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Google AdSense Forum

A pattern emerged. just realised the obvious
greedy player

 2:51 am on May 12, 2006 (gmt 0)

Since a while now I've always used as my header 728x90 advertisements and for my footer 468x60... amzingly looking over channel data i found very much an obvious sign that the 728x90 was converting good at one point but is now converting less than the 468x60 banner which of course recieves even less clicks than the 728x90 banner...

In which case as time moves on the larger banner is now having to pull out twice as many clicks than it ever did before and the smaller banner is actualy generating more value...

Was it not that google said they'd put the most valuable ads in first position? It seems like it's all backwards... "not the first time google adsense was backwards right canada? exchange rates were stupidly backwards".

What do you guys notice between your footer and header channels... divide the total earnings of your channel by the clicks and check it out.



 5:32 am on May 12, 2006 (gmt 0)

Was it not that google said they'd put the most valuable ads in first position?

I had understood that the ads placed were the ads Google thought would bring the most revenue for the publisher. Not necessarily the best CPC.

It seems like it's all backwards... "not the first time google adsense was backwards right canada? exchange rates were stupidly backwards".

Lol, Google is now responsible for the exchange rate? Or do you mean the mistake with the divide instead of multiply, well, mistakes can happen ;)


 8:00 am on May 12, 2006 (gmt 0)

Forget it GP,

I am convinced folks here don't care much for helpful threads (I tried a few and got ...maybe....one answer?).

My opinion is that if they can't race out of the bunkhouse in a dead heat, unlimbering their six shooters, then go willy nilly about searching all the whiners threads to see who can be shot down .......... GEE, what fun!

You made a good, helpful thread...don't expect it to be read too often. Only by the intelligent members in this community, probably.


<edit by me>
Guess I will have to slide out of Dodge or go ducking and running. :)


 9:04 am on May 12, 2006 (gmt 0)

Greedy Player,

I am not surprised. In the past I have seen image ads in bottom blocks and mfa's up top.

These days I don't have too amny pages with more than on ad block and when I do, I keep everything above the fold so it doesn't matter.


 10:02 am on May 12, 2006 (gmt 0)

ann wrote:
don't expect it to be read too often. Only by the intelligent members

Actually, I didn't understand the point the post was making. I guess that means I don't count amongst the intelligent ones.

Ah well, back to hammering screws in :-).


 10:31 am on May 12, 2006 (gmt 0)

How long are your pages?

Footer ads do well on long pages however those whose pages are more or less screen size or a little bit longer have no need to bother with footer ads.

I went to school with 21_blue well before 0's and 1's were invented so I may be wrong:-)

greedy player

 2:26 pm on May 12, 2006 (gmt 0)


Thing is man, i've switched header around with the footer ads and given it the old header channel and what do you have it? 4x less income than the footer.. im thinking my channels are smart priced rather than the actual account... so now I've added a new channal for the header and made the links blue and given it the old longer ad back for CTR reasons (which went down by half using the smaller ad).

All I can say is my header is pulling of 4x less than my footer and that's wrong! very wrong, its always been the opposite way round for me... somthing flipped backwards... god damn adsense.


 2:34 pm on May 12, 2006 (gmt 0)

Just a thought, where in the HTML are the top and bottom blocks? It's possible in tables for the block that appears top of the page, or in the heat spot to be lower in the code than other blocks. That being the case, the one towards the top of the html will get served with what Google think will be the best option. I got confused this way once.


 2:37 pm on May 12, 2006 (gmt 0)

Sorry Guys,

You are obviously NOT the ones I was referring to. :)


greedy player

 2:38 pm on May 12, 2006 (gmt 0)


The html code for the header is at the beginning of the code, and the html code for the footer is at the bottom of the code, I agree if it was the other way round google would process it all backwards, but it's not..this is what is concirning, I'm quite annoyed at google for breaking their code around 28th april > dropped increasingly on 5th may and onwards.. and I must be loosing out over 400$ day because of this.


 2:45 pm on May 12, 2006 (gmt 0)


I wonder if the header and footer are the best places to be putting your adblocks. Here is a link to the Heat Map [google.com] in case you have not had a chance to look at it.

Like all tools, the heat map works better for some folks than it does for others, but it is sure worth considering when it comes to where on the page to put your adblocks.


 2:58 pm on May 12, 2006 (gmt 0)

OK - just checking the code placement having had that happen to me by mistake. What about image ads and site targeting? It's possible that the larger banner might be showing them as Google in it's infinite wisdom is wont to do.

I would say that the heat map is worth looking at. In the top of my page I have a banner of ads I sell myself. CTR is a lot lower than a Google large rectangle placed slightly lower down the page within the body of the text. That's my best earner by far. Also, having just one ad block on the page is worth investigating (see other threads on this topic)

Ann:- don't worry, we still love you :)


 3:19 pm on May 12, 2006 (gmt 0)

Another thing you might want to consider is removing the header and see what happens. Then replace the header and remove the footer and see what happens.

I've found that sometimes less is more. For example, if you have two AdSense displays showing a total of 8 ads, removing one of them to reduce the total ads to 4 could end up resulting in more income. I've experienced that on a number of pages.


greedy player

 6:31 pm on May 12, 2006 (gmt 0)

I removed the footer even though it makes me a good 200$ day... risky business :(... things are slightly behind I simply moved the footer into the headers placement and removed the header ads, so effectively my footer is now the header... I know that sounds stupid but I have a feeling channel=footer is not peanalised by any smart pricing due to low ecpm it's always had but the high amount of value.

I want this crap to end, i want the ads at the top to return to the original value of which the bottom has stolen :(..., could this be down to the way adsense gets the keywords before the ad loads?.


 2:58 am on May 14, 2006 (gmt 0)


Are you really sure that was wise?

Perhaps someone is taking your clicks from your header banner?

I have read elsewhere on these forums about some programme running and taking clicks away from the actual site. It could be the case if your new header ( former footer banner) starts to show the same trend as your original header showed.

I am new to these forums - and I think there are a few threads about this with a line of javascript fix on the coding forums... dont ask me where cos I never found it when I looked.

Of course, it may not be the case but it would be interesting to note if the same trend started happenin to your new header.... if it does then searching google with link:your-url or something to determine who could be leeching your clicks.


 5:45 am on May 14, 2006 (gmt 0)

GP, That sounds really odd to me. If it's true, as we have always assumed, that the top ad in the HTML is considered the prime add showing the best paying ads either there has been a change in how AdSense does things or something is wrong.


 1:56 pm on May 14, 2006 (gmt 0)

I think I have seen behaviour like this come and go on my sites. It's like adsense gets in a funky state.

I don't tolerate this for long. I change ad unit size or remove it for a day, of course putting somthing else that earns there for the time being.

Adsense is complex, and as a coder I know that the number of bugs in any code increases with complexity. Guaranteed, adsense is littered with bugs.

It leaves us to act in a Darwinian manner, seeking to adapt.

greedy player

 3:01 pm on May 14, 2006 (gmt 0)

it's 100 true... i have it all down in logs that the footer pays at twice the rate of my header... what can I say? my header is either littered with impression ads or somthings broken... i tried moving the footer up and it wont work its poor... so the only way im going to make good money is to keep my header paying out bad and my footer paying out good.. just to get a low pay at the end of the day compared to nothing.

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