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Any ideas on the % Google give?
Trying to budget
benflux




msg:1342306
 5:31 pm on Jan 19, 2004 (gmt 0)

Hi all,

I'm new to adsense and was wondering whether anyone has been able to work out roughly what % Google pay out from the click cost to the advertiser?

I have a credit card site and would be keen to know what I could expect?

TIA

Ben.

 

europeforvisitors




msg:1342307
 5:59 pm on Jan 19, 2004 (gmt 0)

This has been discussed at length in other threads, but the simple answer is "Google doesn't reveal its payout formula."

Fortunately, it's easy enough to see whether AdSense will work for you: Just join the program, pop the code on your pages, and track the results via Google's reports (which are updated regularly throughout the day). If you aren't happy with the results, you can quit the program at any time. (In fact, you don't even have to do that--you can just pull the code off your pages, since Google doesn't require a minimum number of impressions as some ad netwoks do.)

irock




msg:1342308
 6:28 pm on Jan 19, 2004 (gmt 0)

actually, i think there's someone on this board who actually figure out what his payout is.

He's a Adword advertiser for an ecommerce site

He owns a content site devoted to the topic of the first site, and joined adsense.

He clicked on his own ads after finding his adwords text.

Go back to Adwords to see how much google charges him for that click. Then he goes back to adsense to find out how much he actually earns.

But I forgot what he told us about the payout rate. I think his remark is probably the most accurate even though it's a violation of the policy.

esllou




msg:1342309
 10:14 pm on Jan 19, 2004 (gmt 0)

yes, but we have also discussed the likely probability of a sliding scale...so one person's experiment tells us nothing.

europeforvisitors




msg:1342310
 1:50 am on Jan 20, 2004 (gmt 0)

yes, but we have also discussed the likely probability of a sliding scale...so one person's experiment tells us nothing.

Exactly. And it could very well be a formula that's more complex than a sliding scale. Google would be foolish to pay a straight percentage split, because that would just make it easier for competitors to offer a higher split to publishers in desirable categories.

John_Shaw




msg:1342311
 2:17 am on Jan 20, 2004 (gmt 0)

...and would be keen to know what I could expect?

You should worry about how much money you will make. The only way to find out is to try it. Many people (me included)are very happy with the results.

Don't worry about how much Google makes. That doesn't affect your budget.

Powdork




msg:1342312
 4:52 am on Jan 20, 2004 (gmt 0)

Does anyone(or everyone)else experience a drop in payout per click after about a month in the program. i read about this happening over the summer when the program was new, but I experienced it about the 5th of this month. I only started getting a respectable amount of clicks in the beginning of December. Seems like the same marketing tactics the coke dealers used in college (Hey man, you gotta taste this;)).

jomaxx




msg:1342313
 6:15 am on Jan 20, 2004 (gmt 0)

No, I did not experience that.

cyberair




msg:1342314
 2:14 am on Jan 21, 2004 (gmt 0)

Powdork,

This all depends on the number of repeat visitors you have, and the variety of advertisers for your content. If you have many repeat visitors, plus there are few advertisers, then it is more than likely that they will click the first time and ignore the ads the rest of the time until they see new ads.

Powdork




msg:1342315
 7:30 am on Jan 21, 2004 (gmt 0)

I'm not talking about CTR, I'm referring to the amount I get for each click, or the percentage of the Adwords revenue that Google gives to the Publisher. In the beginning of January I was getting $X per click on average. It has slid to $X/2 per click as of yesterday. Today I had my highest number of clicks ever, but it has slid to $X/3 per click, so my bottom line was far worse than average. It's to the point where I am considering other choices. Any ideas as to what they are?

europeforvisitors




msg:1342316
 2:48 pm on Jan 21, 2004 (gmt 0)

I'm not talking about CTR, I'm referring to the amount I get for each click, or the percentage of the Adwords revenue that Google gives to the Publisher. In the beginning of January I was getting $X per click on average. It has slid to $X/2 per click as of yesterday.

Why do you assume that this has anything to do with the percentage that Google gives to the publisher? That could be the case, but there are other possibilities that are just as likely. For example:

1) An increasing number of advertisers in your topic area may be turning off the "content ads" option in AdWords after learning that their ads are being served on third-party Web sites and not just on SERPs.

2) As the pool of publishers expands, higher-bidding advertisers may be exhausting their budgets faster, so that more of your readers' clicks are on lower-paying ads.

3) Depending on your topic, seasonal factors may determine supply and demand for keywords (which in turn will affect bids).

As far as the Google-publisher split is concerned, it's possible that Google has cut the publisher payout, but it's also possible that payout formula has been altered to reward higher-volume or more profitable publishers. In other words, the average payout may not have changed, but specific publishers' percentages may have gone up or down. (This isn't even conjecture on my part; I'm simply talking about possibilities.)

Ultimately, your bottom line is what counts--or, if you're comparing revenue sources, your effective CPM.

benflux




msg:1342317
 3:48 pm on Jan 21, 2004 (gmt 0)

Ok, lets say I was creating a loans website, all about loans and nothing else, so my ads should be loan ads, what sort of click $ will I be looking at roughly, I mean $0.30c or $3.00?

I haven' made the site yet so I can't test it...

TIA

Ben.

cib258




msg:1342318
 5:07 pm on Jan 21, 2004 (gmt 0)

OK, Ben, that sounds like a reasonable question. But, it's not.

Using your example, if the Federal Reserve drops or raises the interest rate, the amount of interest in loans is going to go up and down.

And this is weirdly true of everything. Even horses. Something--you don't even know what--happens and people are interested in horses. And, then they're not.

Consumers drive retailers nuts. No one predicted that the minivan would be the big hit it was in cars. And, the SUV was the same. Auto makers had to rush to catch up with demand.

markus007




msg:1342319
 5:24 pm on Jan 21, 2004 (gmt 0)


but it's also possible that payout formula has been altered to reward higher-volume or more profitable publishers

More clicks you get the less you get paid.

europeforvisitors




msg:1342320
 6:13 pm on Jan 21, 2004 (gmt 0)

More clicks you get the less you get paid.

I haven't seen any indication of that.

richmondsteve




msg:1342321
 6:53 pm on Jan 21, 2004 (gmt 0)

markus007 wrote:
More clicks you get the less you get paid.

...the less you get paid per incremental click is probably true for many AdSense publishers. Though it's possible Google reduces the payout as a publisher generates more clicks, it's also likely that it's simply a function of supply and demand, how advertisers manage their campaigns, advertisers opting out of content partner advertising and other factors. I am positive that these other factors have led to a reduction in my earnings per click both over the course of a day and overall since I joined as a publisher in late June.

benflux




msg:1342322
 7:01 pm on Jan 21, 2004 (gmt 0)

What about a very rough average ballpark? 10c or $5?

jomaxx




msg:1342323
 7:01 pm on Jan 21, 2004 (gmt 0)

[Edited - Never mind. Not so sure what I believe any more.]

acemi




msg:1342324
 7:11 am on Jan 22, 2004 (gmt 0)

The CPC on my site has been way up the last few days. Has anyone else noticed this or is it a result of the advertisers' higher bids?

Powdork




msg:1342325
 8:27 am on Jan 22, 2004 (gmt 0)

Nope. In fact, today mine slipped to $X/4.

europeforvisitors




msg:1342326
 1:39 pm on Jan 22, 2004 (gmt 0)

The CPC on my site has been way up the last few days. Has anyone else noticed this or is it a result of the advertisers' higher bids?

No, mine has been down noticeably in the past couple of days. But I'm currently seeing more of my site's default ads than usual on the pages that I've been monitoring. It's possible that some of my regular advertisers have exhausted their monthly budgets--traffic on my site has jumped back to summer levels this month, and I expect other sites in my category (not to mention Google's SERPS for my site's keywords) are also getting more traffic and clicks than they were a month ago.

trillianjedi




msg:1342327
 1:55 pm on Jan 22, 2004 (gmt 0)

What about a very rough average ballpark? 10c or $5?

Somewhere between 10c and $5, depending on the ballpark.

You're asking the impossible - there are too many variables. You may as well ask for a formula on the probability of there being life on Mars.

TJ

benflux




msg:1342328
 2:04 pm on Jan 22, 2004 (gmt 0)

Yeah I guess you're right, for the record, first click earnt $2.10 :-)

401khelp




msg:1342329
 6:09 pm on Jan 22, 2004 (gmt 0)

for the record, first click earnt $2.10

There is no way for you to know if this is correct since Google doesn't update all the stats on the page at the same time. My experience is that early in the reporting period each day, Page impressions, Clicks, Clickthrough rate, Your earnings do not correspond. I think Google does this just so we can't draw conclusions like this.

benflux




msg:1342330
 8:32 pm on Jan 22, 2004 (gmt 0)

So if I had 25 visits and 1 click all day, and it earnt $2.10 - isn't that a way of knowing it was the one click equalling this amount?

trillianjedi




msg:1342331
 8:37 pm on Jan 22, 2004 (gmt 0)

So if I had 25 visits and 1 click all day, and it earnt $2.10 - isn't that a way of knowing it was the one click equalling this amount?

If those stats stay the same for the next 48 hours and stick, then yes, you earned $2.10 for that one click.

The point is, google's stats are not updated in realtime, nor all at the same time, and are therefore subject to change.

TJ

loanuniverse




msg:1342332
 9:36 pm on Jan 22, 2004 (gmt 0)

BTW, I just read this thread and I have to say that even within a topic such as the one benflux mentioned there are dozens of subtopics.

Not all topics have the same value to the advertiser. If you really want to maximize your profit from the point of view of content you have to take a look at a mixture of things, the most important of which in my opinion is "how much money is the advertiser going to make from a prospective customer?"

Suppose your site is about widgets, you could say there are a dozen different types of widgets, but the one with the biggest profit margin is the "golden-laced widget". If you want ads for this type of widget, you need to shift your site towards this type of content, and hope that Google's algo agrees.

Just as important is the number and willingness of the advertisers. I can think of a couple of services that have very high margins, but because there are few firms that provide them, there is no need to spend a lot of money for them to catch the eyeballs of people. Same thing can be said about the number of consumers.

I look at my own site about widgets, and I know that it is not about the industry's "golden-laced widget", I am just not a golden-laced widget guy. I could fake it and throw some pages related to this content, but that would be too much like work since I would have to research stuff before posting it just to make sure that I am saying the right thing.

"Would I want ads for Golden-laced widget in my site?" Well, of course I would like to get that kind of EPC, but only if this were not to impact my CTR. I figure only 10% of my visitors might be looking for information on the "golden-laced widgets", but about 40% are interested in purple or green widgets. I would much rather get purple and green widgets so that the ads are truly on target.

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