and make a purchase, I get credit because there's still a cookie on your system indicating that I was the one who sent you there.

IMO, that's the only way CPA could work in the Google system.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 14668 posted 5:59 pm on Jun 21, 2006 (gmt 0)

It's true, this isn't a rumor. Google is testing it with a limited number of publishers.

Move over Commission Junction?

As an affiliate marketer, especially one who derives traffic from search, how comfortable would you be working with Google on a CPA basis?

iblaine

10+ Year Member



 
Msg#: 14668 posted 6:09 pm on Jun 21, 2006 (gmt 0)

Too much dependency on the advertisers to actually close a sale or other option.

The tables are finally turning. I'm sick of being an merchant in the adwords program thinking to myself, there's too much dependency on the publisher to actually drive decent clicks.

internetheaven

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 14668 posted 6:15 pm on Jun 21, 2006 (gmt 0)

I wouldn't get too worked up about it, I doubt this will go public. Affiliate Networks need to be quite small to work e.g. there are much, much, much less tracking, downtime, bad/loser merchant issues on AW than there are on CJ.

Every day I find another merchant who has "forgotten" to add the tracking code to his updated pages. I don't find that on the smaller networks with only a few hundred well-policed merchants on them.

A huge CPA network run on the level Google would probably want to do it would fail on both sides whether they chose to do both or not:

1. As has been mentioned already, "sucessfully" policing the hundreds of thousands of affiliates that would be signed up to the program would simply be impossible so the level of spam/fraud/mfas/cloaking/hijacking would be a hundred times worse because they don't just have to get the click, they have to get the sale which always leads to liability/sueable conduct. Currently I get a "we're suing you" letter about once a month and I'm clean (hence why none have ever succeeded) I don't think Google could handle the headaches and bad press ... unless they bought up some media outlets ...

2. Policing merchants themselves will be even harder. It's easy to make them pay for a click, but if Google's money depends on that merchant processing the sale/lead successfully and converting that lead in the first place there is absolutely no way that they would be earning more money than the clicks.

I think Google are just trying to corner another market that they are left out of i.e. people who refuse to pay per click due to the amount of fraud. Unfortunately (maybe fortunately) I don't think Google would be able to control such a function on a large scale. CJ has only a few thousand merchants and there is no end to the list of complaints against them. Imagine a CJ with quadruple the amount of merchants .... oooooh .... I didn't like that thought - here you go Fido, you can have the rest of this, I've lost my appetitite ...

[edited by: internetheaven at 6:18 pm (utc) on June 21, 2006]

novice

10+ Year Member



 
Msg#: 14668 posted 6:17 pm on Jun 21, 2006 (gmt 0)

Is it right to assume that if the click on the publishers site does not convert that Google will not get any revenue from the click either?

/editted to clarify/

ebound

10+ Year Member



 
Msg#: 14668 posted 6:20 pm on Jun 21, 2006 (gmt 0)

The tables are finally turning. I'm sick of being an merchant in the adwords program thinking to myself, there's too much dependency on the publisher to actually drive decent clicks.

As a publisher, I won't disagree with your statement above. But also as a publisher, I will not use CPA if its not an effective means of monetizing my content.

I say we all meet in the middle with the CPM model. IMHO, its the easiest way to find a middle ground between advertiser and publisher.

migriffin

10+ Year Member



 
Msg#: 14668 posted 6:51 pm on Jun 21, 2006 (gmt 0)

SNAP.com has been doing this for about a month already. It works well, but I certainly see how the publisher will actually make much less. It will, however, minimize problems due to click fraud, which is more rampant in the contextual advertising arena. As an advertiser, I'd definitely sign up for CPA ads. As a publisher, I will definitely try the CPA model, but be hesitant to replace an already successful program with one that is too dependent on the quality of the landing page, checkout system, pricing etc.

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 14668 posted 6:58 pm on Jun 21, 2006 (gmt 0)

An affiliate relationship of this type has to be built on trust. An enormous number of MFA/arbitrage sites have sprung up around AdSense, and they're probably all rubbing their hands in anticipation of gaming the system in whole new ways. I sure don't trust them to act ethically.

I'd especially love to see how Google is going to establish a baseline for new CPA campaigns when for all they know the conversion rate will be 0.0%.

I'll give them the benefit of the doubt right up until they roll out a finished product and don't give publishers any way to opt out. Maybe they'll come up with an industry-defining paradigm for managing CPA campaigns, but I'm skeptical.

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