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CTR Gone Down The Toilet
Same ads at list on my pc same impression too
security56




msg:1466570
 8:46 pm on Jun 6, 2006 (gmt 0)

Well, this soemthing I never went through before, my CTR has gone down the toilet, I had experience all of adsense troubles and issues this a forst to me at list to a degree.

I had experience real low CTR before but that was due to bad targeting, now all ads still the same as before this huge drop at list on my pc. I have great targetting ads. So I am lost at this point.

Is it just me?

 

Web_speed




msg:1466600
 1:52 pm on Jun 7, 2006 (gmt 0)

has anyone experience mfa bull crap ads and eventually they went away?

They are not going to go away anytime soon. They make Google a load of money and help google paint better looking google/publishers payouts split reports. The kind of reports some cheerleaders around here like to point out every time threads like these come up.

[edited by: martinibuster at 6:09 am (utc) on June 8, 2006]
[edit reason] Language. [/edit]

moTi




msg:1466601
 1:58 pm on Jun 7, 2006 (gmt 0)

- original poster states, that his ctr is down the toilet whereas his ads are perfectly well targeted

- people come in and without regard to the original posters problems turn this thread to the usual "how's it going today?" show unloading their bother

- my approach of one possible explanation for the original posters experience is titled as "nonsense" and "naive"

- original poster comes in and states, that all of a sudden he's noticed that his sites aren't targeted well at all and that he only recieves crap ads

sorry, i'm lost on this one. what a lousy thread.

asinah




msg:1466602
 2:19 pm on Jun 7, 2006 (gmt 0)

ned911,
U asked "How do we tell if our pages have been targeted by a site ad?"

If you have a website of London travel but you always see ads from Paris, Italy, New York etc. your site has no targetted ads and your CTR goes down the toilet.

Jane_Doe




msg:1466603
 4:37 pm on Jun 7, 2006 (gmt 0)


How do we tell if our pages have been targeted by a site ad?

For me I get one block ad in a spot where there are normally four. The same ad appears on about a third of the pages in my site. Every time my click through rate tanks on one of my sites I can usually find one or two of those ads. I block those advertisers and then my click through rates always go back to normal later that same day.

Vadim




msg:1466604
 2:25 am on Jun 8, 2006 (gmt 0)

now all ads still the same

You never can be sure

The point is that the ads depend on

1.Location (even in the same country they are different for different cities and regions)

2.The time of the day.

3.The user IP (personalized ads)

4.Some good ads appears only occasionally, they seems are rotating between the different sites.

In other words you cannot be sure that you see in the preview tool the ads that actually bring you money.

Vadim.

europeforvisitors




msg:1466605
 2:33 am on Jun 8, 2006 (gmt 0)

I don't expect Google reps to agree with me ;)

One doesn't have to be a "Google rep" to separate fantasy from fact. The numbers are right there in Google's quarterly earnings reports.

maxgoldie




msg:1466606
 2:34 am on Jun 8, 2006 (gmt 0)

Questionable 'smart pricing' policy with no proper explanation as to what really happens to smart pricing when your site is flooded with MFA ads that don't convert.

This is a good point! There is no way that the algo can do exactly what it is intended to, with all these MFAs.

My CTR lately has gone way down as well, even though the traffic quantity and quality remains the same. I have the same visitors coming from the same places in the same numbers, looking for the same things. And, the ad inventory on my site, is pretty much the same.

I really seriously fear that there could be an across-the-board ad blindness of Google ads setting in, due to a variety of factors. I wish there were some reliable ways to measure this.

Web_speed




msg:1466607
 3:03 am on Jun 8, 2006 (gmt 0)

The numbers are right there in Google's quarterly earnings reports.

* The reports don't name the publishers, do they?
* The reports don't mention how many MFA's, search partners, and primum publishers are sharing this cake, do they?

As far as the reports go...they are all partner publishers. Trying to determine or implying that the % spread for ALL publishers is the same, based on these reports is naive at best. Some will even say misleading.

greatstart




msg:1466608
 3:37 am on Jun 8, 2006 (gmt 0)

Not so much the CTR but the eCPM has gone way down this month.

hunderdown




msg:1466609
 4:06 am on Jun 8, 2006 (gmt 0)

moTi, your theory is interesting, but my site seems to me to be one that would suffer from website maturity. It's been around since 1995 and has had AdSense on it since 2003. But I have NOT had a drop off in CTR recently. If anything, CTR is up, as is EPC, both by 10-20%. Traffic down slightly.

web_speed, I don't want to debate with you whether Google is cooking the books. To me, that's an irrelevant question. The question that matters is, am I doing better with AdSense than with other options? For me, the answer to that question is yes, by a large margin. If you can't answer yes, then the question is, how can you do better? And blaming Google won't help you do better. Only two things will: improving your earnings from AdSense, or moving into a different program.

Re the original poster's question, I think that Google HAS made changes to their system recently, and some people have been affected negatively. But how sweeping were those changes? Not very, I suspect. How many people have posted in this thread, after all? I also wonder if the rise in MFAs seen by the OP could be a side effect of the changes to the system, and not the cause of the CTR drop....

Web_speed




msg:1466610
 6:08 am on Jun 8, 2006 (gmt 0)

or moving into a different program

Something I did since February this year. I no longer run adsense over any of my sites. You'll be surprised how many better alternatives there are out, alternatives that pay like or better then adsense. I use mostly direct advertising now and affiliate links (via contextual ads).

I do check on this board from time to time to see maybe there is something new that is worth checking out with adsense...maybe the guys at the plex got some sense back. Can't hold back when I see how some posters here continue to ramp up adsense and outline such naive reason as to why earnings continue to dive for so many publishers when the plain truth is right there in front of everyone’s eyes.

Good luck to everyone who continue to subject their site to MFA's clutter and outright cynical abuse. Don't let the facts confuse you.

Green_Grass




msg:1466611
 7:13 am on Jun 8, 2006 (gmt 0)

Hunderdown wrote:
"Re the original poster's question, I think that Google HAS made changes to their system recently, and some people have been affected negatively. But how sweeping were those changes? Not very, I suspect. How many people have posted in this thread, after all? I also wonder if the rise in MFAs seen by the OP could be a side effect of the changes to the system, and not the cause of the CTR drop...."

I agree , I am happy with whatever changes they have done.. My CTR and EPC are both up atleast 20-30% . I am quite pleased how the last 5 weeks have gone.. :-)

OptiRex




msg:1466612
 11:09 am on Jun 8, 2006 (gmt 0)

Yay, yay, yay, yay, yay...something's wrong!

This is no "Summer Slump", Wednesday I had a "normal" day yet I saw the worst CTR since 19th January and the second worst eCPM of the year for one of my core sites.

The other core site was nearly as bad.

I have no idea what happened with the "Twister" maintenance however I am now getting mightily "upset" with these updates.

I am fortunate, I do not rely on AdSense for anything, if today does not improve it is being removed for a few days.

An e-mail has been sent to the Plex.

Yes, the dummy is out and I ain't giving anyone free advertising and commissions since I do not expect anyone to do the same for me!

europeforvisitors




msg:1466613
 1:38 pm on Jun 8, 2006 (gmt 0)

Web_speed, just because you did poorly with AdSense doesn't mean that's true of every publisher. Some sites work well with AdSense, and some don't. (The same thing could be said of affiliate programs, display banners, and other sources of revenue. I never did well with Amazon, but that didn't mean Amazon was cheating Web publishers--it just meant Amazon wasn't a good fit for my site, and that my readers weren't shopping for books.)

Web_speed




msg:1466614
 2:11 pm on Jun 8, 2006 (gmt 0)

Web_speed, just because you did poorly with AdSense doesn't mean that's true of every publisher.

LOL.

EFV, FYI...i was doing excellent with adsense averaging approx $140-$150 per day. Then something happened around February this year and earnings went south BIG TIME. Same advertisers, same number of impressions same number of clicks...plus TONS of MFA's crappy ads in between. February was about the time the guys at the plex introduced to the world 2 cents site targeting and CPM ads. Without giving webmasters any proper options to control this crap from showing over their pages...that’s what has really changed.

I never did poorly (as you put it) with adsense before Feb this year and i have been with the program since it's inception. Yes, it used to be a decent program. It no longer is.

Keep up the damage control, and good luck.

europeforvisitors




msg:1466615
 4:20 pm on Jun 8, 2006 (gmt 0)

I never did poorly (as you put it) with adsense before Feb this year and i have been with the program since it's inception. Yes, it used to be a decent program. It no longer is.

A more accurate statement would be that it's no longer a decent program for you. That doesn't mean your experience is universal, however. At any given time, some publishers are up, some are down, and some (like me) aren't seeing much change either way.

Content_ed




msg:1466616
 5:01 pm on Jun 8, 2006 (gmt 0)

Yay, yay, yay, yay, yay...something's wrong!

Diving click-through today, but it's still early:-) Sad to report I am seeing some MFA's, despite cutting pages displaying Adsense to extremely good performers only. Also tried changing a five ad tower to a two ad tower a couple days ago, as per Blue. The result - one real ad, one MFA. I'm changing it back to the five where at least the legit ads had the MFA's outnumbered:-)

hunderdown




msg:1466617
 5:10 pm on Jun 8, 2006 (gmt 0)

I never did poorly (as you put it) with adsense before Feb this year and i have been with the program since it's inception. Yes, it used to be a decent program. It no longer is.

To me the way you reacted to the change confirms my earlier point about the danger of blaming AdSense when a change occurs. Blaming AdSense keeps you from trying to do better.

I had a similar experience. But I reacted differently. Over the summer of 2004, everything gradually went south, probably related to smart pricing, so that by September of that year I was earning half of what I had been six months earlier. Did I conclude that AdSense was keeping more money? No. I experimented with various things, and over time have brought my earnings not only back to where they had been, but to more than double what they had been before the decline -- a 500% increase from the low point.

I'm not saying everyone can do the same. I just think that accusing Google of fiscal shenanigans when earnings go down may make you feel better, but it may also cause you to miss out.

Web_speed




msg:1466618
 5:36 pm on Jun 8, 2006 (gmt 0)

Blaming AdSense keeps you from trying to do better.

Must admit, I’m too busy with actually producing content and serving my clients. Stuff it if I have to hunt MFA's all day long and do Google’s quality control work. If that is the case and this is what this great program has become....then out the door they go.

Which leaves me a lot of time to actually get off my bat...call, fax and email direct advertisers. Companies that have been using my sites since 1997 (and still are) and get them to buy ad space directly. Something I used to actively do before adsense was born. And yes, it still works...so in a way I am glad this has happened, it made me really REACT and "smart price" Google off my pages.

Chapman




msg:1466619
 5:39 pm on Jun 8, 2006 (gmt 0)

Yay, yay, yay, yay, yay...something's wrong!

I throughly agree... my impressions were at a yearly high yesterday and I managed to scrape up only 50% of my usual clicks (35% if considering the increase in impressions).

I didn't wait... I moved 40% of the site over to the competition. Something is better than nothing!

BTW, many thanks to Web_speed for his candid comments and insights. Many of us probably share his suspicions but don't want to draw the cheerleader attacks by voicing them.

All I know is that a year ago this wasn't "rocket science" there was no need to empty and repack filters on a daily basis, no need to check ads for MFA's every few hours and no need to constantly try to compensate for an ever changing system with no apparent set of rules.

Hell, as a newbie this time last year, I "plopped" some ads down on an eight year old site... and started making money! My earnings continued to increase on a regular basis as I added and updated my content and I was pretty happy.

Come about February and the whole thing changed... I was back to making what I did when I started and nothing I've tried to do since helps for very long.

It's definitely Google's game and they play it however they want... and will continue to do so at the publisher's cost until such time as there is REAL competition!

I guess I'll go build me a "travel" web site as G appears to have it's ear tuned in that direction. ;)

Web_speed




msg:1466620
 5:50 pm on Jun 8, 2006 (gmt 0)

I guess I'll go build me a "travel" web site as G appears to have it's ear tuned in that direction. ;)

LOL ;)

europeforvisitors




msg:1466621
 6:41 pm on Jun 8, 2006 (gmt 0)

Hell, as a newbie this time last year, I "plopped" some ads down on an eight year old site... and started making money!

I plopped AdSense code on my pages 3+ years ago, and it's still working. If it weren't, I wouldn't have hard feelings--I'd find a better use for the space occupied by the "Ads by Goooogle" box.

Come about February and the whole thing changed... I was back to making what I did when I started and nothing I've tried to do since helps for very long.

Didn't Google introduce separate bidding for the search and content network in Feburary? (I can't remember the exact date.) It's possible that some sectors or keywords have been more affected by the change than others have been.

If you have been affected negatively by changes in the AdSense program (smart pricing, separate search and content bidding, MFAs, domain-blocking lists, site-targeted CPM ads, or whatever), that doesn't necessarily mean there's anything wrong with the AdSense network, and it certainly doesn't mean that Google is cheating publishers. It simply means that AdSense is no longer working for you to the extent that it once did, and you need to either lower your expectations or find a way to close the revenue gap--unless you're willing to live on a diet of sour grapes.

I guess I'll go build me a "travel" web site as G appears to have it's ear tuned in that direction. ;)

If travel-planning sites (as opposed to, say, armchair-travel sites) perform well with AdSense, it isn't because Google "has its ear tuned in that direction"--it's because people who visit travel-planning sites are researching ways to spend their money, so they're likely to click ads and their clicks are likely to convert for advertisers. The same rule of thumb applies in other sectors, too. (E.g., clicks from a camera review are more likely to convert than clicks from a page of photo tips, to use an example that Google cited when smart pricing was introduced.)

Web_speed




msg:1466622
 6:54 pm on Jun 8, 2006 (gmt 0)

clicks from a camera review are more likely to convert than clicks from a page of photo tips

Again with the convert thing :)

EFV, could you please explain to me in lame language how a click from a MFA ad apearing on your site is likely to convert?

[edited by: Web_speed at 6:57 pm (utc) on June 8, 2006]

vordmeister




msg:1466623
 6:54 pm on Jun 8, 2006 (gmt 0)

I'd not realised the seperate bidding for search and content were introduced in February. Did they introduce the choice between content and search at the same time? As my CTR is down as well as the CPC from roughly then (well end of March when the advertisers would have caught on). Advertisers pulling out of content might explain that.

My biggest drop has been in the adlinks format. There were the only ads above the fold for my sites until last week. I've since replaced them with the banner format and that seems to be doing quite well (although you'd expect that).

europeforvisitors




msg:1466624
 7:06 pm on Jun 8, 2006 (gmt 0)

EFV, could you please explain to me in lame language how a click from a MFA ad apearing on your site is likely to convert?

I haven't noticed MFA ads on my site, though it's possible that there are some.

If I did feel that MFA ads were a problem (and if my revenue dropped sharply because of MFA ads or anything else), I'd find a better way to use my screen real estate.

By the way, I do practice what I preach: When I tried AdSense on my freelance-writing site and saw ads for vanity presses, scumbag "poetry contests," and the like, I quickly deleted the AdSense code. AdSense wasn't a good fit for that site, simply because the ads didn't meet my personal standards.

Chapman




msg:1466625
 7:59 pm on Jun 8, 2006 (gmt 0)

EFV-

doesn't necessarily mean there's anything wrong with the AdSense network

Of course it's likely there is something wrong with the network! There's pretty much something wrong with all complex networks composed of servers, routers, software, scripts and algorithms!

Just the technology of computers is still so much in an early point of infancy that in 20 years (maybe sooner) we'll laugh heartily at this convoluted mess we're currently using.

Continually stating that it all works well for you doesn't prove or solve anything. The original post (now somewhat mutated) was about sudden CTR drops which are very hard to account for when you DO see good ad targeting.

It is not impossible that as Google continues to fiddle with an almost alive network of horrendous proportions... that it may not be doing it correctly or it may not be working the way they had planned.

I continue to work the issues causing decreased earnings as well as diversify, however, we are only allowed to be reactive to their systemic modifications and we are forced to do even that in the dark.

It's certainly not "sour grapes" but it IS frustration in not being able to be proactive in order to achieve success.

europeforvisitors




msg:1466626
 8:17 pm on Jun 8, 2006 (gmt 0)

It's certainly not "sour grapes" but it IS frustration in not being able to be proactive in order to achieve success.

You apparently missed statements in this thread such as:

This has nothing to do with "website maturity" and everything to do with G$$gle maturity/greed.

There are G financial targets to be met...and tons of naive webmasters to take advantage of...you do the math. And whatever you do...don't fool yourself, it walks like a duck and talks like a duck, IT IS a duck.

As for unexpected decreases (or, in some cases, increases) in earnings, those are inevitable in any auction-based system, especially in the wake of changes for advertisers such as separate bidding for the search and content network, domain blocking, and the availability of site-targeted CPM ads.

Change happens. Sometimes you benefit, sometimes you don't. Fortunately, Webmasters who want to be proactive don't have to accept changes that don't benefit them, at least in the case of the AdSense network.

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