|Google AdSense launched today|
New content targed ad program for content providers
It's way cool :)
Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.
Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.
Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.
I am personally very happy to see new AdSense program. Hope it works out for both Advertisers and Publisher ;)
Good Luck Google & GG.
|Any chance of clarifying this? |
I believe they are not wanting to serve duplicate "AdWords". For example, if you have account with some Ad Network that is also serving Google AdWords, then they dont' want you to put that code and AdSense code on the same page, cuz this might end up showing the ads twice and people coming to your web site might not like it :)
Hope this helps.
I totally agree with the people who express doubts concerning the percentage which will be paid out. Look at it this way: if this was some other company and not Google and they said "put our ads on your pages, we'll pay you. we don't know how much, but you'll get something". Would you trust something like that? You'd laugh in their face!
Now I like Google and am not saying that they're trying to cheat anyone, but some hard numbers would be nice. Gosh, even an estimate - we don't even know if they pay 1% or 10%.
In most cases, search engines pay around 20-50%
From the list of the sites using adsense (gopi's post, msg#58) and a part of google's adsense case study, two of the sites wifizonenews.com, and 80211-news.com both appear to share duplicate content and almost a similar look and feel (with the same contact address). The fact that these sites have been 'reviewed' and approved by Google's adsense staff is interesting. Leads me to wonder what might be the threshold for Google to classify two or multiple similar sites by the same owner as duplicate content worth penalizing.
Is it ok for two sites to be sharing the same "news" under two different names without a whole lot of unique content. Why not use a domain redirect in that case if both sites are owned and operated by the same party. How is the editorial criteria (in terms of site quality) different, if at all, for adsense than for G's main index.
It'd be interesting to see what GG has to say on this.
Can someone who uses adsense tell me if you need to display ads in the same format as google, on the right or left side or can it work with other layouts? If there's a sample page with formats that would be cool...
Funny thing... We've been just looking for a company to serve ads on our site and, while surfung the net we couldn't make a choise, simply because we got no experience with this kind of thing. We've got tired of this surfing and dropped the idea with a few words "if only Google had a program like this..."
and BANG! A few hours later and I see this thread. Google is waaay too speedy now(had a good rest last month I guess ;), it took them less than a day to create what we need! LOL
I have a couple of questions which are unanswered on their website:-
1. Can UK websites use adsense (I appreciate that payment would be in US$)?
2. What are their policies on whether or not a site is eligible?
3. How does it compare with something like kelkoo?
Tribal Fusion has been serving Google AdWords ads for a while now, and I've experimented with them on my site. My reaction has been:
POSITIVE: CPMs on a par with other TribalFusion advertisers, plus enough ads to fill up the bulk of my TribalFusion inventory.
NEGATIVE: Run-of-network CPMs for targeted ads.
Now, with AdSense, I'll have the opportunity to run even more highly targeted AdWords and--conceivably--to make more money. Plus, I'll have the ability to filter out AdWords for my affiliate partners, which I don't have with TribalFusion's version of AdWords.
So I'll give AdSense a try (assuming that Google doesn't consider my existing affiliate links to be "text ads"). I think it's a great program for content sites that want to offer targeted advertising at a time when targeted banners and other display ads are hard to come by.
Note that I said "content sites." Most Webmaster World members seem to be SEOs and owners of e-commerce businesses, so AdSense may not offer a great deal to them. But for those of us with content sites--and editorial sites in particular--AdSense is a very interesting concept. The fact that it comes from Google, a company with a "do no evil" reputation, makes it all the more appealing.
According to an article I have just read you can be a non-US publisher but the site has to be in English and currently you need to be able to accept US$ cheques. I therefore guess that for small UK sites you might want to hold fire for a bit unless you just want to try it out.
Anyway off to disable the rest of my content ads in my Adwords account for the time being.
I wonder, will Adsense show on non-indexable pages?
Quielty amusing - just seached for adsense on google to get to the FAQ page. Very nearly didn't see the premium sponsored link to it - mind is so conditioned to "screen" those premium postions out. Also someone got an adword on it already.
Think it could be great from a publishers viewpoint.
I just saw Google Adwords on a memberīs free site on Lycos UK. The ads there hadnīt nothing to do with the content of that memberīs page. Maybe that was a test, or something.
I didnīt know that Lycos had that agreement, to use it on members sites...
Itīs a lot better to have adwords sites in content related sites, than there...
|Note that I said "content sites." Most Webmaster World members seem to be SEOs and owners of e-commerce businesses, so AdSense may not offer a great deal to them. But for those of us with content sites--and editorial sites in particular--AdSense is a very interesting concept. |
I completely agree. I co-run a hobby based site which is very content rich for a very niche widget market.
It's a busy site for it's market (a few hundred visits a day and a very active forum - it's a very small market).
I'm not sure whether or not it's worth it? We wouldn't bother our users with adverts unless it's worth our while, and with that kind of visit stats I'm not sure it is.
I'd love for this site to pay for it's own hosting by using something like this, that's why the concept is so appealing.
It's difficult to make a commercial judgment over an essentially non-commercial site in the first place, but when you have no idea of pay per click figures, it's almost impossible.
GOOD better experience for users, no stare in your face push down your throat annoying run-of-mill egoistically created agency ads
BAD targeted aka premium ad space is getting commoditized
UGLY selling your targeted media soul for jokingly low ron rates
I like the suggestions about having a simulator to try it out for your site, which might give an idea of what sort of ads at what CPC would show--I'll pass that on, but no promises. I think when Google introduced content ads, someone here (or a blogger) came up with a url/script where you could just insert your url and you could see the types of ads that would show, so you might want to check that out. bnc929, I always like your suggestions too. I think starting out with just a couple standard ad sizes is a good idea, but it would be fun to offer more, so I'll mention that as feedback.
As far as what "personal" pages are, I think if you've got informational sites that people like to visit, that's probably a good match. A site that just has pictures of your cat and dog playing--maybe not so much. :) But sites that provide solid content, especially niche sites that don't want to hunt down their own advertisers, should really benefit from this. WebmasterWorld is usually focused toward people who want to make money from their site, but there's a whole universe of people like trillianjedi and europeforvisitors that mostly produce informational sites, and the chance to recoup their costs without much effort is nice. I hope AdSense does encourage more diversity and voices on the web, because now smaller sites can work on what they're interested in--the content of their sites--without worrying very much about the costs of self-publishing information. And NazaretH, you have great timing. :)
Love the idea, glad its open to the everybody type Webmasters out there. :) What is the turn around time after verifying the email to getting into the system?
|I think when Google introduced content ads, someone here (or a blogger) came up with a url/script where you could just insert your url and you could see the types of ads that would show |
That is interesting technology. Relevant ads served based on only a URL.
One minor gripe or concern about AdSense:
The FAQ says that, if targeted ads aren't available, public-service ads are run.
Under a worst-case scenario, this could mean that, on a travel site called Elbonia for Tourists, a page about the little village of Mudville would get a public-service AdWords banner when no Mudville AdWords were in the system.
In real life, the crawler probably will pick up "Elbonia" and maybe a few other words like "hotels" and "travel" in the navigation scheme, so that AdWords for Elbonia hotels, Elbonia travel agencies, or travel accessories such as luggage would be displayed. Or maybe a few basic keywords like "travel," "games," "computers," or whatever will be associated with an AdSense partner site at the time of its approval. The latter seems to be the approach used by Tribal Fusion, which has been running Google AdWords banners for some time.
|WebmasterWorld is usually focused toward people who want to make money from their site, but there's a whole universe of people like trillianjedi and europeforvisitors that mostly produce informational sites, and the chance to recoup their costs without much effort is nice. |
AdSense had better do more than cover my costs, or I'll stick with my Tribal Fusion banners and affiliate links. :-)
Seriously...I'm sure that AdSense will be a handy addition to "labor of love" sites, but it could be even more useful as a source of revenue for small- to medium-sized Web publishers that run their sites as businesses (e.g., editorially-driven content sites with 500,000 to 5,000,000 page views per month).
What happens if I insert the code to all of my other not-so-awesome websites that have been rejected by AdSense editors?
|What happens if I insert the code to all of my other not-so-awesome websites that have been rejected by AdSense editors? |
I think it says somewhere in the FAQs that you don't need to tell them if you are adding the code to a new site because they can automatically tell - or something like that. So, I assume, they will detect that you're using the ads on your rejected "not-so-awesome" sites. Or maybe I assume too much?
vibgyor79, I know that web publishers are subject to monitoring, so if abuse takes place we should find out in short order. :)
GoogleGuy, Can you past along my concern that the pay out is set to high and most small sites like mine will only get a check once a year.
I would love to be a part of AdSense but I don't like the fact that my money will be sitting in an account making Google interest.
P.s Thanks for the info about the PR Googleguy
|I totally agree with the people who express doubts concerning the percentage which will be paid out. Look at it this way: if this was some other company and not Google and they said "put our ads on your pages, we'll pay you. we don't know how much, but you'll get something". Would you trust something like that? |
That's a valid concern, but let's face it: There's an element of faith and uncertainty when you're working with any ad network.
With Tribal Fusion, for example, I don't know what my average CPM is until ads have actually run--and I don't know what ads are running until they're actually running.
With other ad networks, I may be able to pick and choose among ad campaigns before the ads run, but I won't know how many impressions will be served on my site.
In the end, the bottom line is what counts. I'm guessing that AdSense will deliver higher effective CPMs (and bigger monthly checks) than I get from other ad networks. If that proves to be untrue, I can cancel my account, pull the AdSense code off my pages, and go back to what I was doing before.
|GoogleGuy, Can you past along my concern that the pay out is set to high and most small sites like mine will only get a check once a year. |
It's not economic to have the overhead of writing out hundreds and thousands of very small cheques each month.
Doing so would just mean that the Adsense subscribers got less money.
It's not worth doing unless you're getting a cheque at least every month. But to work out whether or not that's possible, we need some idea of PPC rates.
That's the part confusing me!
I have spent the better part of the day trying to get more complete answers from Google on AdSense and based on those answers have formulated some opinons that I'm sharing here.
I'm not griping -- just sharing!
1) That this program is going to be hugely successful for Google in terms of generating additional revenue.
2) That Overture will follow suit with a similar program at some point.
3) Many affiliate sites WILL at least attempt to use the program.
My Opinions are:
For those SEOs with affiliate sites and worried about being penalized in rankings by Google for running affiliate ads they now have a way to run affiliate type ads and make affiliate income (through Google) without having to worry about Google ranking penalties for the affiliate ads on the page! --- I love it! If you can't beat'em, join'em.
The people who really need to worry are the affiliate services. If this works well, Google will cut into their revenue in a significant way.
I also feel Google should provide more detailed information on the % payout & believe they may eventually do so. They have to get the program started somewhere and probably want to gather their own stats before they settle (in writing) on specific numbers. ALSO, the more people that demand this additional informatiom the more likely Google is to supply it (at least to some degree).
I fully understand why Google is providing only some minimal filtering mechanisms (URL exclusion) for the website owner, BUT they seriously need to provide a little more control over the filtering to the website owner. The ultimate would be for the website owner to have the same filtering ability as the AdWord advertisers (INCLUSION with "broad matching", "phrase matching", "exact matching" AND EXCLUSION by "negative keywords"). However, as website owners, we seriously need AT LEAST some "negative keyword" exclusion control.
|I'll try to stop before I sound like a total salesperson, but I've seen it working on the site of a WebmasterWorld member, and it's really sweet. The member's site is very high-quality (the aim is to accept blue-ribbon sites), but it appeals to a narrow segment--so it could be hard to chase down advertisers. We serve up ads exactly matched for that website, so it works really well for them. :) |
Thanks for the compiment ;) It seems I am allowed to say I was part of the trial program, and it worked out well for me. I did look around for other ad networds but I don't want to serve ads about speeding up my dialup, or mens problems. The biggest thing for me is that the ads don't ruin my site with flashing graphics, and that they are not for useless products that are quite often cons.
I think if you really wanted to you could work out the CPC by making a page that noone except you goes to, and advertise on it, and then seeing how much it costs you, and how much you get paid.
My site is a content site, and I don't really have any competition so competing products being advertisied isn't an issue. AdSense would really work best on a content site. If you have more than 200 competitors that advertise on adwords watch out, as you can only block 200 sites from advertising on your site.
Unfourtunatly, if you run the ads on more than one site you can't see which sites ( or pages ) are doing well, and which ones aren't.
Someone asked about affiliate programs for AdSense. I really don't think this will happen for 2 reasons - one is at the top of the ads they say "ads by google" with a link to [google.com...] and the other reason is that they are good enough to sell themself imho :)
I really don't think for content sites you can go for anything other than content targeted ads. Of course if anyone can find an ad system better than AdSense please tell me!
I still don't understand Google's version of content ads.
If I have a site about Ferarri's, I don't need a team of PhD's with statistical algorithms guessing that text ads around the key phrase "auto parts" might get clicked on.
Every other ppc with content ads - Sprinks, goClick, searchfeed just let the webmaster choose the keyphrase on each page. Seems to be a pretty straightforward approach, you can see the current top listings, how much they pay, etc. Also, the bit of human intervention allows the webmaster to ensure s/he serves complimentary and not competing ads.
I might try the adsense just because Google intertwines the bid market with the search ppc bid market ensuring high bids. As an advertiser, though, I'm sure to always turn off the content ad option.
BTW, I've taken over a dozen graduate statistics course and have published academic papers using advanced statistical algorithms, but I do not think every data problem requires a statistical solution.
|If I have a site about Ferarri's, I don't need a team of PhD's with statistical algorithms guessing that text ads around the key phrase "auto parts" might get clicked on. |
How about Ferrari auto parts? I think it's more the fact that google has advertisers for Ferrari parts, wereas the other networks just have ads for auto parts. 1 guess for which ad will pay more.
[edited by: eaden at 10:31 pm (utc) on June 18, 2003]
I have a couple of site I might like to use this on. One is an accommodation directory, I don't make much from the listing, but would prefer to show ads that don't compete with them, Can I somehow opt out of a my best keywords for ads?
eaden, I absolutely agree with you which is why I said I'll probably play around with adsense. Google though only has those advertisers because they inappropriately intertwine their content ad marketplace with their search bid marketplace.
Besides on on my hypothetical Ferrari site, I have a classified ad section where people buy and sell used ferrari auto parts. Don't want to eat my own lunch, but I'm willing to advertise general auto parts sites after I know people will have looked at my specific offerings.
|Every other ppc with content ads - Sprinks, goClick, searchfeed just let the webmaster choose the keyphrase on each page. Seems to be a pretty straightforward approach, you can see the current top listings, how much they pay, etc. |
As a publisher, I wouldn't want to make up lists of AdSense keywords for all 3,500 or so pages on my current site. That would be a huge project, and it would be a distraction from my job of writing and publishing editorial content. I'd much rather let Google's AdSense crawl my pages about rail travel and determine that rail-whatsit.com or train-widgets.com would be a perfect advertising match. Computers were invented, in part, to automate drudgework--and I can't think of a better term than "drudgework" for the process of assigning keywords to several thousand pages.
IMHO, the combination of AdWords and Google's search technology is what makes AdSense unique--and it's why I submitted an application earlier today.