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Google AdSense Forum

Page of adverts as an "exit" page from site
Does having a page of google adverts as an exit page violate the TOS

 2:02 am on May 7, 2006 (gmt 0)

Rather than having adverts all over my site on -every- page, I've decided to try having a single "I want to leave" type exit page which will contain quite a lot of google AdSense blocks.

Within the text I note that "These links are provided by the Google AdSense engine".

No where in the text do I say that the visitor has to click on the links, nor do I implor them to do so, rather I've simply said "here is a selection as provided by google".

Would this violate the Google TOS?




 2:06 am on May 7, 2006 (gmt 0)

I don't think anyone will ever click an "exit" page. Honestly.


 2:15 am on May 7, 2006 (gmt 0)

Why not set it up so to turn off your computers at work, everyone has to click on an ad?

Instead of logging in, pick a favorite adsense block?

Starting the word processor requires clicking a mesathelomia advert, and you clock in and out by the adclick stats.

Give all your friends a disc with an online game where you gain power and provisions by clicking on ads for those things........


 2:43 am on May 7, 2006 (gmt 0)

If you're posting that here to see if it passes the sniff test, well, I have to say I smell something.


 2:54 am on May 7, 2006 (gmt 0)

Mmm... the pains of text-based communications, especially without relevant URL to provide a suitable example.

The current site is 99% solid, good, useful information that the community it's aimed for uses on a daily basis.

The new page I've added is a page for "Okay, I'm done here, I want to look for somewhere else to go". This new page contains a mix of fixed links to other useful sites (forums, other people's sites etc) _and_ 3 different google adsense blocks (728 wide banner, 336x280 block and a 728 wide link block).

The thing is that most of my other pages contain either none or one google adsense block, hence this "exit/links" page contains a lot more adverts than the others.


 4:33 am on May 7, 2006 (gmt 0)

"These links are provided by the Google AdSense engine"

You shouldn't label the ads in any way or attempt to draw attention to them. In any case there is no need to do so and no point in doing so. It says right on the box: "Ads by Google".

I think you also might get into trouble with the portion of the TOS that says ad may not be placed on "thank you" pages or "pages published specifically for the purpose of showing ads".


 4:43 am on May 7, 2006 (gmt 0)


Thanks for that - I'll ammend the page suitably.


 4:54 am on May 7, 2006 (gmt 0)

Anyway if there is sufficient content on the page, then IMO it doesn't matter if you label it as an "exit" page. It's just a word. But you need relevant content on the page and obviously to obey the rules on how many ads can be shown on a page.

One more thing... If your site is about gaming joysticks, for example, then I strongly recommend you not make the "exit" page content about a different subject such as cancer treatment or spas for the super-rich. That's just asking for trouble.


 5:14 am on May 7, 2006 (gmt 0)


Not to fear. My site is hobby related, the "more links / exit" page simply contains a selection of links to highly valued sites which are strictly related to the hobby and of course the google adverts.

I appreciate you taking the time to clarify the matter for me. Clearly the TOS is something the needs to be read over and over, potentially I should place it in the bathroom :).

I appologise to the others who replied as I see that my original post made it look like I was trying to entrap people into a page and not letting them out till they clicked, this is not the case.



 7:17 am on May 7, 2006 (gmt 0)

Does anyone click an exit page? If I've done with a site I'll click the back button, home button for Google search page, or a page in my favourites. I'd NEVER click an exit page. I think you'd do better to integrate the ads with the content.


 7:33 am on May 7, 2006 (gmt 0)


Using the term "exit page" was perhaps a bad choice of words, that's what I get for not thinking more about my posts here.

The page in question is a collection of relevant links to external sites + google adverts.

I have additionally placed a small google advert on certain content pages on the suggestion of other members and yourself.



 7:44 am on May 7, 2006 (gmt 0)

Using the term "exit page" was perhaps a bad choice of words, that's what I get for not thinking more about my posts here.

Ye gods - don't THINK about posting, speak from the heart! Just say what comes naturally:)

I'd say that is that it's an idea to research how visitors normally leave your site rather than make a specific page for them to leave by. Exit traffic is a known strategy, and can be done by placing ads at the bottom of a page to catch them on the way out. I have found that adlinks works well on some of my pages at the bottom of the page, but you need to look at your logs to find out what pages visitors leave by to do this well. Flinging ad blocks willy nilly without making sure they work well might dent earnings.

As regards incorporating it in content, I'm not sure that small and discrete works that well. My best performer is a large rectangle that is top left of the block of text - a very large drop capital if you like. It does look like an ad, but due to being blended it also effectively becomes part of the text despite being bloody big and obvious:) Ad style and placement need to be experimented with to find out what works best for you.

I wouldn't be inclined to put ads on every page. SAve them for where they actually work. Reduces ad blindness and often increases earnings too.


 8:49 am on May 7, 2006 (gmt 0)

The adsense forum never fails to amaze me.

More often than not, the replies are sarcastic, suspicious and involve simply shoving the "TOS" down people's throats.

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