I have seen a 14% decrease in earnings per click compared to last month. My sample size is large and very diverse.
Also, November was 10% less than October, and December was the same as november.
I think Google as lowered the payout ratio in preparation for their IPO. It will look good to have more profit on their books.
January is shaping up to be a great month for us. December's revenue went back up, although still lower than our all time high of September. I was concerned with the continuous slide of revenues in the October/November period. Glad to see the December revenue upswing, which was pushed by an 18% increase in EPC and 11% increase in CTR. January looks to be promising as well :o)
Macro, thank you for posting your findings from your studies. I found them very useful.
|There are many, many factors that determine impressions, CTR, EPC, effective CPM, and bottom-line revenues. Individual examples or case histories are always interesting, but we shouldn't make broad assumptions based on limited samples. |
Very true, I was probably a bit hasty in my statement. I realised later that my adding new sites in slightly different topics probably affected average EPC as advertisers pay widly different rates in different sectors (and different countries in the same sectors).
Roll on detailed stats to help elimiate some of this guesswork and speculation.
Different subtopics within your sector may pay different rates, too. If you add 100 pages on a subtopic that attracts clicks but doesn't have much competition among advertisers, your EPC could go down even as your total revenues are going up.
Mine are down 75% since FL. And I know why, the 6 to 8 ads that apparently have a high payout do not appear any longer. I just keep getting the same old ads appearing. Now the probability that all 6 to 8 ads changed at the same time and _that_ timing coincided with the FL update is astronomical. However, I am now back in the G serp for my 2 KWs that should also be serving up those higher payout ads. Hummm. You donít need to be a designer at Morton Thiokol to figure this one out.
I took the bull by the horns and rejigged adsense on my site. Went from leaderboard at the top of the page to inline rectangle at the top left of the page - the results have been great - .7% rise in click-throughs.
:) Everything seems to be back to November and October averages. It seems like it was just a Christmas slump after all.
Although things were down in Nov/Dec they seem to be picking up. This weekend has been good and all numbers are up.
12.5 mil per month impressions here. Adsense this month is trending up about 20% over last month.
My 2 cents
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