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This 336 message thread spans 12 pages: < < 336 ( 1 2 3 4 5 6 [7] 8 9 10 11 12 > >     
How I made a million in 3 months.
markus007

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 13958 posted 4:25 am on Mar 16, 2006 (gmt 0)

Lots of hard work, and a billion+ pageviews :)

I am without a doubt the top individual adsense publisher in terms of pageviews. Me talking about how I did it won't help you, but here is what i found you need to be successful in adsense.

1. Get a database of IP's so you know where your traffic is coming from. Then create channels for each country. Its not uncommon to see US traffic with a CPM of $5.00 and a CDN traffic at 20 cents and vice versa. If you have access to the hints option, give different hints based on IP. ie if your page is about 401k plans, that won't get you anything outside of the USA.

2. You have to create sites that will bring in repeat traffic. If you think you will get rich off SEO think again. If you create a Free jobs site you could net 30 million + a year if you got big. Club listings site, free religious personals etc would all be big money makers. Look for established markets and offer a service for free and support it with adsense.

3. Have your users create content and lots of it. User reviews of night clubs, Resorts, golf courses etc. Build your site around your users and make them part of your site, don't build your site for consumption.

4. Do not enter markets with a lot of competition monitized via adsense. Try and undercut paid content markets by offering a free service, or better yet create your own market.

5. Keep your site dead simple, it has to load fast and have no more then 2 ads and 1 or 2 pictures other then your logo. Do not confuse your user, give them what they want and give it to them fast.

6. Troll around various forums and if people are not talking about your market, there is a good chance you will make money.

 

Richard Overvold

10+ Year Member



 
Msg#: 13958 posted 2:59 pm on Mar 19, 2006 (gmt 0)

One thing I'm curious to see from Markus is, if you bring loads of repeat customers to your site, and they actually return to your site, why would they click on your Adsense ads? Shed some light on your theory for this.

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 13958 posted 4:43 pm on Mar 19, 2006 (gmt 0)

Because they're not part of a community whose ultimate purpose is to hang out at that site. They're seeking something, to the ultimate degree. They're probably very highly motived to learn of and investigate similar sites.

Richard Overvold

10+ Year Member



 
Msg#: 13958 posted 6:18 pm on Mar 19, 2006 (gmt 0)


Because they're not part of a community whose ultimate purpose is to hang out at that site. They're seeking something, to the ultimate degree. They're probably very highly motived to learn of and investigate similar sites.

Is this in response to my question?

If so, why would a returning customer come back to my site, just to move on to another site? Unless it's clicking an Ad accidentally.

Rick

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 13958 posted 6:31 pm on Mar 19, 2006 (gmt 0)

Yes, that was in answer to your question.

Your questions are being asked in a kind of accusing manner, so I don't know if you actually hope to learn anything or are merely trying to imply that Markus is lying about his traffic.

Either way, I suggest you look at Markus' site for yourself and try to figure out why people come back. There's probably no single simple answer; it'll be part of the overall way that people interact with the website.

ogletree

WebmasterWorld Senior Member ogletree us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 13958 posted 6:40 pm on Mar 19, 2006 (gmt 0)

What we should all get from this is that if you get enough traffic you can make a lot of money with adsense. The trick is to spend a lot less than you make. A free dating site is not a new concept. The real mystery is not how he was able to handle the growth but how he got the growth. I can make a site that functions just like a site that charges money but how do I get the people to come there.

First step: Collect Underpants
Second step:?
Third setp: Profit

Not just anybody can do this. It would cost a very large ammount of money for somebody to have this site made and another ton of money to handle the traffic once you get it. You can only do this if you are a web programmer and know a lot about how to set up the backend and a good chunk of money. If you just have the idea and limited skills you will need a very large chunk of change.

All this said I know a large percentage of the people reading this would think they died and went to heaven if they made $1000 a month in adsense.

OptiRex



 
Msg#: 13958 posted 6:41 pm on Mar 19, 2006 (gmt 0)

One thing I'm curious to see from Markus is, if you bring loads of repeat customers to your site, and they actually return to your site, why would they click on your Adsense ads? Shed some light on your theory for this.

It's a valid question which is simple enough to explain.

1. Curiosity, what is there?

Why?

2. It does not cost the surfer to look.

Plus,

3. New ads appear and people want to check them out.

Back to explanation 2...

That's the Net for you:-)

Richard Overvold

10+ Year Member



 
Msg#: 13958 posted 7:05 pm on Mar 19, 2006 (gmt 0)


Your questions are being asked in a kind of accusing manner, so I don't know if you actually hope to learn anything or are merely trying to imply that Markus is lying about his traffic.

No, I'd never say anyone is lying simply because I know the potential of this whole net thing. So if you assume I'm accusing Markus of lying, you're mistaken. I'm questioning the users point of view. If I go to a dating site, bookmark it, go back to it, the only way I'd click on an Adsense ad, is by accident. But most of these people can't tell the different between an ad and a regular link if the ad is placed right. Which I also mentioned, are the clicks accidental?

Oh, and I've seen his site.

Juan_G

5+ Year Member



 
Msg#: 13958 posted 7:57 pm on Mar 19, 2006 (gmt 0)

Even if they click less on ads than first time visitors, we also need repeat visitors because they are the ones that really like our site, link to it, and recommend it to others, making it popular.

wheelie34

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 13958 posted 8:15 pm on Mar 19, 2006 (gmt 0)

25% of my traffic is return visitors, my CTR is late teens/early 20's

arubicus

10+ Year Member



 
Msg#: 13958 posted 8:17 pm on Mar 19, 2006 (gmt 0)

"Even if they click less on ads than first time visitors, we also need repeat visitors because they are the ones that really like our site, link to it, and recommend it to others, making it popular."

Why even run a tv ad to the same dedicated watchers of a sitcom. Eventually they will be branded and or "need" the product or even just become currious enough to check it out sometime - sometimes that is all it takes.

Troutnut

10+ Year Member



 
Msg#: 13958 posted 8:29 pm on Mar 19, 2006 (gmt 0)


One thing I'm curious to see from Markus is, if you bring loads of repeat customers to your site, and they actually return to your site, why would they click on your Adsense ads? Shed some light on your theory for this.

I actually have the opposite response, because of his market, online dating.

People looking for dates want as many prospects as they can find, especially if they live in small cities/towns where the selection is limited. So they're very likely to check out every service they can find, and clicking on Adsense ads is the natural way to do that. It's a very clever idea.

kokaroach

5+ Year Member



 
Msg#: 13958 posted 10:35 pm on Mar 19, 2006 (gmt 0)

Troutnut, Exactly!

The visitors are in that frame of mind. They're highly targeted and motivated. Whether they're looking at profiles and pics or the professionally crafted ads next to them, they're clicking. It's perfect for Markus AND the advertizer.

As for competing sites advertising on a free site of the same theme...

Pulling or adjusting your AdWords campaign to exclude Markus' site and all that targeted, motivated traffic would be insane.

K

Heartlander

5+ Year Member



 
Msg#: 13958 posted 10:47 pm on Mar 19, 2006 (gmt 0)

Don't you suppose the same ads will be coming up time after time? So if the majority of traffic is regulars, won't they realize just what they are clicking on?
Perhaps they already know this and use Markus as a starting point- hard to say.

My question is how so much money can be made from ONE ad unit at the top of the home page.
I'm not seeing ads on many pages.
I suppose that much traffic can do wonderful things with less.

Richard Overvold

10+ Year Member



 
Msg#: 13958 posted 11:06 pm on Mar 19, 2006 (gmt 0)


Don't you suppose the same ads will be coming up time after time? So if the majority of traffic is regulars, won't they realize just what they are clicking on?
Perhaps they already know this and use Markus as a starting point- hard to say.
My question is how so much money can be made from ONE ad unit at the top of the home page.
I'm not seeing ads on many pages.
I suppose that much traffic can do wonderful things with less.

Well, the ads change due to the different profiles. That's the "ever changing content" along with the forum, etc.

I must admit it's a pretty good plan, in the right industry, I tried with jokes, but the adsense pay rate was horrible.

ronburk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 13958 posted 12:38 am on Mar 20, 2006 (gmt 0)

What we should all get from this is that if you get enough traffic you can make a lot of money with adsense.

That seems like too simplistic a lesson to draw from this site, especially given that the forum topic here is "AdSense". More than one poster here has exhausted the available AdSense inventory for their website long before they got anywhere close to Markus' level of traffic.

Others see such incredibly low rates of return that the amount of traffic required to reap the returns Markus is seeing would be pretty much impossible to achieve (still speaking about strictly AdSense income here).

The lessons I like here are (some mentioned reasonably often in this forum):

  • Big for-pay web service categories might offer opportunities for a free (AdSense-sponsored) competitor.
  • High degrees of optimization and automation may let you turn a profit where others cannot.
  • It's the total equation of traffic * CPM, and low CPM is no automatic disqualifier for big bucks.
  • If you want the really big bucks from a web service site, you've got to limit yourself to the categories that can offer both high traffic and a very large AdSense inventory.
  • If you can automatically geographically divide up your content for users, you may be able to tap into more AdSense inventory, including ads for local competitors who won't see you as such.
  • Web services based on user community may require an upfront investment (time or money, pick one) to grow, but can keep you from being reliant on free search engine traffic.

Even if you're not swinging for the fences for making huge bucks from AdSense, you ought to pay attention to the point about geography. If there are opportunities to segment any of your content geographically, you may have a chance to pick up geotargetting AdWords advertisers that you didn't know existed before. As local search becomes more important to both users and advertisers, this becomes a more valuable concept to publishers.

Heartlander

5+ Year Member



 
Msg#: 13958 posted 1:11 am on Mar 20, 2006 (gmt 0)

I'm very interested in the geotargeting by IP function.
Can someone enlighten us on how exactly this can be accomplished?

Thanks.

unreviewed

10+ Year Member



 
Msg#: 13958 posted 1:12 am on Mar 20, 2006 (gmt 0)

I think one of the most interesting things about this, is the 1 million dollars is only his share the total dollar amount charged to the advertisers would at the very least work out to between 1.3 to 1.5 million. His advertisers have deep pockets.

That speaks well for the value of the Adsense program. If the advertisers were not able to convert this traffic, they would have all blocked his site by now.

markus007

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 13958 posted 1:40 am on Mar 20, 2006 (gmt 0)

They all want to cut direct deals actually.

Its wierd seeing how differently people react to my site depending on profession. The first thing reporters usually ask me is, when are you going to get a real business model or when are you going to hire a bunch of people and become a real company. Most people think i'm making a grand total of 2k or so a month. Other affiliates are blinded by greed and just want to copy :)

voices

10+ Year Member



 
Msg#: 13958 posted 1:53 am on Mar 20, 2006 (gmt 0)

People looking for dates want as many prospects as they can find, especially if they live in small cities/towns where the selection is limited. So they're very likely to check out every service they can find, and clicking on Adsense ads is the natural way to do that. It's a very clever idea.

What type of ads would people looking for dates click on? Only other dating services ads. SO Marcus runs his site for free and his competition pays him a million in 3 months. lololol Marcus laughs all the way to the bank! What a plan!

ronburk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 13958 posted 2:20 am on Mar 20, 2006 (gmt 0)

If the advertisers were not able to convert this traffic, they would have all blocked his site by now.

In my personal experience, I have found no shortage of companies spending large sums of money on advertising without actually have much clue how about how well it's converting. YMMV.

OptiRex



 
Msg#: 13958 posted 2:26 am on Mar 20, 2006 (gmt 0)

Its wierd seeing how differently people react to my site depending on profession.

Markus: What I notice is how many people do not read other posts fully but merely scan them, pick up a slight "thread" and then post believing they have contributed something new!

Members, read, read and read again the posts before commenting, there has been some fantastic extra advice here yet many are missing the simplicity of it all:-)

Is it because so many are raised with the corporate "We need X amount to complete a task problem" whereas Markus and girlfriend did it by themselves?

This is a personal observation of many years watching grey suits versus the talented individual.

Think outside of the box, there are very, very, many untapped opportunities, let's hope that Markus' posting has made you realise that David V Goliath is relatively easily possible...so long as one is prepared to work, of course!

BillyS

WebmasterWorld Senior Member billys us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 13958 posted 2:28 am on Mar 20, 2006 (gmt 0)

>>Its wierd seeing how differently people react to my site depending on profession.

Here's my reaction - Good for you. You found an inefficiency and exploited it.

I never worry about what the other guy is making - that only derails me from my goal. Unless you're Bill Gates, there is always someone that has more than you do. I stopped worrying about money years ago. I'm happy with myself and I'm happy seeing others succeed too.

I have a friend that is into psychology - she says I've reached "self actualization." Again, good for you and thanks for sharing your story.

elsewhen

5+ Year Member



 
Msg#: 13958 posted 2:33 am on Mar 20, 2006 (gmt 0)

I'm very interested in the geotargeting by IP function.
Can someone enlighten us on how exactly this can be accomplished?

there is an open source program that handles this - its just a DB of IPs categorized by geographic location. geoIP.

dont forget that AdSense automatically targets ads to your visitors by their location. so, the ads that one of your visitors see when visiting your site from location A may not be the same as the ads another visitor would see who is visiting your site from location B. in other words, AdSense automatically geotargets.

but, if you want to show different content to different visitors based on their location, then you can use the tool i described above.

Heartlander

5+ Year Member



 
Msg#: 13958 posted 3:00 am on Mar 20, 2006 (gmt 0)

Thanks elsewhen, I'll look that up.

pockan

5+ Year Member



 
Msg#: 13958 posted 3:22 am on Mar 20, 2006 (gmt 0)

ncw164x
"There is no doubt that he is earning a lot of money ....... also offline TV and radio commercials, that will account for the fact search engine traffic is only 2% of the total visitors.."

You said truth but not the FACT

Search engine optimization is highly complicated and complex fact and anyone who says he or she is an expert and understands it all is wrong . Who said it is 2%? It is 50 to 60%.

SE traffic is the best sort because all web traffic that comes to your web site through SE will be active looking for information. Don't mistake me that I am overlooking the expenses (web promotion), but that can be minimized through SEO.

Another fact is with SEO and adsense the earning megabucks from websites, no matter the topic, has become easier than it's ever been before.

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 13958 posted 3:41 am on Mar 20, 2006 (gmt 0)

Markus is the one who said search engines only accounted for about 2% of his traffic. He's not dictating rules or arguing what kind of traffic is "best" -- he's simply describing his own site.

europeforvisitors



 
Msg#: 13958 posted 6:30 am on Mar 20, 2006 (gmt 0)

Note to Pockan: Common assumptions about the value of search traffic may be incorrect. According to DoubleClick's "Search Before the Purchase" study, most buyers complete the search portion of the buying cycle well ahead of the actual purchase. For example, 54.7% of travel buyers conduct their final search at least two weeks before purchasing. (If any of you find that you're being "smart priced" into oblivion, it may be due to over-reliance on search referrals that may lead to clicks but don't result in conversions.)

toldan



 
Msg#: 13958 posted 7:09 am on Mar 20, 2006 (gmt 0)

Markus is the one who said search engines only accounted for about 2% of his traffic. He's not dictating rules or arguing what kind of traffic is "best" -- he's simply describing his own site.

Someone also noted he has over a million pages crawled by Google. It is unlikely that the sheer amount of traffic he is getting comes from any other source but search engines. Maybe he could explain where he gets his traffic from? Oh, I forgot. He's not going to explain anything, he is very secretive about his technique.

activeco

10+ Year Member



 
Msg#: 13958 posted 8:06 am on Mar 20, 2006 (gmt 0)

...he is very secretive about his technique.

His thread is not about "sharing his techniques".
In fact, he shared plenty in his first post.

humblebeginnings

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 13958 posted 12:25 pm on Mar 20, 2006 (gmt 0)

"I stopped worrying about money years ago."

I will too as soon as I have loads of it...

Richard Overvold

10+ Year Member



 
Msg#: 13958 posted 12:35 pm on Mar 20, 2006 (gmt 0)


"I stopped worrying about money years ago."
I will too as soon as I have loads of it...

Once you have loads of money, you'll still worry about it.. Anyone who says that they don't worry about money is padding themselves with a false sense of security..

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