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Google AdSense Forum

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Google AdSense launched today
New content targed ad program for content providers
eaden




msg:1433406
 8:39 am on Jun 18, 2003 (gmt 0)

It's way cool :)

[google.com...]

Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.

Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.

Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.

 

Marcia




msg:1433436
 10:42 am on Jun 18, 2003 (gmt 0)

I find this passage from the overview very interesting:

https://www.google.com/adsense/overview

The award-winning and proprietary Google search technologies are the foundation for AdSense. We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page.

I wonder if that will include the context of the individual page in relation to the site as a whole, and/or links on the pages to and from other sites.

bcc1234




msg:1433437
 10:51 am on Jun 18, 2003 (gmt 0)

It's sad.
The new service is great. I use adwords and it's nice to know that my ads will be displayed on many different sites (and I'll probably start spending more on adwords once this program takes off), but I think Google is really getting greedy.

It's pretty much the Microsoft's way of doing things.
Step 1 - gain market share in one sector (search)
Step 2 - using the muscle in the first sector, push yourself into another one (adwords)
Step 3 - using the existing gained market share, push yourself into yet another sector

Gain a share of publishers' space-for-rent - now, how exactly does that relate to "we only concentrate on search, this is what we want to do..."?

What is step 4?

Just like with Microsoft, some ideas will pick up, some won't.
We don't know if froogle will be the main resource for shoppers (also a powerfull market to "own") - imagine the possibilities!

Next thing you know, google will contact the webmasters that have both this program and doubleclick banners on their sites and will make them drop doubleclick. Now, that would really resemble MS and the PC hardware manufacturers :)
Time will tell... it will be sad if it turns out this way.

Dynamoo




msg:1433438
 10:57 am on Jun 18, 2003 (gmt 0)

Is it possible to feed revenues from AdSense into an AdWords account? I'm pretty sure that Kanoodle does this.

A self-sustaining AdWords account could be pretty cool and would ring fence the cost. GG, do you know if this is possible or maybe something under development?

eaden




msg:1433439
 10:58 am on Jun 18, 2003 (gmt 0)

It's sad. The new service is great.

Well that doesn't make much Sense ;)

Google is like the Anti-Microsoft. I really don't think you can compare anti-competitive dirty tactics with innovation.

using the muscle in the first sector, push yourself into another one

There is a huge difference in what google is doing - using it's brand and advertisers to help a new product, and what microsoft does - breaks it's software so it only works with it's own.

If google was like Microsoft, it would only return pages in it's SERPS that were running AdSense ads and PR0 pages that were running ads from the competition.

Is it possible to feed revenues from AdSense into an AdWords account?

Nope. But I agree it would be good.

killroy




msg:1433440
 11:04 am on Jun 18, 2003 (gmt 0)

I have a large Local (national) Directory of companies.

I've long looked for a way to harvest all traffic. I have HIGH rankings on many non-local keywords, because my pages list and rank really well. Unfortunately so far I've had to send "international visitors" away, as I only haev local info. I'd LOVE to be able to serve them with an ad relevant to their own geography, so they didn'T waste their time coming to my site.

i.e. I have comapnies who trade in widgets in widgetsville, but I rank +1 for "widgets". so If a searcher wants to buy widgets in the US he'd see my page, click, but only found ocmpanies selling "widgets" in "widgetsville". He'd be pissed and leave. But now, it seems, I oculd serve him an ad for a website sellign widgets in the US and he could click and be happy.

Am I getting this right? If it's true, I'd be very happy, I've been getting >1 million impressions per month and seem to be on a steep rise. I imminent rebranding and redesign, making the page truly excellent would welcome the addition of AdSense adwords,(space for the format has already been reserved).

Is there a way of getting a test account that I can include sample ads into my beta offline version for testing?

SN

GoogleGuy




msg:1433441
 11:07 am on Jun 18, 2003 (gmt 0)

bcc1234, I think I understand your point, but this is completely about search in my mind. Targeting ads based on page content and context is a *really* hard problem, both conceptually and computationally. Instead of doing a search based on <10 words that the user carefully selects, the entire document is treated like a query. You've got to find the salient keywords and features while discarding the parts of the page that don't matter as much. You're searching over ads instead of over web pages, but it's still a hard matching problem--because you have to analyze an entire document.

So I think it's a natural progression of search technology to analyze larger chunks of data like entire web pages. There's some serious technology and semantic analysis that goes into this problem. I don't mind telling you that the engineers working on this problem were using an incredible number of machines to crunch through their models. And we were fortunate to pick up the smart people at Applied Semantics to pool our brain power on tackling challenges like this.

So I think I see your point, but I hope it makes sense that doing queries using entire documents is a natural extension of our search technology.

vitaplease, that's a good suggestion--I'll pass it on.

Okay, I was staying up late tweaking things and playing for a demo tomorrow, and I got pulled into this fun discussion--but I really shouldn't be up past 4 a.m. That's late to work even for a Googler. :) I'll catch up on this thread tomorrow. G'night!

bluelook




msg:1433442
 11:09 am on Jun 18, 2003 (gmt 0)

GoogleGuy, I found a "typo" on AdSense Faq.

On "5. Can I sign-up if I am already a part of an ad network?" you have:

"If you already you already display Google"

Best Regards,

Nuno

irock




msg:1433443
 11:10 am on Jun 18, 2003 (gmt 0)

Not sure if you guys have noticed yet... a big uncertainty is the percentage of share that Google pays out to a publisher. Google won't disclose it. How can we know?

jchampliaud




msg:1433444
 11:15 am on Jun 18, 2003 (gmt 0)

It looked good to me until I read that the minimum payout is $100 and there is no set click price. So I can’t see this really being good for the little guy like me.

bluelook




msg:1433445
 11:17 am on Jun 18, 2003 (gmt 0)

I guess you just have to be, or not, happy with your monthly check :)
If the % isnīt 1 or 2%, itīs easy for a site with good keywords to make more money than with an ad agency, because there are lots of advertisers on Adwords... no more wasted ad space...

eaden




msg:1433446
 11:20 am on Jun 18, 2003 (gmt 0)


It looked good to me until I read that the minimum payout is $100 and there is no set click price. So I can’t see this really being good for the little guy like me.

They pay out at the end of the year regardless. The clicks aren't a set price, so depending on what your site is about will dictate the PPC.

bluelook




msg:1433447
 11:20 am on Jun 18, 2003 (gmt 0)

Itīs normal for the minimum paycheck to be $100. It will reduce Googleīs management costs, and your bankīs commission, if they charge you for each international check deposit, like mine.
Of course US webmasters donīt have this problem, and for small sites, the checks will took a bit more time to arrive...

killroy




msg:1433448
 11:22 am on Jun 18, 2003 (gmt 0)

4pm? HAH it's 1300hrs here. You need three GGs to work in shifts... uhm maybe jsut two considerign your usual working hours.

BTW, regardign what some mentioned re searc hengines. I have a search system, but since my data is not webpage related, although some of the companies in my directory also have webpages, could I still use those search terms to create targeted ads? Used that with amazon fro a while, but in the end it unly returned books, and they didn'T ahve anough variety to cover my users well.

SN

vitaplease




msg:1433449
 11:27 am on Jun 18, 2003 (gmt 0)

I guess webmasters will second check to whom they link out now a bit more often.

bcc1234




msg:1433450
 12:18 pm on Jun 18, 2003 (gmt 0)

Well that doesn't make much Sense ;)

Sure it does. Don't look at is as a two-dimensional statement and you'll understand what I'm trying to express.

Google is like the Anti-Microsoft. I really don't think you can compare anti-competitive dirty tactics with innovation.

There is a huge difference in what google is doing - using it's brand and advertisers to help a new product, and what microsoft does - breaks it's software so it only works with it's own.

If google was like Microsoft, it would only return pages in it's SERPS that were running AdSense ads and PR0 pages that were running ads from the competition.

I guess you don't know about the time when IBM was one of the most evil companies out there going to extents of having proprietary character encodings! and MS was a small company with a lot of great BUSINESS ideas and innovations that would help different companies unite the incompatible (at the time) hardware platforms.

Times change, you know.

GoogleGuy, I don't doubt, even for a second, that it's not an easy problem to solve. I bet many people at google are excited about it from purely technical point of view. I appreciate all services you provide to the users of the internet; including news, froogle, adwords, etc.

But, I'm looking at it from a business perspective.
It does not mean Google is evil. It does mean that Google quickly gains the potential to be evil. And the history has too many cases of good entities turnig evil after gaining enough power.
Look at the dictators executing thousands of human beings all in the name of "people" - not when they just get in charge, but decades later.

And there aren't many entities in the word that can halt their own growth and remain constant.
Need more processing power - need more boxes - need more money to buy and run boxes - need more income streams - need more processing power...
Sometimes one is able to create a marker, other times the only way is to invade an existing market.

Look at linux - it's pushing out AIX, HP-UX and Solaris.
In some time, it's going to be either linux way or get lost (or windows :) - again, all in the name of "people".

So I heard somewhere that Sergey Brin is the "consciousness" of Google :) Will this "consciousness" be able to tell those PHD's that they are not to create any more projects that would require more boxes and just keep on perfecting the features you already have? If not, then there is only one way. That's why it's sad.

[edited by: bcc1234 at 12:33 pm (utc) on June 18, 2003]

zeus




msg:1433451
 12:28 pm on Jun 18, 2003 (gmt 0)

Hmm sounds interesting, I have about 550.000 unique visits a month, so this could be a little extra cash, but how per click?,
thats importand to know or a least the min. amount and do I transfer my PR to the advertisers in adwords,
Im not sure I want that in all cases, like if it is a good competitor in my categorie.

zeus

danny




msg:1433452
 12:58 pm on Jun 18, 2003 (gmt 0)

I'm no fan of advertising, but I'm going to give this a try (if they accept me). If they target the ads really well, it might not be too bad. And it would be kind of nice to recover at least the operating costs for my sites.

Squirrel




msg:1433453
 1:01 pm on Jun 18, 2003 (gmt 0)

It's interesting the timing on Google's announcement of this. They have beat out Overture again.

Overture told their financial analysts that they would be rolling out their contextual matching product in the "second quarter of 2003." And at the Ad Tech show in SF yesterday I'm told that Overture people were cruising the trade show asking questions of web site owners about their interest in contextual matching.

The really good news about this is both of these respected firms are betting that the web will NOT be dominated by just a few major portals or news sites, but millions of people will be going to hundreds of thousands of different web sites.

BTW: If you're an industry watcher, I recommend Bambi Francisco's column on Marketwatch.com about Google and eBay competing.

Brett_Tabke




msg:1433454
 1:07 pm on Jun 18, 2003 (gmt 0)

> They have beat out Overture again

AdSense has little to do with Overture. This is DoubleClick, BurstMedia, etal territory. I told Burst two+ years ago when AdWords launched they were going to get their hat handed to them on a gold platter if they didn't offer a competiting text based product.

cline




msg:1433455
 1:09 pm on Jun 18, 2003 (gmt 0)

The total lack of information about potential earnings through the Adsense program https://www.google.com/adsense/faq#payments1 makes it rather difficult to develop a decent proposal to management about implementing the program. The first question they're going to ask is "how much will we earn"? An answer of "I have no idea" is not acceptable.

We ought to be able to run some sample pages through a simulator of some sort to see what ads Adsense would deliver on typical pages from the site. With that information, Google should be able to provide an estimate of the click values for those ads. That info could be combined with some rough guidelines about what CTRs Google sees on various types of sites for Adsense ads to produce an estimate of revenue per impression. That number could be multiplied out by the known number of impressions per month to produce an estimate of revenue per month.

Of course it's rough, but it's better than nothing at all.

swizz




msg:1433456
 1:19 pm on Jun 18, 2003 (gmt 0)

I can't access the adsense site... is there a problem with report.css? I'm using Windows XP IE 6.

BTW: Google has been fast this time registering adsense TLDs :) adsense.ch already registered...

/SwiZZ

bluelook




msg:1433457
 1:31 pm on Jun 18, 2003 (gmt 0)

Zeus, you can filter your competition to be out of your site.

"you can create and manage a filter list. Ads for the websites that you add to your filter list will not run on your site"

Read Google AdSense Faq

Regards,

Nuno

bluelook




msg:1433458
 1:40 pm on Jun 18, 2003 (gmt 0)

Will there be a referral program for this AdSense?

Google doesnīt use this kind of promotion, but I guess this is different. AdSense works like an ad agency for the publishers/advertisers, and most ad agencies offer referral commissions...

zeus




msg:1433459
 1:44 pm on Jun 18, 2003 (gmt 0)

Thanks Nuno, any one khow how the scripts look like is plain html/java/javascript and what about privacy policy?

zeus

bluelook




msg:1433460
 1:48 pm on Jun 18, 2003 (gmt 0)

You are welcome, Zeus. It seems that there is a WebmasterWorld member running this program. Can anyone send me the url of his site? Iīm very curious to see this (layout, how it works relating to the context, ...)

gopi




msg:1433461
 1:54 pm on Jun 18, 2003 (gmt 0)

Bluelook , These are the sites using adsense now . ( i took it from google's adsense case-study page)

www.infoplease.com
www.bbwexchange.com
www.wifizonenews.com
www.80211-news.com

I am sure this is great oppurtunity for site operators . But not sure about the advertisers . ROI from a search click where a user is asking to sell is far greater that of a click from a casual surfer from a webpage however targeted it is!

[edited by: gopi at 1:59 pm (utc) on June 18, 2003]

bnc929




msg:1433462
 1:54 pm on Jun 18, 2003 (gmt 0)

I'm a little disheartened to see the limitations imposed on this program.

For instance, due to the modular nature of the advertisements, they could easily support 160x600 skyscrapers and 728x90 banners but do not.

TribalFusion serves Google Ads through these adsizes already. What can adsense not?

Slade




msg:1433463
 2:05 pm on Jun 18, 2003 (gmt 0)

Does anyone know what qualifies as a "personal page"?

Are they referring to the whole site, or the page you're displaying the link on?

bluelook




msg:1433464
 2:15 pm on Jun 18, 2003 (gmt 0)

Thanks Gopi!
Curious, all of them use the skyscraper method. Will there be any way of changing that grey background to another color :)?

Edwin




msg:1433465
 2:19 pm on Jun 18, 2003 (gmt 0)

Any chance of clarifying this?

"5. Can I sign-up if I am already a part of an ad network?
Yes. However, you cannot run other text-based ads on the same pages as the Google AdWords ads. If you already you already display Google AdWords ads on your pages via an ad network, you can still join AdSense and run ads on your site through our program. However, you cannot display more than one set of AdWords ads on the same web page. This constitutes double-serving, which Google does not support. It's your responsibility to work out any contractual issues that may arise with your ad network as a result of serving AdWords ads directly."

Does that mean that I can't run ANY kind of text ad, even one I put together in-house for an advertiser, or is it only prohibiting me to run text ads served by other networks competing with Google? Not clear IMO...

NeedScripts




msg:1433466
 2:21 pm on Jun 18, 2003 (gmt 0)

I am personally very happy to see new AdSense program. Hope it works out for both Advertisers and Publisher ;)

Good Luck Google & GG.

P.S..

Any chance of clarifying this?

I believe they are not wanting to serve duplicate "AdWords". For example, if you have account with some Ad Network that is also serving Google AdWords, then they dont' want you to put that code and AdSense code on the same page, cuz this might end up showing the ads twice and people coming to your web site might not like it :)

Hope this helps.

Need Scripts

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