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Myth about US traffic
toldan




msg:1359745
 11:13 pm on Apr 21, 2006 (gmt 0)

If you think that you will earn more money with US traffic, you are wrong. My website has only 10% US traffic, even less Canadian traffic. Most of my traffic is international. I have people coming to my site all over the world, you name the country, I'll find it in my webstats.

The topic of my website is simply targeted at anyone, and it's only natural to have people all over the planet visit my site.

My average pay per click is very high, don't ask, I won't tell you how much (don't wanna break Adsense TOS). But, it's high!

Now, if you think that Google and advertisers pay the biggest bucks for US traffic - then you should think again.

 

europeforvisitors




msg:1359746
 1:08 am on Apr 22, 2006 (gmt 0)

If you think that you will earn more money with US traffic, you are wrong.

Or maybe right.

As with most things, it depends.

OptiRex




msg:1359747
 1:22 am on Apr 22, 2006 (gmt 0)

If you think that you will earn more money with US traffic, you are wrong.

One will not earn more per click however the volume of USA traffic is the highest.

I feel it is strangely co-incidental that Adsense is geared from 00.00 US time thereby allowing US advertisers to have the lowest CPC and, obviously Adsense publishers, their lowest EPC, when the supposedly "biggest" and supposedly most "competitive" market in the world, whilst advertisers budgets are running out for a Google Day.

US advertisers pay less than Europeans for equivalent Adwords keywords, I have the statistics, I am an advertiser, I know.

I'll give you these actual figures to consider my earnings over the past 2.5 years:

Last 8 hours = 33% of the day
Page impressions = 25-30% of total
Clicks = around 20% of total
Earnings = 12-15% of total

Hmmm, I'll say no more!

Yes, your mileage may vary however I am not going to bother with addendums, "my" earnings are obvious.

Scurramunga




msg:1359748
 2:57 am on Apr 22, 2006 (gmt 0)

It depends on your particular niche. I kow that US traffic pulls in the $$ for me.

Ricky_G




msg:1359749
 3:08 am on Apr 22, 2006 (gmt 0)

It really depends upon the topic. There are many topics that might be successful in USA only. Or some topics will get you maximum money from UK only. Some topics may get you earnings internationally.

So, it depends alot on the topic. And you never know that which country is paying you higher for the clicks. Google never tells you that.

And maybe the advertisers on your topic do belong to USA but have set the ads to be displayed internationally. IN that case too you will be able to show USA ads to your international traffic, get same amount of clicks and money too.

And there are some keywords on which Google is not able to exhaust the advertising budgets of high paying advertisers. And if you ave dominated such a niche, obvioulsy Google will share only high paying ads with you cause its more profitable for Google.

So, you can see there are many many factors that are involved. Dont jump to any conclusions.

Drumat5280




msg:1359750
 3:42 am on Apr 22, 2006 (gmt 0)

toldan

Can you tell us if your site is done in many languages - if so how many?

martinibuster




msg:1359751
 6:00 am on Apr 22, 2006 (gmt 0)

I've targeted advertising in different European countries, with both adwords and YSM, and the difference in traffic is pretty big. US traffic, in my experience, dwarfs the others.

I'm not doubting Toldan's experience, and I believe he's telling the truth, but it may be that ranking in other areas are better for him than in the US, and that may account for the differences.

I had a discussion about this with a European two weeks ago, as we were talking about the different markets, and he agreed that US traffic outstrips European, which is why he focused his energies on that.

joaquin112




msg:1359752
 6:46 am on Apr 22, 2006 (gmt 0)

That really depends. For traffic to pay, it must convert. I am Mexican but yet I spend about $1200 online every month. I think I'm a bit above average...

david_uk




msg:1359753
 8:09 am on Apr 22, 2006 (gmt 0)

I don't think you can make such a generalisation about US traffic. My site is on a universal topic, but most of my traffic (consequently income) is from the US. Therefore I moved hosting to the US from the UK.

However, if your site is in French, on a topic of interest to the French then you won't get a lot of US traffic.

martinibuster




msg:1359754
 8:23 am on Apr 22, 2006 (gmt 0)

However, if your site is in French, on a topic of interest to the French then you won't get a lot of US traffic.

Yep, and that's an apples to oranges comparison,which wouldn't go far for dispelling the so-called myth of US traffic.

It has been my experience, working with my personal projects and with client projects, that on an apples to apples comparison with exact same sites and niches, in multiple languages and their respective ccTLDs, and comparing search traffic as well as PPC traffic (both G and YSM), my personal experience (in addition to the traffic data from the client sites) has been that both the Search and PPC US traffic outstrips non-US traffic by a very wide margin.

jetteroheller




msg:1359755
 10:45 am on Apr 22, 2006 (gmt 0)

As with most things, it depends

I have several sites in German and English version.

I have all variations.

English much more
equal
much less

ronburk




msg:1359756
 5:39 pm on Apr 22, 2006 (gmt 0)

If you think that you will earn more money with US traffic, you are wrong.

Ah, but maybe it's something unique about the actual CPU/memory configuration in your website server that gives you those big bucks. Maybe the only way for anyone else to get as rich as you is to use your actual server machine!

--------------------------------------------
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AdSenseProfiteer




msg:1359757
 6:58 pm on Apr 22, 2006 (gmt 0)

You know, what you say about "US traffic not being important" isn't very true.

First, we need to clear a few things up. In my experience (others can pile in on that one) - English language outpulls any other foreign language. Nobody yet proved otherwise or demonstrated that French pays better than English. So it's important that your site is in English and not in Albanian. However it seems that French and German sites do OK, I'm not bashing languages.

Now, having said that, let's look at the source of your traffic. Only 10% is US? Well, that's OK, if other visitors come from UK, Canada, Australia, Germany, Spain, France, Norway, Finland or other countries where people have money, have credit cards and do buy online.

However, if 90% of your traffic is India and China, not only you'll get hit by smartpricing, you might get kicked out from AdSense because those click may appear as fraudulent clicks.

Yahoo! still is very strict about non-US traffic because US traffic is the best in terms of monetisation. Western world traffic is good too.

I hope that people here won't play political correctness in admitting that all traffic is not created equal, simply because the world isn't equal. Some countries are poor, some are rich.

Take any magazine ads. Ads in The Wall Street Journal are more expensive, because people who read it have probably 10-20 times more money than an average American. Same with traffic

zCat




msg:1359758
 9:16 pm on Apr 22, 2006 (gmt 0)

C'mon, we're not going to get very far arguing about the merits and demerits of our respective systems. It's time to pull together and face the common enemy, the click-frauding space aliens and their MFA bots from Planet Contentscraper.

;-)

sven1977




msg:1359759
 9:40 pm on Apr 22, 2006 (gmt 0)

Just stop fighting, please. That doesn't bring us a centimeter or an inch further!

I'm from Germany but live in the US. So I feel offended by all your posts :) and I'm not going to take a side here.
This neverending trans-atlantic dispute is getting on my nerves.

As for the AdSenseProfiteer, who thought he had posted a smart comment here:
English language outpulls any other foreign language. Nobody yet proved otherwise or demonstrated that French pays better than English.

First of all. If you say blabla, do I really have to prove
otherwise
(that blabla is not true). No. You have to prove that blabla is in fact true.

Second. What you said is just your personal assumptions about the matter of facts. I used to think the same, namely that English Ads outperform all other languages. However, right now, my German sites outperform my English ones by far, even though they only make up 30% of my traffic (remaining 70% is English). Both German and English pages are about the exact same topic.

So my personal opinion is that it really solely depends on your topic, on the season, on the kind of traffic, etc.. etc..
You show me scientific and statistically sound research results on this topic and you are my man. Otherwise, you are just a guy that claims a lot of things and I just don't believe you.

andrea99




msg:1359760
 9:47 pm on Apr 22, 2006 (gmt 0)

English language outpulls any other foreign language.

If you're talking about the pool of potential surfers/clickers that is undeniably true.

[internetworldstats.com...]

openmind




msg:1359761
 10:11 pm on Apr 22, 2006 (gmt 0)

The initial question was if US traffic pays more than international traffic when it comes to Adsense. Then at some point the discussion started to focus on questions like which econonomy is best and do like Europeans certain attitudes of the Americans etc. I think all traffic is important and pays. Traffic are people. People interact with other people. If a Chinese person has find their way to the internet and speaks English, they are likely to try and connect with other English speaking people. There are dozens of ways to do so online. Maybe that particular Chinese person doesn't have a credit card and wouldn't buy anything online. But he or she might know somebody with a credit card and spread the word about site where there are ads to be clicked. Besides, I think we are wrong in assuming that Chinese people don't have credit cards and don't buy stuff online. The same holds true for India and other Asian countries.

martinibuster




msg:1359762
 10:35 pm on Apr 22, 2006 (gmt 0)

Just a friendly heads up :)

We aren't discussing the IMF, WWII, John Wayne, the French Revolution, movies by Monty Python's Flying Circus, songs by Coldplay, mating habits of Czech sheep, or anything else that isn't directly tied to AdSense, and AdSense earnings.

Thanks.
;)

david_uk




msg:1359763
 10:39 pm on Apr 22, 2006 (gmt 0)

If you all recall I did say that US traffic *is* important, and I've also pointed out that my hosting has moved to the US for that very reason.

I also said that if your site was aimed at say the French and in French then US traffic probably isn't quite so important. I don't really think there is any dispute on that, nor am I saying that US traffic isn't important - I'm saying the OPPOSITE.

Traffic from wherever you are aiming your site at is what is important to you, but overall it's true that most people's sites will be predominantly geared to the US market. Mine is.

[edited by: martinibuster at 10:47 pm (utc) on April 22, 2006]
[edit reason] Removed off-topic comments. [/edit]

BillyS




msg:1359764
 12:37 am on Apr 23, 2006 (gmt 0)

>>Now, if you think that Google and advertisers pay the biggest bucks for US traffic - then you should think again.

That's proof enough for me, another myth busted.

toldan




msg:1359765
 12:48 am on Apr 23, 2006 (gmt 0)

However, if 90% of your traffic is India and China, not only you'll get hit by smartpricing, you might get kicked out from AdSense because those click may appear as fraudulent clicks.

No, no, no, no, you are dead wrong my friend. My account is in good standing and it will stay that way for years to come.

toldan




msg:1359766
 12:49 am on Apr 23, 2006 (gmt 0)

Maybe the only way for anyone else to get as rich as you is to use your actual server machine!

What do you mean friend?

toldan




msg:1359767
 12:49 am on Apr 23, 2006 (gmt 0)


Can you tell us if your site is done in many languages - if so how many?

English only, but the topic of the website appeals internationally.

andrea99




msg:1359768
 5:34 am on Apr 23, 2006 (gmt 0)

Some of my most popular pages are done in both English and Spanish, other than the language difference the content is identical. The subject matter has equal appeal in both languges. I think the pages are ranked and weighted equally on Google, but I'm not sure they are so mysterious.

Spanish is the second most popular language on the net in this character set, if I could proofread Chinese and Japanese I'd translate my pages into those languages too.

Traffic on the Spanish pages is about 18% of that on the corresponding English pages. AdSense revenue is about 9%.

I think a large percentage of my Spanish traffic is from the Hispanic market in the US which though smaller than the Latin American countries and Spain in population is generally richer and more net savvy.

anand84




msg:1359769
 8:58 am on Apr 23, 2006 (gmt 0)

However, if 90% of your traffic is India and China, not only you'll get hit by smartpricing, you might get kicked out from AdSense because those click may appear as fraudulent clicks.

Thats such an outrageous comment to make.Do you seriously think Indians travel to offices in bullock carts. Economy is balancing out throughout the world,my friend.

Well,anyway, why don't you filter all Indian IPs from your ads. You will be a billionnaire then.

david_uk




msg:1359770
 9:23 am on Apr 23, 2006 (gmt 0)

Thats such an outrageous comment to make.Do you seriously think Indians travel to offices in bullock carts. Economy is balancing out throughout the world,my friend.

Absolutely. It's not the only outrageous statement made in this thread either.

incrediBILL




msg:1359771
 10:41 am on Apr 23, 2006 (gmt 0)

Do you seriously think Indians travel to offices in bullock carts.

Don't be silly, I've been to India, they use the bus.

Howeveer, often you can see a bus packed like sardines with faces squished against the glass.

caran1




msg:1359772
 1:17 pm on Apr 23, 2006 (gmt 0)

Industrial Equipment and machinery worth millions is also sold on the internet through Adsense ads. You dont need a credit card to purchase this (a letter of credit will be required). Most of the buyers will be in India , China and other less developed countries where manufacturing is done today

europeforvisitors




msg:1359773
 3:00 pm on Apr 23, 2006 (gmt 0)

Do you seriously think Indians travel to offices in bullock carts. Economy is balancing out throughout the world,my friend.

The reference to click fraud in India may have been inspired by the 2004 TIMES OF INDIA story about companies in India that were paying housewives, students, and other workers up to US $200 per month each to click on ads.

The story was discussed here at Webmaster World.

anand84




msg:1359774
 3:51 pm on Apr 23, 2006 (gmt 0)

Hi Durant

I do remember that article, because that was the article that first got me to know that there are actually people who make money off the internet. If I do remember right, it was not about click fraud, but about websites(both Indian and otherwise) which till day pay for clicking ads. Google 'earn money clicking on ads' and you will come across millions of them.For that matter they pay for reading mails and possibly all crappy ways possible.

Anyways, the reference by AdsenseProfiteer was about Indians and Chinese not making purchase off the internet, which hits smartpricing, and when this continues publishers get banned because Google suspects them of frauding.

Ok, guess we stop here and get back to the topic question from Toldan.

This 44 message thread spans 2 pages: 44 ( [1] 2 > >
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