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Adsense Revenue dropped 2/3!
My adsense revenue dropped 2/3
theclam




msg:1377261
 6:56 pm on May 2, 2006 (gmt 0)

I have been running adsense for about 1 year now with a revenue stream that made me happy but not thrilled. (it covers my costs).

Adsense is not my only source of revenue by design for the following reason.

I had a record month of my highest revenue in March.
In April a had another record -- my LOWEST ever! It seems to be continuing in May.

I did not change my approach or in March or April on my main site. I have been adding some other smaller sites and direct some traffic to those off of my main site. My sigh is displying simular ads and the topics are somewhat broad across many different topics. Home Automation, Home Theater gear, Anonymous Web Browsing, x10, Gadgets.... (FYI - the Anonymous web browsing area are AdBrite ads not Google - it violates TOS for google).

My question is... How does one go about figuring out what has happend and what has impacted my adsense revenue stream? I have noticed that each click seems to be worth a few cents instead of 10's of cents to a dollar... Is this "Smart Pricing?" Can I send an email to google adsense and ask them about the change? If I am doing something "wrong", I would like to know it and correct the issue.

<snip>

Thanks.

[edited by: martinibuster at 6:58 pm (utc) on May 2, 2006]
[edit reason] TOS [webmasterworld.com] [/edit]

 

Play_Bach




msg:1377291
 3:56 pm on May 6, 2006 (gmt 0)

> I didn't say I didn't like it.

Sorry 21_blue, I was being rhetorical - nothing personal! :-)
For what it's worth, I don't like the way Google is promoting Froogle this way (i.e., taking the top search spot) and have been scrambling ever since to see what I can do with my sites to deal with being bumped to #2 or lower!

> The Froogle move by Google has sounded a bugle (pardon the alliteration).

I'm wide awake now, that's for sure!

21_blue




msg:1377292
 5:02 pm on May 6, 2006 (gmt 0)

see what I can do with my sites to deal with being bumped to #2 or lower!

If it helps, what I can never find is a decent product chooser. Eg: at one point I was looking for an LCD projector, and I wanted a page where I could put in the lumens, price range, check a few features (eg: no power down procedure), and then for the page to tell me which products fitted the bill.

Because such pages would need to be tailored for the type of product, I don't think it will ever be addressed by Froogle. Although Froogle looks good now, in the long run it should become a second-string facility because it will not be as sophisticated as the 'quality' product choosers that should emerge out there.

I don't know if that helps, but that's my 2p/cents worth. If anyone makes a million out of that idea, remember me in your will.

///
OO
.>.
\_/

ronburk




msg:1377293
 5:32 pm on May 6, 2006 (gmt 0)

How does one go about figuring out what has happend and what has impacted my adsense revenue stream?

In the general case, you can't. To take one example, there is no reasonable way that you can distinguish between an advertiser cutting back on his ad budget and Google's SmartPricing algorithm deciding to pay you less for that advertiser' ads. In one case, you might be able to affect the loss of income (e.g., by keeping that only on pages with better qualified traffic), in the other case you have virtually no control over that loss.

To really get a handle on what's affecting AdSense revenue, you really need stats on which ads are displaying where and how often. That info is not available, and you can't obtain it without risking skewing the results (e.g., by running up your impression count due to automated "sampling" of pages to see what ads are displaying).

Play_Bach




msg:1377294
 6:54 pm on May 6, 2006 (gmt 0)

> Because such pages would need to be tailored for the type of product, I don't think it will ever be addressed by Froogle.

I'm not so sure. With all the money and brains Google has at it's disposal - and Froogle being in it's infancy - I wouldn't be surprised if Google starts to really turn on the heat over the next few years. I read recently for example, that tons of people already use Google to help them fine-tune their shopping quests. Google knows this and fortunately for them, they control most of the World's search traffic too.
hmmm... could you ask for a better position to be in?

What's to stop Google from making Froogle as competitive as anything else out there PLUS being able to spoon feed Froogle a virtually unlimited stream of visitors? Short of a better/more popular search engine - or act of Congress - coming along soon (doubtful), I don't see anything but ever expanding frontiers and conquests ahead for Google.

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