Going from a banner to a leaderboard.
going from one page with a bunch of different stuff, to seperate pages, one dedicated to a particular subject. Yielded much better ad-targeting..
Going from 3 adblocks to one per page
Adding one single ad unit (336x280) in the centre of the screen above the fold. May sound obtrusive but the right design structure it looks totally natural.
at my 3 column layout : moving my navigation from left to right, and moving adsense from right to left
I removed/blocked some specific advertisers from showing up.
And oh yeah, I got more quality visitors to the site.
Moving whichever type of ad was displayed (never more than one per page) from the top of the page to the bottom. Not just below the fold, below the content.
Removing Adsense from low performing pages.
Removing Adsense from low performing pages too!
Spinning off lower performing pages to YPN, no smart pricing and kept them out of mix with my high eCPM pages on Madsense.
Also insurance against a ban(not that I am going to be banned, double ultra sqeeky clean and playing it albino hat). I am a gambler, I always have an out.
What is the benefit of removing Adsense from low performing pages? Is it the smart pricing?
Going from 2-3 adblocks to one per page, removing Adsense entirely from low performing pages and weeding out as many MFA's as possible. Adsense ads appear on only about 15-20% of my pages.
[edited by: Scurramunga at 2:32 am (utc) on June 13, 2006]
Creating the perfect place for an Adlinks block on my home page, the only page on my site where Adlinks does anything--but there, it does really well.
You are supposed to give the advertisers an atmosphere for good conversions so they make money, so the clicks are "worth it"! Good steady conversions > happy advertisers > nice eCPM > good profits.
If you page is not up to the task is is better to temporarily remove it from the mix until you can figure out what the prognosis is.
According to 21_blue eCPM is page & account calculated so if you have some "bad pennies" in the mix it can hurt your global scope. (or did I get that wrong?)
Oh yeah, if you wait long enough smart pricing finds the bad page and drops the eCPM which opens the page up for MFAa and alike to get in. Watch out cause they can migrate through your other pages like a virus if you are not diligent.
I only add one new page at a time and wait 3 days to see if it was succcessful and monitor it, then add the next.
Reduce the size of my pages . This allowed me to reduce no. of adblocks in my pages and increased both CTR and Avg.EPC.
Changed the colors so that the background and border are "invisible", the text the same color as the page text and the title the same color as links on the page. Then placing the ads in the same page areas as links so that people see a colored link on the page, then instinctively notice the ad titles assuming that they may be related links. Ad revenues tripled once I did that, the ads were simply noticed more.
Changed from leaderboards to medium rectangles.
Oh, and adding "Alternate URLs". Seems to help keep out the low-paying ads.
I removed Adsense from low performing pages. Should I expect EPC to rise on the good pages soon? What is the positive effect?
Biggest changes for me were:-
1, moving from a right aligned skyscraper to a central large rectangle.
2, having just the one ad block per page.
3, blocking MFA's (probably the biggest change by far).
4, having ads only on pages where they work for me. Monetise other pages with different programs, and have quite a few ad-free pages.
5, putting adlinks on some pages (again, where they work for me).
My eCPM doubled on my higher pages in about a week or ten days time, after I did something else with the lower pages. Don't leave the pages naked, if you can't put YPN put something else like Linkshare, Kontera, Amazon, Chitika, Tribal Fusion etc. You can slowly examine one page at a time then and tune it up so it does better on AS and bring it back into the fold.
Thanks Khensu. I put some Chitika and Commission Junction ads on quiet pages. Your eCPM rose but what about earnings per click?
Blending the ads AND making colors alternating. So the ads are still calling for some attention after the visitor viewed several pages.
Discovering the blocking tool, building a blocking strategy, and implementing this strategy. Has improved and stabilized my EPC in a way that I do hardly see any swings these days (on the 31-day-average). Plus the ads now add real value to my visitors experience. I sometimes think that this is what the Adsense team had in mind when they invented the program. :-)
- Finding suitable colors for the ads
- Going from 468x60 to larger formats
- Discovering the power of the Preview Tool
Click revenue improved about +85%, not quite double but close. Pushed me from medium-low to mid four figures per month and I was able to quit working. Now just driving more traffic and slowly but constantly gaining more ground every week.
Calling highest CTR channel ads first in the source order and using CSS to put them back where I wanted them (putting the highest paying ads into the best positions).
Adding more pages/content to increase the number of page views.
As regards removing AdSense ads from "low performing" pages:
We did that about a year ago. The result? As we expected, our overall earnings decreased (by the amount that the low performing pages were earning). There was no positive effect whatsoever (neither short-term nor long-term). Therefore, we put the ads back and the earnings got back to the original level. (As for alternative ads, there are none that would work for us as good as AdSense).
The same goes for reducing the number of ad units per page (we have 3 per page). BTW (before someone starts telling us how smart priced we must be by now) we haven't seen any sort of smart pricing on our site (eCPM has been more or less constant -- if I ignore the short-term spikes -- since we began serving G ads a year ago, and our traffic more than tripled since that time).
[edited by: John_Carpenter at 10:30 am (utc) on June 13, 2006]
All my major changes had been done from February 2005 to May 2005
1.) blending in
2.) URL filter
4.) New layout with Ad Link and 300x250
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