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AdSense Herbal Remedies
Empirical solutions to publishers' woes
Hobbs




msg:1463146
 10:38 am on May 23, 2006 (gmt 0)

AdSense Herbal Remedies
Empirical solutions to publishers' woes

Herbal remedies were used in the ancient times and still are today when science is unable to offer solutions, they are derived empirically by trial and error and passed from one generation to another.. They don't always work, nevertheless they can be valuable to build upon.
Perfectly fits our AdSense situation.
The below list was built from the tests and posts by many other webmasterworld members who are gracious to share their valuable discoveries, it won't all work for every site, some are to be taken with a grain of salt, test for yourself on a small scale and for long periods and find out for yourself what really works for your site.

  1. Low CTR: Blend, put ads to heatzone, test colors, decrease # of ad units
  2. Low EPC: Block MFA, decrease # of ad units, improve content topics, lookup SmartPricing
  3. Earnings High Fluctuation: Try removing ads from low performance pages
  4. Low Earnings: Build more content, get more visitors, see Low EPC, test AdLinks, test Referrals
  5. Bad Targeting: Find & zap the offending keywords in your pages, lookup section targeting
  6. Low # of Visitors: Lookup SEO
  7. Sudden surge in Traffic: Study stats, don't panic it's good news
  8. Sudden surge in Clicks: Study stats, don't panic but inform Google if CTR is to the roof and all from few IPs
  9. Clicked my own AD: Just don't do it again, if repeated inform Google
  10. Can't Login: Check connection, wait 1 hour see if its reported already on WW, contact support
  11. Low sense of security: Join the club, diversify with other networks, use alternate ads
  12. Payment is late: Stop complaining, wait one month the contact Google
  13. Statistics Stuck: Stop complaining, wait few hours, prepare for a click dump
  14. How to find MFA: Lookup AdSense preview tool
  15. Support did not reply: It takes time, contact them again if more than 2 weeks passed
  16. Competitive Filter Full: Nothing can be done, check list for old or expired sites
  17. I got banned: Send an appeal if honest, offer stats, move on
  18. Where do I learn more: You are in the right place, just read a lot before posting a question

CTR= Click Through Ratio
EPC= Earnings per Click
Targeting= How ads are related to the content
MFA= Made for AdSense - a bad thing, pays low
SmartPricing= An enigma, look it up yourself
SEO= Search Engine Optimization

This is not all there is, I am sure many here have points to add.
Hoping this post reduces the repeated new questions.
--Hobbs

 

mzanzig




msg:1463147
 10:56 am on May 23, 2006 (gmt 0)

Excellent post, not much new but conveniently summarized into one easily understood message. Impressive.

I would add to # 16

Competitive Filter Full: Nothing can be done, check list for old or expired sites, redo filter list to list only the 200 most relevant sites to be blocked

jchampliaud




msg:1463148
 11:46 am on May 23, 2006 (gmt 0)

Where do I learn more: You are in the right place, just read a lot before posting a question

How right you are.

Mohamed




msg:1463149
 12:37 pm on May 23, 2006 (gmt 0)

Excellent post, this should be in the library.

Hobbs




msg:1463150
 4:02 pm on May 23, 2006 (gmt 0)

forgot to add one about channels:

19. Monitor Performance: Use channels religiously to group banner types or site topics or sections and know how well each is performing, especially when testing.

jatar_k




msg:1463151
 4:43 pm on May 23, 2006 (gmt 0)

1 Low CTR: Blend, put ads to heatzone, test colors, decrease # of ad units
Filtering Traffic to Increase CTR [webmasterworld.com]
How to Deal With AdSense Income Dropping [webmasterworld.com]
How to increase CTR [webmasterworld.com]
How to increase site conversion [webmasterworld.com]
Colors, color-blindness and the web [webmasterworld.com]

2 Low EPC: Block MFA, decrease # of ad units, improve content topics, lookup SmartPricing
Declining eCPM - action checklist [webmasterworld.com]
How to make Smartpricing work to your advantage [webmasterworld.com]
AdSense Tips [webmasterworld.com]

3 Earnings High Fluctuation: Try removing ads from low performance pages
An Explanation of Variations in Earnings [webmasterworld.com]
Page testing for a graceful degrade [webmasterworld.com]

4 Low Earnings: Build more content, get more visitors, see Low EPC, test AdLinks, test Referrals
Content for the smaller site [webmasterworld.com]
Increasing Your Conversion Rate [webmasterworld.com]
Writing Persuasive Copy [webmasterworld.com]

5 Bad Targeting: Find & zap the offending keywords in your pages, lookup section targeting
Section Targeting For Adsense Publishers [google.com]

6 Low # of Visitors: Lookup SEO
Successful Site in 12 Months with Google Alone [webmasterworld.com]
Foundational Reading for the New Webmaster [webmasterworld.com]
Building the Perfect Page - Part I - The Basics [webmasterworld.com]
Building the Perfect Page - Part II - The Basics [webmasterworld.com]

7 Sudden surge in Traffic: Study stats, don't panic it's good news
8 Sudden surge in Clicks: Study stats, don't panic but inform Google if CTR is to the roof and all from few IPs
Tracking Your AdSense Statistics [webmasterworld.com]

9 Clicked my own AD: Just don't do it again, if repeated inform Google

10 Can't Login: Check connection, wait 1 hour see if its reported already on WW, contact support

11 Low sense of security: Join the club, diversify with other networks, use alternate ads
Alternate Ads [google.com]
Advertising Sales and Affiliate Programs Forum [webmasterworld.com]
MSN/Microsoft AdCenter Forum [webmasterworld.com]
Yahoo Publisher Advertising Network Forum [webmasterworld.com]

12 Payment is late: Stop complaining, wait one month the contact Google
Late Payment [google.com]

13 Statistics Stuck: Stop complaining, wait few hours, prepare for a click dump
Stats Stuck [google.com]

14 How to find MFA: Lookup AdSense preview tool
Adsense Preview Tool [google.com]

15 Support did not reply: It takes time, contact them again if more than 2 weeks passed

16 Competitive Filter Full: Nothing can be done, check list for old or expired sites
What to Do When Competitive Ad Filter is Full? [webmasterworld.com]

17 I got banned: Send an appeal if honest, offer stats, move on
What to do when you're kicked out of Adsense [webmasterworld.com]
I have been reinstated [webmasterworld.com]

18 Where do I learn more: You are in the right place, just read a lot before posting a question
There are a million things to learn [webmasterworld.com]

19. Monitor Performance: Use channels religiously to group banner types or site topics or sections and know how well each is performing, especially when testing.
Channels [google.com]
AdSense Testing [google.com]

if anyone has other thread links please feel free to share

Hobbs




msg:1463152
 4:59 pm on May 23, 2006 (gmt 0)

Impressive links jatar, suddenly this thread is really worth bookmarking!

Rodney




msg:1463153
 7:46 pm on May 23, 2006 (gmt 0)

If webmasterworld had a sticky/pinned topic feature, this should be the stickiest, most pinned thread ever!

Nicely outlined in the first post and great specifc links in Jatar's post!

duskdawn




msg:1463154
 8:56 pm on May 23, 2006 (gmt 0)

I have bookmarked this one, definitely an informative post.
Thanks.

jatar_k




msg:1463155
 9:19 pm on May 23, 2006 (gmt 0)

anyone else have links to add? those are only about an hour's worth of searching all of the various forum libraries

or any other bullets to add? I could find a million links around the forums here for those too ;)

bts111




msg:1463156
 10:55 pm on May 23, 2006 (gmt 0)

Lovely post :)

tahiti




msg:1463157
 4:41 am on May 24, 2006 (gmt 0)

The thread straight went into my bookmark and i had flag it right a way.

Hobb, thanks for starting the great thread; and jatar, your list is cool, i especially like the item 18. :)

david_uk




msg:1463158
 6:05 am on May 24, 2006 (gmt 0)

The only thing I'd like to add to the "I've been banned" sections is that many people simply don't reach the check boxes on the sign up page that say you agree not to click your own ads, not to place inducements to click on your site and that you have read the TOS.

Before posting one of the I've been banned threads, go back and look at the sign up page to see what you agreed to, re-read the tos (assuming you ever read it :) ) and then decide if it's worth trying to beg Google for re-admittance, of put it down to experience and move on.

kartiksh




msg:1463159
 6:32 am on May 24, 2006 (gmt 0)

Bravo all. Nice initiative by hobbs and great inputs by jatar

frox




msg:1463160
 7:01 am on May 24, 2006 (gmt 0)

17 I got banned: Send an appeal if honest, offer stats, move on

This is a partial list of re-instated accounts I tried to keep updated, but WebmasterWorld doesn't let me update it any more for being too old

[webmasterworld.com...]

Plus, there is this new-ish service to place an appeal:

[google.com...]

(I hope the link works for everyone, due to G's features I can only see this page in Italian)

I Will Make It




msg:1463161
 7:31 am on May 24, 2006 (gmt 0)

Thank you Hobbs!
A fantastic post! This shall be printed out, and glued to my office wall ;)

imstillatwork




msg:1463162
 6:14 pm on May 24, 2006 (gmt 0)

Nice! Now where is the MOTIVIATION (...Get Me Off My Butt and DO SOMETHING) section? :)

Hobbs




msg:1463163
 6:32 pm on May 24, 2006 (gmt 0)

the pip threads should be coming along in a few hours, that should do it for you.

Rodney




msg:1463164
 8:18 pm on May 24, 2006 (gmt 0)


Plus, there is this new-ish service to place an appeal:

[google.com...]

Weird, this is the first time I've seen that link or heard mention of it.

With all the I've got banned threads, I would have thought that would be the first link that people mentioned. Nice find!

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