homepage Welcome to WebmasterWorld Guest from 54.196.136.119
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Visit PubCon.com
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

    
Pros/Cons of Displaying/Not Displaying AdSense on Content-less Page
yoyo8




msg:1466463
 6:19 am on Jul 18, 2003 (gmt 0)

Let's say there is a user page which lists users with no real content. Would it be worthwhile to display or not display AdSense on such a page?

No other ads are being used so nothing else would be displayed there anyway. Therefore are the few clicks it would generate for probably low paying ads worth it? Or does the lowered CTR have any negative implications?

Any ideas?

 

Imaster




msg:1466464
 7:27 am on Jul 18, 2003 (gmt 0)

If the page falls within its policies, it must definitely be tagged. CTR has absolutely no relation with the revenues earned or has any negative implications. One click may earn you .03 whereas another click may earn you .50

My best bet would be to tag as much as possible and not leave even a single page untagged and within the scope of the Google policies and rules.

Who knows that one page which you are excluding could get you 15 additional clicks per day. :)

cornwall




msg:1466465
 9:26 am on Jul 18, 2003 (gmt 0)

>>My best bet would be to tag as much as possible and not leave even a single page untagged and within the scope of the Google policies and rules.

That is sensible advice

It cost nothing, and takes a couple of seconds to put on the tags, so why hold back if it is within TOS?

Marketing Guy




msg:1466466
 9:37 am on Jul 18, 2003 (gmt 0)

Im not too sure about this - ive avoided putting ads on my sub section pages - only on my end content pages.

Personally I want a user to arrive at my site and find something useful then leave. Not arrive then click on an advert before they get to know my site.

I realise that this is probably reducing my income from Adsense, but I personally think if a user finds something useful before they leave then they are more likely to come back.

Scott

chiyo




msg:1466467
 10:31 am on Jul 18, 2003 (gmt 0)

I think that's great advice Marketing Guy. I think Google also suggests at several places in their Adsense TOS that code should be placed on "content pages". They dont say not to place it anywhere else, but there is a suggestion there that content pages, rather than indexes or sub indexes/ directories may be more appropriate.

Financially, and from their own branding perspective, google would probably love to have their code on your index pages, and short term it looks good financially for you too as often the index pages are the most popular. But as marketing guy says, you get less chance to brand your own site, which means longer term repeat visits.

Already we are seeing public service ads starting to appear on pages which have mainly external links for example. I know there are other theories and possible causes of the delivery of public service ads, but for us it seems related to the amount of actual content (rather than links) on the page.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved