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Adwords / Adsense in Email!
What do you think about this?
dazzlindonna




msg:1323643
 5:29 am on Jan 17, 2004 (gmt 0)

Reuters News reports [forbes.com] that "Google Inc., which dominates the market for Web search, is developing a service that could dramatically extend the reach of its lucrative keyword-based advertising by linking such ads to e-mail"

I'm not sure what to think about this. It basically goes on to say that G may open its own email service (similar to hotmail, yahoo, etc), and then serving ad(s) when the mail is opened.

Part of me thinks, oh no, not more cr@p in my email to deal with. But the adsense publisher part of me thinks, hmmm...how would this help my revenues?

Any thoughts?

[webmasterworld.com...]

 

justageek




msg:1323703
 2:01 pm on Jan 21, 2004 (gmt 0)

One issue that hasn't been discussed is whether contextual ads would even work in newsletters.

It has been discussed earlier in the thread and it does work. It's been working for years. If Google follows the accepted and proven methods then it will work for them as well.

JAG

europeforvisitors




msg:1323704
 2:30 pm on Jan 21, 2004 (gmt 0)

I'm not talking about Google's ability to match ads to keywords. I'm talking about whether ads matched to keywords are as effective in a "push" medium like a newsletter as they are on a Web page that the user has sought out. I believe the answer is "No, they aren't."

justageek




msg:1323705
 2:42 pm on Jan 21, 2004 (gmt 0)

I'm not talking about Google's ability to match ads to keywords. I'm talking about whether ads matched to keywords are as effective in a "push" medium like a newsletter as they are on a Web page that the user has sought out. I believe the answer is "No, they aren't."

I'm not either. Not sure why you think I'm talking about that?

Whether anyone wants to believe if they are effective or not is up to them I suppose. All I know is that I have been in the Internet advertising business since 1995 and believe what I have seen from past campaigns :-)

It is true that 'clicks' may not be as much as on websites but that's about it. Even that is questionable since targeting can be done to demographics, geographics etc. that isn't being done on websites.

So, I'll say it again with confidence, if Google follows the same proven methods that are in use today it will work.

JAG

eWhisper




msg:1323706
 3:01 pm on Jan 21, 2004 (gmt 0)

Email marketing is very different from search marketing.

IF they follow email marketing procedures, then they should allow advertisers to make completely different creatives for emails, set different budgets, etc.

I think this should also be done for AdSense in general, content targeting is different from search marketing, and different creatives will have different responses in both areas.

europeforvisitors




msg:1323707
 3:13 pm on Jan 21, 2004 (gmt 0)

I'm not either. Not sure why you think I'm talking about that?

Because I couldn't figure out what else you might be talking about. You didn't appear to be talking about the same thing that I was. :-)

Whatever Google chooses to do with e-mail newsletters, I suspect that the topic will end up belonging in the AdWords forum, not the AdSense forum. So far, at least, there's no indication that Google's plans are geared toward AdSense publishers.

justageek




msg:1323708
 3:16 pm on Jan 21, 2004 (gmt 0)

I suspect that the topic will end up belonging in the AdWords forum, not the AdSense forum.

That could very well be :-)

JAG

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